Business Research Report

Information Technology in Marketing

Table of Contents

Executive Summary……………………………………………………………………………………………………….3

Introduction………………………………………………………………………………………………………………….4

Research Findings………………………………………………………………………………………………………….5

Hyper Targeting………………………………………………………………………………………………………….5

Social Media……………………………………………………………………………………………………………….6

Customer Relationship Management (CRM)……………………………………………………………….7

Recommendations…………………………………………………………………………………………………………8

Conclusion…………………………………………………………………………………………………………………….8

References…………………………………………………………………………………………………………………….9

Executive Summary

This report examines new information technology that is available to help marketers. People spend so much time online these days that it is almost impossible to market without using technology and still reach a large number of consumers. The three technologies we chose to study for this are hyper targeting, social media and customer relationship management (CRM).

Hyper targeting is the ability to advertise to certain people or groups of people based on specific criteria. Hyper targeting was first heard of through MySpace and involves using information like age, sex, location and interests to determine who to advertise what content to. Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them.

Social media is communication through online communities. The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships