...tend to interact with one another in a variety of social roles, and have a closer relationship with one another. While this may seem like a very safe place to raise a family, Newman, Fox, Harding, Mehta, and Roth claim, in Rampage (2005), that the small-town atmosphere was an imperative factor in the Jonesboro, Arkansas shooting. At the same time that tight-knit communities make it easier for information to spread from person to person, they also make it easier for people to make assumptions. Andrew Golden committed a school shooting at Westside Middle School with Mitchell Johnson, in Jonesboro, Arkansas on March 24, 1998. Psychopaths, like Andrew Golden, often present themselves well, being likable and even charismatic. During their research, a neighbor commented, “Andrew was a sweet child whenever his parents...
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...James Holmes went to a Colorado movie theater at midnight in a whole protective gear and shot up the movie theater killing twelve people and 70 people were wounded. Why would anyone let a man dressed like that come in a movie theater and why would you stay? The first thing you should’ve did when you saw him was run and call the cops or get a staff member. James Holmes was a doctoral study because he had a disorder and he said he went because he wanted to understand his own personal difficulties since he had since a kid. This man was sick and needed help that’s why he shot up the movie theater, not because of the black knight and the joker. Horror movies don’t causes people to turn violent. Violent horror movies are not the reason people go...
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...Losing Magic in the Middle Kingdom Brandusa Borza Chiara Iacaponi Alfred Mense Sandor Olti Ramona Pavel Giulia Sgambati Table of Contents 1. 2. 3. INTRODUCTION .......................................................................................................................................................3 PROBLEM STATEMENT .......................................................................................................................................3 ALTERNATIVES .......................................................................................................................................................3 3.1. 3.2. 3.3. ALTERNATIVE PIXAR: BUILDING NEW ZONE WITH IMPORTING IDEAS FROM DISNEY GLOBAL..................................... 4 ALTERNATIVE THE PIRATES OF THE CARIBBEAN: BUILDING BRAND NEW THEME ON A GLOBAL LEVEL ......................... 4 ALTERNATIVE HOME OF MULAN: CREATING A BRAND NEW THEME TARGETING SPECIFICALLY THE LOCALS ................ 4 4. 5. 6. 7. CSR INITIATIVES ....................................................................................................................................................5 GENERAL OPERATIONAL UPGRADE ............................................................................................................5 CONCLUSION ............................................................................................................................................................6 APPENDIX .........
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...MAN105- Principles of Marketing Final Marketing Plan December 12, 2010 Company: Sanrio Co. Ltd. I. Executive summary Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn petty merchandise like coin purses and pencil boxes targeted at small girls. However, after Hello Kitty became hugely popular, Sanrio extended the brand to a variety of other products. Sanrio Company, Ltd., based in Tokyo and with distribution throughout Japan and Southeast Asia, the Americas and Europe. In the Americas today, over 4,000 stores to sell Sanrio character merchandise. This includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as to maintain our loyal customers and attract more male customers; Sanrio will create different kinds of images of products to fit into different range of age, and repackage the old neutral characters such as Badtz-Maru (a male penguin), Keroppi(a frog), Shinkansen...
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...2 3 4 5 6 End the Sexualization of Girls and Young Women in Mainstream Media Children are exposed to a barrage of sexual and violent images through mainstream and other media. As children gain more access to media through technology such as phones and computers, the time per day that children are exposed to images is increasing. The average high school student spends as much as 8-10 hours a day with some type of media, according to recent findings from the Geena Davis Institute. Studies estimate that counting all ads, logos, labels, and announcements a child is exposed to 16,000 images in one day. (Youth Media Reporter 2009). Media and Violence Against Women Often, media such as TV, commercials, movies, music lyrics, and even Halloween costumes, sexually exploits girls and young women; and it perpetuates unhealthy and unrealistic stereotypical portrayals of both young men and women. Sexually violent material can contribute to a social climate in which violence against women is more accepted. According to several studies by the APA Task Force on the Sexualization of Girls (2007), men and women exposed to sexually objectifying and violent images of women from mainstream media were more accepting of rape myths, sexual harassment, sex role stereotypes, and interpersonal violence. Such structures of violence allow violence against women to exist and persist. This handout and activity will analyze the impact of media on the rights of girls and young women from an international...
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...York. Random House and colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. cm. Includes index. eISBN: 978-1-58836-596-5 1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title. HM1033.H43 2007 302'.13—dc22 2006046467 www.atrandom.com Designed by Stephanie Huntwork v1.0 To Dad, for driving an old tan Chevette while putting us through college. To Mom, for making us breakfast every day for eighteen years. Each. C O N T E N T S INTRODUCTION WHAT STICKS? 3 Kidney heist. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. Halloween candy. Six principles: SUCCESs. The villain: Curse of Knowledge. It’s hard to be a tapper. Creativity starts with templates. CHAPTER 1 SIMPLE 25 Commander’s Intent. THE low-fare airline. Burying the lead and the inverted pyramid. It’s the economy, stupid. Decision paralysis. Clinic: Sun exposure. Names, names, and names. Simple = core + compact. Proverbs. The Palm Pilot wood block. Using what’s there. The pomelo schema. High concept: Jaws on a spaceship. Generative analogies: Disney’s “cast members.” CHAPTER 2 UNEXPECTED 63 The successful flight safety announcement. The surprise brow. Gimmicky surprise and...
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... Group Seven Candidate, 08 Class C、B、H Business Communication，06 Class A Translation 梁景衡08319296 赵必进08319290 邓天添08319321 张玉梨08319446 陈一楠08319328 陈阳 06320032 徐昱 08319287 张韵 08319398 Instructor: 向蔓 School of International Studies Sun Yat-sen University December 2009 Contents Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success Company Summary 2.1 Company Ownership 2.2 Company History 2.3 Company Locations and Facilities Products 3.1Product Description 3.2 Competitive Comparison 3.3 Sourcing Market Analysis Summary 4.1 Market research 4.2 Clientele 4.3 Competitors Strategy and Implementation Summary 5.1 Marketing Strategy 5.1.1 Promotion Strategy 5.1.2 Pricing Strategy 5.2 Sales Strategy 5.2.1 Strategy forecast 5.2.2 Sales program 5.3 Milestones Management Summary 6.1 Organizational Structure 6.2 Management Team 6.3 Management Team Gaps 6.4 Personnel Plan Domestic Policies of Export of Service Executive Summary J-Kungfu fast food brand seeks triumphs in marching into New York by excellent services and delicate nutritious steamed food. We predict an expansion of the brand’s scale in the first year with profits exceeding expectations. And in the next two years, we will try to increase the...
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...Running Head: Analysis of 1960s gendered media norms from the perspective of the 1960s and 2000s Analysis of 1960s gendered media norms from the perspective of the 1960s and 2000s Univers Communications 30 Gendered film norms from the 1960s and 2000s: An Introduction From its most primitive years, popular films have discussed the part of gendered norms both on screen and as viewers. Actually, emphasizing its significance to different account and standard patterns, violence against women has been conceptualized as immanent in typical Hollywood and all over more recent popular cinema. Various feminist film theorists have judged conventional filmmaking as comprised of creation and display practices imbricate in a certain set of social and political power relationships. In the procedure, these writers have proposed complicated expression of the relationships between filmic representations and cinema's place in society. The mainstream feminist film theory that grew in the 1970s depended on the idea of cinematic equipment by the help of which film technologies interrelated with the ideological determinants of the cinematic associations. In her work, most remarkably the essay, "Visual Pleasure and Narrative Cinema," (1975) Laura Mulvey stressed the problem of the female aspects in classical Hollywood and, particularly, in films of Josef von Sternberg and Alfred Hitchcock. Female spectators are presented with a choice to make out with either a male character or secondary...
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...CONSUMER MARKETS – JUNE 2014 A taste of the future The trends that could transform the chocolate industry kpmg.com T he outlook for the world’s chocolate industry is brighter than it has been for eight years. Euromonitor predicts the industry will enjoy a 6% rise in revenues in 2014, delivering record global revenues of US$117bn. This robust performance is driven by a 2.1% increase in volume, reflecting growing appetite for chocolate in emerging markets. The challenge for the industry’s major players is how to make best use of this boom to profitably grow their volumes faster than the markets, achieve sustainable improvements in core operating margins and make the right investments – be they in capacity, acquisitions, the supply chain, marketing or R&D – to seize the significant opportunities ahead. The single biggest factor improving the industry’s performance is the fact that, at long last, the global economy is showing signs of sustained recovery. Growth in many major markets is accelerating. The stellar performers are India (expected to grow by 22% this year), Brazil (13%) and China (11%). The potential long-term growth in emerging economies – many of which have growing middle classes – is vast. To give just one example: the per capita consumption of chocolate in China is only a tenth of that in Switzerland. Yet, as this global tour of the chocolate industry suggests, the future is not without challenges. The immediate concern is the balance between supply of cocoa...
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...M&M’s Brand Case Study Update Prepared By: Alana Allred, Nate Matthewson, Arianna Mevs, April Seeley & Krystal Simpson 2008: History of the Organization Mars Snackfood U.S. proclaims Green the new color of love this Valentine’s Day. M&M’s used myths, rumors, and innuendo surrounding Green M&M’s Chocolate Candies. Ms. Green used her alluring ways to promote M&M’s Chocolate Candies as green interrupted the pink and red of traditional Valentine’s Day colors. After Valentine’s Day at the end of February 2008, M&M’s Brand introduced M&M’s Wildly Cherry Chocolate Candies marking the first time the brand used cherry fruit flavoring. M&M’s also released limited edition M&M’s Mint Crisp Chocolate Candies, in conjunction with the new movie Indiana Jones and the Kingdom of the Crystal Skull. 2008 also brought the announcement of personalized M&M’s Chocolate Candies. Consumers can now visit mymms.com and upload photos to be combined with custom messages creating personalized candies for birthdays, weddings and more. M&M’s Brand released Limited Edition Strawberried Peanut Butter Chocolate Candies to celebrate the release of Transformers: Revenge of the Fallen. M&M’s Brand releases Pretzel M&M’s. 2010: Orange Candy Spokesman becomes the new official M&M’s Pretzel Chocolate Candies Spokesman, featured in advertisements and on packaging with an x-ray image showing its pretzel center. 2009:  2012: Ms. Brown makes her debut during the Superbowl. Original Milk Chocolate...
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...CASE STUDY 5.1 Using the ‘Technology as Experience’ Framework Introduction To show how the Technology as Experience framework (introduced in Chapter 5) can be used to think about and inform design, two case studies are presented here. Both used it to guide their initial ideas for the design of two different websites: (i) an online fundraising site and (ii) a site that reviews men’s clothing, intended to appeal to men who do not enjoy shopping. Both were written by students as part of a graduate course in Human-Computer Interaction and hence it should be noted are only hypothetical websites (see the end of the case study for the assignmenti ). The first was written by Heather Collins when she was a graduate student at Indiana University. She used primarily the sensory and compositional threads of the framework, leading to insights on how fundraising organizations can maximize their website to tell a compelling story to a potential donor that is balanced in content and emotion. Her design combines elements of storytelling, appropriate emotional triggers, and a welcoming atmosphere to encourage potential donors to act by making a donation, volunteering their time, telling their friends, or attending a related event. Through this process, the donor can create a meaningful connection to a cause or problem directly impacting their community. The personal connection makes the online donation experience pleasurable for the user. The second was written by Aaron Loehrlein when he was also...
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...CASE STUDY 5.1 Using the ‘Technology as Experience’ Framework Introduction To show how the Technology as Experience framework (introduced in Chapter 5) can be used to think about and inform design, two case studies are presented here. Both used it to guide their initial ideas for the design of two different websites: (i) an online fundraising site and (ii) a site that reviews men’s clothing, intended to appeal to men who do not enjoy shopping. Both were written by students as part of a graduate course in Human-Computer Interaction and hence it should be noted are only hypothetical websites (see the end of the case study for the assignmenti ). The first was written by Heather Collins when she was a graduate student at Indiana University. She used primarily the sensory and compositional threads of the framework, leading to insights on how fundraising organizations can maximize their website to tell a compelling story to a potential donor that is balanced in content and emotion. Her design combines elements of storytelling, appropriate emotional triggers, and a welcoming atmosphere to encourage potential donors to act by making a donation, volunteering their time, telling their friends, or attending a related event. Through this process, the donor can create a meaningful connection to a cause or problem directly impacting their community. The personal connection makes the online donation experience pleasurable for the user. The second was written by Aaron Loehrlein when he was also...
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...Escape from a Straitjacket while Trapped Underwater Escape from an Incinerator Escape a Pack of Hunting Dogs Escape from the Basement of a Collapsed Building Escape from Being Blown to Kibbles and Bits Chapter II: Car Troubles Make a Stick-Shift Car Drive Itself Repair a Busted Brake Line While in a Moving Car Fake a Flat Tire Recharge a Car Battery with a Bottle of Wine Lift Your Car with a Innertube Repair a Broken Fuel Line with a Ballpoint Pen A MacGyver Classic: Make an Arcwelder from a Car Battery and Pocket Change Chapter List Chapter III: Angus Macgyver: Superspy/ Chemistry Teacher Make a Fire Extinguisher with the Contents of Your Kitchen Cabinet stop an Acid Leak with a Chocolate Bar Read the Contents of a Burned Sheet of Paper Make Your Own Homemade Tear Gas Make a Homemade Spectroscope Create Your Own Homemade Fog Develop Photos with Battery Acid, Ammonia, and Orange Juice Power a Radio with a Cactus Use a Photographic Fixer as an Antidote and an Icepack Chapter List Chapter IV: Breaking and Entering (use only for good,...
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...BATMAN AND PHILOSOPHY THE DARK KNIGHT OF THE SOUL Edited by Mark D. White and Robert Arp @ WILEY John Wiley & Sons, Inc. To the memory of Heath Ledger (1979-2008) Copyright © 2008 by john Wiley & Sons, Inc. All rights reserved Published by john Wiley & Sons, Inc., Hoboken, New jerney Published simultaneously in Canada No part of this publication may be reproduced, stored in a reaieval system, or transmit ted in any fonn or by any means. electronic, mechanical, photocopying, recording, scan ning, or otherwise, except as pennitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written pennission of the Publisher, Clearance Center, 222 Rosewood Drive, Danvern, MA 01923, (978) 750-8400, fax (978) sion should be addressed to the Pennissions Department,john Wiley & Sons,Inc., III or authorization through payment of the appropriate per-copy fee to the Copyright 646-8600, or on the web at www.copyright.com. Requests to the Publisher for pennis River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.comlgo/pennissions. Limit ofLiabilirylDisclaimer ofWarranry:While the publisher and the author have used their best efforts in preparing this book., they make no representations or warranties with respect to the accuracy or completeness of the contents of this hook and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty...
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...YE AR S CE L EB RA TIN G6 HISTORY HISTORY A World Transformed II: World in Flux E D I TOR PW AA -TA ST IC Y EA R S! RESOURCE Tania Asnes A L PACA-IN-CHIEF 2 0 1 2 Daniel Berdichevsky the World Scholar’s Cup® ® HISTORY | 1 History Resource 2012: A World in Flux Table of Contents Preface: A Swiftly Texting Planet ................................................................. 2 I. The Determinators....................................................................................... 4 Toward a model for technological change............................................. 5 I’m on Team IDUAR ................................................................................ 6 Disruptive technologies..............................................................................8 Classic Technologies ...................................................................................9 The time of wheels ..................................................................................9 How the stirrup stirred things up ......................................................10 Print all about it: the printing press ................................................... 11 II. Transformations in Everyday Life .......................................................... 13 Turning on the lights ................................................................................. 13 Picking up the telephone .......................................
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