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Los Angeles Fire Department Case Study

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The Los Angeles Fire Department (LAFD) has used some portions of all of the above-mentioned policies to attract candidates. All of the LAFD's newly sworn firefighters are a result of external recruitment. The organization does not currently accept any lateral firefighter candidates from other organizations. A candidate with previous/current firefighting experience must commit to the same process as everyone else. The main attraction to this process stems primarily from promotional opportunities. Everyone on the LAFD, from the Fire Chief down, all started at the same position and rank. All of the organization's promotional opportunities, to date, have been internal. This is oftentimes a very attractive "selling point" for those candidates that …show more content…
Years past, the emphasis was primarily on the challenges and nobility of the profession. The increased dialogue of pay and benefits has allowed the organization to broaden its pool of candidates. With a starting salary of +60K a year, it allows the organization to recruit competivly with both public and private sector organizations.

The LAFD is primarily an union run organization. With the exception of the highest few ranks in the organization, there are due-process policies in effect. This provides a sense of job security to potential candidates, and most candidates that successfully complete probation, spend their entire working careers as members of the organization.

The LAFD has use image advertising as a way to attract candidates. Image advertising has primarily been used to attract a diverse candidate pool. The most recent campaign used a professional marketing agency to design the image advertising. This was a first in the history of the organization, and it is a testament of the importance that the organization places on portraying a diverse, inclusive, and positive image.

2. List and compare sources of job

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