...Running head: MANAGING A CRISIS USING PR SIMULATION SUMMARY Managing a Crisis Using PR Simulation Summary University of Phoenix MKT/438 – Public Relations Managing a Crisis Using PR Simulation Summary The following paragraphs present an interesting scenario of a most peculiar mishap regarding one of the turbines used by an environmentally safe electric company named Greenergy. The concepts in this summary give insight into proactive planning, feedback mechanisms, examples of ineffectual deployments, when to use proactive crisis management, and reactive crisis management as is associated with PR. Most importantly, by the end of this report a clear understanding of how to manage a crisis will have been acquired. Proactive Planning Proactive planning is a concept designated to the sole purpose of being prepared prior to an action or occurrence. The ability to cope with and endure an event is always in the company’s best interest as well as all publics involved. Proactive planning is merely the thoughts and actions taken in order to forecast and deal with crisis situations in a positive manner by way of a variety of tools available to Public Relations (University of Phoenix, 2010). Feedback Mechanism The situation Greenergy found itself in affects many publics at every level. An ideal...
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...Managing a Product-Harm Crisis Vivian Hill Walden University Managing a Product-Harm Crisis Crisis is inedible in an organization. Product-harm crisis in a business can be costly, affecting day-to-day operation, and failure resulting in closing. Disaster is occurrence that organization cannot overlook. This paper will define a product-harm crisis, identify the factors that contribute to a product-harm crisis, and compare and contrast the finding. Define a product-harm crisis A product-harm crisis entails a publicized event in which a particular product line found to be defective or even dangerous (Heerde, Helsen, & Dekimpe, 2007). A product-harm disaster can have an everlasting affect tainting a company’s brand name and reputation. The devastation of a product-harm on an organization’s brand name can ruin the entire structure in which the operation cannot bounce back. The damages and cost to fix the problem can bankrupt businesses. Identify the factors that contribute to a product harm-crisis Because organizations are global, the demand for their product is high, making business operation at risk for merchandise defects. Several factors can cause a product-harm crisis. Work overflow, quality control failure, defects, workers, management, and likely and unlikely circumstances are reasons can harm a product and cause a crisis. Unpredictable climate such as earthquake’s, hurricanes, and tsunami’s are contributing factors to crisis on a business product...
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...Business Review On Crisis Management ... Managing Crisis You Tried to Prevent Norman R. Augustine Originally published in November – December 1995 Reprint # 95602 A Harvard Business Review Paperback Managing the Crisis You Tried to Prevent Managing the Crisis You Tried to Prevent Norman R. Augustine Executive Summary NEWS REPORTS ANNOUNCING that yet another business has stumbled into a crisis—often without warning and through no direct fault of its management— seem as regular as the tide. And the spectrum of business crises is so wide that it is impossible to list each type. On a single day this year, the Washington Post reported a series of crashes suffered by American Eagle Airlines, the bankruptcy of Orange County, and Intel’s travails with its Pentium microprocessor. Other noteworthy crises have been the Challenger space shuttle explosion, the “incident” at the Three Mile Island nuclear reactor, and the series of deaths resulting from cyanide adulteration of Tylenol capsules. Fortunately, argues Norman Augustine, almost every crisis contains within itself the seeds of success as well as the roots of failure. Finding, cultivating, and harvesting that potential success is the essence of crisis management. And the essence of crisis mismanagement is the propensity to take a bad situation and make it worse. Augustine has distinguished six stages of crisis management and makes recommendations for dealing with each: avoiding the crisis, preparing to ...
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...MANAGING WATER SHORTAGE CRISIS Position Paper Prepared for Symposium Committee By April 2011 Introduction On Earth, only less than 1% of all water available is suitable for human consumption (Vitzthum & Atkins, n.d.). This emphasises on the scarcity of drinkable water and highlights the importance of not just making water available, but also making it safe for drinking. In the event of a natural disaster, water shortage is of major concern to affected countries. For Northern Ireland, water pipes and ice thaw after each passing winter, causing burst in pipes supplying water to households. Adding on, in 2011, Japan suffered from an earthquake which disrupted their water supply. These are instances of water crisis which can take place spontaneously. Water crisis can strike in any form and at times when it is least expected, even in Singapore, where it is ranked 160 out of 169 globally, with little natural water resource available (Nationmaster, n.d.). During World War 2, Japanese forces seized control of the main water supply in Singapore leading to the downfall of Singapore (Paterson, n.d.). This exposes the vulnerability of Singapore to water crisis. Currently, Singapore has to rely on the 4 National Taps to provide water for her population. Therefore, terrorist attacks on the 4 National Taps can be seen as threats which can lead to emergency water shortage. Although there is a low possibility of natural disasters occurring in Singapore, there is no guarantee...
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...Self –Evaluation：Characteristics of Effective Leadership The questions below relate to characteristics of effective leaders. Use the questions to evaluate whether you possess these characteristics . Use the results to see where you might focus to strengthen your leadership skills. |Characteristics of Effective Leaders |Yes |No | |Caring | | | |1 Do you empathize with other people’s needs , concerns , and goals? |√ | | |2 Would staff members confirm that you show such empathy? | |√ | |Comfort with ambiguity | | | |3 Are you willing ti take calculated riske? |√ | | |4 Are you comfortable with a certain level of disruption and conflicts? | |√ | |Persistent ; tenacious | | | |5 When pursuing a goal , do you maintain a positive , focused attitude , despite obstacles? | |√ | |Excellent communicators ...
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...Essential communication in a community crisis. Introduction While most people can predict a crisis, the crisis timing is not predictable. T5he problem with the fact is that, the failure to anticipate and plan for a crisis raises the odds that the crisis will be more damaging. A crisis can be defined as an event that harbors the ability to continue to do business and threatens to paralyze or shutter daily routines and operations. When the media starts showing up/ calling or family members and friends start contacting the organization, then you know you have a crisis. The most things that the media finds interesting are the creation of victims which can range from forests, rivers, air or even human beings. An organization is judged by how it handles the victims. Communication is very vital while managing a crisis. How is this even possible? What is the point of communication while managing a crisis? Analysis Whenever a crisis occurs, a quick response is employed to collect intelligence concerning the crisis. The individuals mandated to communicate within the organization during a crisis are: the Director, the Manager of the company, the Command Coordinator, the Communications Coordinator. The company would also use help from outside sources such as the State Department of Health, the media spokes man and the Red Cross Agency. While these people are helpful in managing the crisis, there are potential advantages and challenges which are...
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...operations after the crisis Contingency plans The contingency plan: Identifies alternative courses of action that can be taken if circumstances change with time Details standby procedures to enable the continuation of essential activities and services during the period of the emergency Includes programs for improving the business in the longer term once the immediate situation has been resolved Steps in drawing up a contingency plan Recognize the need for contingency planning Identify possible contingencies - all the possible adverse and crisis scenarios Specify the likely consequences Assess of the degree of risk to each eventuality Determine risk strategy to prevent a crisis & to deal with a crisis should one occur Draft the plan and identify responsibilities Simulate crises and the operate of each plan Dealing with the “what if” question scenario analysis: This involves constructing multiple but equally plausible views of the future The scenario consists of a “story” from which managers can plan Sensitivity analysis Involves testing the effect of a plan on alternative values of key variables e.g. the effect of a 50% loss of capacity Crisis management Crisis management involves: Identifying a crisis Planning a response Responding to a sudden event that poses a significant threat to the firm Limiting the damage Selecting an individual and team to deal with the crisis Resolving a crisis Stages of a crisis Pre-crisis Prior to the event ...
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...September 2014 When a crisis becomes a catastrophe: Reflections on the Malaysia Airlines crises and implications for crisis management best practice By Tim Johnson, Chief Operating Officer, Regester Larkin and Jacqueline Ratcliffe, Managing Consultant, Regester Larkin Asia Pacific © Copyright Regester Larkin 2014 All rights reserved. It is every CEO’s worst fear: an event resulting in mass loss of life that becomes indelibly associated with your organisation. Malaysia Airlines experienced two such events in four months. The disappearance of flight MH370 on 8 March 2014 and shooting down of flight MH17 on 17 July 2014 presented an unprecedented challenge to the organisation, pushing it into nationalisation. But these tragic events also posed fundamental questions about the tension between crisis management best practice and the challenges of delivering a response to a dynamic, emotionally-charged situation in which control over partners and access to information is limited. In this thought piece, Tim Johnson, Chief Operating Officer of Regester Larkin Group and Jacqueline Ratcliffe, Managing Consultant of Regester Larkin Asia Pacific, make six observations about Malaysia Airlines’ response to MH370 and MH17. In exploring these issues, they do not seek to judge the actions that were taken; rather they try to draw some conclusions about what these incidents mean for the evolution of crisis management best practice. Before examining the observations in detail, it is...
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...Communication and Crisis Paper HCS/320 August 28,2014 Terri De Wees Communication and Crisis Paper There is no immunity to crisis for a company. Wither it be a business corporation or a hospital there is always the possibility of crisis. If any company feels that they are in fact immune to crisis they are putting themselves and company in danger. The only way to keep your company afloat after the crisis is to plan ahead; this will help keep your company ahead of the situation. "Companies must take a proactive stance and use forward-thinking crisis management planning as a positive tool to manage their business and lessen the impact of crisis situations” (Maturi, 2011). The Regional Emergency Management Office has received official report that the public water supplies of several towns in the area have become contaminated with a life threating biological agent. As the director for our company I understand that contamination in our water supply is a complicated situation and we are working hard to find a way to better the circumstances. Biological agents are life treating and have the possibility of negatively impact human health. The affects this can have on your health are serious medical conditions that can lead to death. The symptoms that we ask our public to be aware of are nose bleeds, headaches, vomiting, diarrhea and severe abdominal pain. If you at anytime Reference Maturi, R. J. (2011). Managing Crisis Situations: No Company is Immune - How to Deal with...
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... Another crisis that I encounter was a fire on my floor a few years ago. An electrical fire was started in a patient‘s room at the light above the patient’s head, next to the oxygen. It happens so fast, once the fire was discovered; nurses wheeled the patients out as quickly as possible using the plan of evacuation for a fire. Removing all patients within the next two rooms, Along with evacuation of the entire floor. The nurse manager automatically ran for the fire extinguisher to demolish the fire. Unlike a regular routine of moving patients, any man power available was used. A specific person with medical expertise was assign to care for the patients, continuing medical treatment with normalcy. When there is a crisis in a healthcare setting the normal plan of care changes. Order of operation is put on hold temporarily Crisis Management plan In times of crisis a person or an organization has to think critically about the tasks for completion, making quick or planned decision into action so that the most effective solution and safety is accomplished. In a health care organization there are policies and procedures on plan of care during crisis in a mass trauma, a disaster, or a fire. Crisis communication dynamics differ from the normal routine with the emphasis on possessing; the ability to receive and communicate information swiftly, delegation is needed to avoid chaos and unwanted circumstances. Crisis management is set in...
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...1. Introduction 2.1. objectives of finical analyses According to the financial analysis, investors or corporations can be aware of corporation’s performance in the current year or pass. Generally, investors and managers will go through different data to measure by corporation’s profitability ratio, liquidity ratio, gearing ratio and investment ratio. All of this ratio will lead them to understand corporation’s current position, operational efficiency, and financial situation, perdition of profitability and growth prospect through financial analysis. It either gives the information and significance to guiding the corporation managers to improve its services or change marketing strategy.it is also important to check out the corporation’s financial error and handle it in time. As investors, they can realize how well the corporation done within a year and what the corporation will do in the next year and what is their strategic planning when they go through the entire financial analysis report. Then depend on their own experience and knowledge, they will design where they go. It may be make them stay on or leave out or increase their capital into same corporation because of corporation‘s profit and bonus keep going up or redistributed their capital into different corporation to reduce their investment risk. * Banyan tree holidays limited company 2. Firm, industry, and environment 2.1. Descriptions of firm and its management Ban Yan Tree Holidays Limited is...
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...and to use its various tools to manage a crisis” (University of Phoenix, 2010). A company must be able to communicate well with the outside environment to conduct public relations successfully. This is particularly true concerning crisis management. A real life example is the crisis management strategies undertaken by Johnson and Johnson during the Tylenol crisis in 1982. By managing relations well with the public, the company could diffuse a crisis situation that put the very existence of the company in question (cited in Devlin, 2004). The case study of the Tylenol crisis serves to illustrate the importance of well-managed communications strategies when it comes to concerning managing public relations in a crisis situation. When the catastrophe broke out, Tylenol was the profuse merchandise of Johnson & Johnson. Leading the painkiller market, it was contributing 33% of the year-to-year profit growth of the company (cited in Watson, 2006). During fall 1982, some unknown parties removed a number of Tylenol packages from store-shelves in the Chicago area, opened those packages, removed the tablets, replaced them with cyanide contaminated tablets and replace those packages on the shelves without any apparent signs of tampering. As a result of the cyanide in the capsules, seven people died horribly and overnight, the most trusted product in the industry became the most feared product in the industry (cited in Swit, 1982). The Tylenol crisis was the result of an act of...
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...Introduction In general, the role and duties of corporate directors are to manage company affairs, holding the board of directors meeting, and selecting the managing director or CEO to operate the company. Yet, in real world, the directors will abuse their power to exclude minority of directors, or make selfish decision with their own sakes of interests in the expense of company interests. For example, managing directors will maximize their director fees without the paying of dividends, or excluding the minority of directors by voting. Because of that, the legal system allows shareholders to take “derivative actions” to balance the power of directors. Derivative actions are the effective tools to solve this problem. However, it is not well proven in the real world. The purpose of protection and effect on company of derivative actions in practice will be discussed. Derivative Actions There are two types of derivative actions, common law derivative actions and statutory ones. For common law derivative action, it is taken based on case laws such as Foss and Harbottle case. In this case, two shareholders, Richard Foss and Edward Starkie Turton claimed the board of directors decided to misuse the land in Manchester of company which made company wasted many on the mortgage. Then, they sued the five directors because of their misbehavior, on behalf of company to claim the remedy. Finally, the case is dismissed. Thus, there are proper plaintiff rules and majority rules applied...
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...Crisis Management Communication Plan Communication is a very important aspect in the health care setting. During major crisis communication lines may be affected by mechanical failures, downed phone lines, or electrical shortages. The crisis will also affect family members, staff members, and even media outside the hospital. In times of crisis everyone has to think critically about completing tasks and making quick decisions so that the most effective solution and safety is accomplished. In all health care organization there are policies and procedures on what to do during mass trauma, disaster or fire crisis that is implemented for the safety of all employees and patients. The plan for crisis communication would be to prepare and document internal and external emergencies through the organization. Although the plan cannot prepare us for every situation, the policies, procedures, and benefits of the health care facility can help contain the situation, prevent injury, death, and helps provide health and medical resources to patients During major disaster lines of communication systems may become disrupted. Wireless telephone networks, radio, television broadcast, satellite, and internet may be interrupted. This could add stressors during emergencies because it would prevent effective communication from being transferred. Communication dynamics can cause stress which in turn can affect everyone physically, emotionally, psychological. This can impact communication when...
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...QUESTION: Crisis management is a very important strategy, to build and maintain good PR. Identify one major crisis that a particular retail organization experienced. State how it was managed, what did they do write or wrong how would they have improved their strategy DEFINITION OF A CRISIS Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public Fink, S. (2007). The study of crisis management originated with the large scale industrial and environmental disasters in the 1980s. Three elements are common to most definitions of a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Barton, L. (2007)argues that "crisis is a process of transformation where the old system can no longer be maintained." Therefore the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident. In contrast to risk management , which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats before, during, and after they have occurred. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start...
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