...Breyden Coates Research paper Development of Athlete Safety Presently safety is the key goal in the youth and professional sports communities. Over the years sports have become more and more intense. Advances in physical fitness, athletic ability, and technology have led to faster play and increased competitiveness. With this comes the potential for more danger which is why scientists and engineers are working on new safety technology for athletes. According to (www.safekids.org), in 2012, more than 1.24 million children ages 19 and under were seen in emergency departments for injuries related to 14 commonly played sports. The most commonly feared of these injuries is a concussion. A concussion is a “temporary unconsciousness caused...
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...Abstract This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on character examples of the personal functions of sport such as feelings of belongingness and social identification, the socially acceptable outlet for hostile and aggressive feelings, and the role sport plays as a cultural element to bring meaning to life. Additional attention will be given to aspects of extra-sport character behavior and a determination of whether or not such behaviors support sport stereotypes and/or deviant characteristics. Through internet research, library study, and the use of periodical articles found in the ProQuest databases, I intend to apply the functionalist model of society to show that the fictional football team “The Miami Sharks” highlighted in the movie supports stability and equilibrium in the community of Miami based on common interests and convictions. The world of professional sports, especially professional football, is a world that most will only see on the television or through movies. “Any Given Sunday,” by Oliver Stone, is one such movie. It highlights a portion of a season for the fictional team The Miami Sharks with the interpersonal struggles on and off the field experienced by the characters related to the team. This paper explores the movie “Any Given Sunday” and attempts to discuss the movie in detail by focusing on the socially acceptable outlet for hostile and aggressive feelings, masculinity and gender...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265
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