Communication plays an important role in any organizational change effort, the role of communication differs from change to change. Different changes are likely to produce different reactions and, therefore, the appropriateness of change communication activities depends on the change at hand (Carnall, 2003; Daly et al., 2003; Dunphy and Stace, 1993; Lewis and Seibold, 1998; Smeltzer, 1991). Communication in the workplace is seen as one of the most vital element to a successful business. Effective communication has been proven to be one of the keys to success. In managerial communications strategies and applications by Geraldine Haynes, she discusses the strategic approach to communication by describing communication as having many layers like an onion. The first layer is the climate or environment, second is the sender receiver and the third layer, which is broken up into the four elements of content are the contents, channel, physical environment and timing of communication.

With managerial communication process it differs from the employees in different branches and different hierarchy of managers. The main characteristics of communication are firstly the working environment or climate. Secondly, who is sending the message and who is receiving the message? Thirdly what is the message and lastly how is that message sent. The company climate is a very important characteristic of a company. A trusting and open climate allows for positive communications. Managerial communication does focus on the relationship between the managers and employees and the availability of managers. The communication process must be multi-dimensional without any resistance. David Berlo’s SMCR model, which is based on the earlier work of the Shannon-Weaver model framework, 1960. Berlo based his theory upon what he states is the most important part of successful communication depends upon