...WHAT MANY COMPANIES HAVE ALREADY DONE 2 INTERNATIONAL LEADERSHIP & ASSOCIATIONS 3 INVESTOR CONFLICT OF INTEREST VS. GROWING CUSTOMER AWARENESS 4 ECOTOURISM VS. “GREENWASHING” 6 CONCLUSION 7 WORKS CITED 8 Introduction There are an abundance of studies that show how tourism greatly impacts environmental sustainability in various ways. The purpose of this report is to explore and analyze the activities that occur in the tourism industry as a whole, which cause a negative impact on the environment. Tourism and the environment are interrelated in a complex way, with many variables. This report will address three main issues. This first issue is how the tourism industry faces a conflict of interest between investors wanting short-term return on investment and environmentally sustainable management. Second, environmental issues are often times limited to only natural environment, with a major focus on pollution, global climate change, resources consumption, and habitat/ecosystems. These issues remain very important, however, in order for effective environmentally sustainable management to take place, a broader topic of sustainability must be covered which includes dimensions of economics, equity and environment. This report will explain how ecotourism aims to address these issues. The third issue is “greenwashing.” A lack of standardization in ecotourism allows for some companies to deceive customers into thinking they have implement environmentally sustainable practices, when...
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...Green marketing From Wikipedia, the free encyclopedia Jump to |Marketing | |Key concepts | |Product marketing | |Pricing | |Distribution | |Service | |Retail | |Brand management | |Brand licensing | |Account-based marketing | |Ethics | |Effectiveness | |Research | |Segmentation | |Strategy | |Activation | |Management | |Dominance | |Marketing operations ...
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...Green Depot is the eco-friendly version of Home Depot. Providing “environmentally friendly and sustainable building products, services and home solutions” (Green Depot, About us 2005). I would analyze the marketing mix of Green Depot as adequate. The company’s primary goal is incorporate “green living and building in communities so it is easy, affordable and gratifying” (Green depot, 2005). I choose only adequate because green living although in the future may be affordable currently it is in fact a bit expensive. This company was founded in 2005 by Sarah Beatty her purpose to make green services readily available and easily adopted into standard construction operations was successful. Green Depot has created a unique filter to gage whether or not the products are in fact “green”. This filter focuses on five categories air quality, local, social responsibility, energy conservation. By use of their “proprietary filter” Green Depot has been set apart from the greenwashing stigma “a form of corporate misrepresentation where the company will present a green public image and publicize green initiatives that are false or misleading” (Ecomii definition; Greenwashing 2010). Product Green Depot is in fact a retailer of merchandise and services they need to be addressed separately. In reference to building supplies (merchandise) for individual DIY (do it yourself) customers some merchandise comes with a satisfaction guarantee warranty while others do not....
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...IMPORTANCE OF CSR Corporate social responsibility (CSR) is not going to solve the world’s problems. That said, CSR is a way for companies to benefit themselves while also benefiting society. When I define CSR to the uninitiated, I typically get three reactions. Some say, “Isn’t that a bunch of greenwashing?” Others use a non-so-nice word to describe male bovine excrement instead of greenwashing. Still others say my definition sounds like an inspiring call to action to soothe the ills of capitalism. Then there are those who say CSR is like a begrudging call to Woodstock to sing Kumbaya – something only “hippies” could dream up. So what’s a CSR professional supposed to do when faced with such a varied response? Typically, I step on top of my soapbox to declare the six business reasons why companies should embrace corporate social responsibility. Companies that “get it” are the ones that are using CSR (or sustainability as I prefer to call it) as a way to push the following business processes into the organization: 1. Innovation – I know, I know, it’s an over-used term. Just typing the word into Amazon will bring up nearly 150,000 items. But in the context of CSR, innovation is a huge benefit to a company and society. For example, I recently watched a video of a brief talk by Geoff McDonald who is the Unilever Global VP for HR, Marketing, Communications and Sustainability. Using the “lens of sustainability” as McDonald described it, Unilever was able to innovate new products...
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...the social issues that are present today, we look to our leaders to take a stand on the problems. We associate their success as a means to justify why their ideas are some of the best. We also look to them to be the leading innovators when it comes to making the world a better place. Corporate Social Responsibility (CSR) is just that, the capability to improve the lives of every community the company is able to reach. Over the last century, philanthropy amongst major companies has increased dramatically. This improves the society and is also great for the public image of the organization. The MLB, NBA and NFL are the most valued professional sports organizations in America. Professional sports have a unique characteristic that most businesses do not possess, and that is meshing different cultural backgrounds together and the power to make aware of the problems we face today and giving us the strength to know that we do not have to face them alone. This sole attribute alone is essential for professional sports leagues and their teams to have a prominent grip on corporate social responsibility within their organization. Let’s take a step back and not just look at corporate social responsibility from a professional sports point of view but from a business point of view as well. The professional sports industry, like the big business industry, has its pros and cons. Some people tend to think that when a business gets involved in the community it is for one reason and one reason...
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...between CSR and competitive advantage (CA). CSR is understood to be the way firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner (Berger, 2007). Thereby firms establish better practices within, create wealth, and improve society (Berger, 2007). CSR programs go beyond legal and ethical frameworks to include a wide range of issues for the organization (Berger, 2007). Specifically, CSR programs can impact a wide range of issues managed by the organization including: corporate governance and ethics programs; health, safety, and environment programs; attention to human and labor rights; human resource management policies; community involvement; respect for indigenous groups and minorities; corporate philanthropy and employee volunteering; adherence to principles of fair competition, anti-bribery, and anti-corruption measures; accountability, transparency, and performance reporting; and responsible supplier relations (Berger, 2007). Competitive advantage that is defined by the organization and will vary at its core competitive advantage is the asymmetry or differential in any firm (Ma, 1999). CA allows one firm to better serve the customers than...
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...Introduction During the second half of the twentieth century, tourism industries become an integral part of the country economy growth. One of the earliest tourism was mass tourism; this kind of tourism did not take fully ‘sustainability’ into account. After several years, most of the countries realised that they are facing problems and issues associated with tourism industry (by the tourist and tourism entrepreneurs) either on the country’s economics, social and environment i.e. impacts that can be positive and negative. Due to this, new form of tourism emerged – sustainable tourism, as an alternative to the classic mass tourism. Concepts of Sustainability Tourism: Ecotourism After 1960, sustainability has become a commonly used term, however, the definition of term or concepts of ‘sustainable’ is ambiguous. This is due to the lack of guidelines, and some countries and researchers’ theories have different perspectives and interpretations. The notion that tourism could be “sustainable” is part of the dialogue on sustainable development. The WT0-OMT defines sustainable tourism as “sustainable tourism development meets the needs of present tourists and host regions while protection and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems”....
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...Green marketing From Wikipedia, the free encyclopedia According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.[1] Other similar terms used are Environmental Marketing and Ecological Marketing Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.[2] The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.[3] This Commission is expected to do an overall review of this...
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...TEACHING MODULE THE FUTURE OF FASHION DECEMBER 2010 This teaching module was independently written by the Aspen Institute Business and Society Program with the generous support of THE FUTURE OF FASHION: SUSTAINABILITY THROUGH THE LENS OF THE FASHION INDUSTRY* By: Jennifer Johnson & Gina Wu Companies across all industries are facing the challenges of business sustainability, debating how best to address these risky issues while also embracing their opportunities for competitive advantage. This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business. The fashion industry offers a compelling case study for exploring business sustainability issues. In the fashion industry, as in many industries, success requires highly developed sourcing, design, manufacturing, and marketing chains. Increasingly, success also means incorporating sustainability in resource and labor management, as firms realize that long-term corporate survival will depend on new ways of doing business. Climate change, resource challenges, new technologies and dramatic shifts in the global economy are already impacting the industry. The nexus of these concerns allows students to explore sustainability challenges while providing a framework for discussing new business...
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...There are many ecological crises which are going on in the contemporary world today. The climate change: the denuded field; massive biodiversity loss; we have significant amount of different kinds of pollutants going into the air, which leads to global climate disruption and all kinds of other sources difficulties; we have pollutions that ends up affecting other species, for example, with oil spills and etc. We are pretty convincing now that climate change is complicated, , it is due to human activity, there is no doubt about it. And the scientific evidence is fairly overwhelming. Politicians and environmentalist and people have worked very hard and made a lot of successes in terms of trying to meet some of these environmental challenges,...
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...relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. PRSA (2010) – Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Public relations serves a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To achieve their goals, these institutions must develop effective relationships with many different audiences of publics such as employees, members, customers, local communities, shareholders and other institutions, and with society at large. The managements of institutions need to understand the attitudes and values of their publics in order to achieve institutional goals. The goals themselves are shaped by the external environment. The public relations practitioner acts as a counselor to management and as a mediator, helping to translate private aims into reasonable, publicly acceptable policy and action. People who work in the public relations industry are generally known as flacks, public relations specialists, communications specialists, or media specialists. Their primary function is to serve as advocates for their employers—businesses, hospitals, universities, nonprofit associations, and other organizations...
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...crisis in 2007, business needed to readjust itself every time it reaches its limit. Especially concerning the collapse of the real estate and financial bubble in 2007, a re-orientation for organizations to concentrate on long-term performance instead of inconsiderately accumulating capital was and is required. “Adopting business strategies that meet the needs of the enterprise and its stakeholders today while sustaining the resources, both human and natural that will be needed in the future” (KPMG, 2011). Those strategies to fulfill sustainable criteria are the elements of Corporate Social Responsibility. But as Friedman mentioned, the goal of an organization is to increase its profits. Could this be a win-win-situation for organizations and the environment? Or is the assumption correct, that this obvious contrast could only satisfy one party? If so, wouldn’t be the use of CSR be more a marketing instrument than a way of improving the world? 2. Explaining CSR Corporate Social Responsibility is basically one aspect of the appropriate and needed role companies play in todays` society. The European Commission for Corporate Social Responsibility provides us with the following definition of CSR: "A concept whereby companies integrate social and...
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...Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies...
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...Green Marketing – Opportunities & Challenges Abstract: Although environmental issues has inclined all actions but very few academic disciplines have inculcated green issues into their literature. Even till dated it has not been inclined a must be taught subject in all most all management and related higher education level but one business area where environment issues have received a great deal of importance is marketing. Now a days modern business houses have accepted green marketing as a part of their strategy. Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper will attempt to introduce – the terms and concept of green-marketing; about the importance of green marketing; examine some reasons that make the organizations interested to adopt green marketing philosophy; it also highlights some problems that organization may face to implement green marketing and it’s managerial implications along with few case points. WHAT IS GREEN MARKETING? So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel...
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...The Body Shop Cosmetics: Evaluating The Influence of Social Media in the Business of Socially Conscious Cosmetics Mbalia Albatul Kamara CAPELLA UNIVERSITY MBA60004 Introduction The cosmetics industry persists because of the female demographics’ need for and quest for a youthful appearance. Thus the use of the Internet to advertise a company’s products and share information with its consumers has made the business industry very accessible to people around the globe. And it has also influenced the means to which companies market their products and communicate with their customers. As such there is no truer industry where digital communications and social media interactions between the customers and their preferred brand is of utmost importance than within the cosmetic industry. According to Richardson, Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of...
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