...what is already happening inside of the business. 1.1: Organisational Needs: As an organisation Google needs to be consistently changing and adapting to stay one step ahead of its competitors. This is because if they didn’t thrive to achieve their maximum potential then they would end up losing out on the businesses maximum profit. An example of this is that Google biggest competitors is Apple. Apple was expanding its business by investing its time into its app store and improving the way in which Apple users can interact with their phones. Google realised that they needed to step up their game and to stay relevant they ended up buying the Android store, which was Apples biggest competitor in the app market at the time, and rebranded it as the Google Play store. This expansion of the business allowed Google to still stay in fierce competition with Apple. Without an intelligent HR team Google may of never bought Android as the HR team would’ve been the people who first realised that there was a gap for expansion. 1.2: New Services and Products: As a business that it was trying to go the extra mile, Google is always trying to think of ways in which can improve is current business. This can be done by either producing new products to sell, or by improving the existing services of the business. Google started out, and always be recognised, as a search engine. But in recent years Google has been...
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...Monday, Dec. 26-Monday, Jan. 2. There will be no mail service to SU Abroad during this time; please plan accordingly”. This definitely will make some potential audience lose their patience if they just have gone through hundreds of similar pages of this kind. So adding descriptions to content- relevant pages is the step to do meta tag optimization. The Meta Keywords Tag will not guarantee the high page ranking. However, well usage of keywords can increase the possibility for your potential audience to reach your page. In order to acquiring the most searched and best fitted words, the first thing to do is to collect some frequently appeared keywords which can simply represent some features of your pages and then type them into Google Keywords. Using Google keywords, we can easily find the page click volume and the relevant ur...
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...| | [pic] [pic] [pic] [pic] [pic] |Scholarship Positions Newsletter | 80 Scholarships are available undergraduate and postgraduate students to study at the University of Cambridge. International postgraduate applicants should apply by 2 December 2015, and home/EU postgraduate applicants by 6 January 2016. Never Miss a Scholarship: Apply on Time Cambridge International Scholarship Scheme (CISS) in UK, 2016-2017 Provided by: The University of Cambridge, via the Cambridge Trusts Courses: Research Program leading to the PhD Subjects: Multiple Subjects Eligible Students: International Students Application Deadline 2 December 2015 Apply Now Tags: 2016, Cambridge, Featured, International, PhD, Scholarship, September Week 1 (i), UK University of London Free Online Course On Brand Management Provided by: University of London & Coursera Application Deadline Course starts Oct 7, 2015 Tags: 2015, Coursera, Management, University MOOC JSPS Invitation Fellowships for International Applicants in Japan, 2016 Provided by: Japan Society for the Promotion of Science (JSPS), Japan Courses: Research Programme Subjects: Humanities, Social Sciences and Natural Sciences Eligible Students: International Applicants Application Deadline September 4, 2015...
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...DAVID (ZHENGDA) GUO 1000 Fulton Ave, Hempstead, NY 11549 Phone: 516-754-5202 Email: david.zhengda@gmail.com PROFILE M.S. Marketing candidate, strong communication, analytical and multi-tasking skills, adequate in social media marketing. To obtain an Internet marketing internship to gain experience in online analytics, social media marketing and SEO. EDUCATION Frank G. Zarb School of Business, Hofstra University ! Master of Science in Marketing ! • Hofstra MBA/MS Marketing Association - Event Management Officer • Hofstra Business Consulting Group - Associate Consultant Sept 2011 - May 2013 Long Island, NY Asia Australia Business College, Liaoning University ! Sept 2007 - July 2011 Bachelor of Business in International Business; GPA: 3.5 ! Shenyang, China • Art Department at Student Union - Head of Department: Led college team to 1st place in the university Art Contests • Instrumental Club - President: Organized & promoted three rock concerts (sold tickets in one), each attracted up to 200 people in the audience (full capacity) • Scholarship: First-Class Scholarship for 6 consecutive times; National Scholarship; HSBC Scholarship • Student Representative • National First Prize Winner, Semi-Finalist in 15th “FLTRP Cup” National English Debating Competition EXPERIENCE Asian Business Association - America (National Organization)! Oct 2011 - Present Senior President of Marketing! Long Island, NY Design short-term and long-term marketing plan for organization...
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...environment with less dress code restrictions and a better work/life balance. But there are still companies out there who still hold on to the traditional values of business and it’s protocols. In the next paragraphs I hope to outline the protocols and culture of Google and how it came to be, as well as compare and contrast it a more traditional company, Goldman Sach. I will also outline Google’s failed experience in China how the Google culture influenced that. Google’s Founders: Montessori Reason for It’s Culture “You can’t understand Google unless you know Larry Page and Sergey Brin were Montessori kids,” Levey (2011). Montessori schools are schools based on the educational philosophy of Maria Montessori, an Italian physician who believed children should be allowed the freedom to pursue whatever interest them. Knowing this you can really understand the culture of Google why their business protocols are unique to traditional businesses. Like so many other technology start-ups Google was founded in the mid-90’s by a pair of college buddies, Page and Brin, while attending Stanford. The groundwork for Google was laid while in college and the pagerank, which is the algorithm used to catalog the internet into Google, and created while the Page and Brin were still obtaining their Phd in Computer Science. Both of the founders felt comfortable in the mediocrity of academia, Levy 2011). This being said they refused to hold a corporate job...
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...Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | TABLE OF CONTENTS Executive summary. 2. Introduction. (ANAS) 3. Mission & Vision Statements. (GEORGE) 3. Strategic Vision. (GEORGE) Analysis. 4. Competitive Advantages. (GEORGE) 8. Summary of Competitive Advantages. (GEORGE) 8. Other success factors of Facebook. (GEORGE) 11. PEST. (ANAS) 13. Porter’s five forces. (ANAS) 15. Exploration & Exploitation. (ANAS) 16. Red and Blue Ocean Strategies. (ANAS) Conclusions. 19. Final Conclusion. (ANAS) References. 21. Reference. EXECUTIVE SUMMARY INTRODUCTION Among social networking organizations, Facebook is one of the most talked about and the most popular choice for people around the world...
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...1 / 57 http://breakingintowallstreet.com/ http://www.mergersandinquisitions.com/ Feel free to copy this report and send it to all your friends. Actually, scratch that... Please copy this report and send it to all your friends. Forward it to as many people as possible. The more the merrier! Print it out, pass it around, and hand out copies to everyone you know. Just make sure you keep the names and logos on each page intact. http://breakingintowallstreet.com/ http://www.mergersandinquisitions.com/ 2 / 57 Table of Contents Why I Wrote This Guide and What You’re Going to Learn ......................................... 3 Does This Guide Apply to You? ................................................................................. 4 How to Become a Drug Dealer................................................................................... 5 Why Would a Bank, or Any Company, Want to Hire You? ......................................... 8 Action Plan, Step 1: Plan Your Strategy ................................................................... 10 Your Strategy: Action Steps ..................................................................................... 15 Action Plan, Step 2: Craft Your Story ....................................................................... 16 Your Story: Action Steps .......................................................................................... 22 Action Plan, Step 3: Network Like a Pro..........................................
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...OBJECTIVE IDENTIFYING & EXPLORING BUSINESS DEVELOPMENT AREAS, DATABASE ACQUISITION AND CUSTOMER ACQUISITION Understanding the details of various online marketing products that are being offered under a package for the real estate companies. Acquiring the potential customers’ database. Making customized proposals for these potential customers based on their needs. Analyzing the online marketing done by the competitors of these customers and including that in the proposal. Approach the potential customers and present the proposals to them. Follow up with the approached customers and try to fix the deal with them. ACKNOWLEDGEMENT Company Project Study in P-Square, Pune was an excellent and highly enriching experience which taught me the various important facts about Business Development for a company. I would like to express my heartfelt gratitude to Mr. Atul Poharkar, Mr. Rohan Dalvi and Mr. Nilesh Palressha for not only guiding me from time to time but also giving me extremely valuable insights. I would like to express my sincere gratitude to Mrs. Atul Poharkar, firstly for giving me an opportunity to apply myself and then for taking time out from his very busy schedule to give me all the help I needed. This acknowledgment would be incomplete without expressing my thanks to everybody, including my partner, in P-Square, Pune who took time and effort to share their views to guide me during these enriching two months. * * * Sachin Gupta ...
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...“A Jain College” ADARSH SAMEEKSHA % Ranked 11th Best B-School in India by gyanduniya.com % Ranked 8th Best B-School in South India by ‘Bhaskar Lakshya’ in 2013 % Ranked 23rd Best B-School in India by ‘Silicon India’ in 2013 % Ranked 2nd best in Infrastructure by ‘Silicon India’ in 2013 ADARSH GROUP OF INSTITUTIONS Editorial Board About ADARSH Adarsh Vidya Sangh® started its educational journey with a humble beginning in 1971. Since its formation, it has evolved and grown into a group of Sri Premraj V. Jain Hon. President repute, providing high quality of education amalgamated with world–class infrastructure. Our focus and commitment towards implementing and improving pedagogic practices have created the foundation of our Values. Adarsh Group Of Institutions ,a Jain Institution, has Sri Jitendra Mardia Hon. Secretary been one of the top B-Schools in south India, providing excellent academic delivery and infrastructure to its students. At Adarsh, we offer innovative and globally accepted programs and great opportunities for all-round development. A unique attribute of this program is 100% case based learning. Adarsh transforms its students into leaders of the future. Dr. Anitha Ramachander Director Adarsh prepares graduates who have a strong desire to learn and grow continually, welcomes new ideas, value diversity with desire to succeed and give one’s best towards excellence in all spheres of life. Its curriculum includes perspective building, skills...
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...[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early 1990s. Jobs’ vision for Apple began to take shape in 1998 with the unveiling of the iMac, which returned the company to profitable status by the end of the decade. In the 2000s Apple unleashed a volley of game changing products, starting with the iPod and continued with the iPhone and iPad. These innovations solidified Apple’s status as the world’s foremost technology company and cultural icon. Apple’s horizontal and vertical integration between all of its devices, software, hardware, and operating system give it a unique competitive advantage in the fast changing world of technology. Steve Jobs stepped down from Apple in August 2011 while he was battling cancer. He passed away in October of the same year. Apple thrived under his leadership and his death left a void that is not easily reconciled. Jobs was a visionary leader who brought Apple back from stagnation and built it into the world’s most valuable company. Although Apple has had some missteps without Jobs at the helm...
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...Emerging Trends in Social Networking Sites & Their Applications Social networking sites along with their applications in business, government, education, dating and e-shopping, have tremendous global presence and influence and have positively impacted India also. Social networking is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. Most social network services are web based and provide means for users to interact over the Internet, such as e-mail and instant messaging. With the widespread use of the internet, Social Networking Sites (SNS) have become increasingly popular among people. Social networks provide means for enterprises to capture and build collaborations, partnerships and build informal connections between their stakeholders. SNS websites like Facebook, Myspace, Twitter, Flickr, LinkedIn, Google’s g+, etc. have opened a new era of innovative techno-entrepreneurship which has immense potential to sustain growth and unfold business opportunities. The prowess of these websites can neither be ignored nor underestimated as this would mean restricting the business to a limited sphere in a seemingly limitless world. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. The main types of social networking services are those which contain category places (such as...
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...Abstract: | Knowledge management is identified as a key success factor in most industries today. While data or information can be stored independently from people, knowledge is bound to people who use it for their interactions. The main goal of knowledge management is to improve the usage of knowledge in the enterprise. Knowledge management systems are not only organizational memory information systems. They also contain organizational standard procedures and a certain cultural attitude. A reference framework gives implementation hints mainly influenced by technical possibilities. The knowledge management system reference architecture contains layers of sources, repositories, taxonomy, services, applications and user interfaces. A software tool that largely corresponds to this reference framework is the Knowledge Café. Possible applications of this tool to the area of hospitality and tourism are described in this paper. | Information technology has changed how businesses operate and succeed in today’s global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effect it has on today’s students. The text addresses the major principles of MIS in order to prepare managers to understand the role of information technology in the...
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...W’Style’s Social Media Strategy Report ISYS 1028 Assignment 3 Lecturer: Dr Claire Davison Padmanabh Deshpande: 3455769 Jie Deng: 3452773 Jianpeng Shao: 3372513 Regina Tilaar: 3410562 Qiaojian He: 3181251 31th October 2013 Contents 1. Social Media Business Audit of ASOS.com…………………………………………………………….3 2.1. Business Introduction and Brand Description………………………………………………………. 3 2.2. Current Customers and Target Market………………………………………………………………….3 2.3. Reviews of Social Media Channels…………………………………………………………………………3 2.4. Analysis of Strengths and Weaknesses of the Current Campaign…………………………. 6 2.5. Conclusion of Findings…………………………………………………………………………………………..7 2. Social Media Strategy Report for W’ Style…………………………………………………..……….8 3.6. Business Introduction…………………………………………………………………………………………..8 3.7. Current Market and Target Market………………………………………………………………..…….8 3.8. Identification of Business Goal of Strategy……………………………………………………………8 3.9. Engagement Strategy and Technologies…………………………………………………………….…9 3.10. Overall Schedule of Strategy and Campaigns………………………………………………………10 3.11. Resources and skills required for performing strategy…………………………………..……12 3.12. Key Performance Indicators and Analytic Tools………………………………………..…………14 3. Evidence of Social Media Campaign…………………………………………………………..……….16 4.13. The Goal of the Campaign……………………………………………………………………..……………16 ...
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...Case Study Facebook: Balancing Growth and Preserving Corporate Culture Debapratim Purkayastha* and Syeda Maseeha Qumer** This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well-known for its ‘hip geek culture’ fostered by its founder, Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the...
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...A TERM PAPER ON , HR at Google SUBMITTED TO: SUBMITTED BY: Prof. Smitha Roll No 2,12,22,32. “Our employees, who call themselves Googlers, are everything. We hope to recruit many more in the future. We will reward and treat them well.” Larry Page and Sergey Brin, Founders of Google 1. Introduction Managing human resources effectively has become vital to organizations within the modern and fastpaced business environment (Caldwell, Chatman, & O'Reilly,1990). Human Resources specialists are more important in business strategies today where market is dynamic and changeable. 2.1. Objectives of the study To analyze HRM technique and methods To analyze how employees help a company in differentiating itself from its competitors To analyze how companies attract the best-knowledge workers and retain employees in a competitive environment To analyze the innovative HR practices and the 'Best Place to Work For' culture at Google To analyze the future implications of Google‟s HR practices in the long run 2. Google.com 3.2. Background of the Company Source: http://www.google.com/ Source: http://www.google.com/ Google (illustrations of the company web site presented in Appendix 1 ) is a company that was...
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