...Wilmington University Table of Contents 1. Introduction 2. Business Objectives 3. Summary Business objectives and IT, how do we integrate these two functions to create an organization that is greater than the sum of its parts. In this paper I will talk about the metrics needed to track the effectiveness of the IT utilized in the business. I will go over how well IT leaders establish an effective relationship with the business managers and the strength of the conditions in environment needed for a strong IT and business relationship. I will also cover the hindrances to a strong relationship and the misconceptions of “professionalism” and how this contributes overall to the business value. I will begin on my view on this topic first. The impact that IT has on business has changed over time and continues to increase, business in the modern age can not function without IT implemented. Even the smallest business uses Telephones and internet to communicate with customers and vendors to fulfill orders and support functions. Tracking the correct metrics can help in pinpointing indicators of an organizations health, to do this we use several measurements. Most organizations start with revenue, profit, volume of sales, market share, ROI, manufacturing output and inventory levels. Companies such as Microsoft, Apple and various Big Data startups create software to track these metrics in real-time to enable managers to react and make informed decisions. These prompt decisions can...
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...Research findings: 5 Business Relationships can be improved through being Ethical and Socially Responsible 5 Strong Business Ethics will increase Efficiency 6 Social Responsibility will greatly increase our company’s Reputation 7 Recommendations 8 Conclusion 9 References 11 Executive Summary Ethics and social responsibility is on the mind of everyone in the world these days. We have all seen the effects of what happens when a company does not follow an ethical standard; it can lead very quickly to its demise. A strong ethical standard and being socially responsible is a must in the world of business. There are those who think that if they can get away with things, it can lead to higher profits and a bigger bottom line. This may be true in the short term but history has shown that those with strong ethics have the longevity and reputation to make it in the long run. The research for this report will show that not only is having strong ethics and being socially responsible the right thing to do, it is the smart thing to do for our company. In all we do, we need to have good relationships with those that we need in order to conduct business. We have vendors, suppliers, stakeholders and consumers that we have to maintain a good and strong relationship with. By having a strong ethical standard and good social responsibility, it allows us not only to maintain these relationships but to build and make them stronger. With the strong ethical standard we can work...
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...Trust in the Buyer-Seller Relationship -Rajagopal (2008). Buyer–supplier relationship and operational dynamics. Journal of the Operational Research Society, 60, 313-321. Retrieved from https://mail-attachment.googleusercontent.com/attachment/u/0/?ui=2&ik=8df4cba13e&view=att&th=13bd533efba7fae4&attid=0.6&disp=inline&safe=1&zw&saduie=AG9B_P8TJ-WNmgQFWQD9AhqVeV_P&sadet=1356604133902&sads=GsDnMF7K2qC_dTfR3LG1zJ46YzM. -Stanko, M. A., Bonner, J. M., & Calantone, R. J. (2007). Building commitment in buyer-seller relationships: A tie strength perspective. Industrial Marketing Management,38(6), 1094. Retrieved from http://search.proquest.com/pqcentral/docview/204596342/13B416BAF5B23C10E4/1?accountid=14375. -Claycomb, C., & Frankwick, G. L. (2010). Buyers' perspectives of buyer–seller relationship development. Industrial Marketing Management, 39(2), 252-263. doi:10.1016/j.indmarman.2008.08.004 Abstract: Relationships are around us everyday. We have small relationships from the baristas at Starbucks to our spouses, who we make legal and emotional commitments to. Either way, our daily life is formed by all the relationships we encounter; how we react, behave, and relate to them reveals to us everything we need to know about who we are and what is important to us. Business relationships have many dimensions to it. There are many different ways to achieve a successful business relationship. This paper will review and analyses three different...
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...Explain what is meant by "monochronic cultures use short-term relationships". 7) What is meant by monochronic cultures tend to want "mastery over nature"? 8) How do monochronic and polychronic cultures tend to consider nepotism? 1) In a monochronic culture, people tend to place a high value on timeliness and schedules. They focus on the value of time, and therefore tend to have a very rigid interpretation of how to organize their schedules. Monochronic people generally prefer to do one thing at a time and to devote their full concentration to the task at hand, whether it be completing an assignment for work or school or having coffee with a friend. People belonging to this type of culture are also concerned about not disturbing others, and they follow the rules of privacy and consideration, they show respect for private property and are accustomed to short-term relationships. Cultures typically described as monochronic can be found in North America, Northern Europe, and parts of Asia. MONOCRONIC CULTURE CHARACTERISTICS (n an everyday life and in a business context) - sequential: do one activity at the time, follow initial plans, time is measurable, keep appointment strictly, corporate ideals is one of the most important things, employes must always have objectives and commitments to reach for the future, employes like to achieve planned future goals; - universalist: the focus is on rules more than on relationships, there is only one truth or reality, a deal is a deal, legal...
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...brand characteristics of its products and services adapted to experience a positive act for the corporate marketing and a positive attitude and a positive brand image for the evaluation. In accordance with Keller's view, the model was created to answer the following two questions: First, what elements constitute a strong brand; the second is how to build a strong corporate brand. 1. According to CBBE model, build a strong brand requires the work of four steps: establish the right brand identity; create an appropriate brand meaning; guide the correct brand response; to create the appropriate relationship between the consumer of a brand. 2. Meanwhile, the four steps and relies on building the brand's six dimensions: significant; performance; image; evaluation; feeling; resonance. Which corresponds to a significant brand identity, brand performance and image of the corresponding content. Response to sensory evaluation and the corresponding brand and resonate with the corresponding brand relationship. CBBE model elements in the CBBE model, build a strong brand subdivided into a series of four work steps associated elements: 1. Establish the right brand identity you need to create a brand based on significant consumer brand has...
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... | |Customer Relationship Management | CRM_01 Nature of Customer Relationship Management LECTURE OBJECTIVES ■ Understand relationship marketing. ■ Understand the differences between relationship marketing and transaction marketing. ■ Understand customer relationship management ■ Identify the essential concepts on customer relations – customer satisfaction and customer loyalty 1. Understand Relationship Marketing 1. What is ‘Relationship Marketing’? Marketing consists of actions taken to build and maintain desirable exchange relationships with target audience. They want to build strong economic and social relationships by consistently delivering superior value. Successful firms work to build long-term relationships with their customers and initiate relationship marketing strategy. Relationship marketing is a strategy that maintains long-term partnerships with customers. It starts by understanding who your customers are what they value, what they want to buy. Companies then build relationships with customers by offering value that satisfied their customers. Relationship marketing is also known as one-to-one marketing, which is about marketing to...
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...CISN 351: Review Questions Chapter 2 2.1 What is a business intelligence (BI) system? 2.2 What is an ad-hoc query? 2.3 What does SQL stand for, and what is SQL? 2.4 What does SKU stand for? What is an SKU? 2.5 Summarize how data were altered and filtered in creating the Cape Codd data extraction. 2.6 Explain, in general terms, the relationships among the RETAIL_ORDER, ORDER_ITEM, and SKU_DATA tables. 2.7 Summarize the background of SQL. 2.8 What is SQL-92? How does it relate to SQL statements in this chapter? 2.9 What features have been added to SQL in versions subsequent to the SQL-92? 2.10 Why is SQL described as a data sublanguage? 2.11 What does DML stand for? What are DML statements? 2.12 What does DDL stand for? What are DDL statements? 2.13 What is the SQL SELECT /FROM/WHERE framework? 2.14 Explain how Access uses SQL. 2.15 Explain how enterprise-class DBMS products use SQL. 2.16 There is an intentional flaw in the design of the INVENTORY table used in these exercises. This flaw was purposely included in the INVENTORY tables so that you can answer some of the following questions using only that table. Compare the SKU and INVENTORY tables, and determine what design flaw is included in INVENTORY. Specifically, why did we include it? 2.17 Write an SQL statement to display SKU and SKU_Description. 2.18 Write an SQL statement to display SKU_Description...
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...child with a mother and or a father is everything pleasant and special, it creates passion, loyal, connection, and sympathy. No matter in what form is it being given, as long as the other person understands they are sending their love. For a few, unfortunately, don’t get the love and connection needed. The bond creates sensations in order to cause feelings of strength and protection. For example, a bond between a father and son, both considered males, which portrays them to play a strong, manly role and a bond which doesn’t involve much emotional connections but further of a competitive bond such as engaging in sports related activity. Simply on an account of men not relying on demonstrating emotional feelings for one another, only when necessary....
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...organize in three ways. Those just going global may start by establishing an export department with a sales manager and a few assistants (and limited marketing services). As they go after global business more aggressively, they can create an international division with functional specialists (including marketing) and operating units structured geographically, according to product, or as international subsidiaries. Finally, companies that become truly global organizations have top corporate management and staff plan worldwide operations, marketing policies, financial flows, and logistical systems. In these organizations, the global operating units report directly to top management, not to the head of an international division. Evaluating and Controlling the Marketing Process To deal with the many surprises that occur during the implementation of marketing plans, the marketing department has to monitor and control marketing activities continuously. Table 1.1 lists four types of marketing control needed by companies: annualplan control, profitability control, efficiency control, and strategic control. The Fourteenth Edition of Principles of Marketing! Still Creating More Value for You! The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you—our customer. Our goal is to introduce new marketing students to the fascinating world of modern marketing...
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...brother big sister organization was able to not only keep in contact with 950 boys and girls in many different agencies around the united states but also that they had them come in and answer some questions and answers. This is only proving how powerful having a strong communication can make things easier for a company, and even though they may be a company it is not any easier to get people to answer them so this means they have some very powerful communication skills. The Bowery Leadership Academy keep constant communication by making their program a four year long repetitive program that keeps them connected, “...a four-year program...This year round program includes workshops, event and team-building activities”(Bowery Leadership Academy). Similar to the Big Brother Big Sister organization there is the strong communication that they are able to keep the students interested in the program for four years and have them in constant loop to what is...
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...TEAM PLAYER There are many different types of a “team player”. To give some examples, it can be in sports, in business, in society or at school. But now, we are going to talk about a team player in a sport. We can define a team player as a person who works well with other team members and values their efforts and contributions as much as their own. It’s someone who is willing to do anything to allow his team to win. However to be a good team player, you need to be able to communicate. Communicating will help bring the team together to solve problems, impact our life in a positive way, and create strong relationships. Feeling comfortable and being close with each other is important for a good connection with your teammates. The primary key to be close with them is communication. The team members jointly determine their goals, give ideas, and make decisions together by communicating. But first of all, knowing their teammates is important. For example, this year I've just joined a new team. I did not know any girls because was new. But one of the girls in the team organized a dinner on the first day of class, so we could get to know each other. This is a good way to start. If the team members know each other well, it’s easier to accept individual differences. Of course, sometimes there are some conflicts in the team. But good communication with your teammates will solve a lot of problems between one another...
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...that consumers can co-create value, co-create competitive strategy and collaborate in the firm’s innovation process. So customers are not anymore separate and exogenous to the firm but on the contrary they should be included in the companies’ actions. One way to include customers and create collective value is to invest in brand community. Brand community is a community that is formed around some good or service and the brand is the one that keeps the community together and is the reason for it. Brand communities exist in the minds of people and there is shared understanding within the members. One of the most researched brand communities is Harley-Davidson. Other brand communities mentioned in the articles are for example Jeep, Apple Newton, Lomo and Holga, and Mini Cooper. Brand communities differ by many ways, some communities are closer to a company, some are more far away, in some communities members participate a lot and in some less, and the level on how much the company participates in the community differs a lot. Also the amount how much consumers can co-create value and collaborate in the firm’s innovation process differs between firms and communities. McAlexander’s et al. (2002) view on brand communities emphasizes the view of different kinds of relationships within a brand community. They state that “a brand community from a customer experiential perspective is a fabric of relationships in which the customer is situated.” The relationships include those between...
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...A sense of belonging can emerge from the connections made with people, places and the larger world. It is these connections that influence where we search for meaning in our lives and ultimately where we belong. The Simple Gift (TSG) verse novel by Steven Herrick illustrates a protagonist journey through alienation to belonging through the building of relationships. It is through these relationships that he connects with the town. He searches for belonging through his relationships which creates connection with Benderat. “I Still call Australia Home” by Peter Allen, shows us the connection that people have had with a place. When people find real meaning it’s when they belong, this song illustrates a connection with a place and the finding of this creates belonging. Herrick’s verse novel TSG shows us how the characters have created connections with people, and places. These connections influence where the characters search for meaning in their lives and where they belong. When Billy in the poem “Old Bill” says “Would you believe his name is Bill” Billy felt an instant connection just through their names. Steven Herrick uses the same names suggesting that old Bill is a mirror of Billy and that Old Bill is who Billy could become. Old Bill has started to become a father figure for Billy. The connection that Billy and Old Bill have, has created a sense of belonging in each of their lives. Peter Allen’s song “I still call Australia home” exposes us to the realisation that we can...
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...product instead of the competitions. The company will motivate the dealerships as intermediaries through Incentive Programs, Profit Opportunities, Sales Quotas, Decision Making, and Frequent/Timely Delivery. Incentive Program. Company S can motivate scooter dealerships as intermediaries by offering compelling incentives. The company could offer a quantity discount on large purchases. A discount will be given to a dealership when purchasing a large quantity of product. This incentive will encourage dealerships to sell the product from Company S versus the product from a competitor who doesn’t offer a quantity discount when making large purchases. The advantage to an incentive program is it creates a strong relationship between Company S and the dealership. Having a strong relationship means loyalty from both Company S and the dealership, which means repeat business for Company S. Repeat business means that the dealership has had an increase in demand for the product, resulting in an increase in Sales Volume for Company S. The disadvantage to an incentive program is the decrease in profit for Company S. Instead of selling 10 scooters profiting $200 per scooter ($2,000 profit), the company would sell 20 scooters profiting $120 per scooter ($2,400 profit). By offering a quantity discount, the dealership will buy more, but Company S will lose a certain percentage of profit from each scooter sold. Profit Opportunities. Company S can motivate scooter dealerships as intermediaries...
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...water, water with clouds, and clouds with Ossian. Due to these connections Allah invite us for knowledge, research and thinking. We should observe and learn from nature, because we have an active connection with nature and all living beings. So it is human nature to feel a need for a strong relation, to feel kinship, unconditional acceptance, love, connection and belongingness from someone and somewhere. It means we have a strong relation with nature and humanity. Our Life is relational, it is impossible to exist outside of or apart from relationships and close ones involve people we see, talk to and hear daily. The relationship we have with them can be very good, very bad or somewhere in between. These close connections change us and enable us to influence change in others. Every person will move through many different relationships during the course of their life. Relations are not a collection of peoples it is collection of care, respect and help. Mr. Leo F. Buscaglia writes a very beautiful quote. "Never idealize others. They will never live up to your expectations. Don't over-analyze your relationships. Stop playing games. A growing relationship can only be nurtured by genuineness." A strong relation is like a connection between mother and child. This happens even in the womb of his or her mother. The child shares the moods of the mother. They experience the movements of the mother. They obviously share the same space. They sense when mother is conversing with others and...
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