...Online Marketing – GoPro Introduction GoPro makes the world’s most versatile cameras, they have a range of high definition personal cameras. They are most commonly used to produce extreme sports and action videos. They are well known due to their light weight, ruggedness and the fact that they can be worn nearly anywhere on the body. They can easily be mounted in unusual places such as the outside of any planes, cars, boats, surf boards etc. The company was started in 2002 by Nick Woodman following a surfing trip in Australia. He described being inspired to start the company while he was surfing and wanted to capture high quality action photos and videos of himself. His desire to capture angles and shots that looked professional inspired the name ‘GoPro.’ The aim of this report is to better understand the online marketing strategy used by GoPro and will look more into detail at; the online products and brands; the social media marketing and the website design. Online Products and Brands ‘A product is anything that has the capacity to satisfy customer needs’ (Jobber 2003). There are three categories of online products, these are; physical/tangible, intangible/Services and digitised products. The Gopro is a physical, tangible product and meets the customers’ needs to film professional looking video at an affordable price. The GoPro has several different versions and can be customised with extra mounts and accessories. Placing a product online can have both positive...
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...GoPro Advertising Campaign 2014 Prepared for: Hyun Min Assistant Professor, Marketing Black Hills State University Prepared by: Thadd Stottler Harry Ulrickson Laine Mitchell December 9, 2014 Table of Contents I. Historical Context………………………………………………………………………………..3 II. Industry analysis…………………………………………………………………………………3 III. Market Analysis…………………………………………………………………………………..4 IV. Competitor Analysis……………………………………………………………………………5 V. Company Analysis………………………………………………………………………………5 VI. Target Audience………………………………………………………………………………….6 VII. Media Mix and Budget…………………………………………………………………………7 VIII. Communication Objectives…………………………………………………………………10 IX. Implementation Schedule…………………………………………………………………...14 X. Campaign Evaluation Plan…………………………………………………………………..15 XI. Conclusion…………………………………………………………………………………………16 References…………………………………………………………………………………………17 I. Historical Context GoPro started in the early 2000’s by Nick Woodman. After a recent surfing trip, Nick wanted to capture some action photos of his surfing experience. But the equipment he would need was too expensive and difficult to set up. So he started raising money, working on a compact camera he could strap onto almost everything and record his surfing adventures. The company’s first camera came out in 2004. As popularity grew he began to hire professional stuntmen as well as extreme athletes, he had them record their stunts with his camera...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends...
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...| Market Segmentation | Go Pro | | Kyle Moore | 1/24/2015 | Marketing 571 | Go-Pro GoPro Inc. is an American company that manufactures and markets high definition cameras that have become very popular in extreme video action photography but it doesn’t stop there. Gopro’s products have been flying off the shelf and for good reason. The founder and CEO, Nicholas Woodman came up with the idea while he was on a surfing trip and could not get the video he wanted because the armature photographers simply could not get close enough. This sparked a product that would forever change the way we take personal videos. “We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.” This is the vision that the organization shares and truly believes in which is why not only the reason job satisfaction is so high but the unique culture brings the entire organization together as a family. One of the main aspects that helped this company become successful was the open channels of communication throughout the company. This allows for the free flow of information and ideas to help in the different functions of management. A unique part of this organization is the ability to give the power back to the consumers. A large part of their organization is transparency and the ability to allow their consumers to be visible. This has led to some of the most remarkable...
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...Company Business Plan New Boat Trip Concept in Island Company Business Plan 1. Executive Summary COMPANY located in Island, has been formed to provide a different boat trip experiences with upscale boat, disability and seniors services, gourmet catering and other additional high quality services. The founders of Company are Mr.John and Mr. Paul, they have great experience on manage different kind of companies in USA and Spain and they are passionate about water activities. A real opportunity exists for two reasons: 1. Tourism Industry in Belize contributes from 18% to 25% estimated of the total GDP and accounts for about 28% percentage of total employment (Source: Belize Tourist Board) and also is a growing industry (2% annually average, Source: Statistical Institute of Belize). 2. There are no providers in Island of high quality and special necessities boat trips to upscale clients. All companies that provide water activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide "soft" packages and all of them forget about an important segment: people with disabilities that need a specially equipped boat for them to enjoy like any other kind of customers. The company's target customers are high income, tourists and residents interested in water activities and looking for a gourmet experience at the sea. COMPANY's target market is an exploitable niche and our service is differentiated. COMPANY's target market...
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...Technology Solutions 10. CVS Caremark Corporation 11. Merck 12. Home Depot 13. Whirlpool Corporation 14. Vertex Pharmaceuticals Incorporated 15. Tata Motors 16. TreeHouse Foods 17. Amira Nature Foods 18. SAP AG 19. Infosys Sponsored American Deposit Receipt 20. Qualcomm Incorporated. * What are the weights you allocated to each stock and why? In my stategy, I said that I am going to divide my total money into 4 part, 125,000 each. One for technology stock, one for consumer stocks, one using the value investing strategy and lastly, one for investing in bond. Since the beginning of the trading period I haven’t invested in any Bonds yet because I’m still trying to figure out which one to invest in. So far my weights for ever sector is as follows: Technology stocks (0.5937), Consumer Stocks (0.0217), Value Investing strategy (0.5096). I also calculated the individual weights for every stock against the total. The weights are as follows: Apple – 0.001920. I only bought 10 shares of AAPL because, even though the stock has been doing really good in the market, I’m still quite hesitant about it and I feel like it’s a risky stock giving the fact that it’s weekly returns for the past 2 years have been going up and down and never consistent. The negative returns are almost as much as the positive returns. Intel Corporation – 0.00987. I bought 400 shares of INTC but because it’s share price is quite low compared...
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...------------------------------------------------- Task 2: Marketing C212 Assessment Code: C212 Student Name: Cristian Dimitricoff Student ID: 000386870 Date: 05/12/2015 Student Mentor Name: Maryann Lamer Proposal Of New Product/Service Dr. Bob Smith founded Smith Optics Inc, in 1965. Dr. Smith worked with friends to develop a new kind of goggles. Now, fifty years later, Smith Optics is one of the top goggle and other extreme weather gear manufacturing organizations in the world. Smith Optic’s products are classified under four main categories: men, women, tech, and life. Under the categories of men, and women, there are six sub-categories: sunglasses, prescription, goggles, helmets, accessories, and apparel. Under the tech category, we find four sub-categories: sunglasses, goggles, helmets, and off-road, and finally, under the life category, we find five sub-categories: snow, water, outdoor, moto, and Smith news (Smith, 2015). These categories and subcategories represent the products offered by Smith Optics, products that consumers can purchase and these types of product are characterized by their tangible form. Consumers can purchase the product, wear it, break it, and still be something that consumers can wear or touch. Smith Optics also offers two types of services. The first is called customer service and consists of shipping and returns. Under the shipping service, Smith Optics gives some information regarding phone orders, hours of operations (in mountain...
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...Adapting to the External Environment: Recommendation to BlackBerry Ltd. 1. Introduction Blackberry had been popular around the world, especially in North America in 2000’s, and it represented a kind of fashion among young generation. It was one of the daily routines to see people using blackberry phones anytime and anywhere; for example, young people texted to each other by using unique keyboards, and business people used it for the internet, texts, address books, schedule management, and so on. Blackberry’s phones were stylish and revolutionary with high technologies and lots of tools in that period. However, there are few opportunities to see those who are using it recently. People shifted to iPhones or smartphones of other companies, such as, Samsung, LG, and Nokia. Then, why is not blackberry popular anymore? Are there any exact reasons or factors for that it failed in the market? These questions are important and necessary for the company to make the company stable and set it back to the market again. The reason why the sales of Blackberry declined greatly must not be only because of the change of the trends. It is essential to analyze the factors of sales decrease to survive in the competitive market. One of the important factors is adaption to the external environment which is necessary for all of the industries. Apple is one of the best examples that could adapt to the market pretty well. Steve Jobs placed emphasis on small devices, such as iPods instead...
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...Compensation Overview Making Money With WakeUpNow Income Disclosure available at wakeupnow.com/ids. Avg. IBO earns less than $100 Version 3.2014.001 Income Disclosure available at wakeupnow.com/ids. Avg. IBO earns less than $100 Version 3.2014.001 Table of Contents Welcome How Do I Get Paid? Retail Payouts Team Payouts Compensation Plan Chart Luxury Payouts Customers and Structures Conclusion Income Disclosure Statement 1 2 4 6 8 11 18 19 20 WakeUpNow: Live the WUNLIFE. Income Disclosure available at wakeupnow.com/ids. Avg. IBO earns less than $100 Version 3.2014.001 Welcome Congratulations on joining WakeUpNow! WakeUpNow’s business model is built on the oldest type of advertising: wordof-mouth. Instead of buying advertising like television and radio ads, WakeUpNow pays commissions for sharing its amazing products and services with others. It is important to understand that all commissions are based on the sale of products and services to end consumers—that is to customers who purchase WakeUpNow products for their personal use. When you elect to convert from a Preferred Customer to a distributor (Independent Business Owner or IBO), you have taken the first step to earning commissions. You don’t earn commissions for recruiting other IBOs, but you can earn commissions whenever those IBOs or their customers buy products and services—and the more IBOs you bring in, the more products your organization can sell. This guide is your quick look at how WakeUpNow IBOs make money...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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