...MKT 348 CONSUMER BEHAVIOR PROJECT GUIDELINES General Overview All students must complete a consumer behavior project that will be due at the end of the semester. The purpose of this project is to provide you with the opportunity to: * Examine a specific consumer behavior in detail as experienced/practiced by consumers personally and directly * Gain experience in collecting and analyzing primary consumer data * Apply some of the important concepts and knowledge acquired in the course to derive practical, managerial insights about the behavior you have examined * Work through differences of opinions, work habits, schedules, and so on characteristic of a group dynamic to produce a quality final report Group Formation Students must complete the project in self-selected as opposed to professor assigned groups of 4 students. These groups should be formed as early as possible (as soon as the enrollment stabilizes around the third week of the semester). Groups must elect one designated member, who will be responsible for all project online submissions/uploads. For the most part of the semester, you will need to meet outside the class to work on project-related tasks. Additionally, to ensure that you have adequate time to meet with your group to work on the project, three project workshop days (refer to syllabus) have been scheduled during class time. Topic Selection Although your group can pick the project topic, you are strongly encouraged to...
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...JM 23.03.2016 Mode of contact: text message from Jennifer requested an outreach instead to home-visit. Client presentation: Clean in presentation, clear in speech. Type of service: Counselling 1.- Updates from Jennifer: Jennifer informed the writer that a high ranging person in SECASA asked her if she was willing and comfortable to be interview by ABS channel regarding her complained to the Royal commission regarding the incompetent of Police officers and the legal justice to address, respond, support and believe her while she was suffering domestic violence, which she said delightfully said yes. This morning the interview was ahead, Jennifer was able to tell her story and let them now the impact she suffered and still suffer on the hand of...
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...Etiquette Etiquette is the way a person presents himself to others, being comfortable and making other people around comfortable. Knowing and using proper business etiquette is very important, because it can get you one step closer to your dream job or your dream client.Implementing proper etiquette and protocol skills into everyday life should be habit for everyone. After all, a person who displays proper etiquette not only feels good about himself, he also makes those around him feel important and respected. 1. Phone call Proper business phone etiquette can make a positive impression on your callers. It will help you and your employees create a business phone culture in your company that your customers and business associates will enjoy using. If your company does not require a scripted greeting, answer the phone with your name. Your caller may tell you his or her name after you provide yours. Or, the caller may start telling you the purpose of the call. If your caller does not provide his or her name in the first few sentences, ask for it. Knowing the caller’s name is important because it makes callers feel they are respected. 2. Email Right now, more and more companies have realized how important their email communications are. However, many companies send email replies late or not at all, or send replies that do not actually answer the questions you asked. Here are some tips that can make your company has the excellent email communication skills. An email reply must...
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...TE AM FL Y FEARLESS INTERVIEWING How to Win the Job by Communicating with Confidence Marky Stein McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2003 by Marky Stein. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-141572-6 The material in this eBook also appears in the print version of this title: 0-07-140884-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this...
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...Sample Interview Questions with Suggested Ways of Answering Q. Tell me about yourself. A. This is the dreaded, classic, open-ended interview question and likely to be among the first. It's your chance to introduce your qualifications, good work habits, etc. Keep it mostly work and career related. Q. Why do you want to leave your current job? (Why did you leave your last job?) A. Be careful with this. Avoid trashing other employers and making statements like, "I need more money." Instead, make generic statements such as, "It's a career move." Q. What are your strengths? A. Point out your positive attributes related to the job. Q. What are your weaknesses? A. Everybody has weaknesses, but don't spend too much time on this one and keep it work related. Along with a minor weakness or two, try to point out a couple of weaknesses that the interviewer might see as strengths, such as sometimes being a little too meticulous about the quality of your work. (Avoid saying "I work too hard." It's a predictable, common answer.) For every weakness, offer a strength that compensates for it. Q. Which adjectives would you use to describe yourself? A. Answer with positive, work-oriented adjectives, such as conscientious, hard-working, honest and courteous, plus a brief description or example of why each fits you well. Q. What do you know about our company? A. To answer this one, research the company before you interview. Q. Why do you want to work for us? A. Same as above. Research the company...
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...Table of content Research Background 1 Culture Research 1 1. Consumer Culture: Nail Preference Culture 1 2. When and where were the observations/interviews done? 1 3. Consumer List 2 4. Consumer theory Analysis 2 5. Observation Outline and Question List for Interview. 7 6. Who is the target of this culture? (Both demographic and psychographic profile of the individuals) 7 7. Group Members and their contribution to the project 8 Appendix I 9 Nail Preference Culture of Female Consumers Research Background Since marketers successfully promote the slogan “It is women’s nature to be beauty”, it seems also well-explained a phenomenon why in current market female consumer exists huge growth potential to marketers to pay attention to it. In this research project, we are trying to explore the nail preference culture of female consumers and understand their potential behavior motivations. In order to get practical information from this group of consumers, we interviewed some consumers in Nail D’Amour nail salon store as well as its nail specialist. In addition, we used value – Utilitarian Value/Hedonic Value, Motivation – Maslow’s Hierarchy of Needs, and Decision Making Process Model these three theories to explain behavior and motivations of these consumers. According to the interviewing results, we found that this group of consumers love doing nail is mainly due to its Hedonic value which satisfies consumers’ emotional demands to make...
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...Job Interview Answer: What is Your Greatest Weakness? When you're asked what your greatest weakness is, try to turn a negative into a positive. For example, a sense of urgency to get projects completed or wanting to triple-check every item in a spreadsheet can be turned into a strength i.e. you are a candidate who will make sure that the project is done on time and your work will be close to perfect. Note that the term "weakness" isn't used in the sample answers - you always want to focus on the positive when interviewing. * When I'm working on a project, I don't want just to meet deadlines. Rather, I prefer to complete the project well ahead of schedule. * Being organized wasn't my strongest point, but I implemented a time management system that really helped my organization skills. * I like to make sure that my work is perfect, so I tend to perhaps spend a little too much time checking it. However, I've come to a good balance by setting up a system to ensure everything is done correctly the first time. * I used to wait until the last minute to set appointments for the coming week, but I realized that scheduling in advance makes much more sense. * I would say that I can be too much of a perfectionist in my work. Sometimes, I spend more time than necessary on a task, or take on tasks personally that could easily be delegated to someone else. Although I've never missed a deadline, it is still an effort for me to know when to move on to the next task...
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...talent of winning people over in the first impression isn’t necessarily a natural gift. Just like anything thing in life, the more you practice, the better you get. The better you get, the benefits will become more and more apparent. Interviewing for a job is the most important part of the hiring process. Once you have succeeded in getting the interview, you have the opportunity to sell yourself and give them exactly what they are looking for in an employee. This is your time to shine and make sure that they know you are the one that they want. Whether it’s interviewing for a social club or organization, or for the job of your dreams, the skills you possess will carry you to success. There are simple techniques that are very important in the interviewing process. Eye contact is essential when you are communicating with anyone. Before meeting with the potential employer, do your research. Make sure you know about the company and what your position requires. This way you are able to have a vision of what is expected before meeting face to face. Knowing how to communicate effectively is the most important part of the interview. Non-verbal communication is much...
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...with working with the elderly? Roger questions? 1) How are the funds allocated for human service organizations? 2) What is the difference between a non-profit and for-profit human service organization? 3) What are some of the guidelines for allocated funds from the federal government? 4) Does the funds give them the authority to dictate the organizations day to day operations? Conduct an interview with a social services lobbyist within your state legislature. Use the same form of interview questions as in previous group interviews but include the following: • Discuss the role of the lobbyist as a social advocate. • How do his or her positions as a lobbyist affect social policy changes? • How are dollars for human services acquired? What role do they play? • Does the interviewee see his or her role as a policy changer or as a funding advocate? Why? • What does he or she envision as the future for human services? Will we as a society fund more or less to those in need? As a group, prepare a 2- to 3-page paper summarizing this interview As a group, discuss all three interviews and summarize the role of advocate, mediator, and lobbyist in the field of human services. Choose a role and discuss its social importance to you. Can we have client advocacy, a forum for conflict resolution, and agents for policy change without competing for limited dollars and resources? Why or why not? What do you see as the most vital...
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... you with the opportunity to discuss your experience and what you might want to do next. Approach or email your supervisor and ask them to meet with you for an exit interview. As your internship begins to wind down, it is important to evaluate yourself and the experience that you had. It is particularly helpful to sit down with your employer for a formal exit interview. After you schedule your exit interview, you should begin by evaluating yourself. Ask yourself some key questions: ␣ Did I find that my internship met the expectations I had when I began? ␣ Did my performance meet my own goals and expectations? ␣ What did I get out of the experience? ␣ Would I consider working at this company after I␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ ␣ Did I work as hard as I possibly could? What could I have done better? ␣ Did I enjoy this industry? Was the company all that I thought it would be? ␣ What could I have done to make myself more visible? ␣ What did I learn? What was most beneficial to me, and what could I have done without? ␣ ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ In the exit interview, your goals are to: 1. Get as much information about your performance as possible. 2. Discuss the possibility of returning as a full-‐time employee or intern (if you...
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...Week 8: Informational Interview Template and Grading Rubric ------------------------------------------------- This document contains the template you will use to complete this assignment. Save the file by adding your last name to the filename (e.g. Week8_Informational_Interview_Template_Smith.docx). Be sure to proofread and spell check your work before you submit it. ------------------------------------------------- A grading rubric is also available at the end of this document. There are FIVE steps to the Informational Interview. Step 1: Compile a list of individuals in your target career field whom you would like to interview. Try to identify people who are working at a company in which you are interested. This is a good opportunity to practice your networking skills. Let your classmates, friends, family members, and colleagues know that you need to complete an informational interview with someone in your intended career field. You’ll be amazed at how effective networking can be. Step 2: Prepare a brief introduction of yourself and the purpose(s) of the informational interview. Prepare a list of open-ended questions that would be appropriate to ask during the informational interview. An Internet search using “informational interview” will provide you with many examples of questions you might want to use. Step 3: Practice your interview with a classmate, friend, family member, or colleague and ask them to critique your performance. Identify ways to improve based...
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...Health Care is the leading specialist provider of mental health and learning disabilities services within Greater Manchester area. Our homes and hospitals are well established, which allows service users to integrate with local communities without fear of stigmatization or exclusion which is beneficial to their mental wellbeing. Purpose of this report is to is to ensure that the job description for the role of domestic assistant in Health Care Group, is in line with service delivery and the Care Quality Commissions Essential Standards of Quality and safety under the Health and Social Care Act 2008, as well as updating health and safety policies and procedures. For this reason we are going to conduct the process of job analysis. This report will apply to all Domestic Assistants across Healthcare home and hospital settings. 2- Findings Job analyzing is a process for collecting information about work performed and environment it takes place in, what is the purpose of the job. It identifies the knowledge, skills, abilities and personal competencies people need to perform their work well. From many methods of conducting job analysis, for this process Ive chosen examining documents (incl. job description, person spec, any other job related records), Interviewing job holder, and interviewing line manager. Each one of those methods has got its advantages and disadvantages. While examining documents like job description, gives you precise information about responsibilities of job...
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...itEyewitness Testimony - Evidence given by a witness to a significant event such as a crime or serious accident. - The evidence usually takes forms of personal identification or verbal account of what happened. - Problems can occur at any point in the memory process: 1) Acquisition: Information the person perceives Poor viewing conditions Focus on weapons 2) Storage: Information the person stores in memory Misleading information Source misattribution errors 3) Retrieval: Information the person retrieves at a later time Best guesses in line-up identification Leading questions - Inaccurate eyewitness testimony can have very serious consequences leading to wrongful convictions. - Why eyewitness testimony may be unreliable? * The role of anxiety: Baddeley 1997 reported that 74% of suspects convicted in 300 cases where eyewitness identification was the only evidence against them. Anxiety may lead to unreliable remembering depends on number of factors. * Research on ‘weapon focus’ Loftus 1979: P were exposed to one of the 2 situations; 1- They overheard a low-key discussion about an equipment failure. A person then emerged holding a pen with grease on his hands. 2- They overheard a heated and hostile exchange between people in the lab. After the sound of breaking glass and crashing chairs, a man emerged from the lab holding a paper knife covered in blood. P were then given 50 photos to try and identify the person. Findings: 1- Accurately identified...
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...increasingly rich models, rather than move towards abstraction or simplicity. And it sees strategic management in terms of changing thinking and action rather than planning. Furthermore, it aims to develop high levels of ownership for a problem through the attention paid to problem definition and negotiation. Etc. General steps 1. Planning meetings: Where the project is set up and an initial view of the problem / situation is achieved. At this point it is important to decide who the participants will be and what the outputs will be in order to manage expectations. 2. Client interviews: Here the key people involved with the issue are interviewed, in a relaxed format, for an hour or so to obtain their individual views of the problem area / situation. 3. Development of causal maps: Causal mapping is used to get depict the interviewee’s perception of the situation. 4. Check-back interviews: To check with the interviewees that the causal maps have correctly interpreted their views. If not, they are modified until they are a true representation. 5. Merging the maps: The individual maps are combined to form a single map. 6. Presentation: Both the individual and combined maps are presented to the participants,...
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...waste since I know there are other girls who are way better than me and that I will never have the chance to be chosen. Several days have passed and I taught about it again. I don’t know why but I suddenly decided to join the search for Jr. Tg Team and apply for Art Director. I opened my laptop and started making my essay and artworks for my application. When I already completed my application requirements, I immediately submitted them through e-mail. After I had submitted my application, I taught about it again and told myself not to expect too much and that I should expect for something worse, which is not getting a call for an interview by March 26,2011. The 26th day of March came and I was so dazed when I received a call from Ate Denise of total girl. She told me that I have to go to their office in Summit Media on the following Monday for an interview. At first, I was so speechless. I really couldn’t believe that I’m a few steps away from my dream. My mom and I splurged thousands of money and crossed thousands of kilometers after the day Ate...
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