...a response to white clergy who were critical of his intention in Birmingham naming him an “outsider”. King’s response to critics through a letter explains his arguments vividly and effectively. King wrote the letter in a way that he agreed with his critics, nonetheless still using their words against them in logic harmony. King’s letter illustrates the three artistic proofs used to convince an audience. This paper will discuss the ethos, pathos, and logos modes of persuasion as well as writing structure as seen in King’s “The letter from Birmingham jail”. King’s letter demonstrates his clear logic, empathetic prose, sense of self, as maintained by high moral ground. His letter evokes ethical appeal for two main reasons; the language used is ethical and suits the topic, and the words come from a credible source. King is to be forgiven for saying, “Right defeated is stronger than evil triumphant” because this word may seem provocative (Jnr, 2012). However, these words are persuasive and used in the right context. According to Aristotle, ethos is developed when one chooses to use language that is suitable for the audience, and when the same words makes the person sound fair or unbiased (Aristotle, 2012). He uses historical facts to justify the reason why injustice prevails, and not his own opinion. He says, “Lamentably, it is an historical fact that the privileged groups seldom give their privileges voluntarily” (Jnr, 2012). Additionally, King uses logic views not to negate...
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...Essay Title John Doe Phone: (810) 555-5555 ITT Technical Institute |Assessment Criteria |Exceptional |Average |Needs Improvement |Points | | | | | | | |Content |Subject Matter Expert |Subject Matter Novice |Subject Matter Beginner | | |Overall Quality | | | | | | |Demonstrated Exceptional Critical |Demonstrated Average Critical |Demonstrated Limited Critical Thinking| | | |Thinking Skills (Weighed Pros and |Thinking Skills (Weighed Pros and |Skills (Did Not Weigh Pros and Cons) | | | |Cons) |Cons) | | | |Max 55pts |45-55pts |35-44pts |0-34pts | | | | | ...
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...How the author's use of Ethos, Pathos, and Logos in this passage is truly amiable. The author uses ethos to give an absolute understanding on their position and gives the passage a mellow mood. Pathos is used in such a way that you finish reading the with a sense of "awe" in your mind. Logos is used to give the passage a credible aspect on the authors information and how they present it. Firstly Ethos is used in this passage to set the tone and give the reader a feeling of reading something that is relaxing than controversial. The author cites ""Yes" we'll say. "it's true. We actually looked out the car window." In our useful boredom, we used our fingers to draw pictures on fogged glass as we watched telephone poles tick by .we saw birds...
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...When effectively trying to persuade an audience, the rhetorical appeals: ethos, pathos, and logos can support the message and ensure that one is depicting it correctly. When giving a speech, the speaker needs to be able to connect with their audience and not distract them from the message that is being given. A speech that uses many examples of ethos, pathos and logos is “The Great Arsenal of Democracy,” by President Franklin D. Roosevelt. Roosevelt’s use of pathos and logos effectively portrays his message of American defense, patriotism and the power of industry throughout this speech. Throughout the fireside chat, Roosevelt pulls on the American citizens heartstrings when he plays off their pride, and fear of what could happen. He also uses logos when explaining the background and facts of why the United States should assist the British. In...
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...ThankLindsey O’Brien 10-12-12 TYFA Project Per.1 “Growing Up Online”: Persuasive Techniques The world today has been overthrown by technology. In the last decade this tech renaissance has changed our society and culture in America. The age group that has experience this effect straight on are children and teenagers. An episode of Public Broadcasting System’s Frontline named “Growing Up Online”, originally aired January 22nd 2008, enters the complicated world online and examines the impact the internet has on adolescence. This documentary brings front serious issues kids deal with everyday on the web including bullying, harassment, sexuality, and bizarre forms of celebrity. It reveals how virtual private lives online intercept with reality. This exposé on American online life is reported through many rhetoric techniques to help persuade you to think how much the computer has impact social culture and behaviors sometimes in a negatively way. This episode of Frontline opens up with a basic scenario. It’s Friday night and everyone is online, even if it’s for different reasons. One group of teens are on the computer to play video games, accompany by loads of caffeine. Another group of teens across town at the local community center are looking up the latest videos on YouTube, and are social networking. The final example shows how in one household the older brother upstairs is on MySpace while his younger sibling downstairs is on videogame website Club Penguin; both...
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...Running head: Logos, Pathos, and Ethos Logos, Pathos, and Ethos—Can’t Have One without the Other Jasmine Bradley Marinus Iwuchukwu ENG/215 08/31/2014 Logos, ethos, and pathos are all important factors to include when writing a paper. They ensure that your paper is well rounded. Alex Keyssar, a professor of History and Social Policy at Harvard University, incorporates all of these in his writing style. “Reminders of Poverty, Soon Forgotten” is an article written by Keyssar that focuses on poverty in America since the late 19th century to today. The main issue with poverty Keyssar points out is how our Nation has had countless reminders of the millions of people that live in bad conditions, yet nothing has been done to help them because they are forgotten quickly (pretty much self-explanatory after reading the title). This essay will be going over what he uses as logos, pathos, and ethos; and how they support each other. Ethos Ethos has been defined as authority. An author can establish ethos via tone or research. When looking for ethos in a piece of writing, look for what gives the author the authority to give you this information. Establish the author’s credibility. In his article, Keyssar establishes credibility through his experience and research. Being a professor in History and Social Policy means he is well studied in those areas, both of which are applied in the article. Keyssar is able to see patterns in social history and compare them to the happenings of...
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...After reading the argumentative essays: “An Argument against the Anna Todd Jennings Scholarships,” and “All the Time? Forget It!,“ I thought both Matt Daniels and The Student respectively, provided all the elements for this particular genre of essays. I agree with Daniels’ view that applying for the Anna Todd Jennings Scholarships further perpetuates racist ideas and students should not apply for the scholarship; and The Student’s claim, that allowing twenty-four hour visitation would be a violation of the student’s privacy and sense of security. The essays encompassed issues that appealed to the pathos, ethos, and logos; therefore, I was able to definitively choose a position. In Matt Daniels’ essay “An Argument against Anna Todd Jennings Scholarships,” he states, “If an individual accepts a scholarship with racial restrictions, then he or she is actually endorsing the principals behind it.” I agree, providing the student is aware of the restriction. According to Daniels, the director of financial aid did not disclose the restriction because he thought students should have the right to apply. The University should have a moral and ethical responsibility to inform applicants about the restriction; however, it’s also the applicant’s responsibility to do their research as well. Now, if a student (well informed) still applies, they are advocating racism. The fact of the matter is there are so many other scholarships without “this” restriction available that unless you share the...
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...Britt and Barry focus on guiding their audiences into understanding that being messy or neat should not take over their lives and individuals should focus more on family or friends so they do not miss out on making memories. Both authors use ethos in their articles because they each have a story within their reading selections that helps their readers better understand the lesson they are trying to teach others because they have personally lived through the situations. Britt’s particular story started out with her saying the reason she is sloppy is because “as always, it’s moral” (Britt 214). She comes off to her readers as a sloppy individual because she puts down neat people more than her own kind. Britt lives in “Never-Never Land” and struggled making plans and following through with her prepared actions (Britt 214). Britt shares that she “aims too high and wide” and “saves everything, planning someday to file, order and straighten out the world” (Britt 215). Britt had a sense of...
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...The Greek philosopher Aristotle created rhetorical appeals, he divided these so called appeals into three categories: Ethos, Pathos, and Logos. Rhetorical appeals are made to help your argument goals by helping your persuade your audience of your ideas. Ethos is to help support your argument by using credibility. In essence we typically believe the people around us that we respect. This appeal helps identify you as a person that the audience should listen to because you know lot about the topic or you have authority (Durham). Ethos can be related to the word ethics or moral principles of the writer or speaker (Writing Commons). One example of this would be, if a Basketball player is giving a speech the audience will think his Ethos is strong because he has a lot of experience (Williams). Another example of this would be the time when my father was in the marine corp. My family had to attend a rank ceremony. During this a Sergeant gave a speech in which the whole crown fell silent as he began his speech. This is an example of Ethos because the crowd found the Sergeant a highly respectable and creditable person that they need to listen too....
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...The author demonstrates Pathos to prove to the reader he understands them and cares about the benefits of the city. Pathos is when the author inserts a quality of emotions into the writing. For example, “And it’s coming at a time when water shortages already are killing the Valley’s westside, farm-based economy, ”(McEwen 2). This quote is directly from McEwen's article "River Too Fishy for my Taste buds." This means he not only cares for the project, but also thinks about the people and what will happen to them if the project goes on. The quote shows it is pathos since the author states that the citizens have water just enough to use and when the project starts they will have no water left. The people who will read the article will be mostly...
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...Weekly Response According to one of the greatest philosopher and scientist, Aristotle, who believed and argued about three types of rhetorical appeals that help a person to become a better writer and speaker. First rhetorical appeal is Ethos, defines the way of person convinces someone to believe him/her simply by his/her character and trustworthiness. The second is the strongest emotional appeal that Aristotle described was Pathos, appeals the audience by their feelings, beliefs, and self-interests. The third appeal is the most important technique which will be often used in persuasive speech is logos which refers to logic, fact or reason. Moreover, based on the most famous psychologist Carl Rogers, who assumed that solving a solution would not be a problem if a writer and reader finds the “common ground” (Rogers), which it consists of beliefs, values, goals, and opinions. The Rogerian Argument has four main parts: introduction, opposing view, describing your own view points and conclusion....
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...Pathos, Ethos and Logos are the key of persuasion. These three elements are needed when people are making advertisements. Pathos appeals to the emotion of people, ethos appeals to ethics and logos appeals to logic. The purpose of using these elements are for persuading the audience or viewers. These elements are a part of the rhetorical theory (artistic proofs of rhetoric). Pathos – Pertamina Ramadhan TVC 2017 Link: https://www.youtube.com/watch?v=Q1moUk7vyuc The story depicts a young man with a successful carrier and humble parents. The man is an architect, living in Jakarta. And because of the holy month is arriving soon, the young man wants to have a reunion with his friends in his old house. The man, now a renowned architect, felt that...
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...unrealistic and unattainable standard of beauty. These results compelled Dove to start their "Campaign for Real Beauty" in 2004. The campaign aims to change the standard of beauty in the world and act as a catalyst for change in society through means of communication such as advertisements, events, and funds to help females of all ages. Dove's attempt to communicate through advertising is vividly displayed in their outdoor advertisement for their new firming body lotion photographed by Rankin, but this advertisement not only attempts to show real beauty in its images. Like most advertisements, this ad's main goal is to sell the product it is displaying, and it attempts to do so through techniques of visual persuasion that utilize mainly pathos but ethos and logos as well. The advertisement's depiction of diverse women who appear to be everyday members of society instead of digitally enhanced, conventional supermodels demonstrates the ad's use of pathos to entice average consumers to buy the firming lotion. Women today are accustomed to seeing stick thin, young, seemingly perfect women strewn across advertisements. Due to the intense degree that the media floods the population with...
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...Advil however, your child will feel better as their fever goes down and be all ready to play while you want to sleep. This ad is effective because it shows how credible it is, demonstrates the three appeals, and is realistic of what we go through. Children’s Advil primarily draws in attention because it includes all three modes of persuasion: ethos, pathos, and logos. The ad shows a scenario of a little girl who seems to have been playing dress-up at one point in the night, on the couch with her father who is sound asleep as she is putting make-up all over his face. The advertisement is for Children’s Advil and the little girl seems to have had a fever but since the fever reducer lasts eight hours, she outlasted her father because she felt better when her fever went down; giving her energy. The makers of Children’s Advil appeal emotionally to parents, and make logical arguments; so this proves their claims to be credible and just. The ad argues that Children’s Advil is the “Number 1 Selling children’s fever reducer.” It’s a trusted medication that many families use and seems to work better than all other brands. Furthermore, ethos is used in the ad because the audience reads the facts that are in the picture. It discusses how most fevers tend to last more than four hours; but when Children’s Advil is taken, it will relieve the fever for up to eight hours. As a result, the audience is convinced that the quality of the product works well because they believe the “authors”...
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...are: ethos, pathos and logos and how they are modes of persuasion and are used to convince audiences. Ethos (credibility) means to convince an audience of the author’s credibility or character. Pathos (emotional) means persuading by appealing to the audience’s emotions. Logos (logical) means persuading by the use of reasoning, it is an appeal to logic. So we saw that in order to convince your audience, you had to use ethos pathos and logos properly. In William Ury’s talk about negotiation, we can find those three notions again and that is one of the main reasons why it makes this talk so convincing. First of all, on the TED website, you have the full biography of William Ury under the section “Why should you listen”. The name of that section by itself is interesting because it applies to the notion of “ethos”....
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