...Henning-‐Thurau et al. (2010): The Impact of New Media on Customer Relationships Giorgio Davico, Clémence Masson, Adrien Magnenat, Kennedy Nnodim, Raphael Rodriguez Claim : Managers should take into account that new media have a growing in@luence in the relationships with customers 1. The Pinball framework : In new media environment, companies can’t forecast and control their customers’ reacJons to messages. 2. AcJve role of customers in the markeJng acJviJes : posts on Facebook, retailers on Amazon, authors on Wikipedia – the «sharing principle». 3. CreaJon of communiJes : between customers themselves, and between customers and companies. Arguments in the text 10 n media phenomena to take into account in the customer rela5onships ew Digital consumer arJculaJon New mulJmedia services Consumers as retailers Online social communiJes Search bots Shopping bots Mobile...
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...Media Freedom in Pakistan: Curse or a Blessing The right to pursue knowledge is often an underrated phenomenon especially in respect to current political scenario. We live in a world overloaded with information and keeping something hidden has become a tougher task than it was 20 years ago. This eruption of information has resulted in the growth of a class amongst the masses who are more politically and socially aware than the previous generations. However, it is also important to realize the costs that this knowledge can concur on one’s individuality and perception of events. Media in all forms is a prime source of information today. It helps mould people’s opinion, is a catalyst for social progress and is also creating a populace which is politically aware. There are multiple private news channels, numerous magazines and newspapers along with varied Radio channels in operation today in Pakistan. Much of this progress, ironically, has come under the tutelage of a military dictator of Pervez Musharraf in the past decade. This begs a question: does the lack of provision of knowledge in totalitarian regime impede the social progress of its subjects? Pakistani media industry has blossomed from a sole state-sponsored TV channel to an efficient profiting industry. It’s not a surprise that many of the private TV channels are run purely as a business entity because of which journalistic ethics suffers unfortunate casualties. However, it is these channels which are responsible for...
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...Controversial issues in the media Controversies are a part of the American if not global landscapes. The thought makes one wonder if our value and belief systems are shaped by mass media. That may be close to the truth. With computers, laptops, cell phones, I-pads we are connected to the media in some form and want our news as fast as possible. The more horrific the story, the more interest is generated in knowing the outcome. Nature of the controversy In 2009, a young dating couple had a physical fight that made national news. The couple in question- music superstars Chris Brown and Rihanna. Every paper covered the assault and had pictures of the bloodied Rihanna with blackened eye, split lip, and bite marks. The scandal percolated to an all-time high and Chris Brown was charged with assault. Later the public would discover the charges were for sexual assault. Many celebrities have misunderstandings and some have been victims. Controversy sells and we want to know what happened- the media is willing to oblige. Traditional journalism The traditional factors of newsworthiness include proximity, future impact, prominence, conflict, human interest, and timeliness. According to John Vivian “ not only do people in their contemporary lifestyles need mass media, but the industries that have built up around media need an audience” (Vivian, 2011, p. 6). News for the public has the following ideology, “news is based on some inherent bias: the media role as watchdog, and a lack...
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...The media is the biggest source of political information that the general public is exposed to on a daily bases. Thus creating relationship that influences the political and voting behavior of the public. The studies done on the relationship of the media and voting (Hayes, 2009; Hopmann, Renes, Clases, & Albaek, 2010; Donatella, Pasquino, Vaccari, 2008) demonstrated that the strongest media impact was upon the politically unknowledgeable and the undecided voting public. However, a few more studies (Matthijs & DeVreese, 2008; Freedman & Goldstein, 1999; Hayes, 2009; Pinkleton, Austin, & Fortman, 1998; Tworzecki & Semetko, 2009) have been conducted looking at the impacts of negative campaign or political message content on the public’s voting...
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...different subjects, they were, by in large, forced to find something new, portrait work having slowed. Switching focus, artists flung themselves to the outdoors, to the beauty of nature, an altogether more challenging subject, one much more open to interpretation. “For me, a landscape does not exist in its own right, since its appearance changes at every moment; but its surroundings bring it to life – the air and the light, which vary continually”…(1891) Claude Monet, perhaps the most prominent Impressionist artist, comments on the then experimental nature of his art. This cause and effect of innovation begetting innovation is not a unique phenomenon. With the inception of new technologies and ideas, artists and engineers alike forge new paths so as not to be left in the future’s wake. Portraits from Gauguin or Picasso give new life to portrait painting, with interesting interpretations of the human face and form. Likewise, awe inspiring photography of landscapes and the abstract developed from experimental movements, of which Impressionism helped lead the vanguard. While photography drove artists to experiment by making their current style conventional and commonplace, new media technologies have and are forcing literature tobranch out. Because the idea of a narrative has been shown in so many ways, television, cinema, and the internet, writers are in a position where they can explore the world of writing and find new formats and styles. One might even say that writers are forced to...
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...powerful influence of the media – the ability to tell us what issues are important. As far back as 1922, the newspaper columnist Walter Lippman was concerned that the media had the power to present images to the public. McCombs and Shaw investigated presidential campaigns in 1968, 1972 and 1976. In the research done in 1968 they focused on two elements: awareness and information. Investigating the agenda-setting function of the mass media, they attempted to assess the relationship between what voters in one community said were important issues and the actual content of the media messages used during the campaign. McCombs and Shaw concluded that the mass media exerted a significant influence on what voters considered to be the major issues of the campaign. Core Assumptions and Statements Core: Agenda-setting is the creation of public awareness and concern of salient issues by the news media. Two basis assumptions underlie most research on agenda-setting: (1) the press and the media do not reflect reality; they filter and shape it; (2) media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. One of the most critical aspects in the concept of an agenda-setting role of mass communication is the time frame for this phenomenon. In addition, different media have different agenda-setting potential. Agenda-setting theory seems quite appropriate to help us understand the pervasive role of the media (for example on political...
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... | | |Media and American Culture | Copyright © 2011, 2010, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world. Policies Students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Campbell, R., Martin, C., & Fabos, B. (2010). Media and culture: An introduction to mass communications (7th ed.). Boston, MA: Bedford/St. Martin’s....
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...Shifting Scopes: Redefining Media in an Ever-Converging Society Through the application of convergence theories, governmental policies and previously conducted research, it is clear that the impact of media platform consolidation and convergence is an ever relevant factor in the changing face of our perceptions of technology and the distribution of media content. In order to adapt to the ever-shifting scopes of media, one must be readily adaptable and compliant when it comes to distinguishing new aspects of digital technologies in this age of redefine. No longer do we live in a society with definite mediums and platforms for the distribution of media content. The way we as humans obtain entertainment, news and information is too changing with the initiation of new multi-faceted technologies. However, researchers and members of society argue whether the consolidation of vehicles for media consumption is beneficial for society as a whole. As the pace of lives for many citizens becomes ever more rapid, consumers of media technology expect to intake incredible amounts of content in a dwindling amount of time, which has pressured the media industry to transform from traditional measures of transference. Researchers Dr. Frederic Gundelsweiler and Dr. Christian Filk attribute this societal demand for instantaneous consumption and its consequences in their article, Future Media Platforms for Convergence Journalisms. “When we examine the traditional media of mass communication, we recognize...
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...pottentials are offered and what threats are possesed by new forms of media technology ? A.The Potential For New Media Daniel Miller (Professor, Dept. of Anthropology, University College London. d.miller@ucl.ac.uk) Contents:- INTRODUCTION PART ONE - THE UPTAKE OF NEW MEDIA PART TWO – THE DIGITAL DIVIDE, CONFIDENTIALITY and BARRIERS TO CHANGE PART THREE – EMERGING INITIATIVES TO IMPROVE COORDINATION AND COMMUNICATION PART FOUR - PILOT STUDIES AND RECOMMENDATION SUMMARY OF REFLECTIONS and PROPOSED INITIATIVES INTRODUCTION This document outlines some results and conclusions from interviews with Hospice staff, patients and carers that have been carried out since May 2012. This research will continue for another three years, with anincreasedacademic focus on dying patients (in the last days, weeks and months of life), including their communication not only with the Hospice, but with their larger social universe, examining the potential of new media in relation to combatting feelings of isolation and understanding the wider relationship of patients to family, friendship, locality and community. PART ONE - THE UPTAKE OF AND THE BARRIERS TO NEW MEDIA This section reviews each of the new media that are already available to many staff and patients, documenting the advantages and grounds for encouraging their future use. Both advantages and disadvantages to staff and observations about patient’s private use of these media are noted. The obvious caveat, which is discussed in more...
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...very perfect, it still remains a big loophole in crisis public relationships, which is an indispensable aspect in integrated marketing communication. It is easy to understand for everyone that food safety is the most significant factor in food industry, especially for McDonald’s, as one of the leaders in fast food industry. When a food company’s edibility safety and nutrition quality has been questioned, just issued a statement simply is not enough at all. Unfortunately, McDonald’s experienced such an event and handled its crisis public relationships in a terrible way. Reviewing the whole event, McDonald’s issued four statements from beginning to end after the media exposure that Shanghai Fuxi company has offered expired raw materials to McDonald’s and KFC in 20th, July in 2014. At the same time, McDonald’s issued their first statement, which has the least mistake and to define its attitude firmly. Sadly, this statement forgot to mention some stakeholders like government, media and customer, which inferior to their biggest rival, KFC. Then barely ten hours later, a second statement had been issued in haste, which looks totally the same as Yum’s statement. The last two statements issued on 24th, July and 28th, July respectively, are full of mistake and logic chaos. In some ways, how a company handled with emergencies can reflect its IMC capability and capacity. The problems of McDonald’s crisis public relationship processing methods is mainly in the following aspects: 1...
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...notion that a free media, and thus the flow of free information are necessary prerequisites to a functioning democracy. However, over time changes in the nature of mass media in the United States have lead to issues in the system that have raised questions as to the relationship between media and democracy. The concentration of media outlets in several seemingly omni-powerful conglomerates has made the media market less competitive than ever before, which has, in turn, had negative effects on the media in its capacity educator and informer. News outlets have moved farther and farther from political centricity, all while programming has been adjusted in an effort to maximize profit. The sum of these changes has been an increasingly skeptical public and an increasingly inhibitory media. Still, media output only matters because it bears significant influence on its audience. In the United States today the media plays a larger role than perhaps ever before. American households spend such a significant amount of time in the exposure of media that it is inevitable that they will be influenced by the media in some capacity. Furthermore, as the media has traditionally been relied upon as a sort of educator for the American public, the information delivered by the media carries significant powers of persuasion. For these reasons, it is necessary to consider and information that is transmitted from traditional mass media sources. Nevertheless, the role of the media is certainly not...
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...purpose of this interview was to examine the role of media in the electoral process, or during elections to be precise. The activities of the media are various, so this perhaps was just by noting and classifying some of the things the media do in elections. The interview was quite entertaining and there were no conflicting views or controversial opinions. The interview was conducted via cell phone while the interviewee was in the comfort of her home. This set a casual and comfortable tone for the interview. The topic for the essay which stood out after the interview was “ELECTIONS AND THE NEWS MEDIA.” Below is a summary of the interview: What is Media? Most journalists define media as a channel of communication through which news, entertainment, education, data or promotional messages are disseminated. Broadcasting, newspapers, magazines, TV, radio, billboards, telephone, fax and internet are all considered media. Who are the News Media? News media are those elements of the mass media. Generally focus on delivering news to the public or target public. Print media such as newspapers and news magazines are part of news media. Broadcast news such as radio and television, Internet such as online newspapers and news blogs are all news media. So what is a newsreel? (follow-up question) Newsreel was a documentary film common in the first half of the 20th Century. This released a public presentation place containing filmed news stories on a regular basis. What then is online...
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...Although many argue that there are two ways to approach the study of the relationship between media and society - media shape society and media mirror society -, others believe that media actually do both, shape and mirror society. Scholars, anyways, agree on one point: media present a selected view of the world, with a particular perspective. In this class we have been talking about how media are able to distort news more than once, and we got interested in how it happens. We found out that the process is actually quite easy and fast; therefore, we tried to understand if media are able to distort even news that are breaking news. Taking as a case study the Bruxelles attack we analyzed the Fox News coverage and the CNN coverage. The first bomb exploded at 8am (Belgian time) and the second at 9 am, when in America was still night. By looking at the two video, we experienced that both CNN and Fox News chronologically started to contract the news in four steps: first, they tried to identify the enemy, and speculate on who was behind the attack; second, they identified the target and the outcomes of the explosions; third, they started to...
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...constant encouragement. Andy Kapadia who was a helpful and perfect liaison between me and the university. I would not have made it this far without Mr Pawas and Andy’s help. I would also like to thank Mr Kamwaro of The Standard Library and Eric Njoka of Daily Nation’s for the cooperation they accorded me during the long hours I spent at their libraries. This work would have made no sense with the input of The Daily Nation Newspaper’s news editor Eric Shimoli and Senior reporter John Ngirach as well as the Standard’s Foreign Editor Andrew Kipkemboi and Senior reporter Cyrus Ombati. Through candid interviews these respected journalists gave me invaluable information. Finally I would like to express special thanks to all the other people, whose names are not listed here, for their help and willingness to explain their opinion, and to share their stories. ABSTRACT The study is a content analysis of The Daily Nation and The Standard newspapers in Kenya; the two leading dailies with widest range of coverage. It examines how the print media covered the Kenyan military incursion into Somalia in 2011. Content analysis was supplemented by in-depth interviews from the editors of both newspapers under study and journalists who covered the incursion. The results show that the Daily Nation had the highest number of...
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...The Media Influence in Politics: an essay INTRODUCTION The news media, television in particular, affect and influence the political arena in Canada. The media ownership, the few elites and their political connections play a huge role in this topic of influence. The major differences between the French media and English media will be seen. The interpretation done by media and its impacts to the public will be discussed, as well as polling and voting. The aim of this essay is to argue that the news media, television in particular, influence the political arena in Canada. This will be accomplished through the sub-headings and their corresponding paragraphs in the Discussion. DISCUSSION The media and political influences With the media owned by a few firms, the supposed objectivity and neutrality are being compromised which in turn contribute to the detriment of the public. Most of the people rely on television media for news, information, weather, and so on. With the increase in viewers, the media run the risk of political influences. Politicians establish relationships with the media, so that when the right time comes, politicians can expect a return on elections. An example is when the media indirectly in some way or form cleverly "endorse" the political party to the voting public. Fraudulent connection between media and politics In a perfect world, the media ideally should serve and safeguard the public and its interests. To do this, the media should...
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