...IBA Kolding Table of content 1.0 Intro 3 1.1 Problem proposal 3 1.2 Strategic questions 3 2.0 Internal analysis 3 2.1 Strategic capability 3 2.2 VRIN 5 2.3 VRIO 5 2.4 9 Strategic Windows 5 2.5 PLC 6 2.6 Boston Matrix 6 3.0 External analysis 6 3.1 PESTEL analysis 6 3.2 Porter’s 5 forces 6 3.3 Market Life cycle 7 3.4 Benchmarking 7 4.0 SWOT 8 5.0 Strategies 8 5.1 Generic Strategy 8 5.2 Growth strategy 9 5.3 Logistics and supplier strategy 9 6.0 STP 9 6.1 Segmentation 9 6.2 Targeting 9 6.3 Positioning 9 6.4 M-mix 9 6.5 Profile 10 7.0 2nd question 10 8.0 Conclusion 11 1.0 Intro 1.1 Problem proposal How to develop H&M position on Spanish market and eventually create future growth? 1.2 Strategic questions •What is the problem? Define the demand for high end clothing for woman; increase the number of stores and the sales of products within each of 6 brands. •Why are we doing this? To be at the forefront of both fashion and sustainability •Objectives and goals. To bring fashion and quality at the best price in a sustainable way, with retention of values. •Current performance and where we want to get. There are 6 brands, 3600 stores in 58 markets worldwide and online shopping in 21 countries. Expansion target is to boost the number of stores, each year by 10-15%. 2.0 Internal analysis 2.1 Strategic capability 2.1.1 Resources and Competences 1. Tangible resources: ○ 80% of directly operated stores and...
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...Usability Report Design Human Computer Interaction Fauzi Akbar – u3097985 Table of Contents Table of Contents2 Introduction3 Evaluation4 Background4 User and User Task4 Currency5 Consistency6 Page Layout7 Security8 Instrument9 Background9 Design and Process Evaluation9 Optimizing User Experience9 Accessibility9 Currency9 Page Layout9 Navigation10 Consistency10 Security10 Conclusion10 Reference List11 Introduction Process of Evaluation This report is the evaluation of the Gumtree website at http://www.gumtree.com.au/ The usability report represents the process of developing an evaluation instrument specifically for the evaluation of the Gumtree at http://www.gumtree.co.au/. The evaluation was directed to determine the quality of the website using the instrument that was made base on HHS guidelines. The data was collected from the website using an evaluation instrument that was developed (see document 1). HHS guidelines and WCAG 2.0 guidelines were used to create a set of criteria for the evaluation instrument (see document 1). The instrument was used to determine and describe data about: * The users of the website * Who are they? * What tasks they need to do? * The Positive and Negative of the website * What can be improved? * What can be maintained? * Is the website trustworthy and safe? * Is the website easy to navigate? * The user experience ...
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...bringing in applicants to a business. Whether it is the essential cost effective nature of the method itself or the ease of information access, strategically, internet recruitment is continuing to technologically motivate people to seek jobs. Table of Contents Introduction 4 From the Recruiters View 4 The Applicant 8 An E-Recruitment Company 10 Conclusion 11 References 13 Intro: In the past three decades, the technological explosion has taken society to places we never dreamed would be possible. In today’s world, with one click of mouse one can do so much! Whether it is purchasing a vacation, buying and trading stocks or chatting with friends around the globe, we are able to do all of this from the comforts of our own homes. The Internet has provided a life that is a significantly improved version of what was available in the past. The Internet has touched almost all aspects of daily living including the area of employment. Whether one is looking for a new position or one is looking to find a new employee the Internet has made the search much more exact and far reaching than ever before. With the ability to post jobs online and the ability to search for employment throughout the world without ever leaving home has made the Internet one of the most popular recruiting tools in world history. From The Recruiters View: For many years recruiters...
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...------------------------------------------------- International Business Essay : Intro : Mohamed Branine (2011). Managing across cultures. London: Sage . p36-42. In today’s world of massive globalization, managers doing international business have to deal with cross-cultural management. Thus, with these interconnections, it seems important to adapt one way or another in order to stay on the market. Each country has its own culture, which differs from other countries in many ways. That’s why a manager has to be careful about the political, legal and economic challenges, but also technological challenges (Branine 2011). However, the main challenge is to deal in a good way with all the cultural differences concerned by the exchanges in the market. A. Ball, J. Geringer, S. Minor, M. McNett. (2009). Sociocultural Forces. In: McGraw-Hill International Business: The challenge of global competition. New York: Paul Ducham. p137-167. For this, many cultural elements affecting international trade have to be taken into account. It could be sociocultural components as aesthetics, attitudes and beliefs, religion, language, education, legal characteristics and political structures as well (A. Ball et al. 2009). In a first part, I’ll talk about these cultural elements affecting business across different cultures. Then, we’ll observe if that create some additional costs, depending on the way the company is practicing international business. Actually, cost Information will be completely different...
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...HRM Part 2 Summary Intro We do need people to do business… * Manager Inspiring person leading group of people, to reach –together with them- a specific goal. And who is responsible for the (common) result * Managing Taking care that human qualities are utilized Human resource management: Methodically and systematically recruit, develop, and utilize human potential (assets) for both human and organization. Objectives of HRM: 1. Staffing (get the good ones): job analysis, workforce planning & forecasting, recruiting candidates, testing & selecting. 2. Managing employee relations (keeping the good ones): * Collective bargaining (unions) * Fair treatment (blocks of fairness) , careers (from hiring to retirement), discipline and privacy, two way communications, dismissals compensating (how much to pay) * Protecting safety & health 3. Training and development (keep them good): Prepare them for the future. Use and develop human assets, learn continuously, exchange knowledge, appraising performance 4. Exit (let them leave in a good way) Chapter 1: Basics of HRM Human resource management (HRM, or simply HR) is a function in organizations designed to maximize employee performance in service of their employer's strategic objectives. HR is primarily concerned with how people are managed within organizations, focusing on policies and systems. What are the main functions of HRM? 1. It describes the body of management activities...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...------------------------------------------------- Ryanair: Strategic Analysis ------------------------------------------------- Ryanair: Strategic Analysis Principles of Marketing and Management Principles of Marketing and Management Table of Contents 1. Executive Summary 2. Issues and Outlook Profile 3. External Analysis 4. Internal Analysis 5. Strategy and Implications from Analysis 6. Action Plan Executive Summary Ryanair is a low-cost Irish airline operating to 178 destinations within the European Union. It’s Chief Executive Officer, Michael O’Leary reported revenues of €3.629 Billion for the fiscal year of 2011, bringing profits of €374.6 Million. As can be seen in the Issues and Outlook Profile, there are a number of issues confronting the firm. Its controversial advertising, employee relations, susceptibility to oil prices and worldwide conflict, and its dependency on its CEO, are all areas which the firm needs to address. The success of the firm has been credited to the fact the company offer the bare minimum services for the cheapest price, negotiate cheap and rewarding contracts with mainly secondary airports, utilise a modern and thus efficient fleet of 291 aircraft, and charge for any additional services which the customer might require. Despite the success of the firm to date there are several areas in which it can improve. Firstly, by continuing its pursuit to purchase Aer Lingus the firm could become one of the largest...
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...C O U R S E 5 6 5 Networking Technologies Volume 1 This document should only be used by a Novell-certified instructor. Ifyouthinkthisdocumentwaspirated,call1-800-PIRATESor1-801-861-7101. Networking Technologies Instructor Guide (Volume 1) Education INSTRUCTOR GUIDE 100-004273-001 Revision 1.0 Proprietary Statement Copyright © Novell, Inc. 1994, 1997, 1998. All rights reserved. No part of this publication may be reproduced, photocopied, stored on a retrieval system, or transmitted without the express prior consent of the publisher. This manual, and any portion thereof, may not be copied without the express written permission of Novell, Inc. Novell, Inc. 1555 North Technology Way Orem, Utah 84097-2399 Disclaimer Novell, Inc. makes no representations or warranties with respect to the contents or use of this manual, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, Novell, Inc. reserves the right to revise this publication and to make changes in its content at any time, without obligation to notify any person or entity of such revisions or changes. Further, Novell, Inc. makes no representations or warranties with respect to any NetWare software, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, Novell, Inc. reserves the right to make changes to any and all parts of NetWare software...
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...VALENTINOS PERSONAL INTRODUCTIONS AGENCY 1. VALENTINOS MISSION STATEMENT, THREE BUSINESS BENEFITS, SWOT ANALYSIS AND PESTLE ANALYSIS A. VALENTINOS The Valentinos Personal Introductions Agency is a well-established company that has been operating within the UK market since 1976 and with over 8 million single men and women in the UK between the ages of 18 and 64, and often living without the opportunity to meet potential partners, the company has been very successful. However the management of the organization have expressed a growing concern that is being felt regarding the 10 year old computer systems that are currently being relied upon and the negative affect that such outdated systems are having on the companies’ competitive advantage and market share within the UK. This essay will therefore seek to assess the value and importance of the computer system with regards to the competitive advantage of the company, the company culture, and the overall productivity of the organization. The essay will approach this question by firstly evaluating the strategic position of the company both internally, through the use of a SWOT analysis, and externally relative to it’s competitors and various other contingent factors to competitive advantage through the consideration of Porter’s 5 forces analysis model (Porter, 2008). The essay will then proceed to directly discuss the effects that the computer system has upon the Valuentinos organization culture and productivity levels before finally...
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...Chapter 1: AWA Introduction | To download section click button or click on “File Save as..” in the upper left-corner of your browser | | The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue...
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...net This resource is free to download as a PDF file from the NISCC website www.niscc.info Material within this resource may be reproduced for training and learning purposes only. Copies can be made available in a range of different formats by contacting the Communications Team at the above address. November 2012 1 Guidance for use of this Resource These vocationally contextualised materials are designed to support Essential Skills tutors and trainers who are delivering Essential Skills Communication to Health / Social Care workers and students. They are not intended to be used as a set programme, rather as a resource for tutors, to support the planning and delivery of programmes suited to the needs of their own particular groups of learners. This resource should not be the sole source of task materials, since part of the ethos of essential skills is that the learner should have some choice in their materials for reading, writing and speaking/listening. Tutors can adapt the materials to suit the specific needs of their groups. The resource is suitable for use up to Level 2 Essential Skills Communication. Appendix 1 contains some information on how the use of these materials can generate evidence for some specific units in QCF Health and Social Care qualifications. Acknowledgements Thanks are due to the North West Regional College and Belfast Metropolitan College for the development of these resources and also for piloting the resources in their respective...
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...order to educate readers on the importance of companies affirming their company’s brand through the process of hiring qualified employees who through their innovations and ideas, will help the organization gain a competitive advantage. Companies must be able to determine their mission and values, as well as comprehend that in order for them to succeed, they must be willing to adapt to change. In order to retain a desirable team, organizations must determine what they can and are willing to offer to these individuals, and what they, themselves, are willing to stand up for. Throughout this talent management process, the job position of a Branch Sales Manager is discussed and thoroughly researched. Information pertaining the following was investigated and stated in this document: Branch Sales Manager’s job requirements, expectations, job conditions, and the various job responsibilities. Phase One – Company Background Background of the Banking...
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...YAHOO & APPLE Course Project HRM 587 Managing Organizational Change Professor Change management: Yahoo & Apple What was true more than two thousand years ago is just as true today. We live in a world where "business as usual" is change. New initiatives, project-based working, technology improvements, staying ahead of the competition, emerging stronger from the recession - together these drive changes to the way we work. (from A Sense of Urgency, by John P Kotter Published By Harvard Business Press, 2008) Today more than ever before, we can feel that we live in an era of risk and instability. Globalization, new technologies, and greater transparency have combined to upend the business environment and give many CEOs a deep sense of unease. The management structure of an organization as well as personal leadership style CEO’s and other senior leaders’ affects how individuals within a company make decisions and how quickly the company reacts to various challenges and opportunities. From basic definition of change we learned that the origin of the necessity of change lies in the dissatisfaction with the current state or the perception of a problem. The objectives, content, and process of change should be specified as part of the change management plan. Change management processes can benefit from creative marketing to enable communication between change audiences, and a deep social understanding about...
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...Graduation with Distinction in Psychology & Neuroscience Duke University 2014-2015 1 Table of Contents The Graduation with Distinction Basics General Information………………………………………………………………. Sample Timeline…………………………………………………………………... Important Deadlines and Contacts……………………………………………… Additional Resources……………………………………………………………... Honors and Awards………………………………………………………………. 4 8 9 10 12 Elements of Graduation with Distinction The Written Honors Thesis………………………………………………………. 14 The Research Poster……………………………………………………………... 16 The Oral Defense…………………………………………………………………. 18 Helpful Hints for Graduation with Distinction Designing a Plan for Writing: Creating a Timeline and Sticking to It………… How to be a Good Mentee……………………………………………………….. Tips for Navigating the Mentoring Relationship……………………………….. Words of Wisdom from Former GwD students………………………………… Appendix A: Forms Independent Study Form…………………………………………………………. Graduation with Distinction Application Form………………………………….. Evaluation of the Written Thesis………………………………………………… Evaluation of the Oral Thesis Presentation…………………………………….. 20 23 26 29 31 35 37 38 2 Graduation with Distinction Basics 3 General Information What is Graduation with Distinction (GwD)? The Graduation with Distinction Program (GwD) in Psychology & Neuroscience is intended for students interested in completing a significant research project during their undergraduate career. This project is more than an independent study. In fact, it’s like a mini-dissertation...
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...9 Source List 10 APPENDIX 1 12 APPENDIX 2 13 APPENDIX 3 14 APPENDIX 4 16 Introduction Every company must deal with the critical issue of attracting people to purchase its product or service. The most difficult time is the beginning, when company is becoming established in the market. Firms must think of ways to spread information so it will be received by customers willing to buy the product. There are two kinds of commerce transactions, Business-to-Consumer (B2C) and Business-to-Business (B2B). While the general idea of marketing in both stays the same, the role changes when one needs to act in the frame of B2B. Not all businesses are as easily reachable as ordinary consumer, who walks along the street and sees the advertisements, thus, the approach for reaching other businesses must be shaped differently, adding more emphases on searching inside certain industries and approaching separately. When the company becomes more recognizable with a good reputation among target businesses then getting them to consume the product or service becomes easier. They do not have to spend so much time searching for companies because businesses already have the information they need about the product/service. But it is a challenge for a new start-up B2B company to become recognizable, especially in such a competitive market as entrepreneurs are experiencing now. The firm can be as expert in a particular field as any other company, but the task of marketing is finding ways...
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