...Heavenly Chocolates Website Transactions Case Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago the company developed a website and began selling its products over the Internet. Website sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the website customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of website pages viewed, and the amount spent by each of the 50 customers are contained in the file named Shoppersxlsx . Heavenly Chocolates would like to use the sample data to determine if online shoppers who spend more time and view more pages also spend more money during their visit to the website. The company would also like to investigate the effect that the day of the week and the type of browser have on sales. Managerial Report Use the methods of descriptive statistics to learn about the customers who visit the Heavenly Chocolates website. Include the following in your report. 1.Graphical and numerical summaries for the length of time the shopper spends on the website, the number of pages viewed, and the mean amount spent per transaction. Discuss what youlearn about Heavenly...
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...“Heavenly Chocolates website transactions” Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in New York. Two years ago the company developed a website and began selling its products over the internet. Website sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the website customers, a sample of 50 Heavenly chocolates transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of websites pages viewed, and the amount spent by each of 50 customers are contained in the file names Shoppers. Heavenly Chocolates would like to use the sample data to determine if online shoppers who spend more time and view more pages also spend more money during their visit to the website. The company would also like to investigate the effect that the day of the week and the type of browser have on sale. Prepare a statistical report and answer the following questions: a) What are the variables in this sample data, and what are the types of these variables? b) What are the scale of measurement of these variables? c) Numerical summaries (descriptive statistics) for day, browser, time, pages viewed and amount spent. Discuss what you learn about Heavenly Chocolate’s’ online shopper from these numerical...
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...Debut Package “A WORRY Free Package for You” All Tiffany Chairs Customized 3-Layered Debutant Cake in Fondant Icing Sound System w/Bubble and Fog Machine Elegant Gazebo for Debutant or Pillar Back draft w/ flowers Photobooth LCD Projector with Wide Screen Emcee Tarpaulin Signature Frame Inclusions: Elegant Buffet Table set-up with complete floral centerpiece Tables with Floor Length Table Cloth with Lace Toppings Chair with Floor Length Cover / Motif / Ribbon Table Settings with Flowers / Balloons / Candle Centerpiece / Topiary Arrangement and 4ft. Italian Crystal Vase Skirted Reception Table & Gift Table Menu Card & Table Number With Elegant Table Cloth Napkin Red Carpet with Petals of Roses Use Of Utensils Lace Table for the Debutant Cake Champagne Toast for the Debutant Loveseat Tiffany Chair for the Debutant Magic Wand Sparklers for the Grand Entrance of the Debutant (for out-door only) Eighteen (18) Roses with Motif Ribbon Eighteen (18) Candles with Motif Ribbon Bouquet for the debutant Corsage for the mother of debutant Ice for the Drinks Purified Drinking Water Trained Uniformed Waiter Note: Additional Service Charge if outside Metro Manila OPTIONAL CHARGES: Singer Php 2, 500.00 Ice Carving Php 3, 000.00 Lechon Php 5, 500.00 Landlines: 401-9134 / 658-1895 Bayantel Span: 3683226 Telefax: 6552089 Mobile: 0917-8063094 or...
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...its customers” ( Eve Wydebach, 2010)” To show a product portfolio I would like to use CADBURY as an example. It is one of the largest confectionery companies. Cadbury’s offer: * Bars: Fredo, Curly Wurly, Brunch, Snack, Fudge, Picnic, StarBar, Timeout, Dream, Flake, Boost, Double Decker, Bournville, Chomp, Dairy Milk, Dairy Milk Chocos, Dairy Milk Bliss, Wispa, Twirl, Crunchie. * Cakes and biscuits: Digestive biscuits, Flake Celebration Cake, Mini Rolls, Fingers, Caramel Cake Bars, Half Coated Mini Animal Biscuits. * Boxes, bags and tins: Twirl Bites, Heroes, Chocolate Eclairs, Dairy Milk Caramel Nibbles, Milk Tray, Buttoms, Clusters, Crunchie Rocks, KOKO, Dairy Milk Tasters, Roses. * Drinks: Highlights, Hot Chocolate Instant, Bournville Cocoa, Drinking Chocolate. * Ice cream and desserts: Heavenly Vanilla Cup, Crunchie Cup, Dairy Milk Caramel Cone, Flake 99 Cone, Chocolate Trifle, Chocolate Mousse, Twin Pots Flake, Dairy Milk Stick, Dairy Milk Fruit and Nut Stick, Crunchie Blast Stick, Dream Stick, Wispa Bar, Wispa Cup. Another...
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...confectionery company owned by Mondelēz International Inc. and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6] History 1824–1900: Early history In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company...
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...years, more than just by providing us with decadent chocolate. ”The cocoa bean happens to be the thing from which chocolate is made” (Willy Wonka, 2005). Newfound evidence suggests chocolate promotes blood flow which reduces blood pressure. Taking a look into the chocolate world to see where chocolate truly comes from, what it is made of, what possible health benefits it offers can help decide whether to allow what was once thought of as the “forbidden food” moderately back into our diet. So, jump on the boat and take a Wonka style ride down the chocolate river to see what we can discover. Grab yourself a chocolate morsel for the ride and go ahead indulge, chocolate is good for your health. Chocolate leads a sticky path all the way back to the Classic Period Mayans (250-900 C.E. [A.D.]) and Aztecs according to the hieroglyphics and artifacts found by various archaeologists. Chocolate was relied on for many different reasons and was considered a symbol of wealth and power. Even the Oompa Loompas knew the value of cocoa beans; “The food they longed for the most was the cocoa bean. The Oompa Loompa was lucky if they found three or four cocoa beans a year. Oh, how they craved it. All they’d ever think about was cocoa beans” (Willy Wonka, 2005). Most importantly, chocolate was considered an offering to the “Gods” because it was a gift from them. It was also used as currency to pay taxes and as medication. The Mayans believed chocolate helped them ease childbirth pains and get rid of...
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...Biscuit Industry Assignment Akbari, Mohammed Shoaib (IFIM B School) 6/27/14 Total Enterprise Strategy 1 Britannia Based in Bangalore Britannia Industries Ltd is reputed as being one of the top biscuit brands in India. The company was established way back in 1892 and till today has managed to maintain a distinctive position in the Indian biscuit industry specially with its most popular brand called Tiger. Britannia is presently one of the biggest brands in India and also the leading food related brand. It is well known for its ground breaking approach towards product manufacturing and marketing. Forbes Global has rated it as one of the Top 200 Small Companies of the World and it is also the second most trusted brand in India. Name Marie Gold Quantity 150 gm 300 gm 171 gm Britannia Bake Rusk 82 gm 200 gm Price 15.00 30.00 120.00 10.00 27.00 Make your tea time crispy and rusky Bake Rusk – Fresh Elaichi Wheat Flour(71%), Wheat Fibre, Sugar, Tag Line Types Ingredients Wheat flour (65%), sugar, edible vegetable oil (10.3%), invert syrup milk solids (1.1%), Healthy Tea Marie Gold Time Biscuit Edible Vegetable Oil, Milk Solids, Salt, Suji, Yeast, Invert Syrup, Butter, Emulsifier, Flour Treatment Agent, Spices(Cardamom & Its Oil - 0.09%) and Antioxidant. 27/06/2014 2 Good Day Cookies 39 gm(Pack of 12) 150 gm 60.00 Buy it and get a Bite of it Good Day Cookies Wheat Flour, Sugar, Vegetable Oil (Palm Oil), Butter (4.5%) and Skimmed Milk Powder...
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...There’s no metaphysics on earth like chocolates’. When the Portuguese bard, Fernando Pessoa, uttered these words, sometime during the early 20th century, the Cadburys and Nestles of the world hadn’t even seen the dawn of the day in India! But, of late, these two major choco giants have been making Pessoa’s words felt in India. So, where Pessoa’s claim was restricted only to poetry or prose at the most, Cadbury and Nestle have proved in practical that chocolates are the most inevitable indulgence of all times. In the realm of advertising, the business of chocolate marketing stands at a figure of Rs.145 crore. And with that kind of money, the space becomes all the more interesting to watch out for, more so for the marketers. If we continue to let the numbers do the talking for sometime, we will get to know some dark chocolaty facts, like, Cadbury leads the Indian Chocolate market with a 70% share of the choco-pie, while Nestle occupies only 25% of the choco chunk. Interestingly, even with less than half of the former’s share, Nestle appears as the second leader in the entire arena and hence becomes the second pivotal player in the market. But that’s not the reason why they become this issue’s anointed marketers at war. In fact they have attained the status for being aggressive marketers of their respective chocolate variants for a consistently long duration without fail. An attack from one side has rarely gone unnoticed and not being retaliated with utmost valour from the counterpart...
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...Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success Rosalind D. Perry Strayer University – White Marsh Campus Anyone who loves to taste the sweet blends of chocolates find it hard to just find the perfect chocolate. It is almost difficult to decide when there are several distributors trying to lure customers to their stores and taste what they have to offer. From the true lover to the part-time lover everyone is looking for the best chocolate and at the best prices. Yes, we would like to get the best chocolates for Valentine’s Day, Anniversary, or birthday; however, Ethel would want to take into consideration a few factors when operating her business. For Ethel, she had to take into consideration that during the period of 2002 to 2004 chocolates sales soared by twenty percent. Even though the figures were from a period well noted for sales, Ethel would still have to take into consideration – Who would be her competition? The competition factor comes from the likes for Godiva and Starbucks and Ethel knows in order to be successful she will have to do her research well. Ethel’s first choice was her decision as to where the store would be located; so she chose, Chicago. Chicago is known for the purest of chocolate loves because they hold The Chicago Chocolate Tours which attracts any chocolate lover. These tours are going on all year long and there are plenty of things...
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...HERSEY’S SWEET MISSION The mission statement of the Hershey Company brings to mind its signature chocolate bars and kisses: “Bringing sweet moments of Hershey happiness to the world everyday.” Living out that mission, however, comes down to more than candy. The company defines its mission in terms of its relationships with all stakeholders—consumers, employees, business partners (such as suppliers and distributors), shareholders, and the communities in which it operates. With regard to employees, the mission involves “winning with an aligned and empowered organization . . . while having fun.” “Aligned” employees should share values, be clear about how their work contributes to the organization’s mission, collaborate effectively, and be selected, equipped, and rewarded for meeting company objectives. These requirements, of course, call upon the skills of human resource management. With regard to values, Hershey has identified four and communicates them on its Web site: We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement. We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect. We are Making a Difference by leading with integrity and determination to have a positive impact on everything we do. We are One Hershey, winning together while accepting individual responsibility for our results. All of these values play into the way Hershey addresses human...
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... Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury, 2007), launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product, Cadbury Choco Slim, a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious and can afford to pay for a product that serves their purpose. Throughout this project we will cover particular segments and the marketing mix strategically implemented for this selected segmented in order to achieve maximum profit and customer satisfaction. Personal interviews of various customers and their families have seemed successful for the acceptability of Choco Slim. The use of internet has been very helpful in obtaining various data which were further implemented in our project to describe our suggested product in much more detail. The use of graphs and charts has been made for a more vivid visual experience of the results that were fetched via our research. CHOCOLATE Let’s get familiar with our taste buds. What is chocolate? Where does it come from? What is it made of? These questions are some of the basic ones that we usually forget to ask ourselves as we are mesmerized with chocolates and its sweet, soothing and insatiable taste. Chocolate is a delicacy, a desert, a sweetener or...
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...Assignment 1 Hershey’s Sweet Mission Jay Jenks Professor Jesse Garcia Human Resource Management HRM 500 25 October 2012 Strayer University Washington DC Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. First of all, any performance management system redesign must recognize that all employees are motivated differently by different things, but many can be affected by certain concepts. So it is imperative to know what motivates the majority of your employees. The redesign of Hershey’s performance management system to appeal to the diverse groups that it employs will need to involve management as well as the employees to make the effort successful. I feel that Hershey currently has a very good diversity program. Hershey has redesigned its performance management system appealing to the younger generations who show an eagerness for challenge, and results. Therefore I would employ a system that is in line with Hershey’s core values, and we can start by educating the workforce through training and the utilization of seminars, team huddles, and mentoring sessions and also, by soliciting feedback from the workforce in order to give employees a feeling of inclusion (Hershey Company 2012). The employees should be clear about the organization’s mission and be rewarded for doing what their job description entails. Also, human resource management will train other employees on the proper etiquette of...
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...Chocolate are one of candy or dessert for most of the people. There are many reasons why people eat chocolate, the most common reason are because they simply enjoy the taste of chocolate. But there are more reason after some research, eating chocolate can make an individual feel happy. According to a Ph.D. holder Mark, chocolate ‘stimulates endorphin production, which gives a feeling of pleasure (Mark 2009). Nowadays, people live under stress in the urban city, stress from work place or school; eating chocolate might be one of the methods to reduce stress. James had mentions ‘chocolate is known to be a mild mood elevator, stimulating brainwaves and pushing your stress levels down’ (James 2006). This probably are the reasons people eat chocolate when they are unhappy. Certain kind of chocolate are benefit to our health, like dark chocolate. A small bar of dark chocolate helps high blood pressure patient to reduce their blood pressure (Mark 2009). In mostly, consumers consume product according to their image, styles or self- concept. According to Pettigrew, ‘consumers attempt to enhance their self-concepts by using product’ (Pettigrew 2002). Cadbury have advertise a ‘Chocolate is Cadbury’ campaign on its product, Cadbury Dairy Milk (Cadbury 2007) that have great emphasis on taste. They had create a Cadbury’s chocolate is the chocolate king image and the concept of Cadbury’s chocolate have the original chocolate taste. Consumer may just consumer Cadbury’s chocolate because...
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... Executive Summary People are identified by their name, the way they look, their voice and personality. In the same way a product is presented so that a consumer will always be able to recognize it as distinct from any other similar product. Critical to the success of any product is the creation of the right identity. Identity means that a product is easily recognizable and differentiates from the offerings of competitors. Our store takes the concept of a traditional chocolate shop and adds the element of creativity and health. Our customers will have the opportunity to come into our store and concoct their own chocolate tailored to a customer’s desire that is health conscious. Cadbury Diet will be reinventing itself by producing a low-calorie dark chocolate which will be tagged as a healthy snack in contrary to the recent issues that the confectionery industry has faced. Cadbury chocolate bar has been tagged as the “People’s Chocolate Bar” manufactured by the Cadbury Company and founded by John Cadbury in 1824.Cadbury is a British confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. With its headquarters in Uxbridge, London, England, the company operates in more...
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...to demerger. In 2008, the beverage site of the business (Schweppes) became Dr Pepper Snapple Group and confectionery (Cadbury) was bought by Kraft Foods the very next year. Cadbury Schweppes: Capturing Confectionery Introduction The purpose of this document is to analyze the existence of Cadbury Schweppes. This paper will describe the history and background of the company. In addition, the document will identify and discuss the global initiatives of Cadbury Schweppes. And finally, the document will discuss the recommendations for the corporation. History and Background Cadbury Schweppes began its journey in 1969 with the merger of a beverage company started by Jacob Schweppe in 1783 in Geneva, Switzerland and a chocolate business started by John Cadbury in Birmingham, U.K. in 1824 (Hill and Jones, 2010, p. C311). Cadbury Schweppes was the world’s oldest profitable family owned business till the early 2000’s. With origins stretching back over 200 years, Cadbury Schweppes became the international beverage and confectionery company...
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