...Plan 8 Summary of Project 8 References 10 Corporate Internal Communication for XYZ Company Abstract The business problem to be solved is how to improve business processes, employee engagement, business development, enabling global collaboration, enhancing project collaboration, and reduce IT costs for a greater opportunity and genuine, measurable success of the company. Company Background XYZ is a fully integrated engineering, architecture, construction, environmental and consulting firm with a multidisciplinary staff of more than 3,000 professionals worldwide. With annual revenues of $1.9 billion, XYZ is a network of highly skilled engineers. Founded in 1922, XYZ pitching their engineering solutions to municipalities across the country and putting to work its precise technical skills, their success continued for decades. The company needs to improve communications between corporate and employees at head office, its 55 regional office throughout the countries, and 3 branches outside the country. Business Problems XYZ needs access to timeous information to respond quickly to an uncertain business environment. The executives and managers are feeling overwhelmed by the huge amount of information generated by the company. In order to react quickly to changes in the environment and to make effective business decisions, they have to be able to pass through their way easily through the mass of corporate information. For a professional services firm like XYZ...
Words: 2013 - Pages: 9
...Impact of Organizational Culture on Internal Corporate Communication and Team Dynamics – A Case Study Analysis [Student Name] [Student ID] [Submission Date] Table of Contents Organizational Culture 3 The Impact of Culture 3 Group Dynamics 4 Tuckman's Teamwork Theory 4 Phases of Tuckman’s Teamwork Theory 5 The 4 Phases of Tuckman's Teamwork Theory 5 Belbin Team Role Theory - The Eight Team Roles 7 Theoroes of Motivation 11 Link 18 Conclusion 19 Recommendations 19 Organizational Culture Organizational culture is a is a group of values shared by a group of people, mostly silent between the members and, obviously, unique to the group, which are passed on to new group members. Organizational culture is a mechanism of knowhow, standards of perception, thinking, evaluation and action. Cultural Impact The culture of an organization is evolving to survive with their surroundings. Organizational culture helps managers to set standards and believes in which each member to work in a single standardized template. Organizational culture can enhance the effectiveness of the organization. The effects of organizational culture are multidimensional. A robust organization will always focus on the environment it creates for its employees, because it helps attract a company which is efficient. They focus on creating and maintaining an organizational culture that...
Words: 3028 - Pages: 13
... 3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies 11 6. Conclusion 13 7. References 14 Introduction Future of an organization will depend on how it is viewed by its key stake holders such as shareholders, customer, investors & employees. It has become one of the core objectives to building, maintaining & protecting the reputation of the company by the corporate communicators, considering the globalization & current financial down turn. Further corporate communication can be consider as a strategic tool for an organization to gain a competitive edge over its rivals. Effective communication is required to achieve the goals...
Words: 2068 - Pages: 9
...Abstract Effective internal communications is essential to the success of a company and the accomplishment of its mission and strategic objectives. The best companies ensure that internal communication channels flow from the highest to the lowest levels of the organization. As a result, employees are familiar with the mission, vision, and strategic objectives of the company and have a solid understanding of how their individual jobs contribute to overall success. While the importance of internal communications has begun to receive much attention, many companies are still hindered by employees whose actions are not aligned with the objectives of the company. Keywords: mission, vision, strategic objectives, goals, message INTERNAL COMMUNICATIONS 3 Introduction Among the greatest challenges for organizations across all industries is mastering the art and science behind Internal Communications. Vital to a company's success, internal communications drive an organization's progress towards achieving its strategic objectives and creating value for its stakeholders. On the front lines, lower and mid-level employees are the face of many companies. They are the ones that conduct the daily operations and interact with the customers who make judgments and ultimately define the brand image of the company. When employees are engaged in their work and are aware of the organization's mission, vision, and strategic objectives, they serve...
Words: 3096 - Pages: 13
...Business Communication Business Communication and its effectiveness as a success factor to its firms Introduction Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. Business communication is any communication used in an organisation with an intention to promote a product, improve service or with the intention to make a sale. This type of communication also occurs within the organisation between the management and employees. It has purpose and a lot of attention is given to detail. Business communication has undergone a lot of transformation as a result of the growth of information technology that has changed the whole concept of communication. In the past, businesses had a model of communication that left very little room for interaction and conversation with the receiver of the message. Currently the model that works and is now used by most organisations is one that gives room to both conversation and interaction with the receivers. Communication is very vital in any organization. Like blood in our bodies, it is the channel that gives life to the organisation and without it, organisations would not be...
Words: 1452 - Pages: 6
...Introduction: A strong corporate correspondences system helps associations viably speak with inward and outer stakeholders, including representatives, merchants, clients and the general population on the loose. At the point when done successfully, it streamlines correspondences among business capacities, helping administration, human assets and showcasing keep up a brought together voice and reliable messages. Creating a robust corporate correspondences system can help a business flourish by keeping the immoderate mix-ups that unavoidably come about because of miscommunication. LO 1: Understand the importance of corporate communication 1.1Discuss the purpose of corporate communication strategies Corporate Communication is the aggregate of a partnership's exertions to convey viably and gainfully. Clearly the activity that any specific organization takes to accomplish that objective depends in extensive part on the character of the association and its association with its stakeholders (suppliers, group, workers, and clients). In practice, corporate correspondence is a vital device for the contemporary company further bolstering addition a good fortune over its rivals. Directors use it to lead, rouse, induce, and educate representatives and people in general also. (Knaap and Judith, 2003) Motivation behind corporate correspondence is reputation à attempting to addition scope from the broad communications in very nearly any way that could be available...
Words: 3140 - Pages: 13
... | |Assignment title: |H&M Corporate Communication Strategy | |Instructor’s name: |Mr. Vasilios Zoumbos | |Student’s name: |Eleni Vasiliou | |Date: |21/03/2014 | |Comments: | | |Grade: |/100 | Title Page 2. Communication H&M Corporate Communication Strategy Table of Contents 1. Introduction.…………………………………...…….……………………………...4 2. Corporate Communication Strategy of H&M.......................................................5 3. External and Internal Communication............................................……………...6 4. Media Communication Plan…….………………………………………………...6 5. Corporate Identity, Image and Reputation………………………………………8 6. H&M Promotion...
Words: 3885 - Pages: 16
...INTRODUCTION Internal communication is significant in any organization because it is the building block of the organizational culture. The organizational culture is the atmosphere of the organization based on its values, mission and work processes. When every member of the organization holds the same values, understands the work policies and procedures in the same way, and is focused on the same mission, the organizational culture promotes much more effective use of resources then under a culture that is more diffuse in its interpretation. Within the non-governmental community, internal communication and its effects on organizational culture is just as important as in the corporate sector, perhaps even more so. Just because your organization has what you believe to be a clear mission, based on basic values of human dignity and human rights, does not mean that all members of your organization interpret that mission and those values in the same manner. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science. Successful businesses of all sizes have developed a workforce that understands the mission, goals, values, processes and procedures of the company. This understanding is...
Words: 6391 - Pages: 26
...Amy Boyd Communication CanGo has started out this project with lack of organization and communication. To help solve their communication issues they need to have Employee engagement. Employee engagement remains a crucial concept for internal communication. Organizations now tend to agree that engaged employees – employees who are keen to “go the extra mile” – can have a very strong positive effect on the success of the business. CanGo needs its communication professionals to focus just as strongly on communication basics and to do them very well. “Where we’ve been is just as important as where we’re going” (ashridge.org, 2014). Organizations all too often cascade their communications, pushing them down to front-line employees from the top. This means that those at the end of the pipeline rarely have an opportunity to voice their concerns or opinions. Having an employee action team will allow CanGo to create an active, two-way communication program, ensuring that everyone can add his or her voice to the dialogue. A major difficulty for CanGo is that they don’t start out on the same page on how they define engagement. This lack of clarity can cause the project to be unsuccessful. An engaged workforce is one that feels fully part of the organization’s business goals and plans. Engagement is the act of building communal ownership and accountability, for what CanGo stands for and must achieve, through an informed and involved workforce of day-to-day work practices and...
Words: 277 - Pages: 2
...address the key issues for measuring Internal Communication effectiveness - 2014 Summary: Many professionals working in Internal Communications struggle to document and analyse challenges they face and the results they deliver. This white paper looks at the issues for measuring internal communications effectiveness by answering five simple questions; why measure, what to measure, how to measure, how to analyse and how to drive action? The paper offers practical advice on how to approach measurement and aims to enable professionals to conduct better and more focused research in order to demonstrate how they deliver business value. A key point of the paper is that effective internal communications not only requires tracking and reporting of past efforts, but it also entails profound analysis of key issues and what actions are needed to mitigate risks and to capture opportunities. Authored by: Klavs Valskov, see more at valskov.com INTRODUCTION Since the financial crisis, leaders are more than ever running their organisations on data and numbers. That means airtime in the boardroom is given to the teams that are able to supply issues analysis, peer comparisons, SWOT analyses of markets, forecast models and future scenarios based on objective evidence. People who can talk about threats and opportunities and make suggestions from a position of analysis and insight get listened to. Yet many professionals working in Internal Communications continue to struggle with the ability...
Words: 4159 - Pages: 17
...ASSIGNMENT 1 CHAPTER/TOPIC: INTRODUCTION TO CORPORATE COMMUNICATIONS ASSIGNMENT NAME: “CORPORATE COMMUNICATIONS IN ORGANISATIONS” INSTRUCTION: 1. Assignment must be completed in A4 size report writing. 2. Each student is required to submit an individual report that consists of the topic conducted with a minimum page of not LESS THAN 10 pages (excluding content page and covers). 3. Mode: Individual 4. Form of submission: Submit the hardcopy version of the assignment with a PURPLE coloured cover (front & back). 4. Date of Submission: 27 July 2015 (MONDAY) DURING CLASS (4.00PM – 6.00PM) ONLY. 5. Any late submission, 2 marks will be deducted for each day. ** If you have any difficulties in submitting the assignment according to the date given, please come and discuss with me. QUESTION: Corporate communications is a management function used in many organisations. Choose one organisation that interests you from any industry and explain the functions of corporate communication used in that organisation. FORMAT OF THE REPORT: • Front cover/Back Cover (in RED) • Table of content 1.0: Introduction 2.0: Content 3.0: Conclusion 4.0: Appendices 5.0: References • References (no wikipedia) References should be in APA format. • Contents : Font Arial (size 10), justify text paragraph, 2.0 spacing including page numbers on each page. • Titles/Subtitles...
Words: 465 - Pages: 2
...A Critical evaluation of the impact that organisational culture on both internal corporate Communication and team dynamics: A Case Study Introduction In recent years, cutthroat demands on organisational operational effectiveness and competitive advantage have increasingly pushed managers to adopt skillful ways to strengthen and enhance efficient organisational functions. The effectiveness of an organisation’s employment of its resources as well as their tactical maneuvers must be related to the motivation and quality of the organizations work force (Pettinger, 2006). Carmarthen Building Supplies ltd is teaming with varying elements of communication problems, pre established organisation’s cultural environment and lack of sufficient team work. Given the f knowledge and experience that the new general manager, Gareth Jenkins, has on organisation and management, and its accompanying features on the importance of communication, culture and teamwork, he sets on a path to change the tide. Gareth Jenkins must confront a number of communication, cultural and team work challenges bedeviling the company at the moment. Underlying the influence of organisational culture on a firm’s communication and team dynamics is the fundamental leadership function. The function of a leader within the organisation is to steer the body towards realisation of a cooperative goal, but within a system of social authority and incentive framework (Schein, 2010). Carmarthen Building Supplies ltd, as...
Words: 2974 - Pages: 12
... British Airways Corporate Communication Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and Reputation ..................................................................................... 9 7. Conclusion..................................................................................................................................... 11 8. Biblograpghy .................................................................................................................................. 12 Any organisation that fails to realise the need and importance of communication (corporate communication) is certain to fail in this highly competitive corporate world. An organisation needs to define their corporate image as a means to...
Words: 3021 - Pages: 13
...The following study is based on Orange’s corporate communication. Corporate communication is something which involves various types of management functions which are related to organization’s internal and external communications. Based on the organization, corporate communications involves public relations, advertising, technical communications, training and employee development, marketing communications, management communications, philanthropic activity, crisis and emergency communications etc. In Steyn's word, "Strategic management theory differentiates between enterprises, corporate, business-unit, functional and operational strategy. With reference to these strategy levels, corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders" (Steyn 2000a). 1.1 Discuss the purpose of corporate communication strategies. In simple words, for any organisation the main and basic purpose of corporate communication strategies is to achieve its corporate objectives. In the case of Orange, the scenario was a bit different with lot of difficulties in 1994 at the time of its launch. Because they were the last entrant in the market at that time and...
Words: 3357 - Pages: 14
...of Internal Branding Practices to Corporate Brand Success Abstract: The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. The results show that core values are a main building block of internal branding practices and that core values are united with cultural values with a dual purpose of adding value to customers and guiding employee behavior. Furthermore, the results point out that core values internally indicate how the vision is to be achieved and that the vision may be more useful as a management tool than internal branding tool. Subcultures appear to be present in all three cases and the results suggest that corporate brands are strengthened by internalizing a main corporate culture which allows cultural interpretations within subcultures and by assuring that subcultures co-exist in harmony. Internal communication seems to support corporate and internal branding by applying a pull-principle in communications, creating forums for personal interaction and facilitating employees’ information search and processing. In terms of human resourcecontributions to brand building, practices such as recruitment, phasing in of new employees, internalization of core values among current employees and internal brand evaluations are put forward. Moreover, two additional concepts of importance in corporate and...
Words: 29847 - Pages: 120