...Marketing Management I Paper on “If I were the CMO of HTC” By Prashant Nair Why I chose HTC HTC is a company which was on par with the likes of Samsung mobile till 2010. Since 2011, HTC has lost a majority of its market share to Samsung and other competitors. The major reason behind this was the management’s blind eye towards the marketing front. HTC is known to be a highly innovative company coming up with a good mix of robust yet stylish smartphones. The company believed that its cutting edge technology would be enough to sell its phones. HTC has an array of superb phones, but, the general consumer may not remember even one of these phones. Every year there are at least 2 or 3 HTC phones which make it to the top ten lists for the year. Still, the recall value for HTC is nowhere near the same for Samsung or for the Apple IPhone. There are ample reasons to believe that a more aggressive marketing strategy could have helped HTC to grab a major chunk of the market share. History of HTC HTC Corporation is a Taiwanese manufacturer of smartphones and tablets. It was founded by Cher Wang, H.T. Cho and Peter Chou in 1997. HTC began designing some of the world's first touch and wireless hand-held devices in 1998. The...
Words: 1589 - Pages: 7
...important configuration information is stored in a special type of non-volatile memory, called Complementary Metal-Oxide Semiconductor, or CMOS (pronounced 'sea-moss'), which requires little power to hold on to its contents. CMOS runs on about a millionth of an amp of electrical current. This efficiency allows it to store configuration data for a long time (maybe years). In this paper I will explain how CMOS memory change over the years, if CMOS memory increased, decreased, or stayed the same, and if CMOS still utilizes RAM, requiring a battery on the motherboard. CMOS really hasn’t changed very much from what I could find on the internet… Mainly the speeds have increased and the noise has been reduced it also went from analog to digital. Originally, the IBM PC only used of a small portion of CMOS memory and the balance of the 64 bytes were left undefined. Once other manufacturers cloned the AT form factor it wasn’t long that other areas of the CMOS was used by various BIOS manufacturers for such user-selectable options as memory wait states, memory type, initial boot drive selection, boot-up clock speed, hard drive interface type, green options, shadow RAM options, cache options, and password protection of the CMOS contents. It still uses a small battery incase there is a power outage and still uses volatile RAM. The size of the CMOS memory has also pretty much stayed the same because there is no need to increase the size. There was never any need to store more than 512...
Words: 421 - Pages: 2
...Partnership Top of the CEO agenda is the need to deliver consistent top-line growth within an existing business portfolio, rather than from a continued reliance on acquisition. This objective was identified from our research into the opinions of CEOs and CMOs and highlights the importance of good marketing in running a successful company. We identified five consistent themes and these were: strong brands as a significant asset; more effective use of consumer data; the role of innovation, the need for better implementation and continued focus on business efficiency. Each area has significant implications for the role of the marketing function. Brands as a company asset In an increasingly clamorous society with a proliferation in the sheer volume of offerings, strong brands are significant assets in enabling companies to compete effectively. The challenges are building and maintaining brand equity by keeping brands refreshed and relevant and restoring trust in brands, particularly in sectors under attack from regulatory or consumer groups. Fmcg businesses typically have a strong brand focus across the organisation, but there is no room for complacency. Here, the main challenge is optimising resource allocation. As a result, a number of CEOs and CMOs talked about further rationalisation of the brand portfolio so that existing resources could be more effectively channeled to support stronger brands. In retail and service sector businesses there is a growing recognition among CEOs that the brand...
Words: 2387 - Pages: 10
...will first throw light on the factors that contributed towards the recession. I believe that certain steps could have been taken to avoid the build-up of the financial meltdown and the second part of this exposition would discuss such steps. Prior to the financial crises that occurred in 2007-2008, the U.S government was moving towards the extreme side of a free market. This approach ultimately led towards the biggest financial crises that was experienced worldwide. Analysis of events that led to the crises Growth in home loan market In 2000, $ 7.4 trillion was the value of outstanding home loans, and this vale rose to $ 10.6 trillion by 2008. The subprime mortgages were estimated at 1.3 Trillion dollars in 2007, and they represented about 21 percent of the outstanding loans. Such unprecedented growth was due to different factors. In November 2003, the interest rates were 5.82 percent and it made house purchasing costs relatively low as compared to rental alternative. The key contributing factor here was the change in the way how home loans were provided. Increase in banks’ exposure to CMO sector Traditionally, the banks provided loans secured against some house, they financed it through their own deposit base and through access to interbank money market and corporate deposits. The loan base of the bank was restricted to their balance sheet strength and capital requirements which they were required to hold against their loan base. However, from late 1990’s, banks of...
Words: 2538 - Pages: 11
... | |Loi Phat Dinh | | |Parameter |Pre-design estimate |Actual |Units | |Adder topology |Modified Brent-Kung | |Circuit style |Static CMOS | |Critical path delay |1.77 |1.33 |ns | |Worst case energy per addition |41 |68 |pJ | |Layout Area |25380 |27495 |μm2 | | |GRADE | |Result (30%) ...
Words: 1298 - Pages: 6
...DESIGN OF A HIGH-SPEED CMOS COMPARATOR Master Thesis in Electronics System at Linköping Institute of Technology by Ahmad Shar LiTH-ISY-EX--07/4121--SE Linköping 2007-11-07 DESIGN OF A HIGH-SPEED CMOS COMPARATOR Master Thesis in Electronics System at Linköping Institute of Technology by Ahmad Shar LiTH-ISY-EX--07/4121--SE Supervisor: Erik Säll ISY, Linköping University Examiner: Mark Vesterbacka ISY, Linköping University Linköping 2007-11-07 Presentation Date 2007-11-07 Publishing Date (Electronic version) 2007-12-07 Department and Division Division of electronics system Department of Electrical Engineering Linköpings university Linköpings Sweden Language English Other (specify below) Type of Publication Licentiate thesis Degree thesis Thesis C-level Thesis D-level Report Other (specify below) ISBN Master Thesis ISRN: LiTH-ISY-EX--07/4121--SE Title of series (Licentiate thesis) Series number/ISSN (Licentiate thesis) Number of Pages 30 URL, Electronic Version http://www.ep.liu.se Publication Title Design of a high-speed CMOS comparator. Author(s) Ahmad Shar A bstract T his m aster thesis describ es the d esign of high-speed latched com p ara tor w ith 6-bit resolution , full scale voltage of 1 .6 V and the sa m plin g frequ ency of 25 0 M H z. T he com p arato r is d esigne d in a 0.3 5 9 m C M O S process w ith a sup ply voltage of 3.3 V . T he com parator is designed for tim e-in terleaved bandp ass sigm a-delta...
Words: 6559 - Pages: 27
...IEEE JOURNAL OF SOLID-STATE CIRCUITS, VOL. 47, NO. 7, JULY 2012 1585 A 53-nW 9.1-ENOB 1-kS/s SAR ADC in 0.13- m CMOS for Medical Implant Devices Dai Zhang, Student Member, IEEE, Ameya Bhide, Student Member, IEEE, and Atila Alvandpour, Senior Member, IEEE Abstract—This paper describes an ultra-low power SAR ADC for medical implant devices. To achieve the nano-watt range power consumption, an ultra-low power design strategy has been utilized, imposing maximum simplicity on the ADC architecture, low transistor count and matched capacitive DAC with a switching scheme which results in full-range sampling without switch bootstrapping and extra reset voltage. Furthermore, a dual-supply voltage scheme allows the SAR logic to operate at 0.4 V, reducing the overall power consumption of the ADC by 15% without any loss in performance. The ADC was fabricated in 0.13- m CMOS. In dual-supply mode (1.0 V for analog and 0.4 V for digital), the ADC consumes 53 nW at a sampling rate of 1 kS/s and achieves the ENOB of 9.1 bits. The leakage power constitutes 25% of the 53-nW total power. Index Terms—ADC, analog-to-digital conversion, leakage power consumption, low-power electronics, medical implant devices, successive approximation. I. INTRODUCTION EDICAL implant devices, such as pacemakers and implantable cardiac defibrillators, target increasingly advanced signal acquisition and signal processing systems. Such devices, which are to be implanted in the human body, require extremely low...
Words: 5927 - Pages: 24
...What is a Motherboard? The Motherboard is the main circuit board inside the PC. It holds the CPU and memory, provides expansion slots for peripherals, and, whether directly or indirectly, connects to every part of the PC. The essential motherboard make-up includes the chipset (known as the “glue logic”), some code in ROM and the various wired interconnections between the components know as buses. The chipset is fundamental, and controls how the motherboard interacts with everything else in the system. A good chipset can be more important than the power of CPU or the amount of RAM. The ROM code includes the BIOS, which has user-changeable options for how the motherboard operates with integral and connected devices. The buses are the electrical wires that connect everything together. Motherboard designs use many different buses to link their various components. For instance, wide, high-speed buses are difficult and expensive to produce. The signals travel at such a rate that even distances of just a few centimetres cause timing problems, while the metal tracks on the circuit board act as miniature radio antennae, transmitting electromagnetic noise that introduces interference with signals elsewhere in the system. For these reasons, design engineers try to keep the fastest buses confined to the smallest area of the motherboard and use slower, more robust buses for other parts. Types of Slots on a Motherboard Motherboards are the backbone of a computer, holding different...
Words: 3337 - Pages: 14
...mobile phone camera, or make a “left turn.” SMaL Company came up with credit-size camera. SMaL’s ultra pocket camera was recorded in Guinness world. Autobrite technology allowed higher quality pictures in brightly lit conditions The first generation had been a commercial success for the company. There was a potential market for that. Small and Startup Company so faced challenges. SMaL should make a decision for the future. SMaL had copycats who enter the market but with different technologies or different specifications or even higher specifications. Pixim with combining CMOS and CCD. Foveon had X3 high quality image. Casio Exilim Company in 2003 in size of back pocket with 300$. The company had camera with more bargain qualities than their competitors. Unique benefits of Camera are light weigh -0.2ounces- long battery life (500 to 1000images). Worked with different light condition, Leadership in using CMOS, with Fujifilm AXIA, Logitech and Oregon Scientific. In August 2001, they illustrated Ultra-WideW3000 with high resolution and capable to capture moving images. The company also had pretty good recognition worldwide and they even received few awards. Credit card size with thin Battery Camera...
Words: 1078 - Pages: 5
...CMOS Analog Circuit Design (2nd Ed.) Homework Solutions : 9/20/2002 1 Chapter 1 Homework Solutions 1.1-1 Using Eq. (1) of Sec 1.1, give the base-10 value for the 5-bit binary number 11010 (b4 b3 b2 b1 b0 ordering). From Eq. (1) of Sec 1.1 we have bN-1 2 + b N-2 2 + bN-3 2 + ...+ b0 2-N = -1 -2 -3 ∑bN-i2-i i=1 N 1 1 0 1 0 1 × 2-1 + 1× 2-2 + 0 × 2-3 + 1 × 2-4 + 0 × 2-5 = 2 + 4 + 8 + 16 + 32 = 16 + 8 + 0 + 2 + 0 26 13 = 32 = 16 32 1.1-2 Process the sinusoid in Fig. P1.2 through an analog sample and hold. The sample points are given at each integer value of t/T. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 11 Sample times t __ T Figure P1.1-2 1.1-3 Digitize the sinusoid given in Fig. P1.2 according to Eq. (1) in Sec. 1.1 using a four-bit digitizer. Amplitude CMOS Analog Circuit Design (2nd Ed.) Homework Solutions : 9/20/2002 2 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 1 1111 1110 1101 1100 1010 1000 0110 0101 0011 0010 0010 1000 Amplitude 2 3 4 5 6 7 8 9 10 11 Sample times t __ T Figure P1.1-3 The figure illustrates the digitized result. At several places in the waveform, the digitized value must resolve a sampled value that lies equally between two digital values. The resulting digitized value could be either of the two values as illustrated in the list below. Sample Time 0 1 2 3 4 5 6 7 8 9 10 11 4-bit Output 1000 1100 1110 1111 or 1110 1101 1010 0110 0011 0010 or 0001 0010 0101 1000 ...
Words: 50299 - Pages: 202
...Source/Drain Technologies for Nanoscale CMOS by Pankaj Kalra B. Tech. (Banaras Hindu University) 2003 A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Engineering – Electrical Engineering and Computer Sciences in the GRADUATE DIVISION of the UNIVERSITY OF CALIFORNIA, BERKELEY Committee in charge: Professor Tsu-Jae King Liu, Chair Professor Chenming Hu Professor Eugene E. Haller Fall 2008 The dissertation of Pankaj Kalra is approved: Professor Tsu-Jae King Liu, Chair Date Professor Chenming Hu Date Professor Eugene E. Haller Date University of California, Berkeley Fall 2008 Advanced Source/Drain Technologies for Nanoscale CMOS Copyright © 2008 by Pankaj Kalra Abstract Advanced Source/Drain Technologies for Nanoscale CMOS by Pankaj Kalra Doctor of Philosophy in Engineering – Electrical Engineering and Computer Sciences University of California, Berkeley Professor Tsu-Jae King Liu, Chair Transistor scaling has been the driving force for technology advancements in the semiconductor industry over the last few decades. In order to mitigate short channel effects, the gate-oxide thickness and source/drain junction depth have been scaled along with the gate length. Recently, however, gate-oxide thickness scaling has slowed, as evidenced by the fact that an equivalent oxide thickness (EOT) of ~1 nm has been used for the past 2-3 generations of CMOS technology. Although significant progress...
Words: 18676 - Pages: 75
...marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report. At risk are agencies and resources failing to bring value-added thinking, innovation, or technical knowledge to the table, notes the CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend. Among the priorities, marketers intend to add a one-twopunch of marketing analytics talent coupled with strategic planning and business development experience to better target, segment and then act on growth opportunities. The global marketing leadership group with members in 110 countries surveyed over 600 of its members to gather insights and contributions for its seminal report, The 2011 State Of Marketing: Outlook, Intentions and Investments. The fifth annual State of Marketing Report extracted a broad range of insights and views specific to mandates, spend, intentions and frustrations. Participants were drawn from each major region of the world and were representative of most vertical industry sectors and company sizes. Almost 64 percent of respondents said they reported directly to the CEO, president or COO, while another 14 percent said they were accountable to a regional vice president, general manager or division/business group head. Among the respondents, 34 percent held CMO or Head of Marketing titles, while 33 percent held roles of Vice President or above...
Words: 4175 - Pages: 17
...are losing out on interest on each payment. If someone were to take out a loan of $1000 for 10 years for their home that was valued at $2000. Then the house was to appreciate 4 times in 3 years which would put the house valuing at $4800. Then the owner would simply sell the house, pay back the whole mortgage early and simply keep all the profit. Cash out financing is replacing your first mortgage. Usually has lower interest rates than the mortgage. With having a lower interest rate, it motivates the owner to opt for prepayments of the house. If there is a loan of 100 and the house is valued at 200. Then there is 100 in equity, which can be used for cash out refinance. The rest which would be 100 can be made for mortgage loan. This would cause the interests rate to be...
Words: 949 - Pages: 4
...| 2015 | | SAP Nederland B.V. Geurtvb | New media (digital) experiential marketing | Inhoud Introduction 3 1 The company 3 2 The subject 3 3 Types of experiential marketing 5 3.1 A brand event 5 3.2 A sponsored festival 5 3.3 interactive advertising 6 3.3.1 An offline example 6 3.3.2An online example 6 4 Advantages and disadvantages 7 4.1 The advantages of experiential marketing 7 4.2 The disadvantages of experiential marketing 7 5 Characteristics of the user 7 Biography 8 6 The Commercial user 9 7 The costs of experiential marketing 9 Conclusion 9 Introduction This report will focus on the possibilities for SAP Nederland to implement a new media tool for their UA program. It is necessary for the UA program to optimize its marketing strategy with new media to be prepared for the future. This research is about (digital) experiential marketing. The goal of this report is to provide the management of SAP Nederland with an advice to improve their marketing strategy with new media. F.Y.I The underscored parts in this paper are coming from literature study and external sources. 1 The company Systeme, Anwendungen und Produkte, in short SAP, is originally a company from Germany. SAP was founded in 1972 in Walldorf, the company has still got its head office in Waldorff Germany, with different offices in more than 130 countries. SAP is a world leader on the market of business software and other related services. Nowadays, SAP has...
Words: 2894 - Pages: 12
...liability of health care institutions from the Chief Medical Officer’s viewpoint. When you come across a legal issue that you do not understand, describe what your action steps might be. The CMO is a clinician and has clinical credibility and understand the practice of medicine. The CMO also has formal training in business, management, and leadership. Understanding the practice of medicine is critical, but the CMO must also understand the business of medicine both from a private practice as well as an academic perspective, depending on the setting. Credibility is required not only in the medical staff lounge, but also in the C-suite and the boardroom. The effective CMO is able to bridge the chasm between cost and quality because they understand both sides of the equation and know that, like a balance sheet, assets must equal liabilities. Neither a management degree nor a business degree alone is sufficient; real-world experience in healthcare organizations is essential. Specific skills are that the CMO must be able to credibly present and administer the agenda of quality to the governing body while supporting an economically viable budget, as well as the organization's strategic plan and legal policies and procedures( Cors,2009). If I come across legal issues that I don’t understand I will involve risk management department and review all documents needed such : Incident identification and reporting, Methods of identifying and addressing potential tort claims, including the...
Words: 1536 - Pages: 7
