...Introduction: As I prepare to enter the professional world, I understand that I will be likely forced to make decisions based on my personal ethical code and the ethical code of the American Marketing Association. For this paper, I have utilized a combination of my personal and professional experience along with a variety of professional sources to reflect on how I can act ethically during my career. Additionally, I will utilize Mayeroff's On Caring and Dokecki’s book along with the lecture slides to help the role that ethics will play in my professional career. My Personal Background: In tieing my experiences back to the idea of ethics, I cannot ignore the major role that my disability has played in the way that I view the world, my concept...
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...Basic Framework. 11 5.1.2 Framework between Haier and Uniqlo Co., Ltd. 11 5.2 Different Approaches to Management Used.. 12 5.3 Management Though between Haier and Uniqlo Co., Ltd... 13 6.0 Conclusion 14 References 15 Contents 1.0 Introduction 1 2.0 Various Elements of Marketing Process 2 2.1 Definition of Marketing 2 2.2 Company’s Marketing Philosophy 2 2.3 Holistic Marketing-Oriented Philosophy. 4 3.0 Benefits and Costs of a Marketing Orientation 6 3.1 Customer Satisfaction for Coca-Cola 6 3.2 Customer Retention for Coca-Cola 7 4.0 Macro and Micro Environmental Factors 8 4.1 Porter’s Five Forces Analysis. 8 4.2 PEST Analysis 9 5.0 Segmentation Criteria to Be Used for Products in Different Markets 11 5.1 Introduction of New Products 11 5.2 Market Segmentation 11 6.0 A Targeting Strategy for a Selected Product 13 6.1 Definition of Target Market 13 6.2 A Targeting Strategy for Coca-Cola 13 7.0 New Positioning Strategy for a Selected Product 14 7.1 Definition of Positioning 14 7.2 New Positioning Strategy for Coca-Cola 14 8.0 Buyer Behavior Affects Marketing Activities 15 8.1 Consumer Buying Behavior 15 8.2 Business Buying Behavior 16 9.0 Conclusion 17 References 19...
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...and Kevin. Marketing Management. 13 pg 14 ), this technique offers as profitable marketing strategy to retail stores. Value is important because it provides customer satisfaction. “Satisfaction reflects a person’s judgment of a product’s perceived performance in relationship to expectations” (Keller, Philip Kotler and Kevin. Marketing Management. 13 pg 14). 2. Question : (TCO A, B, C) How would you describe relationship marketing? Why are these relationships so important to successful marketing? Student Answer: The text defines relationship marketing as "building enduring relationships with people and organizations in order to earn and retain their businesses". Relationship marketing many benefits. It allows the business to build referrals, reduce marketing expenses and allows for company growth in a way that is aligned with the core customer needs. It helps the company focus on retaining their customers and keeping them satisfied which will in turn help build their marketing network and in turn build profitable business relationships with the companies and people in the network 3. Question : (TCO A, B, C) What are the similarities and differences between holistic marketing and integrated marketing communications? Student Answer: Holistic marketing recognizes the breadth and interdependencies of marketing program design, development, and implementation – “everything matters” in marketing. Integrated marketing communications...
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...individually complete a 3,000-word report entitled, ‘The Importance of Marketing to Organisations in the Twenty-First Century’. The report should: 1. Provide a case study of one organization which will provide the focus of the report, i.e. show via any one organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to this organization and how its use of marketing has changed and will change in the future. Theoretical models should be applied throughout. The case study should be integrated throughout the report with an analysis of the marketing process. 2. Be written, organized and laid out in an appropriate business report-like structure and format. (This will be discussed in lectures and seminars) 3. Contain recent material from the reading list and other relevant sources (including the media). 4. Use marketing models and examples throughout. 5. Contain a history and definition of modern marketing. 6. Explain the functions of marketing. 7. Describe the marketing process with particular emphasis on the development of integrated marketing strategies by organizations. 8. State why marketing is fundamental to the successful operations of an organization. 9. Outline recent changes in marketing and expected developments and challenges in the coming century. Developments in both technology and society are fundamental here. · Provide a personal statement (from each member of the group) outlining what the participant...
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...BSBMKG514A Implement and Monitor Marketing Activities Assessment 2 By Sara Lawson August 2014 Task 1 * Interdependent Strategies The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place. In service marketing, so my take on the key words “interdependent strategies” would be referring to the different strategies that are in place for each stage or section of the marketing mix such as price, product promotion and place. An example of this is there would be an interdependent strategy in place to determine the price of a product and value where there would also be a totally different strategy in place for the promotion side of the marketing mix, although the strategies are all “interdependent “ they do all contribute to each other area of the overall strategy. * The needs of a particular target group “the needs of a particular target group” my understanding of the meaning of this phrase or statement is that each are of the marketing mix such as the price is aimed at a particular target group or target market that which together means that each interdependent strategy is in place to meet the needs of the target groups the company has aimed to produce the product for consumers. * Consistent with the resources and capabilities of the organisation The statement “consistent with the resources...
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...AREAS OF EXPERTISE Office management Profit & Loss Cash management Balansheet &cash flow statements Data protection Reconciliation PROFESSIONAL MBA(FINANCE-MARKETING) PERSONAL SKILLS Time management Versatility Data entry Neumerical skills PERSONAL DETAILS Sajesh Sankaran Dayyar building.Flat no:102vUAE Mob: 0559613374 Email:rijushankar@gmail.com DOB: 09/12/1990 Driving license: yes Nationality: Indian Sajesh Sankaran Accounts Executive & Accounts Assistant PERSONAL SUMMARY A highly efficient and competent finance officer with drive determinationand Exeperience of working in a busy finance department providing support tomanagment accounts.Possessing excellent numerical & data entry skills along with a comprehensive understanding of commercial, administrative and accounting procedures. Having a proven ability to ensure that day to day work is carried out in line the agreed policies and procedures and qualityatandards. Keen to find a challenging finance officer position with a successful and ambitious Company where Iwill be able to continue to increase my work experience and develop my ability. WORK EXPERIENCE Charted Accounts Institution(CA,Auding firm)/Algebra bookeeping, Dubai,India Accounts executive /ACCOUNTS ASSISTANT March 2013 - Present Responsible for developing weekly monthly financial reports showing analysis Of the financial accounts.Identifying...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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...John Wilson Joel Stone Courtney Lindenman 10/29/12 Exercise 4-3 Introduction The purpose of this exercise is to figure out how to structure our marketing mix variables and successfully engage in marketing tactics. First we will state our positioning statement. Secondly, we will show our objectives and tactics for each P of the marketing mix elements. Next, we will talk about how our marketing mix creates a sustainable competitive advantage. Lastly, we will talk about how our marketing tactics achieve desired marketing outcomes. Positioning Statement “We can better serve the needs of baby boomers than our competitors in terms of privacy, relationship building, access to information and simplicity.” Baby boomers have needs. We want to change our positioning statement because in retrospect our initial positioning statement did not really all of the baby boomer needs we identified. We can co-create value by helping fulfill these needs. Table 1 shows a simple table defining the needs. In short they are: Relationship Building, Simplicity, Access to Information, and Privacy/Security. (Table 1: Needs) |Needs |Definition of the need |Gender |Justification that it is a need |Source/Citation | | | |Affected | | | |Relationship |Using technology to |Both |Baby boomers...
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...MKT 505 ASSIGNMENT 3 To purchase this visit here: http://www.activitymode.com/product/mkt-505-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 505 ASSIGNMENT 3 MKT 505 Assignment 3 - Entry Plan into International Market This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have chosen: • - Company Profile (History & Analysis) • - Product(s) • - Financial Status • - Market Position • - Analysis of current global operating environments • - Integrated marketing communication (IMC) Strategy • - Strengths and Weaknesses Analysis • - Sustainable Competitive Advantage(s) enjoyed by the firm • - Sources of funds for the project • - Pro-Forma Balance Sheet & Income Statement for five (5) years • - Cash-Flow Statement Note: You may also use the following resource for your research:§Financial profiles for global companies: (http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you: 1. 1. Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity...
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...Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing this report. We would also like to thank him for supervising us and providing us all the necessary information during this study. We would like to thank all the respondents for giving time to fill up the research questionnaire. Finally, We would like to express our gratitude to all the people, who have supported us during the process. Ahmed Wasiful Alam H M Iftekhar Hasan Abstract: The importance of financial intermediaries in the development of the overall economy of the country cannot be described in short. From the inception of civilization the banking sector dominates the economic development of a country by mobilizing the savings from the general people and channeling those savings for investment and thus economic development and growth. With the emergence of banking sector in Bangladesh the government has also come through different activities to reform and revitalize this industry. The issues of marketing and promotion in the banking...
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...Discussion Questions 1-6 Page 61 1. Market oriented mission statements are statements said by companies to define their purpose, which is satisfying customer needs. These statements need to enthuse people, but still be specific and meaningful. Mission Statements that do have those three qualities are far more likely to excel. 2. Business portfolio is the collection of business and products that make up the company. Marketing plays a major role in the business portfolio; it evaluates the product, and the market more in depth. 3. Because “the customer” is the most important figure, they are who have the needs and wants, and the company is there to supply them with the necessities. Also people not even in marketing need to understand it because everyone is in competition to win over the customer. 4. The roles of market segmentation vary from dividing a market into a distinct groups of buyers. Market targeting is simply evaluating each market segments and selecting one or more segments to enter. The role of differentiation is simply differentiating the market offering to create superior customer value. 5. The four P’s consist of product, which is variety, quality, design, features, brand name, packaging, and services. The second one is price, which is list of discounts, allowances, payment, and credit terms. The third one is promotion, which is advertising, sales promotion, public, relations, and personal selling. The forth thing is place channels, coverage, locations...
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...Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones...
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...BUAD479 Chapter Outlines: Chapter 1: * Marketing is an organizational function and a collection of processes designed to plan for, create, communicate, and deliver value to customers and to build effective customer relationships in ways that benefit the organization and its stakeholders * Marketing explained: * Distinct activity in an organization- marketing department * Set of tasks, such as assembling, pricing and promoting, which may or may not be performed by the department that results in products, services, ideas, ad other tangible and intangible items * These items produce profits or achieve stated goals for an organization * Profits achieved by creating value for customers * Creation of value- realization of the benefits that are at parity or that exceed the cost of products, services, etc. * Customers search for value on a daily basis when making buying decisions * Marketing has roots in economics, psychology, sociology, and statistics * Economics- borrowed the idea of utility- satisfaction received from owning or consuming a product or service * Value that consumers attach to the products * Supply and demand for products influence price, production costs influence supply, and utility influences demand * If consumers perceive that a product has utility-> inclined to consider purchasing it * Need- necessity to meet an urgent requirement * Want- desire...
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...individual recognizes himself as a personal brand or a marketing product. A personal brand centers on identifying an individual’s value, and how he or she benefits a potential employer (Aspire.com, 2014). Perspective employers use technical hiring methods and pre-employment studies aimed at locating potential employees with a positive image. The corporate goal includes locating and investing in an influential business leader (Marrs, 2012). The 360˚Reach-Personal Brand Assessment identifies brand attributes, personal brand skills, strengths and weaknesses with projective exercises for recognizing each member’s team role. This exercise highlights detailed information about the effectiveness for each group member and what valuable skills he or she provides for the team (Reach Communication Consulting, Inc., 2009). Brand Attributes Attributes identify personal values for each group member and how his or her strengths influence the team (Reach Communication Consulting, Inc., 2009). This survey recognizes the daily motivation for each team member. The attributes from each team member provide a balance within the team, which overcomes any challenge or conflict. One strategy helping the team cohesion includes embracing the unique skills each member provides for the group (Reach Communication Consulting, Inc., 2009). Personal Brand Skills Personal branding focuses on marketing you as a high-valued employee. A personal brand identifies personal strengths and weakness for members...
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...MKT421 WEEK 1 Individual - Defining Marketing Paper Write a 700- to 1,050-word paper in which you define marketing. • Include your personal definition of marketing and definitions from two different sources. • Explain the importance of marketing in organizational success, based on these definitions. • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. Defining Marketing Paper University of Phoenix Marketing Defining Marketing When individuals are asked to define marketing, chances are that, most of their responses, will be different. Creativity can be liable for the broad spectrum of answers one would get. This paper will cover various aspects of marketing including a personal definition of marketing and definitions from two different sources, an explanation of the importance of marketing in organizational success, and three examples from the business world to support such explanation. Definitions My interpretation of marketing is the way a business decides to promote their brand, the strategy that they use to reach out to their customers and intended end users. Although creativity plays a large role in marketing, research is also a key factor; if a company does not know its market, then its marketing will be unsuccessful. According to Kotler and Keller marketing is defined as “the activity, set of institutions...
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