...e-mail: devimcc@mail.regent.edu Abstract In this paper, I will address the security issues, flaws, and problems that social networking sites are faced with in retrospect to information that the sites hold. The Information is not protected from the public in any way, why is this a normal operation about the popular social media sites. Lastly I want to address the simplicity of gaining someone vital information through a protected individual’s social network profile. 1. Introduction In today’s society almost everyone has some type of social networking service that they hold an account with. These social networking sites are a great way to communicate, network, and interact with fellow colligates and friends. Facebook, Twitter, and Google plus are just a few social networking sites to mention. These sites all have a one factor authentication system for the user to log into their account (Beaver) .This simplistic authentication systems is very easy and efficient for the users accessing there accounts. The idea arose if it is this easy for me to log into my account how easy would it be for an outside party to gain access within my account. Companies are faced with the problem of convenience over security. (McCHale 12) In this paper I would like to address the social networks themselves and their authentication process. In addition, by what method all these sites can improve and advance their encryption methods in which outsiders don’t gain access to highly valuable information...
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...1. [Google, 2014] Attachment and Relational Theories • Human attachments are universal & biologically based; serve to diminish isolation, fear, & distress • In order to thrive emotionally, infants need warm, intimate, continuous relationship with primary caregiver • Attachment figure’s sensitivity affects quality of attachment bond between infant & caregiver • Children who experience “secure base” with attachment figure explore the world with confidence & return to “safe haven” when comfort is needed • Both client & practitioner influence the relationship • The larger social & political contexts inevitably influence the working relationship • Change comes through a “two-person” approach with an emphasis on interaction & inter-subjectivity • Change emphasizes “the relational matrix” • Careful, deliberate, & timely disclosure is given by the practitioner when disclosure is relevant & needed • Attention is given to the “relational unconscious” which is “experientially familiar” • Awareness comes through “not knowing” and , instead, “wondering together” References: • Psychodynamic Presentation. (2014). Retrieved from http://ncsss.cua.edu/res/docs/field/PsychodynamicHBSE.pdf • Cherry, K. (2014). Psychology Center. Retrieved from http://psychology.about.com/od/psychologystudyguides/a/personalitysg_3.htm • Google. (2014). Retrieved from https://www.google.com/search?q=psychodynamic+theories&rlz=1T4RNVL_enUS574US575&source=lnms&tbm=isch&sa=X&ei=chU_...
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...How to build a strong employer brand? In the competitive business world, companies strive to protect their most precious asset, talent. Talent shortage is a major challenge across industries where employees with suitable technical competencies and qualities are difficult to obtain and retain in the competitive employment market. In addition, as Baby Boomers who possess substantial valuable experience for the companies retire, Generation Y became increasingly vital in the company’s workforce; study has shown that 1 in 5 worker will be above 55 years of age by 2021 compared with 1 in 7 in the year 2005. Companies not only struggle to replace the positions of the retired workforce with younger candidates with similar capabilities, they also realize that the two generations have different workplace expectations and values. Candidates are looking beyond the basic wage and benefits; factors such as career prospect, reputation, international mobility and company values also play a significant role in candidate decisions. Therefore companies need to adjust their conventional hiring method to position themselves strategically in order to capture the awareness and commitment of the top candidates. In order to attract and retain young talents, companies need to differentiate themselves from their competitors with their employer brand. Unlike product brand names that can be managed with marketing to manipulate consumer perception, employer brand needs to be cultivated through time...
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...Running head: WHY GOOGLE WAS ABLE TO BEAT YAHOO 1 Why Google was able to beat Yahoo: External factors influencing the development and domination of the twenty-first century internet giants Gregory A Totty MGT510 Strategic Planning Dr. Walter McCollum Colorado State University WHY GOOGLE WAS ABLE TO BEAT YAHOO Abstract The purpose of the following research is to illustrate how external factors can influence the development of market share in a new industry. The primary example is a case study of the organization known as “Yahoo”; the first internet only large corporation, which failed to grow with its early domination of the new emerging market of the World Wide Web. The evolving industry originally was a creative person’s domain. It was viewed in its infancy more like a vast library, than the center of all knowledge transfer much as it has become. The mistakes made by Yahoo early in the century, soon became an uncontrollable nemesis; and would eventually force the organization to re-organize. This research attempts to provide evidence for Yahoo’s demise along with the primary external factors that were either overlooked or their magnitude of 2 influence was not properly considered. Based upon the evidence provided, an alternative strategy for a similar percentage of market share was implemented by Google who, partially by learning from the mistakes of Yahoo, was able to forecast more accurately; resulting in a dominance of the same market today. Conclusions can...
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...International Journal of Scientific and Research Publications, Volume 4, Issue 1, January 2014 ISSN 2250-3153 1 Employing Information Security Awareness to Minimize Over-Exposure of Average Internet User on Social Networks WorawitBinden*, MaheedeenJormae**, ZakariaZain***, Jamaludin Ibrahim**** worawit.inter@gmail.com*, maheedeen@gmail.com**, zakariazain13@gmail.com***, jamal55@gmail.com**** Department of Information Systems, Kulliyyah of Information and Communication Technology, International Islamic University Malaysia ABSTRACT-Use of Online Social Networking Sites (OSNs) has become ubiquitous nowadays. In the era of a million user social networking sites throughout the world, it becomes increasingly difficult for people to control what they are exposing to whom. In this paper we analyze the influence of social media interactivity features on the exposure of personal data of average Internet user and present techniques to implement information security awareness to minimize overexposure on OSNs. Index Terms-Online Social Networking, Information Security Awareness, Social Network Interactivity Features I. INTRODUCTION nformation is vital to communication and a critical resource for performing work in organizations. It is also important to individuals, and therefore the need to proper manage it well, is growing rapidly. Protecting data is as important as protecting cash as it is asset – and requires just as much care and planning. Now more than ever, people need...
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...WHAT’S IN A NAME - HOW A NAME AFFECTS THE CONSUMER BUYING BEHAVIOUR Priyanka Kumari Ma in Fashion Marketing Priyankamgt768@gmail.com Pearl Academy, Naraina, New Delhi, India Abstract “A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly out-dated, a successful brand is timeless” (Quiston, 2004, p 345). Many brands today mean little to consumers, who have become accustomed to buying on price alone. But a new tool can help companies separate themselves from the crowd. (David Aaker).Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modelling implications of the branding concept and the challenges of...
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...enabled users traversing four dominant SaaS platforms: Salesforce, Box, Google Apps, and Office 365 between October 2013 and October 2014. This report is the first of its kind to detail application usage patterns and risky behaviors for the top SaaS applications used by businesses. The key findings in this report reaffirm the need for a new approach to data governance, risk management, and security in the context of cloud adoption. Perimeter and endpoint security solutions provide minimal protection against new, emerging, and largely unknown risks. Therefore, enterprises need to proactively invest in new controls like Identity and Access Management (IAM) solutions and Cloud Access Security Brokers. Key findings include: • In the cloud zombies are real: 11% of all enterprise SaaS accounts are “zombies,” inactive assigned users that are at best eating up the cost of a license, and at worst increase the attack surface of the organization. • More admins, more problems: Every administrative account represents a real and present risk to the enterprise. In some SaaS applications Adallom recorded an average of 7 administrators out of every 100 users. • 80% of companies have at least one former employee whose SaaS application credentials have not been disabled: Deprovisioning continues to plague organizations, credential creep makes the problem unwieldy. • 19% of users bypass Identity and Access Management controls: Rebalancing the enterprise security portfolio...
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...report provides and analysis of the advantages and disadvantages of having this information made public. Additionally, this report includes options individuals have to protect their private information. Last, this report discusses the existence and effectiveness of electronic privacy laws enacted to protect private information. Google is probably the most used search engine on the internet. It is usually the first step used to research private information. Google collects all available private information and conveniently places it at a researcher’s fingertips. Such information as address, telephone numbers, pictures and work history is available on Google. Facebook is another popular website people use to obtain private information. Researchers can gain information such as posted pictures, family/friend information, and place of employment. Researchers can also find out recreational information such as local establishments a person frequents or when he or she is on vacation. Many states use have county property tax websites. A researcher can simply type in a person’s name and find out information regarding private property such as real estate and vehicle information. Many county tax websites post information such as a person’s address, purchase price of the home, annual property tax, and property valuation. There are some advantages to having public information readily accessible. One advantage is ability of long lost friends and family members having the...
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...| Office 365 vs. Google Apps | | Nowadays, traditional official environment is not enough for people doing works. People need more flexible time and sites in order to have communication with their colleagues instead of just sitting in the office. With the Informational Technology boost, Microsoft and Google provide their products that change our thinking about working in the corporation, such as new types of handing up work report, updating meeting information and communication with co-workers. Microsoft Office 365, introduced on 2010, is a kind of office software based on cloud and desktop application. It provides anywhere access to emails and calendars, Office Web Apps, instant messaging, conferencing, and file sharing. Its products include Microsoft Exchange Online, Microsoft SharePoint Online, Microsoft Lync Online, Office Professional Plus and Office Web Apps. Google Apps, developed in 2006, is a service from Google providing independently customizable versions of several Google products. It has six years history when started by creating Gmail in 2006. Through six years developing, Google Apps has quite strong features by following products: Gmail, Google Apps Sync, Google Calendar, Google Contacts, Google Drive, Google Groups, Google Tasks, Google Voice, and Google+. * Feature Review: Since most of the features are similar in Office 365 and Google Apps, there are still some differences which could affect users experiencing those two...
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...Google is probably the most popular search engine used these days. However, are you familiar with the personal data Google collects about people? According to Google’s privacy policy, they collect user data, like personal information that users give them, sign up information, such as, name, email address, telephone number and credit card information, as well as information about the devices that are used to log onto their systems. They also collect information about the services used and how they’re used, as well as IP addresses, and events of use like system errors. Google may also ask you to generate a publicly visible profile which may include your name and photo. However, according to Ian Paul, of PC World Magazine, it is not that simple, Google has our day to day habits, by having access to our calendars, as well as our locations and voices. I’m sure after reading the information above, you were unaware such detailed information was being collected. Well one positive note, Google freely admits, they gather this plethora of information, how they gather it, and how they will use it. Google also satisfies our worries, insuring this information is secure. Google states “we work hard to protect Google and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold” (Policy). According to Dan Rowinski, of Read Write, “Google has one of the largest and most secure clouds in the entire industry” (Rowinski). So how does Google...
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...#nextchapter A STUDY GUIDE TO PROGRAM OR BE PROGRAMMED: TEN COMMANDMENTS FOR A DIGITAL AGE BY JENNIFER HANSEN WILL LUERS SETAREH ALIZADEH DR. DENE GRIGAR A Study Guide for Douglas Rushkoff’s PROGRAM OR BE PROGRAMMED #nextchapter The following study guide aims to provoke further thoughts and extend the conversation surrounding Douglas Rushkoff’s book Program or Be Programmed: Ten Commands for a Digital Age. It has been created for a wide variety of readers––from high school to adults––and purposes––from book clubs to study groups. Rushkoff proposes 10 commands that are each based on one of the “biases” of digital media. In computer programming a “command” is a directive to a computer to perform a specific task. But Rushkoff’s commands are not directives for human behavior as much as a code of ethics that, like the 10 commandments of Judaism in what was a new text-based age, help us navigate a new age of computer mediation and abstraction. Digital technologies continue to increase the capabilities of mankind. These technologies, however, come with biases. If we aren’t aware of these biases, we’ll find ourselves at the mercy of the technology designed to serve us. While there’s still time, we must take matters into our own hands and learn to program! Rushkoff, Douglas, dir. Program or Be Programmed. 2010. Film. 31 Jan 2013 2 RUSHKOFF’S PRINCIPLE OF: I. TIME DO NOT BE “ALWAYS ON”. We live in a world dictated by time. However, to our digital devices, time is an unknown...
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...Recommendations for Security Measures SEC440 Abstract A social engineering attack is a threat that can be both the most effective attack, as well as the most devastating. This paper will detail some of the strategies of identifying and circumventing a social engineering attempt on an organization. I will give real world examples of social engineering attacks and how the attack was able to succeed in easily infiltrating an organization’s IT systems. . Recommendations for Security Measures Dictionary.com defines Social Engineering as “the application of the findings of social science to the solution of actual social problems.” (Dictionary.com, 2011). However in the Information Security world we use this word in a more specific sense. Christopher Hadnagy wrote a great book on this subject called “Social Engineering: The Art of Human Hacking” He defines on his website that Social Engineering is “the act of manipulating a person to accomplish goals that may or may not be in the ‘target’s’ best interest. This may include obtaining information, gaining access, or getting the target to take certain action.” (Hadnagy, 2011). This is the definition of Social Engineering I will be using throughout this paper, and this is perhaps the most dangerous form of attack available to hackers. A Social Engineering attack can be initiated from many different vectors. A phone call could be made by an attacker to extract data. email phishing attacks can be composed to look like a...
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...However, those approaches are not effective and efficiency enough as password will lose their effectiveness once they are compromised; token can be stolen or lost; while biometrics requires high installation cost. Moreover, once authentication occurs, there is no guarantee that the initial authentic user is still the same person. As a result, the system security is strengthened by incorporate continuous authentication during session monitoring the user behavior. If the behavior is found to be anomaly, re-authentication process is performed immediately. At system level, user behavior is also useful for intrusion detection. An intrusion can be identified before it happens based on some specific behavioral patterns indicating of suspicious identities or actions. Theoretical Perspectives As mentioned earlier, computer system is built for user but not vice versa. Thus, the computer system should behave as user expected and required. In order to understand the user, his or her behavior on using the system must be known. The following were some of the common user behaviors: (12) User doesn't like to wait. User prefers some entertained graphical elements like animation. User doesn't like to repeat the same tasks. User hates repetitive confirmation and information. However, different user may have different behaviors and preferences. Therefore, the system needs to identify the user behavior and keep track on it from time to time because the user behavior may be changed...
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...OBJECTIVE IDENTIFYING & EXPLORING BUSINESS DEVELOPMENT AREAS, DATABASE ACQUISITION AND CUSTOMER ACQUISITION Understanding the details of various online marketing products that are being offered under a package for the real estate companies. Acquiring the potential customers’ database. Making customized proposals for these potential customers based on their needs. Analyzing the online marketing done by the competitors of these customers and including that in the proposal. Approach the potential customers and present the proposals to them. Follow up with the approached customers and try to fix the deal with them. ACKNOWLEDGEMENT Company Project Study in P-Square, Pune was an excellent and highly enriching experience which taught me the various important facts about Business Development for a company. I would like to express my heartfelt gratitude to Mr. Atul Poharkar, Mr. Rohan Dalvi and Mr. Nilesh Palressha for not only guiding me from time to time but also giving me extremely valuable insights. I would like to express my sincere gratitude to Mrs. Atul Poharkar, firstly for giving me an opportunity to apply myself and then for taking time out from his very busy schedule to give me all the help I needed. This acknowledgment would be incomplete without expressing my thanks to everybody, including my partner, in P-Square, Pune who took time and effort to share their views to guide me during these enriching two months. * * * Sachin Gupta ...
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...though they were amongst the top rank holders. And people who followed their passion make it big in life even if they were amongst the backbenchers and did not get good grades. Thus, being a successful backbencher. Studying is not about ranking. It is more about who will you become when you finish studying. Everyone wants to be the best but in reality; rank does not define your success or what you are good at. In the real professional world, successful are the ones who are able to apply their learning and concepts. Students struggle to find their identity. Marks are not the only thing that students should be looking for. Often, we choose our profession due to pressure from parents or anything else apart from what...
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