... 7 3.7.1 Philanthropic Responsibility 7-8 3.7.2 Economic Responsibility 8 3.7.3 Legal Responsibility 8-9 3.7.4 Ethical Responsibility 9 3.7 CSR in Malaysia 9-11 3.8 Business Benefits in CSR 11 3.9.5 It protects the company’s brand reputation and image. 11-12 3.9.6 It differentiates the firms from the competitors. 12 3.9.7 It reduces government scrutiny and regulations. 12-13 3.0 Research Methodology 13 4.9 Research Approach 13 4.10 In-Depth Interview 13-14 4.11 Research Design 14-15 4.0 Results 15 5.12 Demographic/ Sample Characteristics 15 5.13 How Do Consumers Define CSR? 16-17 5.14 Is CSR an Important Purchasing Decision Factor? 18 5.15 How influential are CSR activities in order to create brand awareness? 29 5.0 Discussions 20-21 6.0 Conclusions and Implications 22 Limitations and Suggestions Appendix Referencing Statement of Authorship I hereby affirms that the work presented in this research thesis has been performed solely by myself and the acknowledgement...
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...of this study in order to comprehend the matter in more depth as well as a succinct overview of the following chapters. 1.2 – BACKGROUND OF STUDY Human civilization is dependent upon signs and systems of signs, and the human sign is inseparable from the functioning-if indeed mentality is not to be identified with such functioning (Morris, 1938). A brand instead, is a promise of satisfaction. It is a sign as well nevertheless, a metaphor operating as an unwritten contract between a manufacturer and a consumer, a seller and a buyer, a performer and an audience, an environment and those who inhabit it, and event and those who experience it (Healey, 2008). Even so, too often companies think of the brand experience in silos: as an identity, logo, website, advertisement, and so on. To be successful, a brand had to be experienced whole – emotionally and tangibly – telling a consistent and engaging story at every tower point along the way (Astorino, 2011). A successful brand positively and clearly distinguishes a company’s products and services from those of its competitors. Statistics confirm that higher quality brands gain greater market share and profitability than their inferior competition (MacDonald, 2012). As the economy of late capitalism shifted from production to consumption, the economic expectation that were placed on architecture changed with it. Since the emphasis on architecture as a means of increasing production efficiency declined, increasing pressure was placed on architecture...
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...conduct an internal and external situational analysis for the new product. Furthermore, this report will provide an outline of the IMC objectives as well as a message strategy statement appropriate for our Milkshake. Lastly, an outline of the marketing communication functions as well as the budget proposed for each will be given. The Product: “Shake-A-Can, the one stop drink for all your healthy needs” Go Beverages LTD are introducing the first of its kind on-the-go milkshakes under the name of “SHAKE-A-CAN”. The name is derived from our parent company name and the concept of having instant shakes, hence it is very self explanatory to the consumer in the first glimpse they catch of it. Shake-A-Can is a first of its kind innovation. The market for instant canned shakes is relatively untouched, especially in Malaysia, where the company plans to launch its product. This canned beverage will provide its consumers with an instant drink for high levels of calcium and protein. Shake-A-Can uses organic fruits to flavour its shakes with Banana, Dorian and Mango. Due to the organic nature of the fruits, the canned product also...
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...opportunity of Gloria Jean’s (GJ), link it with offline organizational marketing strategy, develop an appropriate e-marketing plan including outline of the anticipated risks upon implementing the programme and recommend solutions to it. 2.0 Offline marketing strategy GJ offers highest quality gourmet coffee beans. Currently, GJ promotes itself offline through its in-store advertisements and banners. Its in-store advertisements do not provide any link to its online presence where its online presence seems to be of very low profile. 3.0 Organization’s Resources and capabilities GJ uses highest quality Arabica beans, gets coffee beans roasted with state-of-the-art equipment in Australia. It wants to capture some of the specialty coffee market in Malaysia by targeting for 30 outlets by 2010 to create a strong...
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...April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx. Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which includes those with...
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...mutual risk and profit sharing between parties and the assurance of fairness for all transactions based on an underlying business activity. It does not allow any transactions based on interest (riba), gambling (maisir) and speculative trading (gharar) at all cost. In terms of products and services, there are more than 40 Islamic financial products and services that may be offered by the banks using various Islamic concepts such as Mudharabah, Musyarakah, Murabahah, Al-Bai Bithaman Ajil, Al-Ijarah, Al-Takjiri, Qard Hasan, Al- Wakalah, Al-Kafalah and Wadiah. This study was stated the most perception of Islamic banking product among the Malaysian customer. As one of the important in service industry today, Islamic banking is no longer regarded only to fulfil the religious obligation of the Muslim. It is also how the Islamic banks want to market their products towards the non-Muslim community in Malaysia. 2.0 FACTORS INFLUENCING THE PERCEPTION OF ISLAMIC BANKING 2.1 Religion The religious value includes factors like Islamic bank is not involved in any regulations or acts against shariah that could spiritually burden customers, free from doubtful transaction, no riba is charged or offered and contributes towards zakat payment,...
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...educational and social programs, (3) by earning adequate returns on the employed resources. Measurement Issues There are serious concerns on the appropriateness of attempting to monetize nature in this way. No satisfactory method of assessing, basing our decision-making on the wider implications of our activities. Time Horizons Business decisions tend to be made on the basis of what is likely to happen in the next financial year, year up to five years into the future. Unfortunately some of the environmental impacts that result from business activities can continue to have a negative effect for hundreds, thousands, or even hundreds of years. Measurement Issues The process of measuring sustainability impact and sustainability reporting can be complex and there is currently no widely accepted model for assessing the financial value of sustainability contributions to a company. Companies will take different approaches when measuring the impact of their...
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...2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution centres or its web site. There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano LX. However, due to hot weather in Malaysia, only Nano CX will be brought to Malaysia and will be sold here. The selling price of Nano CX in Malaysia is RM 13,704 per unit. It is estimated that gross profit for the first year would yield xxx, second year xxx and third year xxx. Estimated monthly instalment payment is xxx for seven years period. With this price, the target market is very wide which...
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...CONSUMER FOODSERVICE IN MALAYSIA Euromonitor International October 2012 CONSUMER FOODSERVICE IN MALAYSIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Malaysians Spend More on Foodservice .................................................................................. 1 Increases in Prices Hit Consumers ........................................................................................... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ....................
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...1.2 Political/Legal Environment 6 2.2.1.3 Social Cultural Environment 6 2.2.1.4 Technological Environment’ 7 2.2.2 Near Environment Analysis 8 2.2.2.1 Porter’s 5 Forces Model 8 2.2.2.1.1 Rivalry among Present Competitors 8 2.2.2.1.2 Threat of New Entrants 9 2.2.2.1.3 Bargaining Power of Suppliers 9 2.2.2.1.4 Bargaining Power of Buyers 10 2.2.2.1.5 Threat from Substitute Products 10 2.2.2.2 Competitors Analysis 11 2.2.2.3 SWOT Analysis 12 2.2.2.3.1 Strength 13 2.2.2.3.2 Weakness 13 2.2.2.3.3 Opportunity 14 2.2.2.3.4 Threats 14 2.2.2.4.1 P1-Business Position 15 2.2.2.4.2 Market Attractiveness 16 2.2.2.4.3 GE Matrix Chart 16 2.2.2.5 Buyers Analysis. 16 3.0 Marketing Objectives, Strategies and Marketing Mix 17 3.1 Marketing Objectives 17 3.2 Financial Objectives 17 Marketing Strategy’s 17 3.3.1 Untapped Segment & Brand awareness 17 3.4 Product Life Cycle 18 3.5 Segmentations, Targeting and Positioning 19 5.0 P1WiMAX Marketing Tactics 22 5.1 Promotion 22 5.1.1 Events 23 5.1.2 Service availability in F&B outlets 24 5.1.3 Student Package 25 5.2 Place 27 5.3 Advertising 27 5.3.1 Television 28 5.3.2 Magazines/Newspapers 29 6.0Budgeting 30 6.1 Newspaper Advertising 30 6.2 Television Advertising 30 6.4 Promotion of Service Availability in F&B outlets 31 6.5 Student Package Promotion 32 6.6 Place Promotion 32 7.0 Implementation 33 8.0 Evaluation & control 36 9.0 Contingency...
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...Introduction The Indian market is seeing a paradigm shift in the consumption patterns. The ever-growing middle class is one reason for this change. Population growth and economic development are driving consumption around the world and will continue to do so as billions of consumers – especially in China, India and other emerging economies add to the demand for goods and services. This has resulted in depletion of several valuable natural resources. Green consumerism refers to recycling, purchasing and using eco-friendly products that minimize damage to the environment. More and more businesses and industries are joining in the green movement, either out of a real interest in saving the planet or a desire to capitalize on the growing consumer demand for greener ways. For example, Wal-Mart anticipates savings to the tune of billions of dollars by reducing packaging across the supply chain and Wells Fargo issues carbon credits to offset its customers' credit card purchases. Very few consumers, who have realized the importance of going green, have been practicing it. For many, the perception about the idea is vague. Many organizations are actively trying to induce a paradigm shift in their green marketing strategies to enable them to reach the consumer. Has their attempt in this endeavour yielded results? The study is aimed at exploring the answers to these questions. Purpose and Scope of the Study This study is an attempt to understand the attitude...
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...Ruoh Shiang Course: Fashion Brand Marketing Course Leader: Anna Watson Case Study: Chinese Herbal Medicine Cosmetics brand, Herborist Topic A International Marketing Strategies of Herborist Abstract This paper attempts to investigate the internationalization process of a Chinese domestic cosmetics brand, Herborist by making a comparison of marketing strategies applied for different countries as a case study. In addition, by gaining understanding on the development of a local brand and analyzing the issues, which block the way for business expansion, suggestions are made for the exploration of future potential market. This case study is mainly based on quantitative research, which was carried out in the form of a questionnaire conducted by 100 local and Malaysian Chinese. Besides from that, secondary data are taken from Internet and based on literatures published in English and Mandarin. The crucial steps for a domestics brand to enter the international arena is by utilizing different or undifferentiated strategy, reinforcing the innovation of Chinese oriental essence and also enhancement on brand awareness. Keywords- Oriental, Domestic cosmetics, International marketing strategy, Market entry, Brand story, France, International business, Marketing Channels 1. Introduction In recent years, it is obviously seen that there is a thriving and robust tendency in Chinese cosmetics market, which is one of the fastest...
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... BONIA BRANDS ……………………………………………………………………………………………………………..4 MISSION AND VISSION ...............................................................................................................................................….....5 FINANACIAL STATEMENTS ………………………………………………………………………………………………6 • FINANCIAL HIGHLIGHTS ……………………………………………………………………………………...6 • STOCK DATA …………………………………………………………………………………………………….7 COMPETITORS ………………………………………………………………………………………………………………8 • PADINI …………………………………………………………………………………………………………….8 • ESPRIT …………………………………………………………………………………………………………….9 • ELBA ………………………………………………………………………………………………………………10 PEST ANALYSIS …………………………………………………………………………………………………………….11 • POLITICAL ……………………………………………………………………………………………………….11 • ECONOMIC ……………………………………………………………………………………………………….12 • STRENGHT ……………………………………………………………………………………………………….13 • TECHNOLOGY ……………………………………………………………………………………………………14 SWOT ANALYSIS …………………………………………………………………………………………………………….15 • STRENGHT ………………………………………………………………………………………………………...15 • WEAKNESSES ……………………………………………………………………………………………………..16 • OPPORTUNITIES …………………………………………………………………………………………………..17 • THREAT ……………………………………………………………………………………………………………..18 2.0 CUSTOMER TARGET ……………………………………………………………………………………………………..19 • BONIA GROUP ……………………………………………………………………………………………………...19 • BONIA DISCOUNTS ………………………………………………………………………………………………..20 MARKET SEGMENTATIONS...
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...BIBLIOGRAPHY OF MYDIN Mydin was founded in 1918 by Mr. Gulam Husen Jamal father to Mr. Mydin. Their shop in Penang was burnt down to the ground during the World War II and they lost everything. But strong determination, perseverance and faith has made one his children, namely Mr. Mydin Mohamed, to continue the trades of wholesaling. In 1957, he opened his first shop which was a small wooden shop named Syarikat Mydin Mohamed in Jalan Tok Hakim, Kota Bharu, Kelantan by selling toys and also general merchandise with his own hard –earned money. With the help of his immediate sons, the business spreads its operations to Kuala Terengganu in 1979 and later made their presences in Klang Valley at Jalan Masjid India in 1989. From then on Mydin has grown steadily at a commendable pace. With its vision to be the world’s leading distributor of competitive Halal goods and services in Malaysia, it is known as MYDIN MOHAMED HOLDINGS BHD. As of May 2012, there are 94 outlets nationwide which include seven hypermarkets, 18 emporiums, three bazaars, 52 mini – marts that operate as My Mydin, nine convenience stores that operates as My Mart and six franchise outlets operating as Mydin Mart. MYDIN VISION Mydin is the world’s leading distributor of competitive “Halal” goods and services. MYDIN MISSION We aim to be the leading wholesale and retail company by providing the best value, wide assortment of goods and continuous excellence based on our business formula. ...
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...Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to the lives of customers, creating products that help people feel good, look good and get more out of life. In Malaysia, the Unilever story began in 1947 with the opening of the first Lever Brothers soap and margarine manufacturing plant in Bangsar. Costing RM 12 million, it was reputed to be the largest factory in the country, with machines that could wrap 124 bars of soap a minute.Manufacturing capabilities expanded as the portfolio of products grew, making Lever Brothers a significant employer of the time. With a presence in Malaysia spanning over 60 years, Lever Brothers, who adopted the global Unilever name in 1994, has played a unique role in bearing witness to the country’s economic, social and political development. Unilever Malaysia is a private limited company that is 70% owned by Unilever PLC (UK), 23% by Pemodalan Nasional Berhad (PNB) and the remaining 7% by Lembaga Tabung Haji. We have about 550 Malaysian employees and a food factory in Rawang, Selangor.Today, many Unilever products have “household” awareness status, with the brands becoming part of daily life in homes from Kuala Lumpur to far-flung kampongs. The challenge of developing brand...
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