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Harris Teeter

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Submitted By gabbyty6
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Harris Teeter is Bi-Lo primary competitor. Harris Teeter grocery pickup service fee is $4.95 (Harris Teeter, 2012). Team C strategy is offering free pick-up and delivery for online shoppers. Team C plan is to deliver grocery free of cost within a five miles radius, and one a dollar per mile if delivery exceeds the five-mile. Pricing is an important component of marketing mix. Marketing strategy is formulated before a product or service is developed. The target market and product position is imperative for pricing strategy; price is an important variable in positioning. The demand curve for products or services forms a relationship between quantity demanded and price. Team C plan is to deliverer grocery within five miles radius that will be beneficial for Bi-Lo customer family, and senior citizens. Weekly promotions will continue such as price lock, save on gas, meal deals, four dollars generics medication, and buy one get one free (BOGO). Building relationships and customer loyalty will generates more business for the organization (Pricing Strategy, 2010). Bi-lo will continue to use economy pricing the cost of marketing and promotion a product are kept at a minimum cost. Marketing more store brands such as bread, meats, soup, and crackers keeping low overhead and lower prices enables consumers to shop more. Bi-Lo the demand for online grocery shopping, pickup, and delivery are growing. Delivery fee for online grocery is on the rise more than 50%, according to retail experts in England. Supermarket online grocery shopping is a service so Supermarkets do not make a big profit on online grocery (Poulter, 2012).

References Harris Teeter. (2012). Retrieved September 21, 2012, from harristeeter.com: http://www.harristeeter.com/shopping/express_lane/policies.aspx
Poulter, S. (2012, September 17). Mail Online. Retrieved September 21, 2012, from

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