...Jacob Kleintz FYWT Christa DiMarco Research Paper A Culture of Rejection Graphic designer David Carson reflected the grunge culture of the 1990’s through his design of the first issue of the music magazine, Raygun which was published November of 1992. Grunge itself, has its roots in the new music that was emerging as America entered the 90’s. Much of the music shows a disenchantment with society and a sense of entrapment. In 1992, music critic Simon Reynolds said about teenagers in the 90’s, “…there’s a feeling of burnout in the culture at large. Kids are depressed about the future.” By the early 1990's a majority of young adults found the pop music of the time had become too dull and boring. Due to this fact teens turned to a more alternative sound. They found this sound to be produced by college radio and small time record label companies. (Benner). By the start of the 90’s grunge was not only moving to new areas but also began making their own music. Grunge musicians rejected expensive, highly staged performances; most would not use pyrotechnics or other complicated lighting and visual effects during their shows. Grunge ironically arose from a complete rejection of culture (Berman). Carson's style of typography experimentation influenced the development of the deconstructed style of design and a whole new era of designers. The experiments by Carson and other Ray Gun designers were chaotic, abstract and distinctive, but sometimes illegible. The magazine's radical subject...
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...definite answer. The next question will be, "Who were the first artists to produce Rock music?" This is also an easy question were I will discuss the first Rockers. Continuing on, my next question will ask, "How was the term Rock and Roll' created, and by who?" This may turn out to be a hard question to answer because I am sure there a multiple answers. "Has Rock become more or less popular since its inception?" will be my next question. For this question I will have to look for a survey or poll of some type and present its data. My final question will be, "How has the Music been changed over the years and who changed it?" This will also be an easy question, albeit a long answer. For that question I will be referring to Alternative and Grunge Rock, my preferred form of the music. For my information I will mainly be using the internet. I also may get some of my answers from a dictionary or encyclopedia. My main sources on the internet will be the online encyclopedia at wikipedia.org, and anything I can...
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...Brittany Peters Instructor Wenrich Eng. 121 7 June 2015 Research Narrative “Okay, so I get to wake up today and have another day he doesn’t.”- Dave Grohl, band member of Nirvana What would music have been like in the 1990s without Kurt Cobain? Or maybe the question to ask is, “What would music be like today if Kurt Cobain was alive?” The grunge movement was brought to life by the front man of the band Nirvana, Kurt Cobain (Kurt and Courtney).He was what most believed to be an iconic man in the 1990s for the music genre known as alternative rock/grunge. Kurt Cobain passed away on April 5th, 1994, in his home, when he was only 27 years old (“April 05”). He recently started a family with his wife Courtney Love, who was also a musician in a band called Hole (Kurt and Courtney). Kurt was in and out of rehabilitation centers for his drug addiction, and soon before his death had, what people considered at the time, an accidental overdose in Rome. The day his corpse was found an electrician reports his findings. The police and fire department arrive. Pictures are taken of the scene, and then handed to detectives to enhance the report of the incident that took place on the street of Lake Washington Boulevard. As news spreads of the musician’s tragedy fans gather at his house and a memorial service is performed in his honor (Kurt and Courtney). I now tell you the story of how and when Kurt Donald Cobain’s body was found. An electrician, Gary Smith, from the company Veca Electric...
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...An Introduction to Data Mining Kurt Thearling, Ph.D. www.thearling.com 1 Outline — Overview of data mining — What is data mining? — Predictive models and data scoring — Real-world issues — Gentle discussion of the core algorithms and processes — Commercial data mining software applications — Who are the players? — Review the leading data mining applications — Presentation & Understanding — Data visualization: More than eye candy — Build trust in analytic results 2 1 Resources — Good overview book: — Data Mining Techniques by Michael Berry and Gordon Linoff — Web: — My web site (recommended books, useful links, white papers, …) > http://www.thearling.com — Knowledge Discovery Nuggets > http://www.kdnuggets.com — DataMine Mailing List — majordomo@quality.org — send message “subscribe datamine-l” 3 A Problem... — You are a marketing manager for a brokerage company — Problem: Churn is too high > Turnover (after six month introductory period ends) is 40% — Customers receive incentives (average cost: $160) when account is opened — Giving new incentives to everyone who might leave is very expensive (as well as wasteful) — Bringing back a customer after they leave is both difficult and costly 4 2 … A Solution — One month before the end of the introductory period is over, predict which customers will leave — If you want to keep a customer that is predicted to churn, offer them something based on their predicted...
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...23 - FEBRUARY, 2015 BRANDING FOR THRASH METAL BAND MAHESH NADKARNI BRANDING FOR THRASH METAL BAND 1 ABSTRACT The given case paper talks about a young man called Billy who has immense passion for music. He has always been different from others in one way or the other. His immense love for music and a possessed wealth for creativity have established him as a founder and lead guitarist of an upcoming metal band, playing a specific type of music called the Thrash Metal. In a small period of time Billy along with his band – Shredder Business Bureau has made a niche for thrash metal and is well known locally and regionally. Billy has established his band locally; however he wants to make it big. Hence he dropped in my office, wherein I work as the identity manager offering creative talents to customers via local advertising agency. I have a good name and recognition in the field of branding. Billy comes to me seeking help to brand his image as a musician. This is taken as a challenge as I have mostly worked for branding of companies. It was for the first time that I will be working for identity branding. The good part is that I will be doing this for Billy !! BRANDING FOR THRASH METAL BAND 2 BRANDING Branding is the process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that...
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...through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful for working with groups of students. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays....
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...benefit from reading it, including: At this time, I have just written in mid-2015, three Grind was published. finished my first year as an assistant professor • undergraduates who might be interested in pursuing a Ph.D., • current Ph.D. students who are seeking guidance or inspiration, of computer science, so these notes reflect my current opinions as a new faculty member. To download a version without these notes, visit • professors who want to better understand Ph.D. students, • employers who hire and manage people with Ph.D. degrees, • professionals working in any creative or competitive field where self-driven initiative is crucial, • and educated adults (or precocious kids) who are curious about how academic research is produced. The Ph.D. Grind differs from existing Ph.D.-related writings due to its unique format, timeliness, and tone: Format – The Ph.D. Grind is a memoir for a general educated audience, not a “how-to guide” for current Ph.D. students. Although Ph.D. students...
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...respondents in terms of 1.1. Age 1.2. Gender 1.3. Length of membership in Stigmatine Youth Movement (SYM) 1.4. Length of exposure to Screamo Music 2. What are the effects of Screamo music as perceived by the Stigmatine Youth Movement (SYM) in the apostolate? 3. Is there a significant relationship between the profile of the respondents and the perceived effects of screamo music to the spiritual enrichment of the Stigmatine Youth Movement (SYM)? Methodology A descriptive survey research was used in this study. Descriptive research involves collection of data in order to test hypothesis or to answer questions concerning the current status of the subject of the study. The descriptive research has no control over what is, and it can only measure what already exist. The researcher abides into descriptive method of research in order to determine the perceived effects of screamo music to the spiritual enrichment of the S.Y.M. 1. The respondent’s profile 1. Age Mostly of the respondents age belong to the adolescence which range from thirteen to eighteen (13 – 18) – twenty five...
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...COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity...
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... Analysis………………………………………………………………………………………………………………………….……. 6-‐7 Product Analysis……………………………………………………………………………………………………………………..……………. 7-‐9 Competitive Analysis……………………………………………………………………………………………………………………………. 9-‐14 Market Analysis……………………………………………………………………………………………………………………………………. 14-‐15 Other Considerations (Past and Present Communications)…………………………………………………………………… 15-‐17 SWOT………………………………………………………………………………………………………………………………………………….… 18-‐19 Primary Research Considerations………………………………………………………………………………………………………….. 19 Work Cited and Appendix……………………………………………………………………………………………………………………… 20-‐29 2 ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Company Analysis Company Mission and Philosophy Converse sneakers were originally created as a basketball shoe, and the Chuck Taylor All Star is now an iconic part of the fashion industry and...
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...University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 12-2009 Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television D. Renee Smith University of Tennessee - Knoxville, drsmith@utk.edu Recommended Citation Smith, D. Renee, "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television. " PhD diss., University of Tennessee, 2009. http://trace.tennessee.edu/utk_graddiss/10 This Dissertation is brought to you for free and open access by the Graduate School at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact trace@utk.edu. To the Graduate Council: I am submitting herewith a dissertation written by D. Renee Smith entitled "Peeking Out: A Textual Analysis of Heteronormative Images in Prime-Time Television." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Communication and Information. Catherine A. Luther, Major Professor We have read this dissertation and recommend its acceptance: Michelle T. Violanti, Suzanne Kurth, Benjamin J. Bates Accepted for the Council: Carolyn R. Hodges Vice...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...Monopolistic Competition and Oligopoly 13 Monopolistic Competition W e have now examined two “pure” market structures. At one extreme is perfect competition, a market structure in which many firms, each small relative to the size of the market, produce undifferentiated products and have no market power at all. Each competitive firm takes price as given and faces a perfectly elastic demand for its product. At the other extreme is pure monopoly, a market structure in which only one firm is the industry. The monopoly holds the power to set price and is protected against competition by barriers to entry. Its market power would be complete if it did not face the discipline of the market demand curve. Even a monopoly, however, must produce a product that people want and are willing to pay for. Most industries in the United States fall somewhere between these two extremes. In this chapter, we focus on two types of industries in which firms exercise some market power but at the same time face competition. One type, monopolistic competition, differs from perfect competition only in that firms can differentiate their products. Entry to a monopolistically competitive industry is easy, and each industry is made up of many firms. The other type, oligopoly, is a broad category that covers many kinds of firm behavior and industry structure. An oligopoly is an industry comprising a small number of competitors; each firm in an oligopoly is large enough to have some control over market price...
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