...communication: implementation and management ˘ ˘ Calin Gurau GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation...
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...The Authors Călin Gurău, GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online...
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...students who can enroll from anywhere in the world. Anant Agarwal is a professor of electrical engineering and computer science at MIT, and president of edX, a non-profit MOOC company owned jointly MIT andHarvard. In 2011, he launched a forerunner called MITx (Open Courseware), hoping to get 10 times the usual number of classroom students in his spring-semester circuits-and-electronics course, about 1,500. In the first few hours of posting the course, he told Heller, he had 10,000 students sign up from all over the world. The ultimate enrollment was 150,000. Massive. The Pros MOOCs are controversial. Some say they are the future of higher education. Others see them as the eventual downfall of it. Here are the pros Heller found in his research. MOOCS: 1. Are free. Right now, most MOOCs are free or nearly free, a definite plus for the student. This is likely to change as universities look for ways to defray the high cost of creating MOOCs. 2. Provide a solution to overcrowding. According to Heller, 85% of California's community colleges have course waiting lists. A bill in the California senate seeks to require the state’s public colleges to give credit for approved...
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...FROZEN SNACKS [pic] What is frozen snacks? Frozen snacks is wonders of frozen packaged foods that are commonly available in our local stores, you can from their fridges straight onto a pan mess free and much tastier. Even throwing parties or having a small get together has become stress free by frying ready made Asian snacks such as frozen samosas and spring rolls. Some people don’t like to after work go to the supermarket buy dish and cook, in their refrigerator will store the frozen food. Frozen snack is the food that is need to be frozen, after appropriate processing, through a variety of ways to make it freezing quickly, the packaging and storage at 18 degrees C and - 20 degrees Celsius. Its biggest advantage is in low temperature to preserve the original food, and without any preservatives and additives, while allowing maximum preserved food nutrition. However it keeps food delicious, convenient, health and nutrition (Tia Kaur 2011) HISTORICAL AND ENVIRONMENTAL INFLUENCES Food after being frozen can preserve itself for a much longer period of time as the freezing process slows down decomposition by transforming moisture into ice, inhibiting the growth of bacteria. Frozen snacks historical influences Modern frozen food has had a history of almost 100 years whereas it has, in fact, been popular since 3,000 BC when the ancient Chinese used ice cellars to preserve food through cold winter months and beyond. Beginning in 1929, Clarence...
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...PUBLIC SPEAKING AND CIVIC ENGAGEMENT A research paper of Gamaliel Eve Relampago MInggong as partial fulfillment of the requirements in English 202 Submitted to: Nora L. Sisneros, M.D TABLE OF CONTENTS CHAPTER I- Dynamics of the Study I.a- Rationale of the Study I.b- Significance of the Study I.c- Narrative Approach of the Study I.d- Qualitative Paradigm of the Study CHAPTER II- Research Plans and Methodology II.a- Content Analysis of the Study II.b- Framework and Analysis II.c- Theoretical Foundations of the Study II.d- Interpretative Analysis of the Study REFERENCES CHAPTER I- Dynamics of the Study Public speaking has always been an essential part of our life. We might find ourselves being stuck in a situation to speak in front of people like funerals, weddings, graduations and school activities. It was never erased in our existence. Civic activities are one of these situations. Civic engagement or civic participation is the encouragement of the general public to become involved in the political process and the issues that affect them. It is the community coming together to be a collective source of change, political and non-political. (http://en.wikipedia.org/wiki/Civic_engagement) Public speaking and Civic engagement goes hand in hand. Without speaking in public, like the definition above, you will never be able to speak your mind out to the general public for the sake of your purpose. Civic engagement doesn’t happen with just watching...
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...Running Header: “Greening” Waste Management “Greening” Waste Management Services at Booz Allen Hamilton Laura E. Johnson Assignment 5, Course 761.700 February 8, 2009 Executive Summary “Greening” is a growing requirement for our Government clients and increasingly important for our brand and to attract talent. We are likely to face challenges selling our clients on environmentally responsible practices if we are not ourselves forward-looking. This study specifically focused on improving Booz Allen’s waste management and recycling programs as part of its broader focus on corporate social responsibility. Interviews were conducted with key stakeholders in the office services and facilities teams to learn about existing “greening” efforts. Interviews were also conducted with employees to understand the perception of Booz Allen’s “greening” activities. This report concludes that Booz Allen is doing a lot already in the way of “greening” its waste management practices. The problem is that no one knows about it. Communications and training are the biggest challenges that Booz Allen must overcome. Near-term recommendations to address these challenges include: * Implementing a communications strategy for the “greening” campaign; and * Focusing on immediate “quick wins” to increase visibility of the effort. In the long-term, Booz Allen should develop and publish a sustainability plan, and develop a “Greening” tactical plan to...
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...ISSUES PAPER Date 28 March 2008 Subject ISSUES PAPER: Emerging Technology Table of Contents Introduction 1 Communications Technology 2 Green City 2 Nanotechnology 2 Personalized Medical Monitors 2 Robotics 2 Mind-controlled interfaces 3 Personal Networking 3 Smart buildings 3 The future of bio-technology 3 Introduction History is full of life-changing inventions, the printing press, electricity, the telephone not to mention the foundations of medicine, transportation and computers and the Internet. It is well known that technology, coupled with knowledge and innovation have the potential to alter traditional concepts of the urban community. The cities to benefit from these changes are those with strong appeal for artists, creative individuals and younger educated people. The cities which have this creative skill base will be able to adopt and develop new technology. Historically, Melbourne has a long history as a manufacturing city. However with the rise of China and Asia there has been a steady decline in the manufacturing industry in Victoria. Melbourne has revived itself as a knowledge city with higher education arguably being a key factor in Melbourne’s current and future prosperity (Committee for Melbourne, 2007). Can Melbourne leverage from its historical base in manufacturing and knowledge to be a leader in emerging technology? It is well known that a city which can adopt new technology will excel...
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...communication Philip J. Kitchen and Inga Burgmann INTRODUCTION Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson, 1996; Duncan and Everett, 1993). The multiplication of media, demassification of consumer markets, and the value of the Internet in today’s society are just three of the areas in which technological innovation has impacted (Pilotta et al., 2004; Peltier, Schibrowsky, and Schultz, 2003; Reid, 2003; Lawrence, Garber, and Dotson, 2002; Fill, 2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through strategic relationship building (Jin, 2003/2004; Cornelissen, 2000; Eagle and Kitchen, 2000; Pickton and Hartley, 1998; Miller and Rose, 1994). To date, academic research on IMC has been...
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...[pic][pic] [pic]Copyright © 2005 West Chester University. All rights reserved. College Literature 32.2 (2005) 103-126 [pic] | |[pic][pic][pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | | | | | | | | | | | | | | | | | |Access provided by Northwestern University Library ...
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...reliable manner, while the other side (e.g., flows) is easier to measure in other instances. We suggest that financial reporting would benefit from a willingness to pay attention to, and find compromise between, both sides of these tensions; forcing a choice of one over the other does not serve to improve financial reporting. Keywords: conceptual tensions; stocks-flows; ex ante-ex post; conventions-economic features; design-evolution. JEL Classification: M40. INTRODUCTION I n the developing of financial reporting, accountants have had to repeatedly deal with some basic conceptual tensions that arise due to the very nature of accounting transactions and events. These tensions have colored and influenced debates on reporting controversies over the past century. In this paper, we identify and analyze four such sources of tension. For the sake of concreteness, we cite several illustrative examples of specific financial reporting controversies in This comment was developed by the Financial Accounting Standards Committee of the...
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...39 38 ENVIRONMENT our c ommitment to the environment At Burger King Holdings, Inc. (BKC), we share the concerns of our neighbors and employees about the future of our planet and the need to protect and conserve precious resources. The heightened global debate regarding the role of business in sustainability has highlighted many of the challenges and expectations among all businesses, including the quick-service restaurant industry. In our industry, specifically, our most notable challenges are in the areas of energy, waste, water consumption and emissions. We are committed to taking steps that will minimize our environmental impact as we continue to serve great-tasting food at affordable prices while adding shareholder value. 40 ENVIRONMENT 41 re S taurant S One of our first steps is identifying where we currently stand with our restaurants. We have begun holding BURGER KING® Green Sessions for employees, members of our supply chain and key third-party partners who understand BKC operations best and who are passionate about making a difference. These sessions help us to identify our biggest opportunities for improvement and develop a realistic tactical plan for making positive changes going forward. We are committed to evaluating and identifying the most effective green design elements that can be applied to newly constructed restaurants and incorporated into the infrastructure of our existing restaurants. We know that small changes ...
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...Discrete Structure To be submitted to: Mr. Roger Intong Faculty BITE DEPARTMENT CATHERINE PIANO BSIT2 DESIGN * ------------------------------------------------- Device type: * Tablet * ------------------------------------------------- OS: * Windows (8) * ------------------------------------------------- Dimensions: * 11.97 x 7.46 x 0.39 inches (304 x 189.4 x 9.9 mm) * Weight: * 26.46 oz (750 g) the average is 17.4 oz (496 g) DISPLAY * ------------------------------------------------- Physical size: * 11.6 inches * ------------------------------------------------- Resolution: * 1366 x 768 pixels * ------------------------------------------------- Pixel density: * 135 ppi * ------------------------------------------------- Technology: * LCD * ------------------------------------------------- Colors: * 16 777 216 * ------------------------------------------------- Touchscreen: * Multi-touch * Features: * Light sensor MULTIMEDIA * ------------------------------------------------- Music player: * Filter by: * Album, Artist * Features: * Album art cover, Background playback * Speakers: * Stereo speakers TECHNOLOGY * Data: * LTE, HSPA (unspecified) OTHER FEATURES * ------------------------------------------------- Sensors: * Accelerometer * Voice recording ...
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...of Independence and Public Safety 25 Unit 3 Journal 1: Car Commercials 26 Unit 3 Journal 2: Personal Narrative 27 Unit 3 Journal 2: Personal Narrative Handout 28 Unit 3 Journal 3: Civic Narrative 31 Unit 3 Journal 3: Civic Narrative Handout 32 Unit 3 Journal 4: Taste vs. Judgment 34 Unit 3 Presentation 1: What Would You Do? 35 Unit 3 Assignment 1: Habits That Hinder Thinking 36 Unit 4 Journal 1: Invention Exercise 37 Unit 4 Journal 1: SWOT Analysis Template 38 Unit 4 Journal 2: Personal Narrative 39 Unit 4 Journal 2: Personal Narrative Handout 41 Unit 4 Journal 3: Civic Narrative 43 Unit 4 Journal 3: Civic Narrative Handout 44 Unit 4 Assignment 1: What Would You Do? 46 Unit 4 Assignment 2: Invention White Paper 47 Unit 5 Journal 1: Personal Narrative 48 Unit 5 Journal 1: Personal Narrative Handout 49 Unit 5 Journal 2: Civic Narrative 51 Unit 5 Journal 2: Civic Narrative Handout 53 Unit 5 Assignment 1: What Would You Do? 55 Unit 6 Journal 1: Errors of Validity 57 Unit 6 Journal 2: Personal Narrative 59 Unit 6 Journal 2: Personal Narrative Handout 60 Unit 6 Journal 3: Civic Narrative 62 Unit 6 Journal 3: Civic Narrative Handout 64 Unit 6 Assignment 1: What Would You Do? 66...
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...specifically addresses the sociocultural, symbolic, experiential and ideological facets of consumption. Their work is the culmination of over a quarter century of research that treats consumer behaviour as a phenomenon worth studying. As we have come to develop the field of CCT, so too are we developing our understanding of the consumer, and the broader economy. The work of Arnould and Thompson has provided students of consumer behaviour with the necessary environment to debate, innovate and advance the field of study.1 CCT is important within the scope of consumer behaviour because it places a focus on meaning and identity creation; it delves deeper in the mentality that surrounds consumers in the marketplace, and an understanding of this mentality is useful to all that engage the market (buyers, sellers, producers, etc...). “CCT explores how consumers actively rework and transform symbolic meanings encodes in ads, brands, retail settings, or material goods to manifest their particular personal and social circumstances and lifestyle goals.”2 In understanding CCT, we understand the market in a broad sense, for example, acknowledging that marketing symbols are significant to consumer culture, and the way 1 Eric J. Arnould & Craig J. Thompson. “Consumer Culture Theory (CCT): Twenty years of research” Journal of Consumer Research 31: 868-82. 2 Ibid, 871. 1 that free choice is exercised alongside consumer culture. CCT focuses on meaning: what do brands mean to consumers, and what...
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...Administration, Lund University, P.O. Box 7080, SE-220 07 Lund, Sweden c Department of Communication Studies, Lund University, Campus Helsingborg, PO Box 882, SE-251 08 Helsingborg, Sweden b a r t i c l e in fo Available online 29 September 2010 Keywords: IKEA Retail internationalisation Retail marketing mix Standardisation Sweden the UK China abstract IKEA is often cited as an example of a ‘global’ retailer which pursues a similar ‘standardized’ approach in every market. This paper systematically assesses the degree of standardisation (and adaptation) of four commonly identified retail marketing mix activities – merchandise, location and store format, the selling and service environment, and market communication – within three countries. These countries – Sweden, the UK and China – represent different cultural settings and are markets in which IKEA has been operating for different lengths of time. The data upon which the comparison is based was generated from personal interviews, in-country consumer research, company documentation and third party commentaries. The conclusions drawn suggest that whilst IKEA operates a standardized concept, degrees of adaptation can be observed in customer facing elements, and in the supporting ‘back office’ processes which support these elements. These adaptations arise from differences in consumer cultures and the length of...
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