Free Essay

Madura Accessories Limited

In:

Submitted By mayank92
Words 463
Pages 2
Supply Chain of Madura
MAL produced 85 lakh metres of 200-metre rolls, using 22 lakh kilos of yarn annually. Interlinings are the material used as an extra lining between the ordinary lining and the fabric of a garment (for shaping the garments, also called skeleton of dress)
The process for making interlinings from yarn required weaving, bleaching/ dyeing and a powder coating process.
Figure 4 gives a brief view of the process flow. MAL contracted out the weaving and bleaching/dyeing processes, while the powder coating was done in-house.
Weaving
Weaving
Bleach or dye
Bleach or dye
Powder coating
Powder coating
Powder coating
Powder coating

The following activities were involved in the supply chain. 1. Yarn bought from 4 merchants in Madurai 2. Yarn quality checked in Madurai warehouse 3. Issued to contract weavers for conversion to grey fabric (7 converters in Erode, Coimbatore, Madurai and Ambasamudram) 4. Grey fabric brought to Madurai warehouse for and quality checked 5. Grey fabrics issued to bleaching houses for conversion to white/coloured fabric (3 converters in Erode, Bhavani and Ambasamudram) 6. White/coloured fabric brought to Madurai warehouse and quality checked. 7. Fabrics issued to own mfg house (Ambassamudram) for final processing and coating to produce interlinings. Then quality checked, packed and sent to Bangalore central warehouse (CW) 8. Interlinings stocked at Bangalore CW and sent to the 11 depots as per despatch advice. 9. Interlining despatched to customers (garment factories and distributors/ dealers) as per requirement

The various locations involved the supply chain are show in a map of south India in Figure 5. The time taken to convert yarn to interlinings and then distribute them to the customer is given in Exhibit 6. The total lead time for this process was eighteen-and-a-half weeks. The out-of-pocket costs incurred at each stage often supply chain is given in Figure 7. Beginning from a yarn cost of Rs.17.75 per metre, the total cost, including excise, works out to about Rs 45 per metre. The costs have been worked ou on the basis of 4.5 metres of interlinings per kg and six tonnes per truckload.
Figure 5

Figure 6 - Average Lead Time for Supply Chain Stages Process | Lead time ( in weeks) | Yarn (madurai) | 4 | Weaving | 1 | Grey fabric (madurai) | 2 | Bleaching | 1 | Bleaching fabric (madurai) | 2 | Process | 1/2 | Coated interlining (bangalore) | 2 | Depot | 4 |
Figure 7 Material/Process | Cost (Rs/mtr) | Yarn | 17.75 | Weaving | 2.25 | Bleaching | 3.50 | Final processing | 7.00 | Transportation | 0.25 | Excise duty | 10.00 | Selling price | 48.00 |
Total cost= Rs. 45/mtr based on average Rs. 7000/truckload of 6 tonnes/movement.
Total cost= Rs. 45/mtr based on average Rs. 7000/truckload of 6 tonnes/movement.

Similar Documents

Free Essay

Titan Strategy

...is the philosophy driving Madura Fashion & Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to establish itself as a premier fashion and lifestyle company. Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry. Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have evolved significantly in terms of both branding and retailing. The company’s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. In my view, organisations grow only where people grow.” A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people available. The Management Trainee scheme helps employees sharpen their latent skills by taking them through a systematic process of learning and development, thus enabling them to deliver their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and professional development, leading employees to achieve their career goals. Madura Fashion & Lifestyle,...

Words: 1299 - Pages: 6

Premium Essay

Hgyt

...to body types, under the Allen Solly brand name. That will complete the whole lifestyle package - we will have both Allen Solly Men's and Women's wear, and have a strong retail line-up for both. " - Vikram Rao, Director, Indian Rayon, in October 2002. ,-' ., WOOING INDIAN WOMEN In September 200, leading Indian apparel company, Madura Garments (.Madura, Refer Exhibi t I for a brief profile of the company) launched a line of ready made women's western wear under the brand name 'Allen Solly Women's Wear' The launch was backed by advertisements in the national print and outdoor media. The move attracted attention for two reasons. First, this was the first-ever nationwide exercise by any company to offer readymade Western wear for women in India on this large a scale. Second, Madura seemed to have taken a risk by trying to extend its hitherto 'exclusively for men' brand, Allen Solly, to the women's segment.· , ., .•.. It ..• ,. The nationwide launch was undertaken following the brand's impressive performance during the test-marketing phase in the city of Bangalore (Karnataka) in December 2001. Through Allen Solly Women's Wear, Madura formally extended the concept of Friday Dressing' to women all over the country. The scope of operations and marketing support was what set Allen Solly apart from the earlier entrants in the branded women's wear...

Words: 4176 - Pages: 17

Premium Essay

Gucci

...(MARKETING) IILM INSTITUTE FOR HIGHER EDUCATION 3 LODHI INSTITUTIONAL AREA NEW DELHI- 110003 . . 2010 INDEX Sr. No. TOPIC Page No. 4 4 5 5 5 6 8 9 10 11 14 16 17 18 19 19 19 20 22 22 23 24 25 1 1.1 2 2.1 2.2 2.3 3 3.1 4 4.1 5 5.1 6 6.1 7 7.1 7.2 7.3 8 7.1 9 10 11 Introduction Gucci India Story………………… Indian Fashion Retail Landscape FDI Scenario………………… Modes of Entry of Foreign Retailer………………… India as a Manufacturing Hub for Global Luxury Brands Indian Luxury Market Indian Luxury Product Market- A Snap Shot………………… The Luxury Consumer Profile Target Groups for Luxury Brands………………… The Competitive Trend Creating an International Luxury Fashion Brand……… Key issues facing the industry Major Cost Component………………… Gucci as a Company Gucci’s goals and values………………… Philosophy………………… Gucci as a Brand………………… Marketing Distribution Channel………………… Revenue Breakdown Prices in Indian Market The Bumpy Road? . . 2010 ANNEXURES I II III IV V VI VII VIII IX X XI XII XIII KEY DATES………………… INDIA VS CHINA AS A MANUFACTURING HUB……………… THE INDIAN WEALTH LEAGUE………………… SHOW ME THE MONEY- WELATH DEFINITIONS…………… HNWI POPULATION GROWTH RATE 2007 (%)…………… INDIA’S ‘BRAND FREAKS’………………… 28 29 30 30 31 32 33 34 35 36 36 37 NO. OF CATEGORIES VS MARKET IMAGE………………… GUCCI GROUP DIVISIONS………………… DISTRIBUTION CHANNELS………………… REVENUES BY CHANNEL………………… GROUP REVENUES BY REGION………………… CAGR 1994- 2001………………… PPR CONSOLIDATED 2004…… FIGURES AT YEAR END 37 . . 2010 GUCCI...

Words: 7640 - Pages: 31

Free Essay

Cheet

...LIST OF COMPANIES American Express Amway Anand Axis Castrol Deloitte Ernst & Young FINO Godrej Maruti Ingersol Rand Inno Park L&T Madura Marg Group Mercer Metro Cash and Carry Naukri Tata Sons Tata Motors TVS Motors Marico Religare Standard Chartered Sanofi UBI American Express (India) Private Ltd Vision: We work hard every day to make American Express the world’s most respected service brand Slight History – Parent company is an American multinational financial services. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler'scheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. American Express (India) Private Ltd. offers accounting and financial processes consolidation services to the American Express Company’s businesses. The company was founded in 1994 and is based in Gurgaon, India. American Express (India) Private Ltd. operates as a subsidiary of American Express International Inc. and American Express Limited. Basics Non-Listed, Limited Liability Company Net operating revenues increased 4.01%, (INR 812.33 to INR 844.89 tens of millions) Operating result increased 7.59% (INR 175.98 to INR 189.33 tens of millions) Net Profit Margin (Net Income/Net Sales) from 24.52% to 13.68% Employee 6158 • s Key • People Sanjay Rishi CEO India HR practices –...

Words: 14529 - Pages: 59

Premium Essay

Aditya Birla Retail Ltd

...CHAPTER 1 GENERAL INTRODUCTION INTRODUCTION OF THE STUDY Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, K K Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced that it will invest $3.4 billion to become the country's largest modern retailer by establishing a chain of 1,575 stores by March 2007. The last couple of years have been rosy for real estate developers and the retailers are finding suitable retail space in prominent locations. The industry is buoyant about growth and the early starters are in expansion mood. There is increased sophistication in the shopping pattern of consumers, which has resulted in big retail chains coming up in most metros; mini metros and towns being the next target. Consumer taste and preferences are changing leading to radical alteration in lifestyles and spending patterns which in turn is giving rise to new business opportunities. Companies need to be dynamic and proactive while responding to the ever-changing trends in consumer lifestyle and behavior. Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, or by post, in small or individual lots for...

Words: 7607 - Pages: 31

Premium Essay

Raoul Strategic Plan

...Executive Summary FJ Benjamin is a Singapore based fashion and lifestyle company. The company distributes major clothing brands and accessories, and is one of the leading fashion distributors in Singapore. Their success is derived from their ability to secure distribution rights from major brands. FJ Benjamin introduced it very own house label, Raoul, in 2002. Raoul was created to increase the company‟s portfolio as well as to diversify away from distribution risk. Raoul contributes a large percentage of FJ Benjamin‟s annual revenue. With intensive competition in the fashion industry, Raoul must have it own identity in order to differentiate itself from the competitor. Analyses have been undertaken to determine what necessary strategies to be implemented to enhance the brand image so as to increase profits. Strategies are recommended by taking advantage of Raoul‟s strengths and building on their weaknesses in order to take advantage of the available opportunities in the market and to defend it from threats. Studies of the internal and external environment had been conducted to be able to work with Raoul‟s core competencies to gain a competitive advantage over its competitors. This report concludes that Raoul needs to make adjustments on its marketing strategies, and maintain some of its current strategies, in order to be more competitive in the fashion market. Hence, it is proposed that (1) Raoul focus on a single-market strategy and focus on the local market as well as to create...

Words: 8004 - Pages: 33

Premium Essay

Billabong

...Financial Analysis: Billabong International Limited - Australia A paper submitted to Webber International University In partial fulfillment for the Master’s in Business Administration International Business By: Patrick L. Date: July 11, 2012 Course: MBA 6811 Semester: 2012 Instructor: Eberle Table of Contents Introduction 3 Country Factors & Monitoring Central Bank Intervention 4 Foreign Exchange Market & Movements in Currency 5 Currency Futures & Options 7 Arbitrage Opportunities & IFE 8 Monitoring Exchange Rate Trends & Risk 9 Direct Foreign Investment 11 Capital Budgeting 12 Corporate Governance & Country Risk Analysis 14 Capital Structure 15 Long-Term International Financing 17 Financing International Trade 19 Short-Term International Financing & Managing Cash Internationally 20 Current Events 21 Conclusion & SWOT Analysis 22 References 24 Introduction Billabong International Limited (BBL) is an Australia based listed company headquartered at Burleigh Heads in Queensland, Australia. The main business activities of the company are related to marketing, distribution, wholesale and retail of wetsuits, clothing, eye wears, hardboards for board games and accessories concerned with the season of snow fall, surfing and skating. Billabong’s products are being sold through...

Words: 5108 - Pages: 21

Premium Essay

Markeniing Strategies

...ftGRADUATION PROJECTS MFM (07-09) Name: Aditi Mishra Organization: Lifestyle International Pvt. Ltd. Project Title: Devising a floor plan to optimize sales OBJECTIVE _ To study & create a feasible floor layout plan on excel for Goregaon stand alone- HC (matched to scale with the actual floor plan) to work as a monitoring tool to identify problem areas. _ To calculate & analyse the Hit ratio for Jan-march period age wise & department wise for both the warehouses of LS for Goregaon store to confirm if the low SPF pockets are due to absence of merchandise on floor. _ GAP analysis for product- Furniture & Household in terms of FMS, SMS. _ To do a service gap survey with the help of SERVQUAL system. _ Competitor’s survey (Home stop & Hyper city) on options, retail space allotted & brands present to study their focus areas. FINDINGS & SUGGESTIONS _ WAREHOUSE _ All location Inventory controllers should send the damages and loss data to the corporate office every Saturday. _ While sending the data, Inventory controllers should discuss the circumstances under which the loss or damaged occurred with the Store manager. _ The review of cause, analysis of data should be done to find out the lapse in the control system. _ Drill down the exact cause and recommend penalization of the concerned staff in case of frequent damage by staff. _ Overall stock holding was less in the off sale period since most of the expected consignments were delayed...

Words: 7902 - Pages: 32

Premium Essay

Performance Evaluation on Ncc Bank Ltd.

...1. INTRODUCTION 1.1 origin of the report I started my internship on National Credit & Commerce Bank Limited –NCCBL Motijheel Branch on 19th September and ended on 19th December 2013. Throughout my internship period Fatima Satter, Lecturer of Eastern University was my academic supervisor and Md.Ayub Assistant Vice President &MD.Masum Manager Operation was my field supervisor. A study on a particular topic is a mandatory part of the internship program. I was authorized to make a study on the “performance evaluation on National Credit & Commerce Bank Limited”. In this whole study I tried to connect my own financial knowledge to the financial data of. I tried my level best to produce a quality study on “Performance evaluation on National Credit & Commerce Bank Limited”. 1.2 Problem Statement & Justification The financial performance evaluation on bank is unknown. The reason for the research was to do a pilot study and we wanted to identify bank’s financial data analysis or change in year by year. By this study Bank organization can make better decision to improve their growth and to compare the competitor they visualize their position. 1.3Limitations of the study It was a great opportunity for me to work in NCC Bank limited as an Intern and a make a study on the financial performance analysis of it but there were surely some limitations while making this study. They are- * Difficulty in accessing latest data of internal operations for data security...

Words: 8768 - Pages: 36

Premium Essay

Venture Financing in India

...Venture Financing in India A. Sahay* Abstract Innovation is stated to be the initiating force for a new venture but venture finance is the life blood for entrepreneurship. Innovation is the fuel for igniting the Entrepreneurial engine, Venture capital revs up the engine fast till it attains sustainable speed to change the gears from idea to entity, eventually reaching IPO stage. The paper starts with Research and Development Cess Act, 1986 and covers the development in the field till 2003 and presents an analysis of venture investments as well as future prospects . The history of Venture capital (VC), its advent in India, Characteristics of VC, Government guidelines on VC, Classification of VC in India, Types of V and their analysis has been dealt in the C paper. . Introduction Since Independence till early1990s, the Government has been playing the role of an entrepreneur as well. This was on account of the policy direction which propounded socialistic society and mixed economy. There was dearth of capital, infrastructure facilities and entrepreneurship in the country. During this period, the Government developed infrastructural base such as roads, railways, electricity, ports, banks, financial institutions, insurance etc through the public sector enterprises which were supposed to attain commanding heights of the economy. The environment thus created resulted in the people of India becoming job seekers and the Government itself became a dominant entrepreneur and job provider...

Words: 7046 - Pages: 29

Premium Essay

Venture Capital

...Venture Financing in India A. Sahay* Abstract Innovation is stated to be the initiating force for a new venture but venture finance is the life blood for entrepreneurship. Innovation is the fuel for igniting the Entrepreneurial engine, Venture capital revs up the engine fast till it attains sustainable speed to change the gears from idea to entity, eventually reaching IPO stage. The paper starts with Research and Development Cess Act, 1986 and covers the development in the field till 2003 and presents an analysis of venture investments as well as future prospects . The history of Venture capital (VC), its advent in India, Characteristics of VC, Government guidelines on VC, Classification of VC in India, Types of V and their analysis has been dealt in the C paper. . Introduction Since Independence till early1990s, the Government has been playing the role of an entrepreneur as well. This was on account of the policy direction which propounded socialistic society and mixed economy. There was dearth of capital, infrastructure facilities and entrepreneurship in the country. During this period, the Government developed infrastructural base such as roads, railways, electricity, ports, banks, financial institutions, insurance etc through the public sector enterprises which were supposed to attain commanding heights of the economy. The environment thus created resulted in the people of India becoming job seekers and the Government itself became a dominant entrepreneur and job provider...

Words: 7046 - Pages: 29

Premium Essay

Manager

...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...

Words: 239776 - Pages: 960

Premium Essay

Internship-Report Format

...Internship Report Format [This internship report is submitted in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration -Major in Accounting] Prepared & Submitted by www.AssignmentPoint.com Letter of Transmittal Date: Name: Designation Address of Institution Sub: Submission of the Internship Report. Dear Sir, ................................................................................................................................................ ................................................................................................................................................ ...................................................... ...................................................................................................................... Thanking you. ………………. Name ID no. MBA Program Name of the Institution Supervisor’s Declaration ................................................................................................................................................ ................................................................................................................................................ ...................................................... ...................................................................................................

Words: 17626 - Pages: 71

Premium Essay

Examination of Performance and Customer’s Perception of Bank’s Services: a Study on Jamuna Bank Limited Moulovi Bazar Branch

...Chapter 1 Introduction Chapter 2 Overview Of Jamuna Bank Limited Chapter 3 Moulovi Bazar Branch Chapter 4 Positioning of The JBL In The Market Chapter 5 Analysis & Discussion Chapter 6 Financial Performance Of JBL Chapter 7 Conclusion & Recommendation “Examination of Performance and Customer’s Perception of Bank’s Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch” Shahariar Hasan Report Submitted To The School of Business & Economics United International University In Fulfillment of Requirement for the Degree of Bachelor of Business Administration “Examination of Performance and Customer’s Perception of Bank’s Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch” By Shahariar Hasan ID: 111-091-236 BBA Program Major In Marketing School of Business & Economics United International University Supervised By Kawsar Ahmmed, Phd Assistant Professor in Marketing School of Business & Economics United International University Submission Date: June, 2014 LETTER OF TRANSMITTAL Date: June 07, 2014 Kawsar Ahmmed, Phd Assistant Professor School of Business & Economics United International University Subject: Submission of the final report on “Examination of Performance and Customer’s Perception of Bank’s Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch”. Dear Sir, In the following pages, I have presented Internship Report, which you had authorized ...

Words: 20864 - Pages: 84

Premium Essay

Internship Report on Marketing Strategy of Shahjalal Islami Bank

...field of the banking sector all organizations are looking for better service opportunities to provide their fellow clients. So it has becoming essential for every person to have some idea on the bank and banking procedure. Internship program so called work attachment program an essential for every BBA student because it helps him or her to acquaint with the real life situation. As bank is one of the most important financial intermediaries. So I have selected Shahjalal Islami Bank Limited, which is one of the most leading banks of the new bank arena. 1.2 Objective of the Study There have two types of objective 1.2.1. The main objectives of the study are: • To find out the reality in the practical life. • To fulfill the requirement for the completion of BBA program. 1.2.2. The Secondary objectives of this report are: • To develop the practical knowledge by the practical orientation of work. • To build up the pillar of the career for near future. • To know about Shahjalal Islami Bank Limited (SJIBL) operational activities which is based on Islami Shariah. • To know about Human Resource Departments Practices of SJIBL. • To know distinguishing fractures between Islamic & Non-Islamic Bank. 1.3 Methodology of the Study Different data and information are required to meet the goal of this report. Those data and information were collected from various sources, such as, primary and secondary which is showed below: 1.3.1Primary Sources of Data: The primary data had been collected...

Words: 28402 - Pages: 114