...The Walt Disney Company. Walt Disney was created cartoon like Mickey Mouse, Minnie Mouse, Pluto, Donald Duck, Daisy Duck, Goofy, Huey Dewey and Louise Duck. Animation history to grow until 1914 that Winsor McCay create animated named Gertie the Dinosaur in the next year Otto Mesmer made a silent animation with the famous story plot is Felix the Cat....
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... Walt became the successful person that we know today because of all of his many creations. In 1923, Disney moved to Los Angeles to become a film producer or director. When he failed to find a job, he returned to his love of producing cartoons. His first studio was actually in the back half of a real estate office. Finally he gained success in 1928, when he released the first short cartoons that featured Mickey Mouse. Walt Disney himself played the voice of Mickey for over 2 decades. The mouse’s name was originally “Mortimer.” He was later renamed by Disney's wife, Lillian, to, "Mickey." Along with his creation of Mickey Mouse, Walt Disney was personally involved in the production of 19 animated features, 53 live action features, 6 features combining animation and live action, and 6 documentaries, as well as all of the animated shorts released before 1967. Since his death, Walt Disney Pictures has released an additional 30 animated features and over 150 live action features. At a time in American history when jobs were scarce and money was hard to come by, one mouse and his...
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...This paper will discuss the history and development of Walt Disneyland and Walt Disney himself. It will describe Walt Disney’s life and what gave him the idea to start such an amazing and magical kingdom. You will understand the reasons on why Walt decided to open up another park in the United States and then all over the world. Such an amazing park with so much history helps explain some of the secrets that Disneyland and Disney World posses. July 17, 1955 was the day the magnificent park was opened to the public. President Ronald Regan, not yet president at the time stood at the gates of Disneyland in Anaheim, California in front of thousands of children and their families introducing Walt Disney to everyone. Walt open the gates to what would soon be known as the Magical Kingdom where dreams come true. Walt christened his new park with these famous words, "To all that come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America... with hope that it will be a source of joy and inspiration to all the world."2 Walter Elias Disney born on December 5,1901 in Chicago Illinois, he was one of five children, four boys and one girl. Walt started at a very young age with his love for drawing and art. At the age of seven Walt would draw pictures and sketches and would sell them to...
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...20th century. As a Hollywood business mogul, he, along with his brother Roy O. Disney, co-founded the Walt Disney Productions, which later became one of the best-known motion picture producers in the world. The corporation is now known as The Walt Disney Company and had annual revenue of approximately US$36 billion in the 2010 financial year. As an animator and entrepreneur, Disney was particularly noted as a film producer and a popular showman, as well as an innovator in animation and theme park design. He and his staff created some of the world's most well-known fictional characters including Mickey Mouse, for whom Disney himself provided the original voice. During his lifetime he received four honorary Academy Awards and won 22 Academy Awards from a total of 59 nominations, including a record four in one year, giving him more awards and nominations than any other individual in history. Disney also won seven Emmy Awards and gave his name to the Disneyland and Walt Disney World Resort theme parks in...
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...Topic Significance for American History Adlai Stevenson Governor of Illinois and Democratic presidential candidate for the 1952 election. Lost election to Eisenhower by a land slide. His weakness and lack of experience and made Eisenhower the presidential nominee favorite. Dwight D. Eisenhower Republican Presidential Candidate Military hero, commander of NATO was Elected President in 1952 by a landslide victory over Adlai Stevenson with 55% of the popular vote and 442 of electoral votes. The Modern West. Federal spending and investments caused economic growth in the west. After the WWII usage of the automobile increased, which in turn increased the demand for the petroleum industry and oil fields of the west. More work caused more people to move West which boosted the economy to start bigger cities Television. Was the most powerful product of mass communication ever. Replaced all other forms of information sources. Television informed America of current events but also caused upheavals to spread. The Fair Deal. Domestic program submitted by President Truman that raised minimum wage, expanded Social Security System, and passed the National Housing Act of 1949 to improve living conditions of poor and low income Americans. Summary Question 1: Describe the economic resurgence following World War II and economic growth of the 1950s and early 1960s. How do culture, society, and economy combine for change? Incorporate your five topics from the matrix (100-150...
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...| U.S. on the World Scene | Term Paper | | | | | America has had a hug impact around the world. From all of its products to its entertainment it has influenced other nations. McDonald’s, Disney and Coca-Cola are just three of America’s impacts around the world. These brands are known and loved by people everywhere and have made vast influence on the world. McDonald’s was founded in 1955 in California by a man named Ray Kroc who took a small restaurant run by two brother’s and turned it into something huge. Kroc’s took the small restaurant with the two brother’s help and created McDonald’s throughout the U.S, by the end of the 1960s, there were more than 1,000 across the U.S. Today there are more than 30,000 locations across 118 countries. McDonald’s expanded internationally in 1967 when the franchise opened a restaurant in British Columbia. The next international McDonald’s opened in Costa Rica the same. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland and a suburb of Sydney. McDonald’s was next introduced to South America in 1979 when a store opened up in Brazil. Four year after opening its next international restaurant in Casablanca, Morocco it opened it franchise in Belarus making it spread to its 100th nation. Throughout all these nations McDonald’s menu varies. What is offered at each restaurant depends on the location and what the...
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...The Walt Disney Company Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Parks & Resorts Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or co-owned by independent entities) on three continents: Disneyland Resort, Anaheim, California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu, Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny's Bay, Lantau Island Wherever the Guest experience takes place in our parks, on the high...
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...transfer the propaganda and the information with it(F). This is that poster that told you not to give the enemy information helped in some ways(H). They even had some major events which were called the big lie which the nazi lied to their own citizens about the war(H). Cartoons had big involvement like the comic books in the war with popular character to pursue people(C). Mickey Mouse was a big character that everyone enjoyed and quickly became popular in this time era(C). Walt Disney the creator of Mickey mouse had many of his studios turned in to photograph place for the government(C). Same as the comic books they were pretty racist to the enemy(C). They made these cartoons by the dozen thanks to Walt Disney and the studios he gave to the government. Source Card Riddle, Lincoln. “American in WW2.” War History. War History Online, Aug. 6, 2016. Web. 4-12-18. Allison, Trevor, Gross,Navy, “WWll propaganda can Americans citizens thoughts be controlled,” Bloga Baylor, Blogs Baylor, Nov. 10, 2014 Web. 4-13-18 Mirza, Farhad. “How mickey mouse help fight WW2” Vulture oct 29,2015 Web 4-16-18 N/A, “Propaganda to mobilize woman for WW2.” Public key National. Publicity National fo the social studies. 1994 Web 4-19-18 Smith, Kannabelle. A WW2 propaganda campaign propaganda. ”Smithsonian.com.” Aug 13, 2013 Web 4-19-18 Little, Becky. Inside America's shocking WW2 propaganda machine. “Nationalgeorgrapich.com Dec 19, 2016 ...
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...Department of MIS, Dhaka University | WALT DISNEY DECIDES TO NAME HIS CARTOON CHARACTER MICKEY | Term Paper on a topic from 75 greatest decision ever made | Acknowledgement I would like to express my deep gratitude to Mr. Ashis Talukder, Assistant Professor, Department of MIS, Dhaka University for his patient guidance, teaching Decision Support System in fall, 2013 session. I would like to mention that under his supervision, I have gone through a number of interesting topics that made me curious to study on 75 greatest decision ever made. I have chosen a topic for this term paper where I have put some extra effort to know in details. I would also like to extend my thanks to the Mr. Ashis Talukder for helping us to explore greatest and worst business decision ever made Finally, I wish to thank my parents for their support and encouragement throughout my study. Table of Contents Introduction 4 The 75 Greatest Management Decision Ever Made 5 A Great Decision for Term Paper 8 Background of the Decision 8 How This Decision Benefited 9 The Greatest Lessons 10 Conclusion 10 Introduction “The essence of ultimate decision remains impenetrable to the observer—often indeed, to the decider himself. . . . There will always be the dark and tangled stretches in the decision-making process—mysterious even to those who may be most intimately involved,” said John F Kennedy. An air of mystery lies at the heart of decisions and decision making. An entire...
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...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
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..."Act Local" on the Global Stage The Walt Disney Company, home to Mickey Mouse, Donald Duck, and other iconic characters, has a stellar reputation in many parts of the world for its family-friendly entertainment offerings. The company's parks and resorts division operates theme parks in five global locations, including a recent $1.8 billion park in Hong Kong. Disney's fabled studio entertainment unit has an illustrious history in both animation and live-action features. The Lion King, released in 1994, is the highest grossing animated film of all time. More recently, Disney has enjoyed massive hits with live-action features. These include Pirates of the Caribbean and its sequels as well as classic American fare such as the TV show High School Musical. However, despite high worldwide awareness levels of the Disney brand, as of 2006 only 25 percent of the company's revenues came from outside the United States. Historically, the Disney team has created products at its headquarters in Burbank, California, and then exported them to the rest of the world. Now, as the company targets China, India, South Korea, and other emerging markets, it is departing from its "one size fits all" approach. One factor driving the strategy change: the first-year visitor count in Hong Kong fell short of the target figure of 5.6 million people. This prompted company executives to step up efforts to educate the Chinese about Mickey Mouse, Donald Duck, and other Disney characters. As Bill Ernest, managing...
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...12 13 14 Topics Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that Mickey Mouse was better. In 1937 Disney made its first feature-length...
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...Informative Outline Thesis: My audience will learn a brief history of the Disney Company and their plans to take new directions in the future. Introduction: Briefly tell the audience a short history of Disney and the plans they have for their company and plans for future ventures. Attention Getter: Disney first started out making cartoons but later ventured into major films, radio, television programs and even vacation packages. Now, Disney has acquired new companies and will journey into the world of many multi-media platforms, mainly video-gaming. Let’s take a look to see where the company is going with their new plans moving into the future. I. First main point: The foundation for Disney began with Walt Disney in the 1920’s. A. Cartoons marked the beginning of the Disney Company. 1. Visual aid: Use a picture of Mickey Mouse as the very start to the Disney Company. 2. The success of cartoon shorts sparked construction of Disney Studios. B. The success of features and cartoons made possible the ideas to build a theme park centered on the world of Disney. 1. Visual aid: Use a picture of Disney’s theme park, Disneyworld. 2. Explain that after the success of theme parks, merchandising became another big part to the evolution of the company. 3. Visual aid: Use a picture that represents some of the merchandise that Disney produced. II. Second Main Point: Where the company is today and what they have done to keep moving forward...
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...CASE 21 The Not-So-Wonderful World of BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go goofy” over Mickey, unlike their Japanese counterparts. Between 1990 and early 1992, some 14 million people had visited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the question for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing, but the Disney response was that their views reflected...
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...CASE 21 The Not-So-Wonderful World of EuroDisney*—Things Are Better Now at Disneyland Resort Paris BONJOUR, MICKEY! In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim, California; Disneyworld in Orlando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to “go goofy” over Mickey, unlike their Japanese counterparts. Between 1990 and early 1992, some 14 million people had visited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the question for many because hotel rooms were so high priced. For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing...
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