...Case Analysis : Harrington Collection Submitted by Medhavi Verma PGP20125490 Internal Analysis Overall Objective: To provide preeminent brands for women desiring elegant, high-end fashions. Overall Strategy: Differentiation Target Market: Affluent, fashionable, college- educated, professional women ages 25-60. Each division focused more narrowly on a specific TM. Positioning: Lifestyle branding strategy, wearing the label is a sign of status Product Objective: To provide the highest quality clothing that offers a lifestyle of prestige and status Strategy: Product Differentiation Tactics: All 4 divisions include: Harrington Limited,Sopra, Christina Cole, and Vigor. No private label brands. Price Objective: To increase market share and profit margins Harrington Limited: $500-$1,000 Sopra: $400-$800 Christina Cole: $300-$700 Vigor: $150-500 Promotion Objective: To provide convenience to retailers, and help them obtain and sell the brand Strategy: Push Tactics: Retail sales force well trained; Offer channel partners more support and incentives than most manufacturers; Offer retailers valuable inventory and sales advice. Channel Objective: To provide convenience to both retailers and final consumers by offering the Harrington collection at only the best retailers or directly through e-commerce Strategy: Dual channel strategy Tactics: Company owned retail...
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...Amazon is one of the largest online retailers in the world and was one of the first to sell goods over the internet. The effects of economic, cultural, trade environment and political and legal factors have varying influences upon Amazon’s international marketing mix. The economic impacts of market characteristics and competition are vital information for the growth of Amazon. Internet retailing industry will continue to see positive growth and expand. The online retailer industry sales increased by 14% compared to 2011 (Guardian, 2012). There has also been an increase in disposable income spent on online retailers over the last 5 years (Forbes, 2011). Both these market characteristics provide positive sign for potential market growth for Amazon and possibly indicate expansion in the future. There is a wide range of competition that Amazon faces from small companies such as dotcom businesses to larger ones such as EBay. First mover advantages is largely a function of technology, foresight and the ability to gain trade secrets ( Lieberman, 1988). A strong brand image and economies of scale in production are some of the positives as a result that Amazon has gained. There remains intense competitive rivalry, as search engines such as Google are becoming first choice for consumer when shopping on line. For Amazon, this increase in competition faced forces the business to expand its services to a broader market and strengthen its established markets. The online retailer industry...
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...GATEWAY COMPANY A Personal Computer Direct Sales Manufacturer The Awakening • Gateway was founded on September 5, 1985, on a farm outside Sioux City, Iowa, by Ted Waitt and Mike Hammond and originally called Gateway 2000 which utilizing sales model copied from DELL. • Gateway was one of the first online marketing company which started in 1996. The Expansion • In year 1999, Gateway expanded operations worldwide to Europe and Asia Pacific with 3 plant in US, one in Ireland and one in Malaysia. • Late in 1990’s, Gateway started aggressive strategy by opening retail stores reaching 280 unit throughout US by year 2002. Business Strategy • Avoid carrying finished-goods inventory at the retail stores. • Retails stores mainly for demo to customer in order to help customer before deciding the right configuration to purchase. • Based on customer order, PC were manufactured and shipped from one of the assembly plants. The Success and the Dawn-fall • Initially rewarded by Investors for the strategy with stock price raised to more than $80 per share in late 1999. • The downfall came later in November 2002 where shares dropped to less than 44 which Gateway losing significant amount of money. • Plants in Salt Lake City, Ireland and Malaysia were shutdown. • Gateway closed all it’s retail outlets and reduced the number of configurations offered to customers in April 2004. Question 1 i. Why Gateway have multiple facilities in the United States? The company initially start...
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...Management Planning Ava Thompson Hearvey MGT/230 October 23, 2012 The Planning function The first Wal-Mart opened in 1962 in Rogers, Arkansas. Wal-Mart has been dedicated to making a difference in the lives of their customers. This business is the result of Sam Walton’s visionary leadership, along with generations of acquaintances focused on helping customers while building the community, and saving money (Wal-Mart.com). This heritage defines the company in terms of who Wal-Mart is and what the company’s goals are today. In 2009 Wal-Mart introduced a plan that was hoped to guarantee that the company would remain the industry leader. Project Impact is based on three strategic initiatives that will improve the benefits to the customer. The three initiatives are; Save Money, Live Better; Wal-Mart is aiming to keep customers happy and keep them returning to the store. Over the last decade the company had lost customers as they frequented the newer stores of its competitors such as Target. By implementing Project Impact Wal-Mart is renovating its stores in the US by widening the aisles, lowering fixtures, improving signage, and adding natural light to give consumers a store that feels friendlier (Wal-Mart strategic initiatives). Customers are more likely to shop when they feel comfortable. Goals and Strategies The first of the three visions is called Save Money, Live Better. This vision has a number of...
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...1. What is competition like in the alternative beverage industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants? Competition from substitutes is extensive. There were many substitutes to alternative beverages such as tea, soft drinks, fruit juices, bottled water and tap water. Even though substitute products had a bigger market share in the US, consumers had tended to buy more alternative beverages. This change in customer preference had weakened the competitive power of substitute beverages. Convenience store, grocery store, and wholesale club buyers had substantial leverage in negotiating pricing and slotting fees with alternative beverage producers because of their large purchases. New brands with low market shares were most vulnerable to buyer leverage since shelf space was limited while top brands such as Red Bull were almost always assured of shelf space. Coca-Cola and PepsiCo were least vulnerable since they offered a wide variety of beverages that convenience stores, grocery stores, and wholesale clubs wished to offer to consumers. As a result of this certain appeal, the two companies’ alternative beverage brands almost always found shelf space in retail stores. The bargaining power and leverage of suppliers was the weakest competitive force. Many suppliers for alternative beverage ingredients and they fight with...
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...|Quote： |Commentary： | |1. “ There is never a single way to design anything, however, |1. This quote is very encouraging to me because when I meet | |and just as there are alternate ways to fold a piece of paper |something frustrated, I always believe that there are some | |into an envelope, so there are alternate ways to make paper |manners to figure out the problem. For example, when I did the| |bags”. |math question, there is definitely have two or three ways to | | |solve the problems and get the same answers. In my point of | | |view, the author keep reminding his main idea “there is no | | |perfect thing on the design”, that’s why people, designers or | | |inventors can have the space to improve their design or | |Chapter 8：Design out of a Paper Bag |things. Under the circumstances, there always come out the new| |SMALL THINGS CONSIDERED |things and new ideas to promote their product, design and so | |（Why there is no perfect design）by Henry Petroski |on. ...
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...Business Concept That Changed History A business concept that has changed history Over the last 40 yrs there have been several changes that have occurred in the retail industry that has changed the way we shop today. The business concept of most department stores goes back in history for hundreds of years, but it has evolved and changed over the last forty years. Initially most retail stores were independent and locally owned in the city they conducted business in. Department stores were identified by the products they sold. There were hardware stores, furniture stores, toy stores, clothing stores, grocery stores, and even produce stores. Consumers went to specific stores to purchase specific items. Local specialty stores were replaced by the supermarket. These new superstores specialized in fruit, vegetables and food items, while others went in the opposite direction offering their customers non food items as the core of their business. Consumers were able to purchase essential products that included clothing, furniture, appliances, toiletries, cosmetics, jewelry, toys, and even sporting goods from one location. This had a bad effect on smaller stores as owners were unable to compete with the bigger chains that offered consumers a wide variety of products. Over the last 20 to 30 years, we have seen these supermarkets evolve into yet a different shopping environment for consumers to shop. For example...
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... success is dependent on the ability to withstand demand volatility and its financial risk. Flexibility, forecasting, partnership and efforts to maximize the profitability of whole supply chain include the remedy for risks. RETAIL IN INDIA: India has witnessed a tremendous growth in this sector. India’s attempt to foray in the retail industry the international way has met with some success. A tremendous opportunity exists in the Indian market and organized retail will prevail as in the other parts of the world. Profits are pouring in this sector at a very fast rate as it is one of the booming sectors in the industry today. The major two areas which have witnessed a lot of growth include APPARELS and FOOD retailing. Sourcing and merchandising are the backbone of organized retail. Private label sales contribute to...
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...Board lot (share) IPO open IPO close Expected price determination date Results announcement Cheques refunded Dealing commence Global Coordinator, sponsor Bookrunner & Lead manager Cornerstone investors Source:Prospectus, Media reports Company background. OTO Holdings Limited (OTO) has its origins from the YIP Brothers’ business in Singapore dating from the late 1970’s. The Yip brothers’ business first started by CS Yip and GK Yep’s spouse when they formed a partnership, IPS Brothers Enterprise in 1978 to engage in door-to-door sale of household appliances and health and wellness products in Singapore. In 1983, IPS Brothers Enterprises Pte. Ltd., the predecessor of OTO Singapore, was incorporated to carry out the business of trading and retailing of health and wellness products and the partnership company, IPS Brother Enterprise was duly dissolved at about the same period. It was also about at the same time that they decided to venture into Hong Kong. CS Yip and GK Yep made their first foray into Hong Kong with a partnership company in Hong Kong in 1983, and it was in 1986 that their first consignment counter was opened at a Japanese department store,...
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...Crazy Eddie The major schemes involved were the overstatement of inventory and the understatement of accounts payable. The overstatement of inventory was accomplished by preparing inventory count sheet for items that did not exist. In order to fix a drop in same-store sales Antar would record transshipping transactions as retail sales of individual sales. This meant that inventory would not be credited for the total number actually sold. It would inflate selected operating units in addition to overstating the entire inventory available. In addition, the company included consigned merchandise and goods being returned to suppliers in its inventory. The understatement of accounts payable was accomplished by preparing faux debit memos from vendors that were entered into the company’s accounting records. The red flags of this fraud included the tight circle of relative that ran the company, the fact that Crazy Eddie’s accountants were former employees of the external auditors, unqualified and inexperienced accounting and finance personal, intolerance to switch to an electronic inventory system, missing documentation and the continuation of impressive figures despite the leveling of the electronic boom. As for inventory the auditors should have been concerned with existence, and rights and obligations. The existence should have been tested by picking a random selection of inventory from a detailed list of the inventory stated in the financial statements. This selection of inventory...
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...Visit To A Wholesale Market: Garments The consumption and production of marketed food are spatially separated. Production is primarily in rural areas while consumption is in urban areas. Agricultural marketing is the process that overcomes this separation, allowing produce to be moved from an area of surplus to one of need. Food reaches the consumer by a complex network, involving production, assembly, sorting, packing, reassembly, distribution and retail stages. In developing countries the linkage between the producer and the retailer is still usually provided by assembly and wholesale markets, where wholesale marketing takes place using a variety of transaction methods. Recent years have seen an expansion of wholesale marketing in E. European and former CIS countries. On the other hand, the growth of supermarkets in many regions has seen the development of direct marketing and a reduced role for wholesale systems. Raghukul textile market My visit was to Raghukul Textile Market.it is located in ring road, Surat. It’s a textile market which was built 9years ago by raghuvir builders & developers. It consists of more than 3000 shops each of 600sq ft .It also has go downs located at the back of the market which is nearly of 1400sq ft each of go down prices from 2.5-3.0 millions. Now the management of Raghukul is under Mr Gopal Dokania. Source of merchandise In general, the product is defined as a "thing produced by labor or effort"[1] or the "result of an act or a process"...
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...We are the students of IPM conducting the study “The Potential of Shopping Mall in Meerut Region”. Here is a questionnaire for project study. Kindly give 5 minutes for a research causes and fill the questionnaire by ticking () on the right choice. Name………………………………………………………………………………………………………………… Address…………………………………………………………………………………………………………….. Gender Male ( ) Female ( ) Age group 18-25 ( ) 25-35 ( ) 35-45 ( ) 45 and above ( ) Occupation Self-employed ( ) Professional ( ) Service ( ) Student ( ) Others ( ) Income Level 2-5 Lakh ( ) 5-8 Lakh ( ) 8-10 Lakh ( ) 10 Lakh & above ( ) Q1. Do you like purchasing or buying at the shopping mall? Yes ( ) No ( ) Q2. How many times do you visit shopping mall in a month? 2 Times ( ) 4 Times ( ) 6 Times ( ) 10 Times & above ( ) Q3. Did you ever purchase daily use product from shopping mall? Yes ( ) No ( ) Q4. With whom do you go to shopping mall? Family ( ) Alone ( ) Friends ( ) Others ( ) Q5. Do you feel any type of difference between shopping mall and retail store? Yes ( ) No ( ) Q6. How much are you satisfied with range and price of various products? Satisfied ( ) Highly satisfied ( ) Unsatisfied ( ) Highly unsatisfied (...
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...CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter contains the researched review done by the proponents about the related ideas regarding the proposed system. It includes constitutes more on the study of the System Literature Side. RELATED LITERATE Inventory can be the largest investment a pharmacy can make. Dealing with inventory can be intricate unless an organization has a good inventory control system. The purpose of this system is to maximize efficiency and effectiveness. Efficiency is to minimize inventory costs and effectiveness is to meet the customer demands. Inventory control involves maintaining adequate stock of medications, as well as storing those medications in a safe and secure manner. It also means keeping track of the purchasing and distribution of the medications. Good inventory control allows the pharmacy to have enough medications on hand to fill prescriptions and orders, without having so much stock that drugs deteriorate before they can be used (Askew and Smith-Stoner, 2001). RELATED STUDIES Point-of-Sale System Basics for Retailers For entrepreneurs, the ka-ching of the cash register has long been the sound of music. But today the cash register of even the smallest business may be attached to a computer via "point-of-sale" (POS) systems. These systems have grown in popularity over conventional cash registers because they don't just ring up sales. They amass vital, real-time information about...
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...was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest single block, but the contribution of the organized sector is at 0.8 %. The clothing, textile and fashion accessories constitute the second largest block where nearly 17.5 % is contributed by the organized sector. Footwear has the highest contribution from organized retail (36 %). VS Page 2 Organized Retail Formats of shoppers stop and Westside:...
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...top source of all the issues. Most retail stores are pretty decentralized and may not pay much attention to the detailed operating procedures, thus may lead to some potential opportunities for staffs to steal or break the rules. * Inventory is a big issue in large high-volume retail stores, particularly people may intentionally misstate the inventory when counting and valuing it in order to steal or manipulate the earnings. * Cash is also a potential problem for such businesses. The large high-volume stores also tend to have a high volume of cash and transactions as well as some petty cash, so the handling of cash and the cut-off of transactions near period end are issues. * High turnover of the staffs is another issue of retailing industry. Since many entry-level positions has a very high turnover and low pay, those workers may not get well trained and operate as designed In planning the audit, the auditors should give extra attention to the controls surrounding cash and inventory, cut-off procedures, and the year-end inventory counts. Moreover, all of these control environment issues would increase control risk and so the audit procedures would have to be increased to offset these risks so that detection risk is adjusted to achieve the desired audit risk level. 3. Just for Feet operated in an extremely competitive industry, or sub-industry. Identify Inherent risk factors common to businesses facing such competitive conditions....
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