...For those planning to take the Foreign Service Officer exam (FSOE): “Define realpolitik and describe how this principle is evident in the strategies of Otto Von Bismarck and Camillo di Cavour.” This is one of the questions in the world history portion of the FSOE written test. I’ve heard people say that the FSOE is the most grueling government exam because the Department of Foreign Affairs is, they say, the most elite office in the government. Some even dare say that the exam is more difficult than the bar. I really wouldn’t know but one thing’s for sure: the mortality rate is definitely higher in the FSOE. Out of 628 examinees in 2011, only 9 passed. That's 1.4%. I heard there was even a year when no one passed. I'm one of the lucky 9 who made it. And so to help future examinees prepare for the FSOE, I thought of writing down and sharing my experience. This is my own small way to thank and show appreciation for the people who supported me and helped me make it through. The exam is difficult because it’s the type of exam which you can’t really study for. The scope covers everything under the sun, and, actually, none of the topics I studied for was asked. The exam proctor told my batch that the best time to review for the FSOE is in college, which is a little bit too late by now, right? So the best tip I can give is simply to make reading a habit. Try committing yourself to read for at least 30 minutes every day and you’ll have a pretty strong fighting chance. What to read...
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...Marketing Mix for ‘FACTOR W’ – A health drink for women Project report submitted for partial fulfilment of the Marketing Management (MK-101) course work under Prof. Krishanu Rakshit Submitted by Section A Group: 2 Table of Contents Introduction | 3 | Scope, Definition and Analysis | 4 | Scope of project | 4 | Details of questionnaire | 5 | S-T-P analysis | 6 | Competitor analysis | 10 | Recommendations and Discussion | 12 | 4Ps: Product | 12 | 4Ps: Price | 13 | 4Ps: Place | 13 | 4Ps: Promotion | 15 | Conclusion | 17 | Introduction As people are becoming more health-conscious, supplementing dietary needs with health drinks has become the norm. Hence, there is a large scope of health drinks business in the present world. There are various big brands in this business area, for example, Bournvita, Horlicks, Complan, Boost etc. These brands have to innovate continuously in terms of their marketing mix (product, price, place and promotion) to sustain their businesses and to grow their market share. The importance of each marketing mix in respect of health drinks has been stated as follows: * Product The health drink should have such ingredients that are the potential requirements of a particular market segment. For example, health drinks for children should be rich in calcium as calcium is necessary for the development...
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...Interviewee Elaine Eng The Bubble Center Owner Contact Detail: Email address Elaineeng208@hotmail.com Phone Number (64) 022 120 2289 Section A Q1. Identify and justify three different sources of internal data * Finance is vital for the company to evaluate their current and make future marketing decision because the financial report will show you the detail of your sales revenue, cost expenses and overheads and the other expenses. Hence, you will find out your company is losing money or getting profit if your company is losing money you can find out the reason why your company is losing money from the financial report. * Customer engagement- to deal with your customer is important as well because customer behavior reflects your product’s popularity and the customer will tell you what they think of your products. Hence, you can improve your products or create new products from your customer’s feedbacks or comments. * Data trends are to make future marketing decision in your company and to analysis the current situation of global marketing. For example, before your company creates a new product, your company need to look at the data trends to find out the current consumer behaviors and the market trend then you might have an idea what will your new product be and how to attract your consumers. Q2. Two most valuable sources of marketing intelligence * Social Media-In my opinion, social media is the one of the most valuable sources to get good information...
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...Journal of Applied Social Psychology, 1973, 3, 1, pp. 49-62 Effects of Job Redesign: A Field Experiment‘ EDWARD LAWLER J. RICHAKD E. III? HACKMAN, STANLEY AND KAUFMAN Yale University A telephone company project to redesign the job of directory assistance operator was: studied in order to determine the effects on workers of “job enrichment” programs. The change increased the amount of variety and the decisionmaking autonomy in the operator’s job. However, no change in work motivation, job involvement, or growth need satisfaction occurred as a result of the changes; instead, the changes had a significant negative impact on interpersonal relationships. After the changes, the older employees reported less satisfaction with the quality of their interpersonal relationships, and those supervisors whose jobs were affected by the changes reported less job security and reduced interpersonal satisfaction. Implications of these findings for the theory of job redesign proposed by Hackman and Lawler (1971) are discussed. Numerous studies in recent years have demonstrated that jobs and tasks designed in accord with the principles of scientific management (i.e., standardization, specialization, and simplification) can lead to significant dysfunctional consequences both for the organization and for individual workers (Argyris, 1964; Blauner, 1964; Davis, 1957; Friedman, 1961; Guest, 1955; Herzberg, Mausner, & Snyderman, 1959; Walker, 1950; Walker & Guest, 1952). It has been shown that simple...
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...Bianca Rodricks: [Email address] Bianca Rodricks: [Email address] Abstract Abstract CAse: Foy & Pirelli Motivated or Manipulated? CAse: Foy & Pirelli Motivated or Manipulated? Executive Summary The following report is a comparison and analysis of Foy and Pirelli’s old and new management. The case talks about an employee Ashley who was dissatisfied with her job as she was not even enough responsibility and thus, couldn’t work to her full potential. But after her new boss Mike took over there was a cultural revolution in the company. The issues related to the case are further analyzed using the concepts of Human Resource Management such as Job Design, Human Resource Planning, Job Characteristic Model, Job Analysis etc. The Job Design played a major role in Ashley’s new perception of the job. Jobs under the new management went through the process of Job Enrichment and a further comparison on how the jobs were affected under the new management. The comparison was made against the decision making. Responsibility and task related to the jobs in Foy and Pirelli. The second concept analyzed in the case was the job charactertics model to understand the motivators and demotivators of the old and new management. After a thorough analysis of the five core job dimensions, critical psychological stage and personal and work outcomes it can be said that in Ashleys new job, she was motivated to work to her full potential as compared to her old job. The third concept...
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...4.12 4.13 ETHICS IN MARKETING RESEARCH: MINI-CASE STUDIES – courtesy of Mr. Hicks PART 1: Read the 4 mini-cases below. For TWO of the following 4 cases,answer the following questionson a separate sheet of paper: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken (at least 2-3 paragraphs) Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie, Brand Manager for potato chips at a regional salty snacks manufacturer Dave, Marketing Director for the regional salty snacks manufacturer Julie has been concerned about the profitability of the various items in her line of potato chips. According to her potato suppliers, the recent drought caused a 35 percent reduction in the potato crop compared to one year ago, resulting in a 25 percent hike in potato prices to large buyers like Julie’s company. Potatoes accounted for almost all of the content of her chips (which also consisted of vegetable oil, one of three different flavoring spices, and salt), plus there were packaging costs. To hold the line on margins, which of late had been slim at only about 5 percent due to fierce competition from several other local and regional brands, Julie would need to raise potato chip prices about 15 percent. On her most popular 7.5 oz. size, which had a price spot of $1.59 on the package, this would require a price hike of $.24, bringing the price up to...
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...|1.0 Introduction | |EXECUTIVE SUMMARY | |1.0 Introduction | |1.1 Origin | The preparation of this report has been authorized by Mrs. Nasira Siddika, Course instructor of Organizational Behavior (MGT321) of Section-10 in Summer’11 semester of the School of Business, North South University, Bashundhara, Dhaka. A group of four students of this course have been asked to prepare a report on impact of Hygiene- Motivation factors on employees’ behavior: A comparative study of satisfaction dissatisfaction on Pawla Knitwear (Pvt.) Ltd. The report has been prepared by our group called “Brainstormers” & the submission date of this report is August 9, 2011. This report has been prepared on the basis of the standard procedures of Long & Formal Report Writing based on the book Business Communication (Lesikar, Flatley & Rentz, 2008, chap.12) eleventh edition. |1.2 Problem and Purpose ...
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...Is There Really Celebrity Justice? Under the United States Constitution it states, that all men are created equal. Numerous, people believe that all are not equal, and all are not treated the same in today’s so-called “equal” justice system. “There can be no equal justice where the kind of trial a man gets depends on the amount of money he has” (Cole 3) In one source, many people argue that our criminal justice system is based on the premise and promise of equality before the law, but at times predicate on the exploitation of inequality (Cole 5) Some feel no matter the crime, the rich and famous will find a way to settle out of court, pay off witnesses or just erase some or all charges against them. Celebrities get the best lawyers and the best chance at justice that money can buy”. (“Times”) There are many court cases that lead people to believe the justice system is unfair. Celebrities, in the eyes of the public, receive less time than the average American citizen for the same crime. Furthermore, celebrities also receive more publicity than the average American citizen. Why do celebrities receive more camera time and less punishment time? However, our judicial system claims that all men are equal in the court of law. For example, in the court case of Marcus Dixon, a high school football player at Pepperell High School in Floyd County, Georgia, the state Supreme Court sentenced Dixon to ten years in prison. He was a black athlete accused of sexually assaulting a 15-year-old...
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...“GEOGRAPHICAL DISTANCES HAMPERING WOMEN CAREER - A CORPORATE AND ‘THE WOMAN’ PERSPECTIVE” SHEETAL DAMEY PRIYANKA KHOSE TRUPTI MALGAONKAR H & GH MANSUKHANI INSTITUTE OF MANAGEMENT 9922577556,9664867202, 9960745741 Sheetal0265@gmail.com, truptimalgaonkar@gmail.com priyankakhose@yahoo.co.in Abstract "Women account for one-half of the potential talent base throughout the world and therefore, over time, a nation's competitiveness depends significantly on whether and how it educates and utilizes its female talent," said Professor Klaus Schwab, founder and executive chairman of WEF. India has the lowest percentage of women employees (23%), followed by Japan (24%), Turkey (26%) and Austria (29%), according to the Corporate Gender Gap report brought out by the World Economic Forum on March 08, 2010. Work-life balance among women is now-a-days a crucial issue that many organizations are taking into consideration. When employees go back to their homes, they should not carry any organizational stress with them. A woman has two roles to play- personal and professional; each role having different set of demands. Such role demands are overlapping due to geographical issues. Women travelling 2-3 hours to reach workplace are having considerably high stress. This impact on performance pressure and losses for all concerned: the individual, the family and the organization. This leads to family–work conflict (FWC) and work–family conflict (WFC). FWC and WFC are more likely to...
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...David Gogichaishvili Graduate Student, School of Telecommunications, Ohio University Independent Study with WILL HOYT on “Humor in Management” Spring 2002 Introduction This literature review on humor in management explores the issues of effectiveness of humor in the workplace. The primary focus is in management processes. Humorous managers are more effective, so to say. But there are some techniques and tips for turning your humor into managerial success. Not every type of humor can be appropriate. The “What” section of this study deals with a general background about humor. Questions like why we should use humor, whether we should use it at all, etc. will be answered in the “Why” section of this paper. And finally, the “How” section will explore some basic rules on how to use humor in the workplace appropriately. There will be some suggestions even for managers who lack a sense of humor. So, enjoy and remember the most important aspect of humor in the workplace: Your employees should laugh with you, not at you! WHAT Humor is a quintessentially social phenomenon, since every joke requires both a teller and an audience. A sense of humor is a different and positive perspective on events and things. It can be utilized as an instrument to develop an atmosphere that is conductive to motivation. Laughter itself has physical, emotional, and moral benefits. Humorous people tend to be more adaptive, more capable of handling stress, more intelligent and more analytical...
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...A Study on CUSTOMER SERVICES OF RESTAURENTS IN HYDERABAD [pic] By DINESH YEPURU Roll no: 2T1-14 PGDM Under the guidance of Sri.M.Chaithanya Asst.professor, Marketing A Project Report Submitted to the SIVA SIVANI INSTITUTE OF MANAGEMENT Partial fulfillment of the requirements of PGDM SIVA SIVANI INSTITUTE OF MANAGEMENT SECUNDERABAD ACKNOWLEDGEMENT It is of great pleasure to take the opportunity to acknowledge and express my gratitude to all who helped me through in my project. I thank Sri.M.Chaithanya Asst.Professor, Marketing Siva Sivani Institute of Management for guiding to do the project work. I am always grateful to him for his direction and inspiration. I am grateful to Mr.Rujbeh Taraporawalla Regional Hr Manager in OVER THE EDGE FOOD SOLUTIONS PVT LTD, who was my guide, for his invaluable guidance and cooperation during the course of the project. He provided me with his assistance and support whenever needed that has been instrumental in completion of this project. The learning during the project was immense & invaluable. My work basically included the study of various ways for developing customer...
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...in the workplace and how companies are accommodating the obese employee and promoting healthy lifestyles. According to the National Institutes of Health (NIH), two thirds of Americans, age 20 and older, have enough extra pounds to face health risks (2005). Many Americans face bias and discrimination at their place of employment. Some have been told by their boss, "You're too fat" and been fired, even with good performance evaluations. Many overweight and obese individuals fear they may lose their jobs or make less than their coworkers. Some cannot get jobs, due to inequitable hiring practices. Employers can be prejudiced. They offer overweight employees lower salaries. Question If more than one-third of American adults are obese, this group of Americans Body Mass Index (BMI) above 30, per Center for Disease Control (CDC), how do we prevent discrimination against them in the work place? How do we help this group of Americans obtain gainful and fulfilling employment, as well as empower them to improve their health status? Our First Lady Michelle Obama has made obesity our countries’ number one enemy. The First Lady created “Let’s Move” as her platform for combating obesity in our country. Answer The workplace is evolving in understanding and addressing obesity in their workforce. Employers are supporting healthy lifestyle changes and are leading by example in many institutions. This includes managers who are participating in their organizations’ programs in lowing their...
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...30 May 2010 Pg 2 THE YOUTH RULE! Pg 9 KNOWLEDGE IS POWER Pg 17 NIKE BOUNCES BACK 2. GENERATION NEXT 30 May 2010 MASTERS OF THEIR UNIVERSE: MEET THE GROUP THAT ACCOUNTS FOR MOST OF OUR POPULATION WHETHER YOU LIKE IT OR NOT ... Today’s youth rule! Picture: JEREMY GLYN HOW AND WHY THE STUDY WORKS ● Their annual direct spend, as per the study, is over the R95bn mark ● They are the key household inf luencers — to the tune of more than 60% ● They are the future consumers of all brands “They are mavens who give a good sense of the ‘next big thing’. They provide strong indicators of where the market is going” JASON LEVIN, MD OF HDI YOUTH MARKETEERS W HY should the world care if nine-year-olds prefer Milo cereal to Coco Pops? So what if teens want to watch Trace this year when they were hooked on MTV last year? And if youngsters’ primary device is a cellphone, is that really going to change the world? Although less often than before, we are still confronted by “youth cynics” after the Sunday Times Generation Next study is published every year. Their concern, generally, is that youth are still a relatively marginal market segment, so why do a brand preference study? South Africa, like most developing countries, has a very young population — more of our citizens are 22 — the age limit of the study — or younger than those who are older. So, with a sample set aged between eight and 22, the study tracks the consumer behaviour and...
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...resources where they will be most effective. Generally there are two main types of marketing research-quantitative and qualitative research. We can not say which one is better, for different company or different situation we choose the one most appropriate. Quantitative research focuses on coming up with numbers: for example, what percentage of the population buys a particular product. It is gathered using surveys and questionnaires. You can do simple quantitative research yourself by talking to your customers. Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market. How does it work? For example, a garden center owner might ask, “How often do you buy plants and gardening supplies?” and respondents would have to choose between five options: never, once a year, 2-3 times a year, once a month, every week. A semi-structured questionnaire will ask one or two questions where the answers are open-ended. By asking lots of people the same questions, it’s possible to build up a clearer picture of how customers behave. You can also use quantitative research...
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...Lewicki−Barry−Saunders: Negotiation: Readings, Exercises, and Cases, Fifth Edition Cases 1. Capital Mortgage Insurance Corporation (A) © The McGraw−Hill Companies, 2007 Case 1 Capital Mortgage Insurance Corporation (A) Frank Randall hung up the telephone, leaned across his desk, and fixed a cold stare at Jim Dolan. OK, Jim. They’ve agreed to a meeting. We’ve got three days to resolve this thing. The question is, what approach should we take? How do we get them to accept our offer? Randall, president of Capital Mortgage Insurance Corporation (CMI), had called Dolan, his senior vice president and treasurer, into his office to help him plan their strategy for completing the acquisition of Corporate Transfer Services (CTS). The two men had begun informal discussions with the principal stockholders of the small employee relocation services company some four months earlier. Now, in late May 1979, they were developing the terms of a formal purchase offer and plotting their strategy for the final negotiations. The acquisition, if consummated, would be the first in CMI’s history. Furthermore, it represented a significant departure from the company’s present business. Randall and Dolan knew that the acquisition could have major implications, both for themselves and for the company they had revitalized over the past several years. Jim Dolan ignored Frank Randall’s intense look and gazed out the eighth-floor window overlooking Philadelphia’s Independence...
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