...JÖ N K Ö P I N G I N T E R N A T I O N A L BU SI N E SS SC H O O L JÖ N KÖ P IN G U N IVERSITY F actors A ffecting C onsumer R esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less market share, forcing research companies (Gartner, Canalys, etc.) to change their expectations. This situation leads us to another important and often ignored perspective of innovation challenges, i.e. consumers' resistance; as consumers' adoption and purchase decision makes a significant difference in the success of innovative products. Problem: Innovation has been called as a key factor for companies to survive and grow in the long run, especially in the dynamic & complex markets and uncertain economic circumstances. Despite the successful outcome of innovations, inhibition or delay in the diffusion of innovation may translate this success into market failure, where resistance has been called as one of the main reasons for inhibiting or...
Words: 25400 - Pages: 102
...Smartphones and Younger Generation In 2011, Tim Pike discussed the increasing amount of younger generation using smartphones nowadays in the article “How smartphones technology affects society.” (Pike, 2011). Pike wrote: “The advantage of a smartphone is the advent of fastest connection and a transfer speed, which means; potentially children can always be instantly connected”. In other words, smartphones help parents be aware of what children do, tighten the connection between parents and children, and increase their safeness wherever they are. Personally, I disagree with the author’s point that with the common of smartphones using, children could be safer with a smartphone and could be connected immediately. It is true to say that smartphones help people communicate instantly, no matter where you are. However, it is not necessary for a child to own a smartphone. In fact, it is not safe at all to have a child separated from their parents, go on their own and have a smartphone to contact to their parents. They always need to have adults with them if their parents busy and couldn’t take care of their children. Following a recent survey lead by mobile service provider Zact found that 56% of 10-to-13-year-old children own a smartphone, 25% of 2-to-5-year-old children also have a smartphone. It’s not reasonable and sensible to give children a smartphone in that age if they are accompanied by the adult. Smartphone will disrupt the bond between children and parents more than help...
Words: 640 - Pages: 3
...In the society with technology, there are more and more people depend on their phone. In the influence some people will be silent due to they depend on smartphone. Another influence that people always use smartphone, and they will develop some abominable behavior in their life. Finally, whether adults or young people, there are a lot of people’s life system are destroyed by using smartphone everyday. Therefore, smartphone bring some negative influence to some people. Some people always using smartphone will reduce communication face to face is the one effect about smartphone will let people communication ability get weak. Cell phones are affecting people’s life. “Extraversion may have a significant relationship to mobile phone usage behavior. Specifically, extroverted people spend more time calling and send multiple text messages” (Hong 2153). In the other word, extroverted people will spend more time on their phone, rather than communicate face to face with other people. Sometimes, the social anxiety also influences people’s communication. “People with higher social anxiety scores tend to not overuse mobile phones in voice-calling (Whiteside & Lynam 669-689); rather they spend more time in indirect communication through text messaging with others” (Bianchi & Phillips 39-51; Billieux et al., 1195-1210; Butt & Phillips 346-360). In the other words, people who have social anxiety are more likely to text messaging with others, they even do not calling with other people...
Words: 2433 - Pages: 10
...2012 Addicted to Smartphones? Have you ever experienced a sudden burst of laughter from someone beside you, and when you turn your head, that person is just watching his or her cell phone without realizing that he or she is in public and disturbs others? Have you ever paid attention to what people around you are doing when waiting for a bus, sitting in the subway, or even before a meal comes to the table? How many of them are holding a smartphone with eyes focused on the screen and fingertips busy dancing back and forth on the touch panel, and never get bored? With the development of 3G and wireless technology, cell phones are no longer restricted to simple communications such as calling or texting. After the appearance of smartphones, things like surfing the Internet, socializing, taking photos or even FaceTime can be done instantly in your hand. Smartphones are becoming parts of many people's lives. These days, a new phenomenon named "smartphone addiction" has emerged. In fact, recently in China, the spread of smartphones has attracted more and more young people into the world of virtual Internet at the expense of their interaction with real world relationships; it has also aroused heated discussions on whether or not we should take some actions on limiting this tendency. As a matter of fact, even though smartphones have created a more convenient life and have also changed our way of communication in a digital era, the improper use of smartphones is problematic in our...
Words: 2318 - Pages: 10
...of HTC in Exhibit 1a, over five years (2004 to 2008), its average net profit margin was 18.8%, return on assets 34.2%, and return on equity 59%. Its earnings per share (EPS) were 13.49, 32.81, 56.97, 50.48 and 36.64 respectively. The company is highly competitive and profitable as a whole. According to Exhibit 1a, and 6, and chart 1, same with its rankings in the smartphone sales, the ranking of the scale of its total revenue also in the fifth place, behind Samsung, Nokia, Apple, and RIM. But its revenue is rapidly growing, doubling nearly every three years. That growth rate is far better than most of the players in the industry and the average. Its return on sales ratio is among the three highest in the industry, which is an average of more than 15% percent. This indicates that HTC has a very good gross profit margin. Marketing performance of HTC compared with its main competitors For this part, we will take a look at handsets shipping per year, performance in different markets, and current positioning of several competitors in the industry. As shown in graph 1, the overall market share of HTC in the smartphone industry is in the fifth place, after Samsung, Apple, Nokia and RIM. HTC did not perform very well in Q4, 2011 compared with the previous three quarters....
Words: 2638 - Pages: 11
...use quantitative method, questionnaire to collect the data. In this regard, structured questionnaires will be distributed to parent who have children aged between 2 years and 9 years of the study. The information collected will then be analyzed using quantitatively to find out the view of the parents regarding to over use of tablets and smartphones. Study group The target group for the study is the parents. In this regard, structured questionnaire will be distributed to parents who have children aged between 2 years and 9 years. For instance, I will distribute questionnaires to my sisters who are now parents and their children use tablets. I will also distribute the questionnaires to my friends and classmate, and professor as we have agreed with them. Expected goals and outcome The expected outcomes in this study are • How to monitor and control children using tablets. This involves finding tools necessary to monitor children and control children. • Another outcome is that parents should have the ability to control time they give their children tablet. For instance, parents will know the best time to give their children tablets and smartphones without hurting them mentally or physically. • Parents will also know the negative impacts of overusing tablets and...
Words: 782 - Pages: 4
...more benefits of social media and smartphones technology then its harm to the public. Social media is a great source of communication. Social media and social networking are becoming the daily routine of millions of people all around the world, especially college student and some high school student and the new generation children. Phones have lost their primary function of communication after smartphones were invented. The impact of social media and smartphones is controversial and it has both pros and cons. Smartphones were invented to do multiple tasks on a single device essentially. It's an alternative to a desktop computer to smart devices a lot of people are moving from using desktop computers to using sub-compact smart devices such as smartphones and tablet, smartphones has its pros and cons. Smartphones can help people do multiple tasks at one time, with the newer software and technology people can do video chat other communication purposes, and even use other advance application such as online banking, advance calculator, and other useful application. After the invention of advance micro-processor and advance GPU, people can play extensive games on their smartphones that used to be played on a big desktop computer. As smartphones have these so many benefits that I mentioned above, smartphones also have its bad side and flaws to the social life of public. Recently people starting using smartphones more anything in their life and affects people lifestyle and especially...
Words: 1383 - Pages: 6
...Inquire, Inspire and Innovate BRM 2044 RESEARCH METHODS FOR BUSINESS The Factors Affecting the Purchase Intention of the Consumers toward Smartphone. TRIMESTER 2, 2012/2013 Lecturer: Wendy Teoh Ming Yen Lecture section | BM 202 | | Student’s Name | Student’s ID | Student’s Major | Signature | (Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | | Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | | Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | | Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | | Table of Contents Index Page Cover Page 1 Contents 2-3 Chapters 1: Introduction 4-11 1.1 Introduction 4-6 1.2 Background of the research and research question 6-7 1.3 Research objectives 8 1.4 Significance and justification of the study 8-9 1.5 Research scope 9 1.6 Definition of the key terms 10 1.7 Organizational of Research 11 Chapters 2: Literature Review 12-19 2.1 Introduction 12 2.2 The theory 12-13 2.3 Dependent variable 13-15 2.3.1 Purchase intention of smartphone 14-15 2.4 Independent variables 15-19 2.4.1 Product features 15-16 2.4.2 Price 16-17 2.4.3 Brand name 17-18 2.4.4 Social influences 18-19 2.5 Conclusion 19 Chapters 3: Research Methodology 20-29 3.1 Development of Research framework and hypotheses 20-22 3.1.1 Social influences 21 3.1.2 Product features 21 3.1.3 Brand names 22 3.1.4 Price 22 3.2 Research...
Words: 12112 - Pages: 49
...Running Head: SMARTPHONES AND THEIR EFFECT ON OUR SOCIAL INTERACTIONS Smartphones and their Effect on our Social Interactions Ashley L****** NMCC Abstract We walk through this world with our heads down. Immersed in the technological realm, we disregard the real. We converse with our hands rather than our mouths, tapping keyboards and touchpads to the rhythm of our thoughts. This is the way we communicate in the 21st century. In the last decade, advances in information technologies have substantially altered the way humans interact. Between email, texting, social networking, instant messaging, and Skype, people now have the resources that would make it possible to spend days or months without coming face-to-face with another person, yet still remain connected with the world. I love my smartphone. I am in awe at just how much phones have advanced in the last 20 years. From the first one that was gigantic in size, then leading to a smaller simple flip phone to these beautiful, amazing slim pieces of hardware that can do more than I could have ever imagined a phone doing. Smartphones are something to be amazed with. Smartphones can certainly make our lives easier for us as we use them for everyday tasks such as communicating, checking our calendars, using as alarm clocks, as calculators, setting reminders and so much more. However, as smartphones keep advancing with new ways to make our lives easier, are they hindering our natural need for social...
Words: 3333 - Pages: 14
... 16-18 1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share because of the increasing of the other smart phone from other company like Apple and Samsung. From February 2011, Nokia has been partnership with Microsoft, as part of Nokia smartphones using Microsoft's Windows Mobile operating system (replacement Symbian). In October 2011, Nokia launched its first Windows Phone handsets Lumia 710 and 800. We will analysis in following parts,...
Words: 4138 - Pages: 17
...and getting the benefit on the expense of the bad ones and write better than them. Moreover having followers on Twitter and Facebook force you to write well in order to appear unique. On the other hand, although texting and cell phone use could enhance English language in some situations, but also during texting we use a lot of abbreviations that affects our way of writing, grammar using and affects our analytical skills. These entire can definitely affects our English language later on. Based on John Myhra's article, the overuse of texting negatively affects the way students write, mainly the formal writing in the school and even in the society due to character limitations that is used more than the formal one. He also adds that student's writings have little depth, terrible grammar, and are abbreviating almost every word. With the revolution in technology it is obvious how it affects literacy in terms of affecting the teenager’s way of reading, thinking and writing. Text...
Words: 1902 - Pages: 8
...environment of Nokia. These are all the external forces that are out of Nokias' control but have a significant effect on how the company operates and the strategic decision they make. This model looks at the Political, Economical, Social, Technological, Legal and Environmental factors relating to Nokia and the industry they operate in. To understand the macro environment more this article will study each section in depth. Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India, and because of this it is important that Nokia follow the rules and regulations that are set in India, so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage, the maximum hours a week employees can work and especially the Health and Safety regulations; this is to avoid any bad press or revolt from employees that will ultimately damage the reputation of Nokia both short term and long term. As well as foreign government it is vital that Nokia have a good relationship with their government in Finland, as any political instability such as a change in government or coalition may result in new laws being implemented, which will affect Nokia a lot Economical Nokia are vital to the Economy in Finland as it currently occupies a third of the market on the...
Words: 1028 - Pages: 5
...Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu.edu.my Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone amalgamation with numerous capabilities...
Words: 5574 - Pages: 23
...Slaves to the smartphone; Schumpeter The Economist[pic]402. 8775[pic] (Mar 10, 2012): n/a. 針對語音瀏覽器，開啟檢索到的項目反白 摘要 (摘要) 翻譯摘要 mart devices are sometimes empowering. They put a world of information at our fingertips. They free people to work from home instead of squeezing onto a train with malodorous strangers. That is a huge boon for parents seeking flexible work hours. Smartphones and tablets can also promote efficiency by allowing people to get things done in spare moments that would otherwise be wasted, such as while queuing for coffee. They can even help slackers create the illusion that they are working around the clock, by programming their e-mail to be sent at 1am. But for most people the servant has become the master. Not long ago only doctors were on call all the time. Now everybody is. Bosses think nothing of invading their employees' free time. Work invades the home far more than domestic chores invade the office. Otherwise-sane people check their smartphones obsessively, even during pre-dinner drinks, and send e-mails first thing in the morning and last thing at night. This is partly because smartphones are addictive. The faster smartphones become and the more alluring the apps that are devised for them, the stronger the addiction will grow. Spouses can help by tossing the darned devices out of a window or into a bucket of water. But ultimately it is up to companies to outsmart the smartphones by insisting that everyone turn them off from time to time. 全文 • 翻譯全文 ...
Words: 1255 - Pages: 6
...focus often being to generate useful information. A strategy-oriented decision problem typically seeks to answer "how" questions about a problem/opportunity. The focus is generally on selecting alternative courses of action. Managers have to constantly face both discovery-oriented decision problems and strategy-oriented decision problems in the industry. They face these decisions both internally with employees and externally with the direction of the brand. The manager might want to know why sales have dropped in the most recent month. In order to answer that question he or she must conduct the proper research and gather relevant data to answer the question. The “how” question is very important as well. To dig deeper into consumer behavior and understand the root of the consumer decision-making process is essential. With this information a manager can find out how these customers are viewing the products, for example. Trying to solve a strategy-oriented decision problem before addressing the discovery-oriented problems is like trying to build a house without a blue print. It is very difficult to strategize an effective ground game if the mission is not clear and concise. 2) Based on the JD Power study, explain the relationship between price and satisfaction. The JD Power study notes that price is very important; it’s a concern for most all consumers and affects the way we select products to buy. Though price is very influential in purchase decisions, it does not give us...
Words: 621 - Pages: 3
