...Factors Influencing Non – Muslims to Purchase Halal Food in Malaysia Chapter 1: Introduction The word Halal refers to the term permissible or allowed to eat in Arabic (ehow.com). It is an important way of life lived by the Muslims and it isn’t only consisted on food but other products too. It doesn’t only matter what kind of food it is, but the preparation method of the food is considered very important as well. The Halal food guarantees safety, hygiene, healthy eating lifestyle and wholesomeness. Halal is all about the place and the process used for slaughtering the animals and the condition those animals are kept in. Halal is now being recognized all over the world not only by the Muslims but also the Non-Muslims community. An example of how other countries around the world are adapting to Halal food is shown in Moscow, Russia. In Moscow the sales were $45 in 2004 and then increased to $70 million in 2006 and then to $100 million in 2008 (Muhammad, 2007). The growth is due to consumer’s perception of human animal treatment concerns. Russians purchased Halal food because they thought the products were fresh, safe and infection free and also believed that the Muslims won’t cheat them. In the Philippines the population looks for the Halal logo on the products so that they can purchase them easily. Malaysia consists of 3 different races which are the Malaya, Chinese, and Indians. 62% of the Malays are Muslim, 24% Chinese are either Buddhist or Traditional Chinese religions...
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...and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium health beverages. Power Root’s company share is 19.9% in the coffee industry in Malaysia as shown in Appendix 4. The company develops, manufacture and distribute variety healthy and functional beverage products fortified with Eurycoma longifolia Jack or "Tongkat Ali", Labisia Pumilia or "Kacip Fatimah", ginseng, honey dates, oligofructose and collagen. Such beverage products are ready-to-drink (RTD) coffee, RTD tea, RTD chocolate malt drinks, RTD cereal, sports drink and energy drinks under the brands which is wholly-owned by the Power Root like Alicafé, Per’l Café, Ah Huat white coffee, Per’l Choco, Oligo, Alitea, 9 Spot and Power Root. The Power Root exports their products directly in 35 countries where mainly are from Middle East and Africa under one global brand name which is Alicafé. Over the years, Power Root has invested their time and effort to develop the export markets with the view of replicating the success experienced in Malaysia. 3.1. MISSION Power Root’s mission is to provide only the best quality in products and services to their customers. 3.2. VISION Power Root’s vision is to make its brand "Power Root"...
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...Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore, all advertisements are shot in 12 different languages, featuring the customized products catered to each region. However, the company’s international motto, “I’m Lovin’ it”, is not translated. McDonald’s locates all of its franchises in convenience locations such as malls, airports and local neighbourhoods. These marketing strategies have proven to be effective, indicated by the company’s 7% increase in profit margins over the past 4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food products, such as oatmeal, given consumers are more health conscious. In light of McDonald’s recent efforts to improve its marketing strategies, they still face three pressing issues. Firstly, although the company has begun offering healthier food items, they are still high in fat, sugar and salt. This was confirmed in a study performed by Dr...
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...Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one of Darabif’s plans are to include a dine restaurant with the store. Islam is one of the fastest growing religions in the world; therefore, we find a need to produce halal meat in Brazil the authentic way that could turn out profitable. This paper analyzes...
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...Equity Fund Stock mutual funds are principally categorized according to company size, the investment style of the holdings in the portfolio and geography: Size is determined by a company's market capitalization, while the investment style, reflected in the fund's stock holdings, is also used to categorize equity mutual funds. Stock funds are also categorized by whether they are domestic (U.S.) or international. These can be broad market, regional or single-country funds. There are so-called "specialty" stock funds that target business sectors such as healthcare, commodities and real estate. The basic feature of unit trust investment is a form of collective investment that allows investors with similar investment objectives to pool their saving, and invested in a portfolio of securities managed by investment professional. We can classify 5 mains categories of unit trust funds in Malaysia: 1)Equity fund: The major portions of equity fund portfolios are shares of listed companies. It's available in the market with higher risk-higher return to those with lower risk-lower returns: ·Aggressive growth fund - generally invests in companies with higher capital growth, but with higher risk. ·Index fund- normally the return will closely resemble the performance of the stock market index, both in terms of risk and return. ·Income fund - the fund will invest primarily in stocks that earn significant dividend income, rather than companies that are expected to pay...
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...Zhangzhou in the Fujian Province of China, the small scale proprietorship was renowned for its quality product, a practise that is vividly upheld till today. A man of great foresight, Yeo boldly ventured into foreign soil and in 1937, set up the Yeo Hiap Seng Sauce Factory in Singapore which soon flourished and quickly expanded into Malaysia in 1940s. Through the never-ending innovations of the company, Yeo's made a name for itself by being a pioneer in many aspects. Yeo's was the first to offer canned curry chicken to consumers. It was also the first in the world to offer bottled Soya Bean Milk and Chrysanthemum Tea, making it convenient and readily available for mass consumption. Yeo's was also the first company in the world to package its Asian drinks in tetra-brik aseptic containers using the UHT process. From soya sauce to the soya bean drink, Yeo's slowly diversified into food and beverage products which included a series of Asian traditional beverages made from natural ingredients and herbs, and a wide range of products from chilli sauce, soy sauce, culinary sauce, sesame oil and instant noodles. Today, the Yeo Hiap Seng group, which is a public listed company on the Bursa Malaysia, is involved principally in the production, marketing and sale of food and beverage products under the brand names of 'Yeo's', 'Cintan', 'Justea', 'SoyRich', 'H-Two-O' and 'Yogurt'. With a significant market presence in the ethnic market and in line...
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...TABLE OF CONTENT 1. Case Abstract 2 2. Statement of Vision and Mission (Actual) 3. External Audit: 6 i. The Five-Forces Model of Competition 7 ii. Competitive Profile Matrix (CPM) 10 iii. External Factor Evaluation Matrix (EFE) 11 iv. BCG Matrix 12 4. Internal Audit: 15 a) Financial Ratio Analysis 15 b) Internal Factor Evaluation Matrix (IFE) 18 5. SWOT Analysis 19 6. SPACE Matrix 21 7. Grand Strategy Matrix 23 8. Internal-External Matrix (IE) 24 9. Quantitative Strategic Planning Matrix (QSPM) 25 10. Recommendations and Justifications 27 11. References 28 | 1.0 Case Abstract This report is a comprehensive strategic management case which overview of improving a Muslim restaurant with Islamic compliances like what been done by Radix Fried Chicken (RFC) under HPA Industries Sdn. Bhd. As we all know, RFC is a product of the Muslims. Moreover, RFC is not so very famous and known very familiar to Malaysian citizen. So, this case study hope can open the eyes of all Muslims to support the Muslim products and boycotting Israel products. This report may not be entirely credible and may not be very detailed. This is due to the fact that we have difficulty obtaining information and details on Radix Fried Chicken as the information we gather online is limited...
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...1|Page Coursework Header Sheet 220924-625 Course FINA1035: Strategic Financial Mgt Course School/Level B/UG Coursework Report Assessment Weight 100.00% Tutor EA Warren Submission Deadline 19/03/2015 Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000652920 Tutor's comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Final Grade_________ Tutor______________________ Date _______________ 2|Page 0006529208 Strategic Financial Management Report: McDonald’s Part 2: External Analysis Zaheer Mansuri Word Count: 3038 Tutor: Liz Warren 3|Page 0006529208 Contents PESTLE ..................................................................................................................................................................... 4 Political:............................................................................................................................................................... 4 Economic:............................................................................................................................................................ 5 Sociocultural:...
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...International Markets Bureau MARKET ANALYSIS REPORT | AUGUST 2011 Foodservice Profile Malaysia Source: Shutterstock Foodservice Profile Malaysia EXECUTIVE SUMMARY Malaysia is a developing economy located in Southeast Asia. It is ideally located for export business to Indonesia, China and India, and will likely benefit from the strong economic growth predicted for these countries in the coming years. Malaysia also has a young population and increasing wealth of its own. Because of these factors, Malaysia is poised to become a major consumer of agri-food and seafood products in the near future. This growing demand for agri-food and seafood products, as well as the changing demographics and culture of the country, will likely spur growth in an already fastgrowing consumer foodservice industry. While there exist significant differences among Malaysian demographics (Malaysia is culturally diverse), there remain some common themes. Malaysia as a whole is becoming more urban, and remains characterized by a young and growing workforce. The leading sectors in the Malaysian consumer foodservice industry are the café/bar segment, the full-service restaurant segment and the fast food segment. These three segments of the foodservice market account for over half of sales in both value and volume terms. However, there are opportunities to be found in the smaller sectors of the market as well. Malaysia has a strong tourism industry and this is reflected in the large number of...
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...beverage products. During the same year, we also expanded our product line to include different variations of our instant coffee mix and have also expanded our export markets to Hong Kong for our instant coffee mix. In year 2002, White Cafe obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages. This is part of our Group’s intentions, which is to produce our beverages in accordance with the Islamic law. In the same year, we successfully expanded our nationwide retail distribution of our 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets. In 2003, we also successfully commercialised our own formulated blend of 3-in-1 instant milk tea for the retail market under the ‘OLDTOWN’ brand name. Site Map | Find a Store In view of expanding our manufacturing activities, we incorporated Gongga Food in 2003 and commenced operations in 2004 manufacturing roasted coffee powder for the food services sector using the Group’s proprietary bean roasting process. We distributed our roasted coffee powder to traditional coffee shops in Ipoh and other states in Malaysia. In addition to the food services sector, our roasted coffee powder is also marketed to the retail sector under the ‘NANYANG’ brand. In 2004, we further penetrated the export markets for our 3-in-1 instant coffee to cover the United States, Canada and United Kingdom and subsequently in 2005, Taiwan and...
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...McDonald’s started as a small business in the USA in the 1950s (Stonehouse, Campbell, Hamill & Puride, 2004). Today, it has grown to be a global phenomenon with 34,000 restaurants in over 118 countries (McDonald’s Australia, 2014). Through this expansion, McDonald’s has faced the challenge of transferring a symbol of American culture to places where there are significant national, cultural and religious differences. This essay will analyse some management issues that McDonald’s has experienced. Firstly, the strategic debate regarding global integration versus national responsiveness will be examined. Associated with this issue, is the matter of diversity across different regions. Finally, the essay will consider McDonald’s corporate image of social responsibility in relation to environmental sustainability and increasing problems of worldwide obesity. McDonald’s as we know it today is a result of Ray Kroc taking the entrepreneurial hamburger ‘stall’ established by the McDonald brothers, and franchising the business with Ted Turner to create an international organisation (McDonald’s Australia, 2014). In the 1950s there was significant domestic growth in the United States of America. International expansion began in the late 1960s and 1970s, initially targeting Canada, the United Kingdom and western European countries of Germany, the Netherlands and Sweden (Stonehouse, et al, 2004). The first restaurant opened in Australia in 1971 (McDonald’s Australia, 2014). In 2001, McDonald’s...
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...wholesaling. In 1957, he opened his first shop which was a small wooden shop named Syarikat Mydin Mohamed in Jalan Tok Hakim, Kota Bharu, Kelantan by selling toys and also general merchandise with his own hard –earned money. With the help of his immediate sons, the business spreads its operations to Kuala Terengganu in 1979 and later made their presences in Klang Valley at Jalan Masjid India in 1989. From then on Mydin has grown steadily at a commendable pace. With its vision to be the world’s leading distributor of competitive Halal goods and services in Malaysia, it is known as MYDIN MOHAMED HOLDINGS BHD. As of May 2012, there are 94 outlets nationwide which include seven hypermarkets, 18 emporiums, three bazaars, 52 mini – marts that operate as My Mydin, nine convenience stores that operates as My Mart and six franchise outlets operating as Mydin Mart. MYDIN VISION Mydin is the world’s leading distributor of competitive “Halal” goods and services. MYDIN MISSION We aim to be the leading wholesale and retail company by providing the best value, wide assortment of goods and continuous excellence based on our business formula. MYDIN SLOGAN “WHY PAY MORE, BUT AT WHOLESALE PRICES” RANGE OF PRODUCTS *Grocery - food and health & beauty *Fresh - ready to eat and produce (meat & poultry; seafood, fruits & vege; and chilled & frozen) *Hardline - do it yourself, household...
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...lifestyle cult, compromising of a loyal base of food and cake lovers. CAFÉ CONCEPT AND AMBIENCE Secret Recipe Cakes & Café offers a friendly and personalised full-service dining experience for customers and incorporates a modern contemporary and vibrant interior concept with comfort ambience, and great food. It provides a great respite for customers to enjoy good food and quality time with friends, family or associates, after a long day at work. Secret Recipe a popular lifestyle café chain, has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM),[6] Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HACCP and VHM guidelines. Customers can always enjoy in confidence from...
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...prohibition of Riba, interest and usury in all forms. Some of the principles of the Islamic economic system, as laid down by the Qur’an and the Sunnah, are discussed as follows: 1. Allah determines Right and Wrong: We have already discussed in the first chapter that Islamic economic system makes distinction between what is permitted being lawful (Halal) and what is forbidden being unlawful (Haram). To determine what is permitted or lawful (Halal) and what is forbidden or unlawful (haram) is the soul prerogative of God. None but God is empowered to pronounce what is right and what is wrong. Allah has made demarcation between lawful and unlawful in the economic sphere and has allowed man to enjoy those food items and other articles of use which are lawful and avoid those things which are unlawful. The Qur’an says: “O ye who believe ! Forbid not the good things which Allah hath made lawful for you, and transgress not, Lo! Allah loveth not the transgressors. Eat of that which Allah hath bestowed on you as food lawful and good and keep your duty to Allah in Whom ye are believers.” (5 : 87-88) No human being has power to say what is right (Halal) and what is wrong (Haram). The Qur’an clarifies this principle in unambiguous terms when it commands: “And speak not concerning that which...
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...| Faculty of Commerce Cairo University Building a global Halal brand: | An Islamic branding perspective | | | | Ahmad Ismail | 3/31/2013 | | DBA - Thesis Proposal Table of Contents: * Introduction * Literature Review * Research Hypothesis and Design * Data Analysis and Testing Hypothesis * References Introduction O mankind! Eat and drink all that is Halal (lawful) and Tayyib (wholesome and pure) (Al-Qur'an 2: 168) Muslims today form a majority or significant populations in 57 countries; at 1.8 billion consumers, creating a largely untapped global opportunity. The concept of halal in foods seems to capture an appetite for purity which goes well beyond a religious franchise. in 2010, Muslim market was viewed as a critically important playground for marketers, with the halal segment worth $2.1 trillion, and growing by $500 billion annually due to the growth of the global Muslim population. In 2008, Gallup conducted a poll across 143 countries and territories asking whether religion was an important part of daily life. Those who said religion is important in their daily lives were 82%. Several authors agree that consumers evaluate a brand through a wide variety of perceptual judgments; for example its reliability, or how comfortable they feel with it, or whether it is better than some other brand. Recent research has demonstrated that the characteristics of brand names cognitively...
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