...CASE SUMMARY: * Tanishq is the country’s only truly national jeweler * Targeted a more Western consumer evoking a “Nice, but not for me” reaction * Opened its first boutique in Chennai in 1995 as a precedence to tap the South market * Boutiques were spacious, intimidating , exclusive with limited inventory on display * In Feb 1996 launched its first 18-carat range of exclusively designed gem-set jewelry STRATEGIES: * Piloted an offering of 22-karat plain gold jewelry with about 400 designs * Multimedia campaigns were launched in press and on TV to focus on traditional designs * Prevailing under-karat age problems industry wide were countered by installing karat-meter * Seven-stone concept helped Tanishq to overcome the perception of it being a Westernized brand SEGMENTATION: Proper segmentation is necessary for any company. Tanishq’s designs were not for Indian women. It position itself as international brand for Indian elite market. However they later on started targeting the mass marketing since 1997. After research Tanishq found that 40% of the women are working and they targeted this segment with a specific group of product called collection jewelry for the working women. After reseach and innovation designs became more authentic. Titan also decided to transpose design by stocking Bengali design in Delhi. TARGETING: The main class was High class and upper middle class; it was branded and special diamond studded jewelry. Then it also...
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...the valuable suggestions provided throughout. His constant follow-ups and result orientation ensured that we successfully meet the deadlines. The making of any project requires contribution from many people, right from inception to its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We thank our colleagues and friends for providing constant encouragement and help. Finally, we are grateful to our families for their moral support and understanding. “Teachers open the door, but you must enter by yourself” AJAY RAJ SINGH SHEKHAWAT EXCUTIVE SUMMARY This study titled “Live Project Branding in Emerging Channel for Men Personal Category" The main objective to initiate a study on salon outlets for emerging a new channel and potential for the personal care in fiama di wills in men category. Understand the channel in term of need and category. By studying these outlets...
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...may find happiness in the Arts such as paintings, music and theatre arts. These forms of art have drawn the attention of many over the years. Inspirational paintings are sold all over the world at expensive prices to willing buyers not only for the beauty but because the paintings give a sense of happiness and joy in one’s life and it also portraits something significant such as what the person desires (passionate about) when viewing the painting. One of such paintings is the Luncheon of the Boating Party by Pierre Auguste Renoir. In the artwork, a group of friends share food, wine and conversation on a balcony overlooking the Seine at the Maison Fournaise restaurant in Chatou, France. This painting captures the happiness of the middle class in the 19th century in France, and lights up any room in which it is found. This kind of art brings joy to art patrons and...
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...Segmenting (breaking down a diverse market into homogeneous groups) ↓ The STP Marketing Process Segmenting, Targeting, and Positioning Targeting (choosing a specific segment for your campaign) ↓ Positioning (designing a distinctive message to appeal to the targeted segment) Segmenting Breaking down a diverse market of people into smaller, homogeneous groups Segments should be measurable, sizeable, Market Segments of Potential College Students Wants a community college Wants a mid-size school – not too big, not too small and reachable Wants a small, private, liberal arts school After segmenting → target a specific segment (focus your campaign on that group) → positioning Wants a large school that’s affordable with a lot of major choices On what basis can a market be segmented? Demographics Age Income Gender Education Occupation Segmentation by Demographics – Meets the needs of child and parent Psychographics AIO (attitudes, interests and opinions) VALS II PRIZM Lifestyle Market Analyst Personality Products consumed Bases for Segmenting (cont.) Product benefits (benefit segmentation) Based on benefits people seek in a product Ex. Cars – economy, basic transportation, status Family buying behavior and decision-making Initiator, evaluator, decision-maker, purchaser, etc. Product usage patterns Owner Psychographics: active, affluent, and educated, embrace technology, shy away from conventional status symbols Owners view the...
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...Mental Health Community Experience- Nursing-3 Humble Civic Center Christie Curtis, 09/20/05 Curtis_11@yahoo.com Demographics and Purpose of the Selected Community Mental Health Site. The Humble Civic center, located in Humble Texas, hosted a health fair. The settings feature booths from various organizations with the main focus being healthcare. North Harris College was invited to feature a booth on blood pressure and depression screening. Rationale for Selecting the Community Mental health Site This community (what) was selected to give awareness to members of the community about their health and healthcare need which often go unattended. Date and Time of Community Mental Health Site Visit This site was visited on September 20, 2005 from 9am until 5pm. Community Mental Health Site Physical (Layout) The Humble Civic center is a convention arena that can cater to a large number of people. Clients and vendors were greeted and presented with a name tag. The clients were also given a packet that included the different areas that were offered in the center. The booths were laid out adjacent to each other with huge floor spacing between rows. Each organization had banners depicting the themes they were presenting. Several vendors offered items such as pens, glucometer as well as other items or services they provided. Topic(s) of Discussion(s) at the Community Mental Health Site Topics that were offered included blood sugar, blood pressure...
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...The new girl The new girl is a short story written by the author … The story starts out in prospect street a lower middle class white neighborhood where we hear of the two kids, the narrator at the age of eight and Allison at the age of ten. One day while riding their bikes on a warm sunny day they spot the new girl, the new girl just moved in with her family, the new family is of African American heritage. The narrator is the first one to see the new girl and greets her with kindness by smiling, the new girl positively responds by smiling back at him to. Allison refuses greet the new girl and says “get out of here nigger” Allison has this attitude towards the new girl because her mother has convinced her that black people are stupid and should not be allowed in the house because “niggers” will destroy it At first the narrator seems to like the girl and wants to get to know her because him Allison are the only two kids in the neighborhood, but when Allison starts to show this hatred towards the new girl he joins her and starts saying that niggers are stupid. Firstly, the boy seems to like the girl, but after Allison shows of her hatred against her, he says that niggers are stupid. The black girl wants to play with them, but after Allison says she don’t play with niggers the little girl immediately rushes inside. However, she still watches them behind her curtains from inside the house. Even though it never was confirmed, the boy expected the girl’s mother to be mad at them...
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...Magic - English essay What is magic? Do you know that feeling when someone else has the magic you desire? These questions stress the main themes, which are materialism and jealousy in the short story “Magic” written by Liz Rosenberg in 1999. In the short story she sheds light upon her own childhood. This indicates that it is a part of an autobiography. The short story is told through a 1st person narrator through a flashback. It gives a smarter point of view on what she experienced as a child and how her view used to be on different things. In this way she is ironic about how she acted as a child. The main person is a young girl whose age and name is not known. She is a child who still loves the ”magic” around Christmas but also drinks wine, which could indicate that she is around the age of 13. She is an only child in a Jewish family who lives in Hempstead, New York. She doesn’t understand the magic and values of Christmas and she only believes in all the material things, such as presents and decorations. In this way the narrator is very immature. When the narrator gets sick she is lying in bed and she sees her parents as ghosts standing, watching her. The concrete meaning is that she is dazed and confused and doesn’t know if her parents are really there, while the symbolic meaning is that her parents let go of her and accept that she wants to celebrate Christmas as a normal child. When she wakes up a red sled is standing beside her bed. The sled is a symbol of her...
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...more people are coming to Dhaka and centric development becomes the major driving force to relocate people to the capital with unplanned development of the city without considering housing for migration of people with urban facilities create unhealthy township in the capital. As well as aggressive price hike of construction cost pushes up property price out of reach for general people. As a consumer we discover some negative factors of Rehab fair - 1. Customer service: Usually they do not give certain platform to the clients. They provide poor customer services as well as they do not ensure the quality. 2. Price hike: As there are no fixed rates, sometimes they set a high price which is not affordable for middle class, lower middle class families. 3. Violation in the agreements of consumers: Often disobedience of deeds is seen, for example- not giving the required spaces stated in the deed, problems in payments and so on. 4. Not deliver or handover the projects in due time: One of the common problems is the delivery of the project in time. In many cases, the delivery processes take more than 2 or three years. 5. Use cheap materials: In order to reduce the cost of materials they use low quality raw materials. Thus they sell projects charging more money but providing poor quality. 6. Quality of work:...
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...Question # 1 As an Executive of the ABC Equity firm and talking in behalf of ABC Equity interest will be in pro of the approval of the new law that require store managers, store employees and all other adults a mandatory report of any sign of child molestation of sexual abuse to minors. However, ABC Equity is committed to work hand by hand with the Connecticut law-makers, in order to develop a strategic plan to teach this new people how identify real causes of child abuse and molestation, and what is considered sexual abuse. ABC Equity considers that the crucial phase before the approval of this law, is to focus in educate the community and also train the personal responsible to report any signs of sexual abuse. ABC Equity will not stay crossing-hands just waiting for the law to be passed. We will be working actively with the Connecticut law commission, to create a training program that involved small and medium size business in Connecticut, in order to create a new law that protect our child, but at the same time educate the community and the employees. In addition, ABC Equity will be supporting small business partners in Connecticut providing speeches and in-person training, with the finality to help these companies to comply with the new law and make the transitions more understandable and easy for the employees. It is important highlight that this new law is looking for to protect our children. For some small business will not be easy at the beginning to educate their...
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...in the middle class. I live in the middle class, my friends live in the middle class, and my teachers live in the middle class. The middle class are divided into three parts: the upper middle class, the mid-middle class and the lower middle class. What divides us all is, the amount of money we make. However, we count on each other to survive. The way that the economy is suffering is affecting us all. The state that the economy is in won’t let Americans change their status and have a better life than they were raised with. The Middle Class in the United States is suffering, they are the 99% of Americans that have to work to survive in America, usually children in the middle class don’t get to go to different classes. In paragraph 2 it’s states, “It said that we are becoming a society in which the poor tend to stay poor, no matter how hard they work.” This is true to most citizens in the United States and even other countries. There are only a few people that either: go above the middle class, go to the lower class, or in the lower class and just get up to the middle class. In paragraph 10 is states, “Very few children of the lower class are making their way to even moderate affluence. This goes along with other studies indicating that rags-to-riches stories have become vanishingly rare, and that the correlation between fathers' and sons' incomes has risen in recent decades. In modern America, it seems, you're quite likely to stay in the social and economic class into which you...
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...Domestic Wastage of Water. Introduction The idea is very simple yet effective in a sense that this is basically a public service message, specifically targeted to the general public living in Pakistan. We at Water Wise are trying our bit to save water for future. According to a research by the year 2030, there will be a World War of all countries for water, at that time people won’t fight for oil and land but only for water. So, keeping in mind that the ground water level is decreasing with every passing day we all should think seriously about it, because it is for the welfare of us. The main objective of Water Wise is not to restrict the use of water, but to reduce the wastage of water. This is the key efficiency of saving water, and make our planet and people living around happy. About one third of the water each person uses on a daily basis is wasted – it runs straight down the plughole or down the toilet without being used. It is this wastage we want to cut down. This is a public service message for the cause of saving water. Saving water will not only save the environment, but if you are on a water meter it will save you money on your water bill, and it will save you money on your energy bill if you reduce your hot water consumption. This is all about saving water for a safe future of ours. I’ll meet people from different walks of life, and I’ll know how much water on average they use on daily basis. Then I’ll meet people from Water Department i.e.WASA, and know about...
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...the salary level tests and also the salary basis tests is exempt only if he or she performs exempt job duties. These FLSA exemptions are limited to employees who perform relatively high-level work. Whether the duties of a particular job qualify as exempt depends on what they are. Job titles or position descriptions are of limited usefulness in this determination. The actual job tasks must be evaluated, along with how the particular job tasks go along with the employer's overall operations. There are three typical categories of exempt job duties, called executive, professional and administrative. 3. Briefly describe the three major classes of society and their seven subsets. The three major classes of society are upper, middle, and lower-class. They...
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...Asia Pacific Journal of Marketing and Logistics Emerald Article: Globalization does lead to change in consumer behavior: An empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects Nitin Gupta Article information: To cite this document: Nitin Gupta, (2011),"Globalization does lead to change in consumer behavior: An empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects", Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss: 3 pp. 251 - 269 Permanent link to this document: http://dx.doi.org/10.1108/13555851111143204 Downloaded on: 24-03-2012 References: This document contains references to 49 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 1778 times. Access to this document was granted through an Emerald subscription provided by INDIAN INSTITUTE OF MANAGEMENT AT AHMEDABA For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher...
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...By the second half of the nineteenth century Britain was a mature industrial society and was able to experience many of the benefits of the industrial revolution. Discuss. By the end of the nineteenth century, Britain experienced enormous industrial expansion, thereby creating an improvement in the lives of most of its people. The middle classes fare well by the opening of new opportunities in employment, residing, for the most part, in the new suburbs of the industrial cities and towns. They surrounded themselves with the clutter of possessions associated with a new consumer age. There were modest improvements in the working and living conditions of working class people, many of whom were drawn to the cities from rural areas in the hope of a better life. This essay will examine the conditions of life in late Victorian Britain in order to establish the extent of the benefits brought about by industrial transformation, insofar as they affected the lives of the different classes. In 1800, twenty five per cent of the population of England lived in the cities and towns. Within a period of eighty years this position was reversed. In 1850, the year of the Great Exhibition, which was a celebration of British industrial achievement, the ‘number of urban dwellers exceeded those who dwelt in the countryside’. The cities of Birmingham and Manchester more than doubled their populations between 1801 and 1831. The industrial revolution was synonymous with the cotton industry in...
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...Personal Action Plan Comm/315 March 14, 2016 Personal Action Plan Intro I would consider myself to be in the middle class, not upper middle class nor lower middle class. My husband and I live comfortably he is Active Duty Army and I work in an office setting getting paid decent money. We are able to buy things we want and not only things we need. When it comes to outings and restaurants we usually pick something the average person would choose; Olive Garden, Chilis, Apple Bee’s, a restaurant in that nature. Nothing extraordinary nor fancy. We go out to a nicer dinner on special occasions but it is not an every weekend thing, because we simply cannot afford dinner that cost $60+ per person on a regular basis. I have decided to observe people in the upper class at an expensive restaurant, my paper will cover observations that I have made, what I have learned, and how my experience has helped me feel more comfortable, and socially conscious. Observations; Comfort level My husband and I decided we would go out to a more expensive dinner so I can make some observations. We decided to go to an upper scale restaurant in Washington Dc, Fogo De Chao. It is a Brazilian steakhouse, where they serve an all you can eat amount of different types of meats. We took a seat at a table where there was a candle in the center of the table they serve your drink in a wine glass they have white cloth napkins perfectly folded on the table. The age group here ranged from mid to late 20’s to...
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