...Marketing Research Paper MKT/421 Marketing Research Paper Kudler Fine Foods is a local upscale food store in San Diego metropolitan area and has three locations in LaJolla, Del Mar, and Encinitas. Kathy Kudler was the founder of Kudler Fine Foods and started the first location in June 1998. Each store is approximately 8,000 square feet and offers products ranging in bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, cheese and specialty dairy products, and wine. The company mission is to offer each customer a delightful and pleasing shopping outing. The staff is helpful and knowledgeable and will go to extensive lengths to ensure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest delights. Kudler Fine Foods shops around the world to offer fines foods with reasonable budgets for consumers. Kudler Fine Foods will continue to be successful by understanding the importance of market research, identifying areas where additional market research is needed, and analyzing the importance of competitive intelligence and analysis regarding the development of the company’s marketing strategy and tactics. Importance of Marketing Research The importance of marketing research is a process to define a marketing problem and opportunity to resolve the issue. Marketing research systematically collects and analyzes data, and recommends actions to the organization. The purpose for marketers is to help...
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...– an Ontario based maple products manufacturing company. The research draws attention on various factors involved in expanding company’s business in two potential markets i.e. France and Israel like market size, legal and political considerations, economic conditions and etc. The main purpose of conducting trade research is to diversify its risk through splitting the business in foreign markets and compete with other companies dealing in the same product with foreign market exposure. TABLE OF CONTENTS EXECUTIVE SUMMARY RESEARCH PLAN Key objective Key topics to be researched Importance of key topics to be researched...
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...Customer Satisfaction Surveys A White Paper by Paul Hague and Nick Hague of B2B International E-mail Web Blog info@b2binternational.com www.b2binternational.com www.b2binternational.com/b2b-blog/ WHY CUSTOMER SATISFACTION IS SO IMPORTANT It seems self evident that companies should try to satisfy their customers. Satisfied customers usually return and buy more, they tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Statistics are bandied around that suggest that the cost of keeping a customer is only one tenth of winning a new one. Therefore, when we win a customer, we should hang on to them. Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with glee saying “isn’t it wonderful, it actually worked”. That is what we paid our money for. Add to this our world of ever exacting standards. We now have products available to us that would astound our great grandparents and yet we quickly become used to them. The bar is getting higher and higher. At the same time our lives are ever more complicated with higher stress levels. Delighting customers and achieving high customer satisfaction scores in this environment is ever more difficult. And even if your customers are completely satisfied with...
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...Current Paediatrics (2002) 12, 414 ^ 418 2002 Elsevier Science Ltd c doi:10.1006/cupe.2002.0319, available online at http://www.idealibrary.com on Writing a research paper Malcolm Chiswick Professor of Child Health & Paediatrics, University of Manchester and Consultant Paediatrician, St Mary’s Hospital for Women and Children Whitworth Park, Manchester M13 0JH, UK KEYWORDS human, writing, science, journalism Summary The aim of this article is to help those embarking on research to communicate e¡ectively through writing, and to improve their chances of getting a paper published. The quality of a paper’s research content is judged by originality importance and , scienti¢c validity Advice should be sought on a project’s potential for high-quality re. search content before taking up the research.When readers have di⁄culties in understanding a paper, the problem more often lies with presentation and structure than with its scienti¢c content. Readers expect information to be presented in a certain way and when this does not happen they may misinterpret whatthe writer intended. 2002 Elsevier Science Ltd c PRACTICE POINTS Preparing the ¢rst draft K agree early on who are the contributors to the paper K choose a lead writer K choose a working title before commencing the ¢rst draft K follow precisely the journal’s ‘instructions for authors’ K aim to complete the ¢rst draft in one sitting Getting the message across emphasize information by placing it at the end of the...
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...with reasoning, which advances the delivery of comprehending and understanding. According to Attard (2012) “reflection is very individual and personal, on the one hand, while on the other hand it is collective by nature” (p. 204). Action Research is a method of reflective practice that is encouraging and involves systematic change in teaching that allows the teacher to take the right direction to enhance student learning. According to Bevins et al. (2011) “action research develops through a self-reflective spiral of cycles, which include planning, implementing, observing, reflecting and re-implementing” (p.401). Action Research provides new learning techniques for teaching and provides knowledge for the rest of your life. In action research many believe that the term reflection can be misleading. According to Casey (2012) “insider action research is shown as a tool for positioning the practitioner in the ‘betweenness’ of theory and practice” (p.221). It is suggest that teaching is being altered and deemed to be more accurate. Engaging in action research can improve teaching practice and theory. Action Research involves the physical act of being involved and becoming hands-on. After steeping back and viewing the problem, action research provides insights on the problem and what causes it. According to Bevins et al. (2011) “reflection then can be seen as both intellectual and affective interventions with which teachers are able to evaluate their experiences in an attempt to...
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...Education, 55, 256-268. I. Statement of the Problem a. Ressearch Topic The topic is how to discipline students. The authors state, “student responses to teachers’ disciplinary techniques can be unpredictable and require quick reactions on the part of the teacher.” This sets the context for the more specific research problem. b. Research Problem As the title of the article suggests, cultural synchronization between the teacher and the students can be influential in discipline. This is illustrated in the authors’ transcription of an interaction among students and the teacher along with commentary. More specifically, the authors note that Ms. Simpson (the teacher) has shifted her language to include dialect that is non-standard English but is closer to the students’ own language. The authors state “Ms. Simpson’s comments, undoubtedly, have altered her professional image from one of “effective educator” to “unprofessional teacher” in the eyes of many teacher educators.” They go on to note “conventional wisdom fails to account for the importance of cultural context when analyzing teacher behaviors.” c. Research Questions/Hypotheses No specific research question or hypothesis is noted, but the authors do address the overall context for their qualitative study. They state that “we argue that researchers and teacher educators must carefully consider the salience of culture as related to effective classroom management techniques for low-income African American students...
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...THE PHILIPPINE WOMEN’S UNIVERSITY TAFT AVENUE, MANILA GRADUATE SCHOOL RESEARCH CASE PAPER FORMAT Title Page Acknowledgment Approval Sheet Executive Summary The case paper synopsis discussing the company’s current situation and the problems besetting the firm. The final paragraph states the possible alternative courses of actions solution to the problem. Possibly 1-2 pages only. Table of Contents (include all details of List of Appendices, Exhibits, etc) Chapter 1 The Problem and Its Background a) Introduction The researcher cites the relevance and the importance of the study in term of its existence. The researcher likewise mention theories or concepts linked with his/her present study in relation to the total industry setting where it belongs and how it helped them to overcome problems of the firm. The introductory chapter will have the background of the problems to give the reader a bird’s eye view of the study. b) Background of the Study This section discusses the research environment (locate) under study stating briefly the history of the company. It contains concise situational analysis of the past, present and the future outlook of the company. It discusses the thorough analysis of the organization problems and how the company will solve them. There are case papers which include: c) Scope and Limitation of the Study This includes the coverage of the study, the participants, the issues...
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...Emotion has received a mixed reception within terrorism studies. This is partially due to the somewhat nebulous nature of emotion. As Smith notes, research into emotion is multifaceted and contested. Emotion is difficult to define and conceptualise, this challenge is exacerbated by the inability of the individual to convey their own emotional experiences. Additionally, limited contact with individuals involved in terrorism has meant scholars have had little chance to explore the concept at the source. Adding to this difficulty is what Cottee and Hayward call the “hardened empiricism of many terrorism scholars,” who would prefer to focus on other aspects of terrorism such organisational structure, tactics, and ideology. This has led to the...
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...Customer Satisfaction Surveys & Customer Satisfaction Research | | |Written by Paul Hague and Nick Hague | | | |It seems self evident that companies should try to satisfy their customers. Satisfied customers usually return and buy more, they| |tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier | |they trust. Statistics are bandied around that suggest that the cost of keeping a customer is only one tenth of winning a new | |one. Therefore, when we win a customer, we should hang on to them. | |Why Customer Satisfaction Is So Important | |Why is it that we can think of more examples of companies failing to satisfy us rather than when we have been satisfied? There | |could be a number of reasons for this. When we buy a product or service, we expect it to be right. We don’t jump up and down with| |glee saying “isn’t it wonderful, it actually worked”. That is what we paid our money for. Add to this our world of ever exacting | |standards. We now have products available to us that would astound our great grandparents and yet we...
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...Practicum Action Inquiry – Legal Issues Cindy L Percy Grand Canyon University: EDA 555 March 12, 2014 Practicum Action Inquiry The following is a template of the Practicum Inquiry Action Document. This resource identifies a problem statement dealings with the situation the author was assigned to investigate investigation. In this particular case, the issue was the impact of following up on the Arizona State mandated Educational Career Action Plans, (ECAP) and how this increased emphasis on career planning will impact surveys of graduates at Holbrook High School. Action Inquiry Course: EDA 555 Statement of the Problem What must be done to raise student and family awareness of the importance of post-secondary planning? Holbrook High School has taken on the challenge of raising student and parental awareness of the reality of today’s economy – a high school diploma is not enough. To raise awareness of the importance of planning for college career readiness post- high school, HHS has attempted to develop a stronger career planning component. Relation of the Problem to the Specialization In examining the legal issues related to post-secondary planning and career readiness, effort must be made to address the State of Arizona’s mandate on College and Career Readiness, the school district’s policies, and the ramifications for federally funded schools that do not meet the State’s required Education and Career Action Plan, (ECAP). The specialization of this particular class...
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...Your Own Ethical Framework We confront moral dilemmas daily in our personal and professional settings. In the process of making these ethical decisions, some truly life-altering, it is beneficial to have in place a well-grounded moral system or “ethical framework”, to help guide us in making our everyday decisions, both as professionals and in our private and social lives. The ethical stance that best fits my moral compass is teleological, specifically, utilitarianism, which holds “that an action is right if it promotes the maximum good” (Reamer 2006, p. 66). Teleological moral systems are characterized by a concentration on the consequences of any action. According to this position, in order to make the proper moral choices, a person must first attempt to establish what the results of their choices will be. If the consequence of their choices result in the right outcome, then the action is considered moral; if the consequences of their choices result in the wrong outcome, than the action is considered immoral. Social works ethical standards have evolved into a comprehensive guide detailing ethical practice and are found in the National Association of Social Workers Code of Ethics (National Association of Social Workers (NASW) 2008). A profession’s openness to establishing standards that will assist practitioners in monitoring their conducts correctness is can be seen as a sign of true professional competence. These standards are created to highlight those ethical issues actually...
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...logging subjects the forest to the risk of destruction. -Lack of roads reduces efficiency of the forest officers in managing the forest and controlling overexploitation of resources. |-Formulation of laws that prohibit clear-cutting. -Construction of a road network in the forest. |-Fencing the forest and creating specified entry and exit paths can help in controlling the exploitation of natural resources in Tongass National Forest. | | Part 2: Sustainability plan 1. Action items My plan for a sustainable forest cover is to develop programs and services that will enlighten the community on the negative impacts of human activities on forest and how the community can take part in protecting forests, organize sporting activities, organize community education programs, research on the effects of human activities (including logging) on forests, and schedule a tree planting event. 2. Order of action items Action items will follow the following order: A. Research on the effects of human activities on...
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...Research Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods (Babbie, 1998). Inductive methods analyze the observed phenomenon and identify the general principles, structures, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to develop explanations, and the other is to test the validity of the explanations. One thing that we have to pay attention to research is that the heart of the research is not on statistics, but the thinking behind the research. How we really want to find out, how we build arguments about ideas and concepts, and what evidence that we can support to persuade people to accept our arguments. Gall, Borg and Gall (1996) proposed four types of knowledge that research contributed to education as follows: 1. Description: Results of research can describe natural or social phenomenon, such as its form, structure, activity, change over time, relationship to other phenomena. The descriptive function of research relies on instrumentation for measurement and observations. The descriptive research results in our understanding of what happened. It sometimes produces statistical information about aspects of education. 2. Prediction: Prediction research is intended to predict a phenomenon that will occur at time Y from information at an earlier time X. In educational...
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...WEBER and EMILE DURKHEIM to the research methodology used in social sciences” INTRODUCTION The paper mainly concerns the contributions of MARX, WEBER and DURKHEIM to the methodology in social sciences. The various methodologies in social sciences establish a connection with the societal implications which have a large impact over the society and its normative effects. Referring to the contributions by the following sociologists, all have a different and influential impact on the factors of society. The methodology of various sociologists reflects their attitude towards the society and its various customs and traditions. The following mentioned are the various methodologies adopted by sociologists in the field of social sciences. Marxist sociology emerged around late 19th/early 20th century, influenced by the thought of Karl Marx. Marx is seen as one of the most influential thinkers in early sociology, alongside thinkers such as Max Weber and Émile Durkheim. KARL MARX The theory propounded by Karl Marx is Marxism; in a nutshell it is the theory and practice of working-class emancipation. Marxism is also a method of looking at the world. One of the most important foundations of Marx's method was dialectical thought. Marx relied a lot on historical materialism and dialecticism to propound his theories in social science. Marx relied heavily on these two methods for social science research. Historical materialism starts...
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...Compare and contrast how Skinner and Harlow have used non-human animals in behavioural research In this essay I plan to compare and contrast the works of both Harlow and Skinner, in relation to their investigative studies with non-human animals in behavioural research. Both of these psychologists conducted influential research on the behaviour of animals and both concluded that their findings could also be applied to the behaviour of humans. I plan to compare the similarities and differences with Skinner’s study of non-human animals in his research on reinforcement and learning (Toates 2010 page 167) and that of Harlow’s study of non-human animals in his attachment study (Toates 2010 page 1960), as the main focus for my reference. Although it is now widely acknowledged that Harlow’s research methods would now be considered as being unethical. It was the subsequent debates in response to these research methods, that has sanctioned improvements in ethical standers and the findings of the research have also influenced the attitudes and practice of Western childcare and child psychology today. (Custance 2010 page 212). By analysing Harlow’s and Skinner’s research, I will review their theories that relate to learning being based upon the idea, that all behaviours are acquired through conditioning which occurs through interaction with the environment. ‘Stimulus-response psychology’ looks at understanding how learning consists of the attainment of the links between stimuli and responses...
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