...A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen Dennis Gade Pedersen BA Marketing and Management Communication Supervisor: Carmen Daniela Maier Department of Language and Business Communication Aarhus School of Business Aarhus University 2010 A Comparative Analysis of Nike and Adidas Commercials * A Multimodal Approach to Building Brand Strategies Mads Nørgaard Hansen and Dennis Gade Pedersen Abstract Heavy competition in the sports industry has caused organisations like Nike and Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. Therefore, we have found it interesting to see how Nike and Adidas communicate their branding strategy differently and have set up the following hypothesis and questions: In Nike and Adidas commercials the organisations make use of complex multimodal choices in order to communicate their branding strategies. 1. Which multimodal choices do Nike and Adidas employ in order to communicate their branding strategies? 2. Which personality traits are similar and different in Nike and Adidas product and value commercials? Due to the complexity of our hypothesis, we will employ three frameworks: social semiotics, film theory, and branding. These frameworks will help us to analyse and...
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...analyzes the contribution towards growth with the help of four major components of ICT: Internet, Telecom, IT sector, T.V and Radio. The paper presents data and statistics providing sample evidence of the ever growing contributions of ICT towards income generation and employment for the country and thus having a major economical impact. Finally the paper concludes with the fact that it is high time to acknowledge the relevance of ICT within the service sector and growth cannot be looked exclusive of it. Information and Communication Technology:- Number of different studies find that there is a positive impact of the spread of ICT on national output (Röller and Waverman 2001, Sridhar and Sridhar 2004).According to a recent World Bank analysis of 120 countries, for every 10 percentage point increase in the penetration of mobile phones, there is an increase in economic growth of0.81 per cent in developing countries. This growth effect is higher than in developed countries, more distinct for mobile phones than for fixed-line phones and even greater for access...
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...Introduction Industry Profile India's telecommunication network is the third largest in the world and the second largest among the emerging economies of Asia on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. Major sectors of the Indian telecommunication industry are telephony, internet and broadcasting. Today, it is the fastest growing market in the world. The total number of subscribers during July-2012 was recorded to be 679.05 million with an increase from the previous year of 0.25%. The total revenue of the Indian telecom sector grew by 7% to 283,207 crore (US$51.26 billion) for 2010–11 financial year, while revenues from telecom equipment segment stood at 117,039 crore (US$21.18 billion).The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. Major sectors of telecommunication industry in India are telephony, internet and broadcasting. The primary regulator of telecommunications in India is the Telecom Regulatory Authority of India (TRAI). The mission of TRAI is to create and nurture an environment which will enable the quick growth of the telecommunication sector in the country. One of the major objective of TRAI is to provide a transparent policy environment. TRAI has regularly issued orders and directions on various subjects like tariff, interconnections...
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...“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS SHOWING FLUCTUATIING USAGE BEHAVIOR‘ was prepared by me during the year 2012 – 14 and was submitted in partial fulfillment of requirement for the award of degree in Master in Business Administration (MBA) of Dibrugarh University. This project report has not been submitted earlier for the award of any other Degree Diploma from Dibrugarh University or any other university. Date: Place: Guwahati Signature (SIDDHARTHA NEOG) CERTIFICATE FROM THE GUIDE This is to Certify that this project titled, a study on ―A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR‖ based on an original project study conducted by SIDDHARTHA NEOG of III Semester Master in Business Administration (MBA) under my guidance. He has attended the required guidance sessions held. This project has not formed the basis for the award of any Degree/Diploma by Dibrugarh University or any other university. Date: Place: Guwahati Signature (Name of the Guide) ACKNOWLEDGEMENT I would...
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...CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. by Faisal Rezwan ID: 0220227 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2007 CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF IN BANGLADESH. by Faisal Rezwan ID: 0220227 has been approved September, 2007 Mr. Rumman Hassan Lecturer School of business INDEPENDENT UNIVERSITY, BANGLADESH September 13, 2007 To Mr. Rumman Hassan Lecture, School of Business Independent University, Bangladesh Subject: Submission of Internship Report Dear Sir, It is a great pleasure for me to submit the report on “The customer perception of the importance of value added services provided by the various mobile phone operators in the context of Bangladesh.” I found this study to be useful and practical where the intent was to incorporate the Knowledge gathered throughout the period of my graduation. The intriguing part was the data collection period where I came to learn different type of Value Added Services. I tried to the maximum competence to meet all the dimensions required from this report...
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...human resources management, financial operations, OHS, supply chain, local governance and compliance issues. Goals – should include some of the following. a. To appropriately manage the risks involved with the operation of the Toowoomba store. b. To give the new manager significant insights into the store’s operations. c. To ensure there is a smooth transition to the MacVille systems. d. To encourage the new manager to give ongoing support for risk management. See stakeholder feedback table in Appendix. Analysis. a. PEST analysis should include at least the following. i. Political – federal legislation concerning efficient water usage, by-law allowing cafes to expand their footpath dinning. ii. Economic – gross regional product growth of 8.9%, number of visitors down 18%. iii. Social – place for retirees, population growing. iv. Technology - WIFI in cafe, an innovative frozen par-bake cooking system, Federal Government’s National Broadband Network. b. SWOT analysis should include at least the following. i. Strengths – store on the corner of the two main streets of the city, innovative and popular range of rice wraps. ii. Weaknesses – the lack of sales promotion techniques, fit-out in parts looked old and unattractive. iii. Opportunities – opportunities for opening more...
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...Airtel, Vodafone, BPL, Tata, Idea, etc. Buyer power and threat of rivalry is very high in Indian Telecom Sector. Telecom Industry Sectors From holistic point of view telecom industry can be divided to four sub-sets. The major forces in Indian telecom industry are Service providers. All major telecom equipment suppliers have their R&D centres in India. In last 5 years, global giants in mobile devices have set up their manufacturing facitilities in India EXISTING RIVALRY IN INDIAN TELECOM INDUSTRY There are three types of players in telecom services: • • • State owned companies (BSNL and MTNL) Private Indian owned companies (Reliance Infocomm, Tata Teleservices, Shyam ( Southern India) Foreign invested companies (Vodafone, Aircel, Bharti Tele-Ventures, Escotel, Siestema Idea Cellular, BPL Mobile, Spice Communications) Wireless Segment (GSM, CDMA & FWP(FIXED WIRELESS PHONE) Wireless subscriber base increased from 525.15 Million in December-09 to 545.05 Million at the end of January-2010 at a monthly growth rate of 3.79%. Wireless...
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...Psychology Exam 3 Study Guide * Hierarchy of Language: * Phonemes: the smallest units of sound that are recognizable as speech rather than as random noise * Example: the “te” sound of T * Phonological Rules: indicate how phonemes can be combined to produce speech sounds * Example: the ‘”ts” sound is found in German, but not in English * Phonemes are combined to make morphemes: the smallest meaningful units of language * Example: “tele” as in television * Morphological Rules: indicate how morphemes can be combined to form words * Example: tele + phone = telephone * Content Morphemes: refer to things and events * Example: “cat” “dog” “take” * Function Morphemes: serve grammatical functions, such as tying sentences together or indicating time * Example: “and” “but” “when” * Function morphemes are what make human language grammatically complex enough to express abstract ideas * Syntactical Rules: indicate how words can be combined to form phrases and sentences. * Example: In English, every sentence must contain at least one noun and one verb * Deep Structure vs. Surface Structure: * Deep Structure: meaning of a sentence * Surface Structure: how a sentence is worded * Example: “the dog chased the cat” and “the cat was chased by the dog” have the same deep structure, but different surface structures *...
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...------------------------------------------------- Robot Assisted Surgery: The Evolution of the Surgeon and the Operating Room Abstract The art of surgery has evolved significantly from the times of shaman priests in ancient Egypt and bloodletting barbers of Medieval Europe. This evolution was assisted by the development of new tools that were created as the result of some advancement in technology. These new instruments permitted the surgeons of their day to unlock new possibilities and develop new techniques, each more sophisticated than the one before. Due to the sensitive nature of surgery, moral and ethical obligations were established early on and eventually formed the basis of “The Hippocratic Oath”, which is still relevant to the modern surgeon. We are now in a place in history where robots are being used to assist with surgical procedures that were once only conceivably done by human hands. This paper seeks to detail this evolution as well as describe current and future applications of robotics in the surgery and the ethical implications inherit with this technology. This report will also attempt to identify and discuss the complex legal, political, and cultural issues that have also evolved with this science. A review of the literature was undertaken using Medline. Articles describing the history and development of surgical robots were identified as were articles reporting data on applications. This most recent development in surgical advancement has infinite potential...
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...Students will research the general development (growth) experience of a country or a region (e.g., Middle East and North Africa). The aim of this assignment is to do a background reading and research for the chosen country or region. Learner should provide critical discussion and analysis about the development (growth) experience of the chosen country or region over time (e.g., analysing the main determinants of economic development or growth). The analysis should include data on growth (development) and other key indicators to explain the main determinants of economic development (growth). Political and social factors that have been important for the economic development of a country should be included in the discussion (e.g., government policies). Finally, learner should critically analyse how global factors (e.g., trade agreements, etc.) affect economic development (growth) of a country or region. Brief History of Brazil Brazil was discovered in 1500 by Portuguese explorers and was subsequently run under Portuguese rule. For the purpose of this assignment Brazil’s economy development experience since the country gained independence from Portugal; which happened in 1822. Since then Brazil has overcome dictatorships, citizen unrest and political corruption to become the sixth largest economy in the world and one of the world’s four emerging country’s known as the BRIC’s (CNN Money, 2013). Independence 1822- 1870 Following Brazil’s independence there was difficult times...
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...Ratio Analysis of Dutch-Bangla Bank Ltd Ratio analysis is a tool used by individuals to conduct a quantitative analysis of information in a company's financial statements. Ratios are calculated from current year numbers and are then compared to previous years, other companies, the industry, or even the economy to judge the performance of the company. There are many ratios that can be calculated from the financial statements pertaining to a company's performance, activity, financing and liquidity. Since, ratio analysis is predominately used by proponents of fundamental analysis, that’s why I have conducted ratio analysis to judge the performance of Dutch Bangla Bank Limited. Values used in calculating financial ratios are taken from the balance sheet, income statement, statement of cash flows or (sometimes called) the statement of retained earnings. These comprise the firm's "accounting statements" or financial statements. The statements' data is based on the accounting method and accounting standards used by the organization. 5.1.1 Liquidity Ratio: The ratio that relates to liquid amount of a company earns from its asset and liabilities is called liquidity ratio. Liquidity ratio measures the short term ability of the company to pay its maturing obligation and to meet unexpected needs for cash. Short term creditors such as bankers and suppliers are particularly interested in assessing liquidity. Current Ratio: The current ratio is widely used measure for evaluating...
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...1.0 INTRODUCTION Rural areas of Zimbabwe continue to be sparsely covered and are not considered as a viable business case by mobile telecommunication operators. Recent growth of tele density in urban areas, fueled by mobile technology, has meant that the digital gap between rural and urban areas has widened. Rural populations will need to be provided with mobile telephony and wireless broadband access, by connecting remote areas to the broadband core networks. Choosing efficient, cost-effective and fast-deployment technologies – whether wired or wireless networks – will improve accessibility. The key challenges for the provision of telecommunication services in rural areas are driven by both technological and economic considerations. Setting up backhaul connectivity remains a high-cost exercise. Erratic power supply or complete lack of energy sources is a major barrier, and photovoltaic power supply is increasingly becoming a viable alternative. The requirement to maintain sufficient backup systems raises operational costs substantially. In the 1990s, the term digital divide was introduced as a way to describe the gap between those who have access to computers and the internet and those who do not. Mobile technology is now being sold as the bridge across the digital divide. The last decade has seen advances in digital electronics devices such as computers smaller, cheaper and faster. These significant changes have promoted the rapid development and market growth of small computers...
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...Chittagong Independent University (CIU) Chittagong Independent University (CIU) MARKETING MIX PROCEDURES: - A Case Study on “BSRM Xtreme 500W” Submitted to: Mr. Abu Sohel Mahmood Assistant Professor Independent Business School Chittagong Independent University Submitted by: Shaikat Saha ID: 15151009 ACKNOWLEDGEMENT I like to take the opportunity to express my sincere gratitude to those without the blessings and cooperation this report would not have been possible. First of all, I am grateful to Almighty Allah who has created all the things and make it possible to enjoy them for our good selves. He also gives me opportunity to finish this report in time. I like take the opportunity to thank my supervisor – Mr. Abu Sohel Mahmood, Assistant Professor, Independent Business School, Chittagong Independent University, for his guidance, constant and spontaneous support and constructive suggestion. Without his help this report could not have been possible. This is the way by which I can extend my heart felt thanks to the contributors of generous help I have received from many sources of BSRM Group of Companies. I like to express my tributes and gratitude to BSRM Group of Companies, Head Office, Ali Mansion, Sadarghat Road, Chittagong, Bangladesh for giving me the opportunity, appointment for discussions and collection of data from internal sources. I will never forget the contribution of all the staff and managers of BSRM Group of Companies, Head...
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...Letter of Transmittal November 28, 2008 Mr. Md. Shibli Shahriar Assistant Professor Department of Business Administration Daffodil International University Subject: Submission of Internship Report Dear Sir, I am very happy to submit my Internship Report assigned to me at the completion of my BBA program. While working on the report, I have tried to follow each and every guideline that you had advised. It has been a very enlightening experience to work on this project and I have thoroughly enjoyed my internship period at CityCell. The authority of Pacific Bangladesh Telecom Limited has also extended their cooperation as and when required. I hope you will accept my report and kindly oblige. Sincerely, Md.Fazlay Elahi Sakib ID:042-11-365, Batch: 8th Bachelor in Business Administration (BBA) Contact:01715909903 Acknowledgement This internship report would not be completed without the help and cooperation of the following people. First of all I would like to thank honorable faculty member and my internship advisor, Mr. Md. Shibli Shahriar, Assistant Professor, BBA program for giving me the permission to work on this topic. My special appreciation and sincere gratitude goes to him for the clear guidelines given, which was very help for me to understand and prepare the structure of the paper. Next, I would like to thank Pacific Bangladesh Telecom Limited authority for their cooperation in doing this project. I would specially like to thank...
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...A PROJECT REPORT ON ANALYSIS OF BHARTI AXA RANGE OF SERVICES AT BHARTI AXA LIFE INSURANCE In the Partial Fulfillment of the Degree of Bachelor of Commerce Session 2012-2015 Under Punjab Technical University (PTU) Submitted By: PRIYA MANHAS B.COM (P) 5th SEMESTER UNIVERSITY ROLL NO.:1268348 ACKNOWLEDGEMENT While submitting the project on “Analysis of Bharti AXA Range of Services” I avail this opportunity to express our gratitude towards all those who guided and helped to finish this project successfully. I am grateful to Mr.Kamal Grover (Branch Head) and my project guide Mr. Kamal Sukhija from Bharti AXA Life Insurance for his inspiring guidance and kind encouragement. I express my deep sense of gratitude and heartily thanks to my executive those valuable guidance and encouragement, which has played a major role in completion of this project work. His esteem suggestion and encouragement from time to time has always helped in the completion of this project. I am thankful to my teaching staff for their valuable guidance in completion of this project. DECLARATION I am Priya Manhas student of B.com (P) GNA IMT Phagwara, Punjab hereby declare that this project report entitled “Analysis of Bharti AXA Range of Services” at Bharti AXA Life Insurance submitted is my original work. The finding of the reports are based on the information collected by me during the study and the result embodied in this study has not been submitted to any other university for the...
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