...Cierra Ross Lundy English 1 15 April 2016 Title Many people miss the days when things were much simpler, but now the world is changing and can be more chaotic. Generations have changed over time and still are. Two generations that have greatly impacted America are generation X 1960 to 19980 and generation Y 1980 to 1995. Both generations were affected by technology, money, and how they spend money. Every I’ll be discussing generation X 1960’s to 1980’s. Technology compared then to now has changed. Technology has had a little impact on generation X there is a lot of new technology now, but not then it was barley be thought of. Life without technology was bland. When they wanted to research something they had to use all kinds of books because...
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...Generation Y in the Workforce: Managerial Challenges Justin Meier, Graduate Student Stephen F. Austin State University, USA Mitchell Crocker, Associate Professor of Management Stephen F. Austin State University, USA ABSTRACT This paper takes a look at the next generation, Generation Y, as it enters the workforce. Nearly all Gen Y research to date focused on characteristics and features drawn from a population still in the midst of the educational system. This research specifically targets Gen Y’ers that have been in the workforce for a few years. Data collection incorporated current technologies such as the social networking website Facebook to invite age-appropriate respondents to participate in this study. Participants completed the survey instrument on-line using a link to Survey Monkey. The data analysis focuses on those workplace issues that act as motivators or de-motivators for this generation. GENERATION Y IN THE WORKFORCE: MANAGERIAL CHALLENGES Toward Understanding Gen Y. What defines a generation? Through the years a number of different things such as wars, discoveries, politics, beliefs, and popular culture have all helped shape and define generations. The characteristics attributed to an age-bound demographic are often reflections of the events occurring in the world around them. While agreement on a definition may be lacking, through a combination of thoughts and ideas, educators can agree on certain aspects of each generation. A generation can influence styles...
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...Recruiting in Labor Markets Case: Who Says the Young are Good Only at Facebook? Question 1: How different are today’s Gen Y employees from others ( Gen X, Baby Boomers, etc.) in terms of their mindset or perspective about work, life, career, and the world? Be specific about how you define Gen Y, Gen X, Baby Boomers, etc. Question 2: In term of recruitment practices, what adjustments or adaptations should HR managers make to enhance the effectiveness of their recruitment efforts? 1.0 Introduction Different generations have shown different characteristic traits in line with their time's requirements, opportunities and difficulties. They have different expectation, beliefs, lifestyle and work style. People attitudes as well as employees have been shaped by previous generation and current environment where reflected on their mindset or perspective about life. They also feel that they are better than other peers especially when it comes to careers, technology, and lifestyle. In order to resolve the conflict arises from different generation at workplace, the understanding difference generations is a must task in building the successful multigenerational workplace. 2.0 Differences of Generations and Mindset 2.1 Baby Boomers The Baby boomers are all those born in U.S. during the demographic Post–World War II baby boom between 1946 and 1964 and they are predominately in their 40s and 50s. According to Madsen Pirie and Robert M. Worcester (1998), the baby boomers represented...
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...Introduction Persons that are born between 1980 and 1994 are classified as generation Y. They are latest members to join a multigenerational workforce, in fact they are the newest and the last members of the workforce. “Generation Y are likely to have high expectations of personal and financial success, feel that hard work pays off, and have a get-it-done result-producing attitude” (Breaux 2003,p52). Managers all over the world have been struggling with the challenge of attracting, managing and retaining Gen Y workers. Gen Y have different values and expectation of the companies they for compared to previous generations. Companies must learn how to manage Generation Y workers and cater to their needs if they want to retain Gen Y works. "Generation Y'ers are like X'ers on steroids. They are the most high-maintenance generation to ever enter the work force" (Breaux 2009,p95). As Gen Y has already started to enter the work force companies cannot afford to ignore the wants and need of Gen Y. Gen Y is just as big in numbers and will keep entering into the workforce at a rapid rate. The companies that don’t figure out how to attract and retain the growing Gen Y workers are likely to find themselves at a distinct disadvantage. After all, Generation Y is the next generation of workers who will ultimately be managing companies and determine if businesses succeed or fail. Article one “Understanding and managing generation differences in the workplace” Database: Emerald Group Publishing...
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...Conclusion In a nutshell, generation Y and financial services cannot be separated. It is because generation Y had become the largest customer for the banking industry in the present and the future. This is because Gen Y is the wealthiest generation now. As we know, Gen Y customers grow in tandem with the development of technology, from the era of mobile phones and gadgets, Internet-based communities and social networks. So, this trend makes Gen Y see technology as a key component of complete lifestyle including banking system. This generation tends to communicate with technology because their own character is far different from existing customers they want banks to provide different avenues and strategies to attract them to use the service. Gen Y prefer to financial advice more than the previous generation. Good quality services or technology will make them can get financial advisory services, no matter where they are and increase the merger process that requires decisions and transactions. Mobile phones are becoming increasingly sophisticated, more capable of handling and use of banking services. For banks that provide this solution as it will become a favourite among Gen Y customers Satisfaction is the one factor that influences generation Y to get related with financial services. Once they satisfied, they will immediately trust with organization. Therefore, one of the banks had produce new brand to make them full of satisfaction. Hong Leong Bank produce...
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...Application Case 2-1 (Gen Y Rocks the Business World) Question 1: What will organizations have to do to adapt to the influx of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the organization...
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...Introduction The target market of Generation Y is not easy to reach in method or message. “This group is technologically, socially and environmentally different from older generations” (Olson, 2007). Messages have to appeal to them at multiple levels invoking them to want to know more about the brands and prompting them to engage in online research and peer input to solidify their thoughts and opinions. A unique blend of media vehicles – both traditional and alternative – must be utilized to reach the targeted audience through the clutter to optimize engagement. This brief will discuss the appropriate appeals, message themes and media vehicles necessary to reach Gen Y and propel the Chevrolet brand above its competitors. Appeal Engaging Gen Y’s attention will require a combination of appeals to resonate brand messaging as they have collectively begun to tune out traditional advertising (Carter, 2010). Successful brands have strategically used humor, emotion and music to appeal to Gen Y’s individuality thus allowing the brand to grow (Carter, 2010). Chevrolet’s goal is to establish a following with members of Gen Y and build upon this following via peer referrals (word of mouth). Humor will engage and capture their attention allowing for better recall of the message and brand (Clow, 2012). The ads will contain quirky, ironic humor and have a sense of truth to make them believable. Humor will relay the Chevrolet brand as fun and entertaining and Gen Y’ers will respond...
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...Generation X and Y in the Workplace In an age of hard economic times, two income families, and the offspring of the baby boomers, Generation X and Y learned to adapt to changes very early in their lives. Instead of coming home to mom sitting in the kitchen with cookies and milk, children were shuffled off to daycare facilities or baby sitters. Others called “latchkey” children, came home to an empty house with instructions to get their homework done, never answer the door, and wait until “mom and dad” came home. These individuals are independent, resourceful, and extremely clever with technology. As they enter the workforce the need to be extremely self-sufficient is a key to success and job fulfillment. The downturn of the current economy combined with corporate buyouts and layoffs, Generation X and Y find themselves working alongside an aging workforce with the belief that corporations do not value their contributions and hard work. This concept makes it difficult for these individuals to attain projected financial goals and be successful. Seeking to retire at an early age to enjoy life, Generation X and Y are optimistic of the future and thrive to find balance in their professional and personal lives. Expectations and Influences The expectations and influences of Generation X and Y impact the workforce differently in many ways because of life experiences and backgrounds. Generation X, born between 1965 and 1980 grew up in the shadows of the boomer generation. Generation...
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...your boss: Tips for Generation Y. (n.d.). Retrieved from http://www.computerworld.com/s/article/315573/Communicating_with_your_boss_Tips_for_Generation_Y Different generations, same objectives . (n.d.). Retrieved from http://www.camagazine.com/generations/default.aspx Generation Y and the WorkForce. (n.d.). Retrieved from http://www.workforcecyprus.com/news.php?id=29 How is Generation Y Transforming the Workplace? (n.d.). Retrieved from http://www.hoklife.com/2012/08/28/how-is-generation-y-transforming-the-workplace/ konopaske, j. m. (n.d.). human resource management 12th edition. Managing generational differences has become an increasingly growing area. In today’s diverse and ever changing business environment, it is imperative to the areas of recruitment, retention and engagement for organizations to successfully communicate across generational boundaries. With an age gap of nearly 50 years between the oldest and youngest employees in some organizations, there is a broad range of perspectives, needs and attitudes floating around the office. Today’s workplace is most definitely a multi-generational one – and each generation has its own set of expectations, needs, values and working styles. Employers have to acknowledge the generational tensions their employees may be feeling. To get everyone working together, they need to understand the unique strengths and weaknesses of each generation and identify the points of friction among them. (Generation Y and the WorkForce, n...
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...involving in our day to day life. Social media is the number one media that the generation of this century use in order to get the information they need. Reilly (2012) refers to the McCrindle Research from 2006 where this generation has been mentioned as Net Gen, Millennials, Generation Y or Gen Y. New media is from a huge importance to our working and social life and has a vast impact on the society. The question is what new media does to the current generations’ working life, professional relationships and the ability to gain trust? The use of new media involves new leadership styles and practices which will help for the growth of a leader. But will the new media help Generation Y to...
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...In "Gen Y is from Mercury", Kit Yarrow and Jayne O'Donnell argue that Generation Y is diverse, adaptive, confident, unique and powerful. The back up the argument with facts and research that they have collected. The authors know exactly what they are arguing about and can support their evidence by meeting the four criteria of mature reasoning, they know who their audience is and connect very well with them, they have plenty of information on the subject, they are open to other criticisms, and they can argue with their audience . While reading this article, it was very easy for me to connect to what the authors were saying. Being that I am part of Gen Y I could relate to many things they found but they also talk about the older generation towards the end of the article....
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...of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the organization for a long time. Generally, organization need to provide a ‘win-win situation’ for all level of generation in their company...
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...of needed Generation Y individuals? ANSWER: In fulfilling the demands of technology and to avoid a clash of culture in organization, an adequate knowledge, skills and competencies in various areas by the individual is important. In spite of the influx of workers from different generations as the ‘baby boomers’, Generation X, Generation Y and some of Generation Z in the organization, there arose a great challenge for the management of the organization to put equal importance while dealing with globalization issues. This includes matters relating to the determination of the scope and means of suitable work in accordance with the requirements of technology, which is then adapted to the mentality of these generations. When talking about Generation Y, it can be summarized that individuals of this generation have different way of thinking with Generation X and the gap is too wide with the ‘baby boomers’. Generation Y is known as the person who is never satisfied in finding something that will be the end point of their quest. No wonder if this generation individuals will often switching jobs within a year. What they are looking for is a high income as well as a relatively easy job or do not require a lot of hassle. When organizations decide to hire the Generation Y individuals, what to do next is to ensure that this group remains to provide services in the organization for a long time. Generally, organization need to provide a ‘win-win situation’ for all level of generation in their company...
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...“going green”. A green car is a motor vehicle that produces less harmful impacts to the environment than the regular car that consumers have been used to. A green vehicle can be powered alternative fuels, which essentially decreases the pollutants that are exerted into our environment. There are several options for purchasing a green vehicle they are electric and fuel cell-powered, hybrid, and compressed air. Chevrolet’s has many loyal customers however; Chevrolet wants to focus on more of the younger population to buy their green cars. In specific Chevrolet wants to market to the Gen Y generation, which has been identified as the younger generation that are of 18-30 years old. In the 21st Century our world is always changing. There are new trends appearing all the time and what is socially acceptable today will not be accepted tomorrow. The auto industry has faced a generational challenge in that Gen Y consumers have fallen out of love with cars in general. The Gen Y’s have replaced the old fashion status symbol of having a nice new car with the internet and digital electronics such as the newest cell phones, tablets, and anything tech savvy....
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...this in mind, I set out to find the harbingers of change. For my literature review, I narrowed down to a few drivers such as expatriates in the workplace, increased women workforce, the advent of internet, the generation gap and the emergence of Gen Y or the millennial as a force to reckon with. I looked up online journals and databases such as HR Quarterly, Personnel Psychology, Emerald Insight, EBSCO and JSTOR. A search for each of the factors mentioned above was carried out in the said journals and databases. The maximum results came for the topic of Gen Y. A lot of people are trying to understand Gen Y and what makes them tick. Another thing that goes along with Gen Y is the fact that they take to internet like fish to water. There is a lot of extant literature on this phenomenon (Bolton 2013). This paper will be focusing on the contribution of Gen Y to emerging HR practices. Generation Y is roughly defined as those born in the years 1982 to 2000 (Twenge 2008). By that logic, the youngest member of Gen Y will be 14 years young and the oldest 32 years old. At this rate we will have new members of this generation joining the workforce every year. Their thinking has been shaped by the environment they grew up in. This generation is also known as the Digital generation because of the undeniable influence...
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