...7 Cities Do It Yourself Auto Repair Assignment 2Week 8: Marketing Plan Part B Roderick D Williams Strayer University Marketing Management Professor Caitlyn Worner 6/1/14 7 Cities Do It Yourself Auto Repair The concept of 7 Cities Do It Yourself Garage did not derive from the passion of an individual repairing their own automobiles, it derived from finding a money saving solution to small auto repairs. Many people do not change their own oil, which is a very inexpensive preventive maintenance cost. Once you get the feel for doing your own oil changes, it will lead to you learning more about vehicle repairs and the amount of money saved in the process. This knowledge will come in handy especially during difficult economic down times, like the economy in 2008. As you learn more about at home car repairs, some required tools and equipment are not available for use in the driveway or garage. Researching a few backyard mechanics you will find the same problems. In addition, many people that rent homes and apartments are not allowed to work on automobiles on the premise, of the rental property; in the city of Norfolk it is illegal and by owner discretion in others. Roderick Williams has been a vendor at a local flea market for over 10 years and through his consumer connections, he was often asked does he know of someone that can fix this or repair that. Another vendor sells stereo equipment, but there is no one to install the equipment, especially on rainy days...
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...(AAA MountainWest, 2013). These components allow AAA the opportunity to market themselves beyond their current membership. For example, on Earth Day 2000, AAA clubs collected 7,500 used batteries and properly disposed of them to keep landfills clean (AAA MountainWest, 2013). AAA has a long-standing history of automotive and travel products and services for its members. Despite the history of consumer satisfaction, AAA has also shown a community commitment in its outreach programs. Importance of Marketing for Organizational Success Marketing is a very important part of any organizations success. Marketing allows the organization to project their goods and or services to the consumers. Consumers buying products or using organizations services, is what allows the organization to bring in revenue. Revenue allows the organization to grow and expand. Marketing involves surveying the consumers to get an idea of how best to appeal to their needs. Organizing a campaign to show case the products or services...
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...Accidents happen on the road, and no matter how guarded and careful you are, you don’t have control over the other cars and drivers. So if you are involved in a luxury car collision, it’s best to immediately contact a provider of auto collisions services for luxury car in your area, after settling the documentation process and filing of police report. Remember, accident prevention and defensive driving are important, but knowing what to do next after a luxury car collision is equally important. What’s your Luxury Car Insurance Coverage? Luxury and sports cars are the priciest vehicles to insure in the market. For example, the $127,700 Audi R8 Spyder V10-engine comes with the highest national premium average, with $3,384 (2012). The Mercedes-Benz...
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...following: Dominant economic features JoPat Auto Repair service Inc. is a business that specializes in auto repair and maintenance in the Houston Katy area. They offer competitive rates, use original equipment parts, and specialize in both domestic and foreign vehicles. They perform state emission inspections, sell batteries, and install tires. They strictly adhere to factory maintenance schedules. The Retail Automotive Industry is comprised of two kinds of companies: those that sell replacement automotive parts and accessories to "do-it-yourself" customers and to commercial "do-it-for-me" clients; and those that sell a wide assortment of new and used vehicles over the Internet and networks of regional or national franchised dealerships. The most dominant economic feature is Market growth rate. The Auto repair industry is a fast growing industry. There is an increase in the number of vehicles on the road and the average age of a car today is nine and half years. People are choosing to keep their cars for a longer time and therefore spend on the maintenance, to prolong its life span. There is also an increase of the miles driven by drivers today, which emphasizes the need for regular maintenance of the vehicle. The complexity of the vehicles today requires special tools and computerized analysis for repair. It is very expensive to buy a new car therefore people are choosing to buy used cars instead, and therefore need a reliable auto repair shop. A2. Driving Forces Changes in...
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...themselves at a retail auto repair center things go down like this. The mechanic checks out your automobile and tells the service advisor what’s wrong with it. Then the shop creates an estimate of repair attaching parts and labor charges to the mechanics diagnosis. The final step in the process becomes selling this estimate to the car owner. In this conversation it’s the goal of the service advisor to explain the necessary repairs and the associated charges in the form of a question. Skilled automotive service sales people expect the customer to respond with a one-word answer. Yes, go ahead and do it. Believe it...
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...Quality Small Auto Repair and Detail, LLC By xxxxxx UMUC 655 Mission Statement: Our mission is to provide the highest quality of auto repair and detail services to its valued customers by using technologically advanced diagnostic systems with the utilization of highly trained mechanics and technicians. Our mission is to grow the company and deliver quality efficient services at extremely competitive price points in a clean customer friendly environment. Financial Perspective: To succeed financially, how should we appear to our shareholders? To accomplish this perspective we track our financial requirements and performance: Objective | Measures | Targets | Initiatives | Increase Sale Revenue | Weekly sales Revenue all departments | 20% increase per year | Sales training | Decrease Purchasing cost | Inventory cost statement Decrease by 15% | Purchasing group | Purchasing group | Inventory control | Inventory management | Inventory turn to 36 | Just in time inventory | Increase profit | Net income | Increase by 20% | Reduce variable cost and increase revenue | (Kaplan, R. S. (2010) “Financial outcomes are separated causally and temporally from improving employees’ capabilities. The complex linkages make it difficult if not impossible to place a financial value on an asset such as workforce capabilities or employee morale, much less to measures changes from period to period in such a financial value” (p. 9)...
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...Marco Navarro PA-3001-02 Dr. Donovan Managing Information Systems: Database Proposal: H&M Auto Repair Marco Navarro Scope of Project: For the past five years, I’ve been working for a mechanic shop called H and M auto repair shop. The guys who work there, do trucks, car, even lunch trucks. I Work in the office taking calls, writing down parts that were used in a days work so we keep track on parts that we need to order at the end of the week, writing down customer information, so we know who to call when there car are done. We put all this information on a note pad that we keep in a desk. My boss is really un-organize. We need a way to get this info in and out easier and quicker but that’s hard with a notebook. So I proposed that we take all this information and put it in an access database to make it a quicker and an easier process. Organization: H & M Auto Repair Inc. H & M Auto Repair is a profit organization, which offers its customers top of the line vehicle care at a great price. Sometimes we do high-end cars and we have to order those parts from the dealer, and the dealer price is a lot more, so we try to see if we can price the customer a fair price. On a good day, we have twelve customers on the books and maybe four walk-ins. On a bad day, we have like five customers on the books and maybe two walk-ins. Sometimes we have clients, who have multiple orders, like engine work, oil change, trans oil change,...
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...invincible, and free. Griff’s Auto Towing understands that feeling, and they are dedicated to getting your car back on the road when accidents, breakdowns, or minor fender benders happen. Griff’s Auto Towing is located in the Greater Rochester area of New York State. They are a full-service automotive service center, providing car repair and maintenance to local drivers and car owners. They are known for their exceptional service and unparalleled maintenance and repairs on every vehicle. As an ACDelco Repair Center, and an ASE Certified Shop, you can feel certain that all of their repair and maintenance technicians are fully trained and knowledgeable about all aspects of your car’s maintenance and repair needs. Their dedication to eliminating the stressful part of car repair is part of their professionalism, and it’s what sets them apart from all the rest....
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...settle on windshield chip repair or finish auto glass substitution, ensure you comprehend the distinctions and what it implies for your - and your family's - security. Line of Vision Glass harm in the driver's line of vision is constantly more muddled than rock chips or splits found somewhere else. Albeit most shake chip repair procedures coordinate the light reflecting capacities of the glass however much as could reasonably be expected, there is still a chance that you won't get 100 percent vision - especially on the off chance that you live in a sunny zone, where the light assumes a major part in how well you can see and drive. Now and again, shake chip repair may restore the basic honesty of the glass and improve the vehicle look, however windshield substitution will really give back your auto to its unique level of wellbeing. Size of Auto Glass Harm Much of the time, any chip or split bigger in size than a quarter is conceivably giving up your vehicle's auxiliary uprightness....
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...Is Your Car’s Transmission Broken? 2 Common Questions Answered A car is likely to have several problem during the time that you drive it, and one of those problems may be with the transmission. When the transmission is showing signs of failure, you should have it looked at and repaired as soon as possible. Ignoring a transmission issue can lead to an expensive replacement in the future if you are not careful. Here are 2 common questions you may have about how to deal with a transmission that is in need of repair. How Can I Obtain A Repair Quote For My Transmission? While you can get a quote for many basic auto repair services over the phone, this is not possible for transmissions. This is because it is a very complex part of your car, and a...
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...Automotive Technician Automotive Technicians tend to the inspection, maintenance, and repair of vehicles. Oil changes and tire rotation are one of the two basic services. Auto Technicians take care of vehicles problems as best as possible. Auto technician is very helpful because if someone knows how to fix their car themselves without other people’s help, they can save time and money. Auto Technicians are more reasonable to take/work on people’s vehicles because they went to school for it. Auto Techs have a shop/ a business to service and repair vehicles. Taking a vehicle to a shop is better than trying to fix the car without knowing what to do. The change of vehicles over time has been a major impact. In the 1900’s, cars were very simple to operate and fix. As the years went by people have been designing and modeling new and more compact vehicles making it tougher and more complicated to fix and it takes more time as well. Back in the early 1900’s, cars did not have seat belts, now in 2015; cars now have Wi-Fi connectivity. “Auto Technicians today it is a highly technology job. Cars and trucks today run by electric systems and computers. The computers tell the automotive service technicians and mechanics how well the car or truck is performing” (2000-2014, Pearson Education). Saying that in today’s automotive industry it is much more high tech and more complicated to repair vehicles. Trying to fix cars today without the proper education and training can lead...
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...motive power technician program can pursue a career in anything that is automotive filed related. Three of which would be auto refinishing (painter) technician, automotive parts manager, and fixed operations manager and more. An auto refinishing technician responsibles for restoring vehicles finished once the bodywork has done. On the other hand, the automotive parts managers responsible for running a profitable parts department. They achieve the objective through their knowledge in inventory control, purchasing procedures, advertising and merchandising....
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...SWOT Analysis Yadira Saunders BUS/211 July 13, 2015 Professor Suzanne Remedies SWOT Analysis With today’s economy taking a toll on many families and individuals lifestyle, it is becoming even more difficult to convince consumers that you, as a business, are what they are looking for. As both economy and business markets rise and fall in nature, businesses must determine “the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals. This process is known as strategic planning” (Aqeel Ahmed Khan, 2014). The organization policies are broad guidelines for action and its strategies determine the best way to use the resources at hand. When preparing a business plan it is optimal for the organization to ensure they are aware of what customers they will be serving, when they will be able to provide service, what products and services to sell, and the geographic area in which they will compete for business. Strategic planning is becoming more difficult because changes are occurring so fast that plans, even those set for months into the future, may soon be obsolete. Small-business owners often find themselves in a rapidly changing environment, anticipating trends and determining the best strategies and tactics to achieve the goals set forth may be the ultimate option. The predictable change and strategy to react along with forthcoming change should be included within the business plan. A business plan contains...
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...Strategic Plan Part I Conceptualizing a Business Dawn Riggenbach Bus/475 March 26, 2012 When a person or persons decides to start a business, there are several things they need to consider, first of all a strategic management plan will need to be outlined determining the what, where, and how of the business. This will include deciding the different divisions that will make up the business and the roles these areas will play in the day to day operation of the company. The plan will entail establishing the short and long term objectives for each division and incorporating the goals into one single arrangement. To assist in deciding the objectives, the type of autos that will be restored will need to be determine, all vehicles versus classic or antique vehicles. Once this decision has been made, a plan on how the business will achieve the established will need to be put in place. Next step is the “where” choice will be the location of the business, choosing an area that will be in a high traffic spot that can easily be found by people is important in assisting the business achieve the goals established in the objectives. The how will be determining the way to make this happen. The four functions of management are important in creating and implementing a strategic plan, as it provides the business the current status of where the business is at the moment and where they plan to be in the future (MyStrategicPlan.com). The owner’s of Riggenbach’s Auto Restoration with the assistance...
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...Decision: Extending automobile warranties or not? It comes a time when one has to make that decision of extending an automobile warranty when it has expired. Because auto warranties provide well needed protection, it does not come cheap be any means. Therefore, the decision to be made is the price of purchasing a warranty over the cost of repairs without a warranty. An extended warranty supplies the ability of possessing coverage of an automobile. It supplies coverage for repairs, parts, rentals, and even labor at a warranty rate rather paying out- of -pocket for every issue. Research In order to make the correct decision, I will research information on purchasing extended warranty of a 2005 Chevrolet Impala. In one year my warranty of my vehicle will expire, and I will have to decide on purchasing an extended warranty to protect my vehicle. After researching the effects of not extending a warranty can result in high auto repair bills. An average cost of an engine repair without protection for an Impala is $2,000. Therefore, information of whether or not major repairs are needed for this vehicle must be taken into consideration. After gaining information from many auto repair shops of their experience of servicing vehicles, it is wise to acquire extending a warranty. The chances of auto repairs being needed within five years on my vehicle will likely become a factor, therefore gaining information on extending my warranty will help in making the correct decision for...
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