...Ryan Gordon Applying Business Techniques Q1 – Ch 11 The key to penetrating a market is your market strategy. Using a product or service you are familiar with, present how they target market, business markets, market segment, global marketing mix, etc. Many people believe that the key to Xbox 360’s success is the fact that there is not a lot of competition right now where it comes to gaming consoles, basically their only competitor in the gaming industry is the PlayStation 3 and people’s laptops, but it is not only that there is not much competition, Xbox 360’s marketing strategy is quite extensive. Firstly, Xbox 360’s main target audience is the large population of hard-core gamers that the main company, Microsoft, has attained from providing the most powerful computer ever sold specifically for gaming. On top of that large target audience of ‘Hard-core Gamers’, Xbox 360 has tried to broaden the appeal of consoles to new audiences by adding certain multimedia features to the Xbox 360 system. More specifically, Microsoft is targeting women who live with male gamers by incorporating these new multimedia changes to the gaming community. Not only can it play DVDs and CDs, but it can also play any kind of media stored on its own hard disk, the hard disk of another computer accessible over a network, or an iPod or iPad when it is plugged in. Xbox 360’s “Business to Business” segmentation is based on ‘Geographic Segmentation’ because Microsoft has to produce and distribute these...
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...might be used to improve the quality of a firm’s marketing intelligence? ------------------------------------------------- A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel ------------------------------------------------- 2. When Molly’s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel’s __________ systems. ------------------------------------------------- A. Accountability information system (AIS) B. Marketing intelligence C. Experiential research data D. Marketing research ------------------------------------------------- 3. Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series? ------------------------------------------------- A. Sales records for baseball cards gathered by the industry’s trade council. B. Data from sales records kept by exclusive dealers of Topp’s hologram series C. An article about the hologram cards in a recent issue of Sports Illustrated ...
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...take the form of installations, where the models are static, standing or sitting in a constructed environment. The order in which each model walks out wearing a specific outfit is usually planned in accordance to the statement that the designer wants to make about his or her collection. It is then up to the audience to not only try to understand what the designer is trying to say by the way the collection is being presented, but to also visually deconstruct each outfit and try to appreciate the detail and craftsmanship of every single piece. A wide range of contemporary designers tend to produce their shows as theatrical productions with elaborate sets and added elements such as live music or a variety of technological components like holograms, for example. Types of Fashion Shows 1. Ready-to-Wear Ready-to-wear shows feature more practical, down-to-earth looks that the mainstream population might want to buy. Many middle-class name brand retailers draw inspiration from the ready-to-wear looks of high-end designers, including Gucci, Prada, Louis Vuitton and others. 2. Couture If you've ever seen models prancing down the runway in ridiculous ruffles, wearing plumes of colorful bird feathers, you probably witnessed a couture fashion show. Couture looks are less mainstream and often downright impractical, but they work to show the designer's signature style or creative inspirations in a more exaggerated, artistic way....
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...MARKETING MANAGEMENT II REPORT ON “MARKETING CHALLENGES OF INDIA” Submitted to Prof.-S. Anant Ram Submitted bySayona Maitra (2012287) Shafique Gajdhar(2012289) Satakshi Rani(2012276) Shubham Saxena(2012303) Suneet Shome(2012315) Sunil Gupta(2012316) Word Count 6909 Page Count 46 Group no. 8 1 Contents The marketing challenges in India can be 1. Cultural diversity: 2. Differences in purchasing power of consumers in India 3. The layer of Westernization 4. Considering the psychographics and cultural nuances of consumer segments: 5. Retailing complexities6. Indian consumers reflect a range of behaviors: 7. Consistent brand association in midst of price war 8. Penetration levels of branded offerings among consumers are extremely low (5) (6) (7) (8) (9) (10) (11) (12) 9. Symbolism is reflected across product categories (symbolizing status or emotions) can be found in several product categories in today's context. It is a challenge for marketers to achieve symbolism for their products in India. (14) 10. The challenge for marketers is to ensure a judicious mix of traditional values and contemporary thinking for such segments. (16) 11. The presence of unorganized sector in several categories has created challenges to marketers at the lower price ranges. (18) 12. illegal duplicates prevalent mainly in Rural and Semi rural markets pose a threat to reputation of the company. 13. High degree of price sensitivity is a strong cultural trait in the Indian mass market...
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...Assessments For Develop a marketing communication plan BSBMKG503A Due Date 12. November 2008 Teacher: Executive Summary Find include a Marketing Communication plan for Madam Tussaud’s! What is an Communication plan Why it is important to have an Communication plan. When should you write a communication plan. Which person should get involved? It will include the objectives of the communication plan, an assessment of the characteristics of the product or service and their suitability for each of the four promotions and types of media. At the end there are some recommendations of evaluate a Communication plan. Table of Contents Introduction 3 Methodology 3 Results & Findings 3 COMMUNICATIONS PLAN 3 Document History 4 Purpose 4 Project Description 5 Communication Objectives 5 Interested Party 5 Project Management and Admin 6 Advisory Board 6 Technical 6 Business 7 Information Required 7 Information Required Continued 8 Workflow process 8 Product 10 Target Market 12 Promotion 12 Objective of the Communication Plan 13 Assessment of the characteristics of the product or service and their suitability for each of the four types of media. 13 Advertising 14 Sales Promotion 14 Criteria by which the results of the Communication Plan can be measured 17 Limitations of the research 19 Conclusion 19 Recommendations 19 Appendices 20 Bibliography 21 Introduction Madam Tussauds is a Wax figure exhibition with very famous wax...
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...Marketing Plan Guide: Let Me Market You Keller Graduate School of Management MBA, Marketing MKTG522 Marketing Management 9/20/2013 MKTG522 Marketing Plan Guide 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion Printing services are a necessary evil in this life. Without the headlines that read “Extra, Extra, Extra” as the newspaper boy tosses the bundle and it hits the concrete; those words would hold little meaning had they not been in BOLD INK. Combine that with the insatiable need for more products and services needing to be marketed on the web and a firm that provides all the bells and whistles of big-wigs like FedEx Kinkos and you have a ONE STOP SHOP that the demand for service never recedes. Market Summary The printing business is broad and vast. The market is huge because there are no companies with a dominant market share in this industry. Print services are a $4 billion dollar industry (IBISworld, 2013a) and that is just from print services. The...
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...Background of Key Problem The success of Red Bull majorly lies behind their unique marketing strategy which is usually called guerilla marketing, buzz marketing or in simpler words, marketing based completely on Below-the-line activities, word of mouth, endorsements etc. This unconventional marketing has been applied in Pakistan also where instead of executing Above-the-line promotions (which usually work very well in Pakistan and communicate to a larger audience), they have stuck to their unusual styles of marketing and have up till now sustained their position. But whether or not these unconventional strategies can carry on being effective with competitors like Sting and Speed emerging and keeping in mind the behaviors of the Pakistani consumers, is yet to be answered. The difference of Red Bull customers outside Pakistan and Pakistani consumers is vast and hence those extreme sports, club partying do not entirely relate to them. This needs to be addressed any marketing activities should be planned keeping in mind the different nature of the Pakistani consumer who are usually more susceptible to what they see on television, print and radio. The emergence of competitors like Sting and Speed means that Red Bull can now face a problem if they do not start extensive marketing campaign through not just BTL but also ATL methods too, just like its competitors are currently doing. If Red Bull remains in myopia, its downfall may soon be inevitable at the hands of big brands like Sting...
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...1. HISTORY In 1982, Dietrich Mateschitz learned about so-called “tonic drinks”, which enjoyed wide popularity in Asia. While he was sitting in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia. This was not a new idea, but a variation on the Lucozade theme, another popular energy drink marketed by Smith Kline Beecham. However, Red Bull included other ingredients to achieve a different flavor. (Figure 1: Red Bull Founder- Dietrich Mateschitz) So it was that in 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start. In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe, such that many superstores have copied the idea with their own brand products, which invariably are inferior in one aspect or another.Red Bull, who is originally from Austria where it is still produced, distributed their energy drink in over twenty countries. Countries like USA, New Zealand, South Africa, Eastern and Western Europe. Today, the slinky 8-3-OZ can has completed its invasion into nearly every cold box in the United States. (Ohio, Tennessee and the Dakotas are among the few states without it.) In less than three years, Red Bull...
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also reeling...
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...Total Production Cost V. ORGANIZATION AND MANAGEMENT * Management Expertise / Technical Knowledge * Company Policy * Manpower * Position/Function * Salaries VI. FINANCIAL ASPECT * Total Project Cost / Financing Requirement * Form of Equity * Sources of Equity * Other Source of Income * Financial Projections VII. ENVIRONMENTAL ASPECT * Effect on the Community * Employment I. Executive Summary R.A Photo Graphics is a total solution provider for digital photography, graphic design and digital printing related services and products such as photo printing, tarpaulin banners printing, vinyl stickers, personalized gift items printing, business forms, school projects, documents marketing materials, Photography coverage, and photo booth rental for events such as Weddings, Birthdays, Corporate Events, Reunions, Trade Shows, School Proms, Graduations and Holiday Parties. The name R.A Photo Graphics represents "Roderick Austria Photography and...
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...118981Doaa Seif 115675Maiada tarek 113200 | Imagine Media Network Business plan .LLC Owners: | Ahmed seif eldinDoaa seif eldinMayada | Address: Egypt, New Cairo, El Tgamoa El Khames, El Tatwer buildings, Apartment no.3 and 4. Facebook: Facebook/IMN Twitter: ImagineMediaNetwork Table of content: * Executive Summary * Company Description * Company Overview * Mission Statement * Vision Statement * Business Premises and Equipment * Track Record of the Project * Legal Form * Ownership * Product/Service Description * Product/Services * Development and intellectual property/patents * Industry Overview * Market Analysis * Customers * Competitors * Marketing and Sales Plan * Operations * Management * Development * Schedule * Risk * Financial summary * Appendices * Executive Summary: Imagine Media Network is an Entertainment start-up company. The owners of the company is three young computer science newly graduates ("Ahmed, Miada, Doaa").it offers to watch online what he want from movies , series and talk shows program through a website and customers can order from this library to obtain what he want. The company depends on the media producers to cover the financial plan. It has many operational functionality and features like adding reviews and new aggregator also ranking and rating. * Company Description Company Overview Imagine...
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...UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant world trends in the past two decades has been the rapid, sustained growth of international business. Markets have become truly global for most goods, many services, and especially for financial instruments of all types. World product trade has expanded by more than 6 percent a year since 1950, which is more than 50 percent faster than growth of output the most dramatic increase in globalization, has occurred in financial markets. In the global forex markets, billions of dollars are transacted each day, of which more than 90 percent represent financial transactions unrelated to trade or investment. Much of this activity takes place in the so-called Euromarkets, markets outside the country whose currency is used. This pervasive growth in market interpenetration makes it increasingly difficult for any country to avoid substantial external impacts on its economy. In particular massive capital flows can push exchange rates away from levels that accurately reflect competitive relationships among nations...
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...www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in the UAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, service quality and store environment. Questionnaires were distributed and self-administered to 382 respondents. Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of this study indicated that brand name has shown strong correlation with brand loyalty. The research results showed that there is positive and significant relationship between factors of brand loyalty (brand name, product quality, price, design, promotion, service quality and store environment) with cosmetics brand loyalty. Keywords: Female buying behavior, Brand loyalty, Cosmetics, UAE 1. Introduction The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth...
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...Ta’Kita Boykin REI Marketing Environment Worksheet List the current characteristics of each environmental factor as they relate to REI. U.S. Economy How does the current U.S. economy affect REI retail operations? 1. If the economy was in a depression, people would begin saving money and limiting their spending habits, which in turns results in a decrease in online/in-store purchases for REI because the value of their goods/products would have to increase. There will less buying for some goods and supplies which decrease the company’s sales and revenue. 2. Employees within the companies would lose jobs (turnovers) or employees making less money. Global Economy How does the current global economy affect REI retail operations? 1. If some products or goods were bought or traded from another country and the currency values were increase, REI would have to purchase these items at a higher price also and the scope of REI’s prices would decrease because customers would realize that the prices for what they want are too expensive and not want to buy them. 2. Fair Labor. REI has joined with other associations such as Outdoor Industry Association (OIA) and Fair Factories Clearinghouse (FFC) to crack down and ban fair labor violations. Legal and Regulatory Environment What types of legal and regulatory forces affect REI in the U.S.? 1. Consumer privacy. By REI customer’s using their social security numbers, credit cards, checks, and debit cards to make purchases...
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...KUTCHEN March 24, 2013 MARKETING ANALYSIS REPORT BY: BRIDGETT BLUNT EXECUTIVE SUMMARY Lortex Lutchen is the first company in the United States to ever create a comfortable toilet seat with state-of-the-art features, called Flush Max 1250. This product was created for consumers seeking a piece of mind in their private time. “Our mission is to provide the best in customized toilets, while integrating the latest in technology, to deliver quality and satisfaction to all our consumers. We are committed to the performance and consumer experience of Flush Max 1240 MARKETING MIX Setting a team of members to do a specific job as follows: • One would be responsible for external and internal environments. She/or he would keep up with the new technologies that comes out and keep track of the competition. • One would be responsible for marketing objectives and target marketing. He/ or she would focuses on what needs to be done for future purposes. • One would be responsible for product and pricing strategy. He/ or she would be in charge of setting prices and budgeting for the product. One would be responsible for marketing communication strategy. He/ or she would be in charge of the advertising, ads, sales, and promotion planning of the product. One would be responsible for distribution strategy and implementation and control. She/ or he is in charge of the action plan for marketing objectives. Being a brand new...
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