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Inventec

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Case Study: Inventec

Q1: Despite its growth and size, why is Inventec not very profitable?

One of the major causes of low profits is that despite Invectec’s expected growth of 50% of volume production of notebook PCs by 2005, its principal clients implemented aggressive pricing strategies, which forced its gross margins for notebooks to dip below 4%. With notebooks accounting for 80% of Inventec’s revenues, coupled with comparatively high bargaining power from suppliers, this drop in gross margins eroded significant profits. Moreover, Inventec is operating in a dynamic electronic industry with a very short product life cycle, where the design og a new product may be obsolete after a very short period of time. The reliance on frequent technological innovation causes the inherent risk in the industry to be very high.

In addition, Inventec has a very limited list of customers. Both Hewlett-Packard (HP) and Toshiba account for the major portion of Inventec’s sales. With a small number of buyers, the threat of buyers to Inventec is high, which increases the bargaining power of buyers and thereby, limits Inventec’s negotiation possibilities as it cannot afford to lose its major clients. Also, with the decrease of government restrictions in Taiwan, barriers to entry into the industry are low. The high threat of new entrants increases the supply of quality goods, and coupled with increasing demand for ODM, Inventec experienced shrinking profit margins as the profit margin that each competitor could share is simultaneously decreasing. Furthermore, although the ODM industry is large, the underutilization of Inventec’s China plants prevented it from exploiting cost savings from economies of scale.

Thereby, despite the stellar performance on Inventec in expansion and decision making, the unavoidable occurrence of a competitive environment as well as customers’

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