...CUSTOMER SEGEMENTS/TARGET AUDIENCE Since entering the market in 2005, Dr.Scholls® insoles For HerTM was created to ease the discomfort many women experience from their shoes, specifically high heels. The product was originally intended to focus on older women who suffered from foot problems. Only recently has the For HerTM line been shifted to attract the younger demographics (ages 18-50). The types of women who will purchase products from the Dr. Scholl’s® For HerTM line tend to be women who are into the latest shoe fashions and are attracted to a variety of styles. The past 5 years, the women’s shoe industry has seen an increase in sky-high heels. Designers are adding more inches to many of their high heels. Sky-high heels are generally tended to attract women of a younger demographic (ages 18-35). Although these sky-highs are the latest trend, many of these shoes lack comfort. Not to mention the medical implications that can surface from wearing them for long periods of time. Many women, especially younger women, who enjoy purchasing fashionable shoes, will sacrifice comfort just for style. Increasing the awareness of this product will give women the opportunity to wear their shoes longer without discomfort. While it is said that higher price does not always guarantee quality, when it comes to women’s shoes many times the more expensive shoe brands are in fact more comfortable that those shoes on the cheaper end. Young women between the ages of 18 to 35 find themselves either...
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...Compression sleeve for heel spurs The heel bone or calcaneus bone which is the largest bone in the foot experience an abnormal growth is a scenario where heel spurs occur. The area where the plantar fascia pulls away from the heel, form calcium deposit. This situation is common to those who are flat footed but in some cases, a person with high arches experience heel spurs. In most cases, a heel spur measures quarter of an inch in length that makes it not visible to the naked eye. While plantar fasciitis, pain, and inflammation from the heel and across the bottom of the foot, are often associated with heel spurs they are not always connected even both cause pain and discomfort in the foot. Heel spurs in some cases do not have symptoms or do not even cause any pain to a person but it is common for other cases that heel spurs cause chronic or intermittent pain. Oftentimes it will get worse if a person involves in constant walking, jogging or running activities. Inflammation will...
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...Don't let discomfort get you down. Wearing running shoes that don’t match your foot shape can cause a variety of problems — from stress fractures to tendonitis and much more. As a podiatrist in Prescott AZ, we’re pleased to help you locate the perfect shoe that fits the needs of your feet. Doing so can significantly lessen the possibility of injury, optimizing your fitness performance. Here's our complete guide to picking out the proper sneakers for your paws. First off, examine your arches. The American Podiatric Medical Association (APMA) groups arches into three categories: low/flat, normal, and high. What each kind needs: ● Low/flat arches require shoes designed for stability and motion control. Sneakers like these prevent "overpronation,"...
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...From the case study, analyze Coleman’s business to formulate the 4Ps of her marketing strategy. Specify the salient information that you used to identify the 4P’s of Coleman’s business. Next, debate the fundamental virtues inherent in Coleman’s marketing decisions surrounding the 4P’s of her business. Justify your responses Product: I am sure every fashion forward woman can relate to how uncomfortable those heels can become after a couple of hours in them. Coleman had a “eureka” moment while backpacking in heels. It was in her discomfort that she came up with the innovative idea of stylish, convenient, fold up ballet flats. She was her own customer as she experienced the discomfort personally. Coleman also identified her target market which was women between the ages of 20 – 29. This age groups are usually college graduates who are earning halfway decent salary and have no children. They are also early adopters and will buy into the idea of comfort and affordability. Price: Every business wants to make a profit. Coleman made a smart choice to use a manufacturer from China and a shoe designer from Craigslist. This will help reduce costs and enable her to sell the flats at a reasonable price and less than the current two competitors. Promotion: Social media is one of the best ways to promote and expose a new or existing business. It is not only cost efficient, but it is also a good medium to develop relationships and get loyalty from potential customers. In addition, her current...
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...Plantar fasciitis is defined as an provocative condition of the plantar fascia at its insertion on the medial calcaneal tubercle that occurs as a result of overstressing the plantar fascia.1 Plantar heel pain, which is defined as pain arising from the insertion of the plantar fascia, with or without a heel urge.2 Plantar fasciitis is a unpleasant disorder that involves the planter positioning side of the heel. It can be acute or chronic and is analyze by pain of the foot, along the arch and the heel bone. It is often characterized by progressive pain with weight bearing, especially the first steps in the morning, and stiffness3. Heel pain is a prevalent condition in the adult population4. Plantar fasciitis is a self limiting condition...
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... and lean back onto your forearms. Lift your pelvis slightly off the floor and, with your hands, push the back of the pelvis toward the tailbone, then return the pelvis to the floor. Inhale and slowly extend the right leg, then the left, pushing through the heels. Release both legs, softening the groins, and see that the legs are angled evenly relative to the mid-line of the torso, and that the feet turn out equally. Narrow the front pelvis and soften (but don't flatten) the lower back. * I chose this post because it is a great restorative pose to begin or end a routine with. * The benefits of this pose is that it calms the brain and helps relieve stress and mild depression, relaxes the body, reduces headache, fatigue, and insomnia, and helps to lower blood pressure. * "Corpse Pose." Http://www.yogajournal.com/poses/482. Cruz Bay Publishing, Inc, n.d. Web. 20 Feb. 2013. * First roll gently with an exhalation onto one side, preferably the right. Take 2 or 3 breaths. With another exhalation press your hands against the floor and lift your torso, dragging your head slowly after. The head should always come up last. 2.) Childs Pose * Kneel on the floor. Touch your big toes together and sit on your heels, then separate your knees about as wide as your hips. Exhale and lay your torso down between your thighs. Broaden your sacrum across the back of your pelvis and narrow your hip points toward the navel, so that they nestle down onto the inner thighs. Lengthen...
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...Executive Summary The company chosen for this assignment will be the Crocs, the product will be an adjustable high heels. The company will be analyzing based on their internal and external analysis which includes competitors, environment, consumers, market segmentation, targeting and positioning. Besides that a budget of RM 1 million will be given to spend for implementing the marketing channel within a 12 months period Table of Content No. | Title | Page No. | 1 | Executive Summary | 1 | 2 | Introduction | 3-4 | 3 | Situational Analysis | 5-8 | 4 | Creative Strategy | 9 | 5 | Campaign Objective & IMC Mix | 9-11 | 6 | Media Choice | 12-13 | 7 | Synergy between Media & Scheduling | 14 | 8 | Costing | 15 | 9 | Conclusion | 16 | 10 | References | 17 | I. Introduction About Crocs Crocs were founded in Boulder, Colo in the year of 1999. Project a simple, comfortable boat shoe image, Crocs footwear comes along with 120 styles and more for men, women and children. Colorful, lightweight comfort for all kind of occasion and all season has become Crocs distint collections & trademark. (About Crocs, 2012) All Crocs shoes are special designed and manufactured with the company's proprietary closed-cell resin- Croslite, an unique technology that makes each pair of shoes with soft, comfortable, lightweight, non-marking and odor-resistant qualities. Crocs footwear is ideally for casual wear, as well as for professional use and recreational activities...
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...patient the nurse should consider what is best for their airway. Reading the patient’s history in their notes may help indicate why they are breathless. Observe the patients positioning on the bed or chair and be sure they are positioned to maximise respiratory function, while reducing physical effort. Communication will also be a barrier between the patients and nurse because the dyspnoea will prevent the patient from being able to communicate long sentences, so closed questions should be considered. Observing a patient with dyspnoea will provide information about their breathing difficulties. Record their respirations per minute and listen to their breathing. Listen for any abnormalities, such as wheezing. Wheezing is an abnormally high or low pitched sound due to the narrowing of the airways. Wheezing is usually heard during expiration. Wheezing can be caused by increased secretion...
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...Hip Pain During Pregnancy: Causes & Treatment The joy of pregnancy comes with a list of certain discomforts and bodily changes. Hip pain is one such common discomfort that might haunt you during the course of your pregnancy. However, hip pain might be most felt in the later stages of pregnancy, probably during the third trimester. This pain might range from minor to extreme, causing sleep disturbances. It will generally be more in the side or back of the hip, and might aggravate when you stand. Let’s delve a little deeper and learn the causes and treatment of hip pain during pregnancy. Also read- http://www.babydestination.com/blog/top-10-pregnancy-fun-facts What Are The Causes Of Hip Pain During Pregnancy? There are a numerous causes of...
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...combination of chest compressions and rescue breathing. 2. Do Chest Compressions * Place the heel of your hand on the center of the person's chest. * Place the heel of your other hand on top of your first hand, lacing fingers together. * Keep arms straight and your shoulders directly over your hands. * Push hard and fast, compressing chest at least 2 inches. * Let chest rise completely before pushing down again. * Compress at least 100 times per minute. 3. Stop Only if: * The person starts breathing normally * A trained responder or emergency help takes over * You are too exhausted to continue * There is an automated external defibrillator (AED) to use 4. Use an AED as Soon as One Is Available * Turn on the AED. It will give you step-by-step instructions. * Wipe chest dry. * Attach the pads. * Plug in connector, if needed. * Make sure no one is touching the person. Say "Clear" so that people know to stay back and not touch the person. * Push the "Analyze" button if necessary. * If a shock is advised, push the "Shock" button. * Resume compressions and follow AED prompts. CHOKING * The person is choking. * The person is unconscious. While Waiting for 911 If the Person Is Conscious but Not Able to Breathe or Talk: 1. Give Back Blows * Give up to 5 blows between the shoulder blades with the heel of your hand. 2. If Person Is Still Choking, Do Thrusts...
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...From conception to birth, care and support of a pregnant woman is paramount. This paper will discuss the routine care that a pregnant woman would expect to receive and study the common disorders that are seen in many pregnant women, at some point or throughout their pregnancy. The first antenatal visit is the most comprehensive. For some women, this is in the first few weeks of pregnancy and for others; it may be as late as 12-14 weeks. It is often the first contact that the pregnant woman has with her health providers and can be quite daunting and scary. As the visits continue, it is normal that they are shorter but no less thorough. Most women will have visits that roughly follow a basic plan, with variations that are customized to the patient, any conditions or complications that arise. The most important thing that needs to occur between a midwife and her client is the establishment of rapport. Having a good rapport with the midwife, allows the woman to open up about what is concerning her, whether it’s physical or emotional, but also allows the midwife to discuss things that may be quite confronting or awkward. For example, not every woman will have planned her pregnancy, and so therefore, there can be fear and apprehension about whether she wants to keep the pregnancy or not. Being able to relax means the woman may reveal more about herself than she realizes, such as her general appearance (Dressed appropriately? Does her hair look dull or dry?) or even for signs...
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...body systems like digestive system, urogenital system, and respiratory system via mucous membranes. The skin is primarily composed of three layers. The skin, which appears to be so thin, is still itself divided into epidermis, dermis, and subcutaneous layer or hypodermis. Each layer has its own function and own importance in maintaining the integrity of skin and thereby the whole body structure. Pressure sores or decubitus ulcers are the result of a constant deficiency of blood to the tissues over a bony area such as a heel which may have been in contact with a bed or a splint over an extended period of time. The surface of the skin can ulcerate which may become infected. Eventually subcutaneous and deeper tissues are damaged. Besides the heel, other areas commonly involved are the skin over the buttocks, sacrum, ankles hips and other bony sites of the body. 2) Common pressure points on the body include the tail bone (sacrum), hip bone areas, and the ankle and heel. Less common sites include the elbows, spine, ribs, and back of the head. If you are a wheelchair user, you are at risk of developing pressure ulcers on your buttocks, the back of your arm or...
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...In the Fact Patter, Charlotte McMann developed a methodology to help individuals identify their perfect fit for a running shoe. McMann spent most of her time researching and conducting tests which received a high percentage of approval rating. She then decides to maximize her benefits by opening her own retail store. Mathew her lawyer recommends her a couple of ideas, one being opening a Limited Partnership, and suggesting himself as the Limited Partner, offering contributions towards the opening of her business. Throughout the processes of Charlotte opening her business and gaining profits she faces numerous difficulties. Mathew Stinson, suggested Charlotte to operate her company as a Limited Partnership and offered himself as the Limited...
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...MANAGEMENT OF FRACTURES CASTS A cast is used to immobilize and hold bone fragments during reduction. It is made up of layers of plaster or fiberglass (water-activated polyurethane resin) bandages molded to the body part that it encases. Indications * To apply uniform compression of soft tissues * To permit early mobilization * To correct and prevent deformities * To support and stabilize weak joints Types of Casts 1 Short and long -arm cast for the upper limbs. : Extends from below the elbow to the proximal palmar crease. 2 Gauntlet Cast (thumb spica): from below the elbow to the proximal palmar crease. 3 Short and Long-leg Cast for the lower limbs. 4 Body Cast: Encircles the trunk stabilizing the spine. 5 Spica Cast: Incorporates the trunk and extremity. 6 Shoulder spica: encloses trunk, shoulder, and elbow. 7 Hip spica: encloses trunk and a lower extremity and can be single or double. Single extends from nipple line to include pelvis and one thigh while double includes both thighs and lower legs. 8 Cast-brace: External support about a fracture that is constructed with hinges to permit early motion of joints, early mobilization, and independence. 9 Cylinder Cast: Can be used for upper or lower extremity e.g. fracture or dislocation of knee or elbow dislocation. Complications of Casts * Pressure of cast may cause necrosis, pressure sores, and nerve palsies. * Compartment syndrome * Cast syndrome associated especially of...
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...traditional Dr. Scholl’s® line offering a multitude of advantages over our previously introduced products. The entire For Her™ line is designed to attract the younger female demographic (ages 18-50) who may have previously not found the line to fit their lifestyle. The insoles will also pave the way for expansion of the line to include other "luxury" foot care products such as foot creams and scrubs, and pedicure tools. We believe that by targeting this market, we can successfully occupy this growing market of professional, fashion conscious women. In addition, we will be able to target those women who have certain medical conditions, like obesity, pregnancy, and diabetes, but still want to wear the latest fashions in foot wear. Using our existing high profile positioning in the foot care market will allow us to quickly grow market share in this very important demographic group. With excellent channels of distribution, and name recognition, this addition to the Dr. Scholl’s® line should show immediate results to the revenues profits of the company. i Table of Contents Executive Summary .........................................................................................................i Introduction..................................................................................................................... 1 Situational Analysis ........................................................................................................ 1 Market Needs...
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