...UNIVERSITY OF SCIENCE & TECHNOLOGY Yemen – Sana’a ASSIGNMENT Marketing Management BMMK5103 Marketing Plan For: The Solar Energy Company Inc, Solar Energy Systems Table of contents 1.0 Situation / Market Analysis……………………………………………………………...........5 2.1 Company Background………………………………………………………….……..5 2.2 Mission, Vision, and Strategy……………………………………………………….. 5 2.3 Market Share………………………………………………………………………..6-7 2.4 Environment Analysis………………………………………………………………7-8 2.5 SWOT Analysis………………………………………………………………………9 2.6 Competition Analysis………………………………………………………………..10 2.7 Product Offered………………………………………………………………….10-13 2.0 Marketing Strategy………………………………………………………………………….14 2.1 STP (Segmenting, Targeting, Positioning) Analysis…………………………….14-15 2.2 Marketing Mix 4ps……………………………………………………………….15-17 3.0 Financial Projection …………………………………………………………………………17 3.1 Sales Forecast………………………………………………………………………...17 3.2 Break-even Analysis…………………………………………………………...…17-18 4.0 Implementation and Controls…………………………………………………………...……18 4.1 Controls………………………………………………………………………………18 4.2 Implementation…………………………………………………………………...18-19 4.3 Action Plan…………………………………………………………………….…….19 5.0 References……………………………………………………………………………………20 ...
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...1. Introduction Since the “our profit is too embarrassingly high to disclose” statement by some half-witted bank executive, commercial banks in China are under intensive public scrutiny for undertaking a just business. The masses want something/somebody to blame for the gloomy economy, and the press simply want blood. I have served in Shanghai Pudong Development Bank (SPDB) as a corporate banking specialist for 5 years, thus my genuine acknowledgement of some complaints voiced by the public. Still, however inadequate my knowledge on the banking matter is, I must point out the fact that commercial banks, especially public-listed ones, are mainly responsible to their shareholders and profit-maximization is their prime goal. Commercial banks are not charities, and companies should be rather proud when its profit is “embarrassingly high”. Nevertheless, modern society grants commercial banks and other corporations alike personae, banks are expected to behave with a conscience as well. Profiting does, rather than diminish welfare of others, promote collective well-being. In the following sections, I will further illustrate how SPDB, the company I serve in, profits economically through promoting the welfare of the society. All data cited can be found in disclosed materials on SPDB’s website. 2. Inclusive Finance The financial mechanism of our country has gone through dramatic changes and innovations to pay more attention and allocate more resources on the underdeveloped and the...
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...14 Demand-side management sustainable energy regulation and policymaking for africa MODULE 14: DEMAND-SIDE MANAGEMENT page iii CONTENTS 1. MODULE OBJECTIVES 14.1 1.1. Module overview 14.1 1.2. Module aims 14.1 1.3. Module learning outcomes 14.2 2. INTRODUCTION 14.3 3. WHY PROMOTE DSM? 14.5 4. WHAT DRIVES DSM? 14.7 4.1. Cost reduction and environmental motives 14.8 4.2. Reliability and network motives 14.10 5. TYPES OF DSM MEASURES 14.13 5.1. Energy reduction programmes 14.13 5.2. Load management programmes 14.31 5.3. Load growth and conservation programmes 14.34 6. INFORMATION DISSEMINATION ON DSM 14.37 7. CHALLENGES OF IMPLEMENTING DSM PROGRAMMES 14.39 8. CONCLUSION 14.41 LEARNING RESOURCES 14.43 Key points covered 14.43 Answers to review questions 14.43 Exercises 14.44 Presentation/suggested discussion topics 14.45 Relevant case studies 14.45 REFERENCES 14.46 INTERNET RESOURCES 14.47 GLOSSARY/DEFINITION OF KEY CONCEPTS 14.47 Case study 1. Lighting retrofitting in the United Republic of Tanzania 14.49 Case study 2. United Republic of Tanzania: Power factor correction 14.59 Case study 3. Zambia: Automatic load control and alternative energy supply at Lusaka water and sewerage company 14.67 Case study 4. Zambia: University energy assessment 14.73 Case study 5. Why DSM initially failed in Ghana 14.79 PowerPoint presentation: ENERGY EFFICIENCY Module 14: Demand-side management 14.87 SUSTAINABLE ENERGY REGULATION AND POLICY-MAKING TRAINING MANUAL ...
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...P141018 Introduction and Overview 1. What is Energy Efficiency? Energy Efficiency means “Delivering the same, with less (or more with the same). 2. Importance of Energy Efficiency - What does Energy Efficiency has to offer? • Limit demand growth • Increase energy security • Climate change mitigation • Additional non-energy benefits for economy and society By improving energy efficiency, cost of the energy system needed to power home or Institution or Industry can be reduced. Becoming more energy efficient is an important first step to reduce our impact on the environment. Energy efficiency is also a non-controversial issue, improving efficiency means encouraging innovation and technology, creating jobs, reducing our dependence on non-renewable resources, and saving money 3. Global Perspective OECD Countries OECD Countries through energy efficiency address the risks of climate change, an increasing number of countries, mainly from the OECD, have embarked on ambitious programmes, with energy efficiency often as the main pillar. Energy efficiency enables countries to alleviate the financial burden of oil imports on their balance of trade and also improves energy supply security [pic][pic] 4. Developing Countries In developing countries the energy efficiency enables a reduction in overall investmentinto energy sector and will help to make the best use of assets to improve the energy access. Improving efficiency in use of electricity has...
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... Edward Troup Director General Tax and Welfare Julian Kelly Group Director Finance and Commercial Ministerial and Communications Nick Macpherson, Permanent Secretary Strategy, Planning and Budget Mark Bowman, Director Corporate Centre Julian Kelly, and Alison Cottrell, Group Directors Treasury Legal Advisors Stephen Parker, Director Responsible for decision making, coordination and management of the department and communications with media and the public Deputy Directors: Beth Russell Jonathan Black Ministerial Support Communications Responsible for defining forward strategy, work programme, the Budget, and short-term priority policy projects Deputy Directors: Matthew Toombs Kumar Iyer Strategy, Planning & Budget Strategy, Planning & Projects Enabling the Treasury to deliver by managing and developing corporate policies and processes, including correspondences and public enquiries, HR, estates, IT, domestic finances and commercial activities, as well as the implementation of the departmental change programmes Deputy Directors: Liz Corrin Kavalneer Walia Sarah Thompson Mike Long Karen Delafield Sarah Tebbutt Kate Josephs Rosemary Banner Group Finance Treasury Group Commercial Treasury Group Internal Audit Group Human Resources Information & Workplace Solutions Corporate Centre Change & Management Strategic Review Implementation Correspondence &...
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...and emphases on environmental-friendly practices and reducing carbon footprint from banking activities. A green bank is a bank that promotes environmental and social responsibility but operates as a traditional community bank and provides excellent services to investors and clients. Its progressive approach to the community and the earth makes it different from the crowd. A green bank is also called ethical bank, environmentally responsible bank, socially responsible bank, or a sustainable bank, and is expected to consider all the social and environmental factors. These banks are like usual banks that aim to protect the environment and are controlled by same authorities but with an additional agenda toward taking care of the Earth`s environment/habitants/resources.It checks all the factors before considering a loan-whether the project is environment-friendly and has any implications on the future of people and planet .’One would be rewarded a loan only when...
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...South Asian Economic Students Meet 2012 | Agenda for Greening the South Asian Economy | Potential Energy Saving Capabilities of Emerging Cities: A Case of Hyderabad | L. Sai Anurag 11/10/2012 | Essay Proposal Since gaining Independence, the Indian Subcontinent has been one of the most promising areas for development and has increasingly made its presence felt in the global economic scenario with rapid progress in both the manufacturing and the services sector. India is the second fastest growing economy in the world, with a GDP growth rate of 9.4 percent in the financial year 2006-07. However, due to the impact of the global recession the policy paralysis in the country growth rate had fallen to 5.3% in Q4 FY’12. Contraction is the manufacturing sector and the falling rupee has deteriorated India’s position further. The resultant impact of the initial rapid GDP growth has been an increase in the per capita GDP and also an increase in the income levels of both rural and urban households. Achieving this growth also meant a tremendous rise in the use of energy across all the sectors of the economy as well albeit at a slower pace. The major point of concern here is not the magnitude of energy driving this growth but the quality and structure of this energy growth. India has immensely contributed to the growth of the South Asian Economy by taking up economic reforms and giving a tremendous boost to industry. India’s favorable demographic mix, its abundance...
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...pollution, low quality of air, water pollution, solid waste pollution etc. Air pollution is, by far is the biggest concern in my locality, followed by bad roads and industrial emissions. Every increasing motors vehicles and their activities, rapid rate of industrialization, wide spread construction activities has contributed to poor air quality in Hyderabad. Resulting in poor health for citizens and premature death in carrying mothers. According to Central Pollution Control Board (CPCB), respirable suspended particulate matter level in my city is on rise and it might cross the acceptable limit soon. According to Times of India, a famous national News daily, 20% of lung cancer patients who die in the city are exposed to high levels of air pollution. Central Pollution control board (CPCB), a government organisation has supported this argument, stating that, air in Hyderabad is dangerously laced with carcinogenic agent benzene. On the national level, Anumita Roychoudhury, Executive director of Centre for Science and Environment, India stated that “Half of Indian Urban population breathes air laced with particle pollution that has exceeded standards. A high one-third of our population is exposed...
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...University of Nairobi MBA Project List 2011 CANDIDATE | PROJECT TITLE | NDIRANGU SAMUEL NJOGO | A SURVEY INTO THE CAUSES OF FINANCIAL DISTRESS IN CO-OPERATIVE SOCIETIES IN NAIROBI | NDIANG’UI DOROTHY WAIRIMU | THE RELATIONSHIP BETWEEN DIVIDEND GROWTH AND RISK FOR COMPANIES LISTED AT THE NSE | MURIITHI ERIC | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE PRACTICES AND FINANCIAL AND FINANCIAL PERFORMANCE OF INVESTMENT BANKS IN KENYA | NICHOLAS KIPYEGOMEN CHEPKOIWO | FACTORS AFFECTING THE DEVELOPMENT OF EMERGING CAPITAL MARKETS. THE CASE OF NAIROBI STOCK EXCHANGE | KIPKURUI KIMOSOP | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF INSURANCE COMPANIES IN KENYA | OMENDA CHRISTOPHER ODHIAMBO | EFFECT OF STOCK SPLITS ON STOCK LIQUIDITY OF COMPANIES QUOTED AT THE NSE | GEORGE MARTIN NZIVE KASYOKA | THE USE OF STRATEGIC POSITIONING TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE AT SAFARICOM LIMITED | MUTIE PETER KIOKO | RELATIONSHIP BETWEEN PRIOR PERIOD DIVIDENDS AND FINANCIAL PERFORMANCE OF FIRMS LISTED AT THE NSE | EVANS ODHIAMBO OYIEYO | BALANCE SCORE CARD AS A STRATEGIC MANUFACTURING INDUSTRY IN KENYA | SAMBA STEPHEN MIDEGA | INVESTIGATION OF CAPACITY MANAGEMENT STRATEGIES AND THEIR INFLUENCE ON SERVICE QUALITY: CASE OF NAIROBI SUPERMARKETS. | LUCY MUTHEU KIILU | CAUSES OF INDUSTRIAL DISPUTE IN GARMENT FACTORIES AT THE ATHI RIVER EXPORT PROCESSING ZONES, KENYA | JENIFFER N. MULI | THE RELATIONSHIP BETWEEN HOUSE PRICES AND MORTGAGE...
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...Experience with Promotion of Renewable Energy: Successes and Lessons Learned Parliamentarian Forum on Energy Legislation and Sustainable Development Cape Town, South Africa 5-7 October, 2005 Richard L. Ottinger[?] Abstract: Renewable energy is becoming economic in all markets as its rapid growth results in more competitive prices. It is particularly appropriate and increasingly being adopted for providing electric power services to rural areas in developing countries unlikely to be served by grid electricity. Policies needed to implement renewable energy systems in rural areas are discussed in this paper. Most prominent are removal of subsidies to traditional energy primarily benefiting the wealthiest; involving the local populace in decision making; educating financial institutions about the economics of investing in renewable energy systems and creating investment vehicles appropriate to financing them in poor localities; training personnel on management, maintenance and drafting contracts; requiring vendor provision of maintenance and parts; and effective regulation and oversight of system management and financing. I. Introduction The recent sharp increases in the prices of oil, natural gas, uranium and coal underline the importance for all countries to focus on development of alternative energy resources. For developing countries, these price increases can have ruinous economic consequences; for many countries already plagued by poverty this means...
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...Easy Green Home Services Submitted to Professor Conrad L. Boyle Submitted by: Team 1 Lauren Dwyer Manual Roman Bernardo Roschke Eric Schmutz Gregory Slate University of Maryland/University College AMBA 603 Table of Contents Executive Summary 4 Market Needs 5 Market Demographics 5 Market Trends 5 Market Growth 7 Macroenvironment 7 Mission 8 Product Offering 8 Positioning 8 SWOT Summary 9 Strengths 9 Weaknesses 9 Opportunities 10 Threats 10 Direct Competition 11 Indirect Competition 11 Value Proposition 11 Critical Issues 12 Financial Objectives 12 Marketing Objectives 13 Target Market Strategy 14 Messaging 15 Branding 15 Product Marketing 16 Pricing 18 Advertising 19 Public Relations 19 Direct Marketing 20 Service 20 International Markets 20 Implementation Schedule 21 Break-Even Analysis 21 Sales Forecast 21 Expense Forecast 22 Linking Expenses to Strategy and Tactics 22 Contribution Margin 22 Implementation 23 Keys to Success 23 Contingency Planning 24 Appendices 25 References 41 Executive Summary The popularity of eco-friendly living continues to gain popularity across America. Practicing conservation living also known as "Low Impact Living" or "Going Green" is a concept that has encouraged the development of thousands of products and services geared towards energy efficiency, recycling, alternative power sources, and life-style changes. More Americans are willing to make investments...
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...ARTICLE IN PRESS Energy 33 (2008) 1591–1596 Contents lists available at ScienceDirect Energy journal homepage: www.elsevier.com/locate/energy Energy efficiency, security of supply and the environment in South Africa: Moving beyond the strategy documents A.B. Sebitosi à Department of Electrical Engineering, University of Cape Town, Rondebosch 7701, South Africa a r t i c l e in fo abstract Article history: Received 18 April 2008 Energy efficiency is one of the most potent and cost effective ways of meeting the demands of sustainable development. It has in fact been referred to as the best energy resource. Way back in 2005 the South African Department of Minerals and Energy (DME) published its Energy Efficiency Strategy in support of some of the objectives enlisted in the 1998 White Paper on Energy Policy. The Strategy set a national target for energy efficiency improvement of 12% by 2015 against the baseline year 2000. The document further predicted that, with a business as usual model of energy usage, at the projected rate of national economic development, there would be a need to invest in new power generating capacity by around 2007. Despite the policy foresight and seemingly enthusiastic efforts, though, the dawn of 2008 saw the country gripped in an electric power crisis, with a capacity shortfall of over 10%. This paper looks at what could have gone wrong, examines energy efficiency policies and measures in other countries and how these lessons...
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...and base load generators, low voltage electrical accessories, Busbar systems and luminaries and fixtures including energy saving lamps in a commitment to conserve energy. The company aims to provide reliable, safe, and environmental friendly power to the industrial, commercial, and residential facilities of Bangladesh and has indeed, succeeded in significantly contributing to the country’s power engineering, management, generation and distribution system. CIPP, one of the core businesses of Power Gen, has earned the company a total of 162MW gas engine power plant projects on turnkey basis. A total of 173.31MW of our Diesel generators within the range of 30Kw and 1400Kkw are in trouble free operation nationwide. Our recently formed Oil & Gas Division in association with world reputed Companies like Parker Drilling Company, Messina Incorporated, Emme Gas etc. , aims to provide service and support to Oil & Gas Exploration, Production, Transmission and Distribution sector of Bangladesh including CNG refueling station etc. Energypac Power Generation Ltd has taken up another recent project of importing and marketing China’s largest selling brand, JAC automobiles. EPGL has experienced spectacular growth over these past 12 years .It has now nearly 200 highly motivated employees determined to bring about the various technological innovations and their implementations and thus help the country in quality goods and services. Our Quality products, competent manpower, countrywide operation...
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...Study of Japanese Experiences es on Sustainable Urban Development el including Pollution Control and Management, Resource/Energy Efficiency and GHG Reductiion o GH FINAL REPORT T February 2011 y THE WORLD BANK JAPAN INTERNATIONAL COOPERATION AGENCY STUDY OF JAPANESE EXPERIENCES ON SUSTAINABLE URBAN DEVELOPMENT INCLUDING POLLUTION CONTROL AND MANAGEMENT, RESOURCE / ENERGY EFFICIENCY AND GHG REDUCTION FINAL REPORT The First East Asia Eco2 Program, including this study, was funded by the Cities Alliance through a non-core contribution of the Japanese Government, Japan International Cooperation Agency (JICA), and the World Bank February 2011 ALMEC CORPORATION TABLE OF CONTENTS MAIN TEXT 1 SUMMARY 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Context of the Study....................................................................................................... 1-1 Study Objectives ............................................................................................................ 1-2 Analytical Framework of the Eco2 Initiative.................................................................... 1-3 Urban Development Process, Urban Management, and Environmental Initiatives in Japan.......................................................................................................................... 1-5 Responses of Stakeholders ........................................................................................... 1-8 Lessons from Japanese Experiences...
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...Introduction s environmental issues gain greater attention, pressure is being placed on all industries, including financial services to implement “green” initiatives. While green banking is not yet a key reason for most customers to select one financial institution over another, customer demands and greater environmental awareness are driving a number of financial institutions to go green. Environment is a key focus amongst ethical banks (in this field specially called sustainability or green banks) as well as amongst many conventional banks that wish to appear more ethically oriented or that see switching to more environmental practices to be to their advantage. In general bankers “consider themselves to be in a relatively environmentally friendly industry (in terms of emissions and pollution). However, given their potential exposure to risk, they have been surprisingly slow to examine the environmental performance of their clients. A stated reason for this is that such an examination would ‘require interference’ with a client’s activities. While the desire to not meddle in the business of the client is valid, one could also note that banks are required to interfere in the business of their clients regularly to ensure that the clients’ business plan is viable before issuing them a loan. The kind of analysis that all banks partake in is termed a single bottom line analysis (this analysis only considers financial performance). It is arguable whether or not performing a triple bottom...
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