...Executive J. W. Marriott, Sr. | About MarriottA reflection on the life, legacy and contributions to the hospitality industry of J.W. Marriott, Sr. Group A Partners Robert Manuel and Kody Wood | Hospitality Industry Executive J. W. Marriott, Sr. | About MarriottA reflection on the life, legacy and contributions to the hospitality industry of J.W. Marriott, Sr. Group A Partners Robert Manuel and Kody Wood | John Willard Marriott September 17, 1900 – August 13, 1985 Born on September 17, 1900 in Marriott Settlement, Utah, as the eldest son of a poor farmer, J.W. Marriott was said to have learned to ride a horse before he could walk. Early in his upbringing, Marriott was held to a very strict and high standard of conduct from his father. His father also gave him responsibility at an early age making him a sheepherder on the farm to help his family. At the age of 19, he preached the gospel as a Mormon missionary around the New England area. Once Marriott completed his mission, he traveled through Washington D.C. on his way back to Utah and thought how great of an opportunity it would be to sell A&W root beer there during the hot summer days. Unfortunately, at this time he had to put this idea on hold, as the country was under the Great Depression and all the money the family had was needed to pay off loans to the banks. Marriott experienced poverty throughout his childhood and vowed to go back to school and create a better living. Although, Marriott did not complete...
Words: 1512 - Pages: 7
... not because it is long established or because it is big , but because there are men and women in it who live it, sleep it, dream it, and build great future plans for it ) Great place to work and best companies to work for lists in the US and abroad re present the most definitive employer of choice and workplace culture quality recognition accompany can receive, and From the 100 best company listed, I would like to choose Marriott International Inc and Navy Federal Credit Union to compare between them regard size, product, vision and mission. First, Marriott international Inc is a global leading loading company based in Bethesda, Maryland, USA with more than 4000 properties and more than 690,000 rooms in 78 countries and territories. Marriott International reported revenues of nearly $13 billion in fiscal year 2013. The company operates and franchises hotels and licenses vacation ownership resorts fewer than 18 brands, including Marriott Hotels, The Ritz-Carlton, JW Marriott, etc. Marriott has been consistently recognized as a top employer and for its superior business ethics. Secondly, Navy Federal Credit Union is the largest natural member or retail Credit Union in the United State, both in assets size and in membership. As of August 2014 Navy Federal Credit Union had over $6 billion in assets, and over 5 million member and there 11,186 employ working for the company . ...
Words: 922 - Pages: 4
...Providence, Rhode Island Feinstein Graduate School Company Project of Marriott A Writing Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: HOSP 6509 Prof. Kim Chunzi Wang Oct 22, 2012 Company information * Company history Marriott International is one of the biggest and finest hospitality business groups around the world. It owns a variety of famous brands which includes Ritz-Carlton, Bulgari Hotels & Resorts, JW Marriott, and Renaissance. All these brands represent luxury accommodations and services as well as unique visual experiences. Marriott emphasizes on improvement of guests’ satisfaction and loyalty. It also focuses on social responsibilities and community relationships. It possesses over 80 years old history which started by Mr. J. Willard Marriott, a restaurant owner at very beginning. After half century development, Marriott now has over 3000 hotels around the world with the annual sales over $30 billion and employees over 300,000 (Marriott International, 2012). * Mission and goals Mission: According to Marriott (2012), “putting people first, pursuing excellence, embracing change, acting with integrity and serving our world” Goals: Expand market to middle east and Africa in 2012 (Marriott International, 2012) invest on new, refreshed, and reinvented properties, new room and public space designs, and enhanced amenities and technology offerings maintains the superior customer services with...
Words: 2528 - Pages: 11
...involvement is both seen and unseen. The things these organizations does influence the social responsibility and involvement in the community. These factors are shown in different ways depending upon the organization. Four different organizations that has a major involvement and responsibility in the communities in which they are present is the Marriott, Macy’s, the YMCA, and Wal-Mart. Marriott The Marriott is an organization that is known world-wide. Marriott involvement in the New Orleans community has been overwhelming. Marriott provide equal job opportunity to hundreds of employees within the community. Marriott have been supporting different causes such feeding the hungry, and provide shelter for everyone that is in need. Marriott believes in taking care of their employees especially in the time of disaster. They are also known to be big charitable givers locally and internationally. Marriott gives through different avenues such as volunteering, donations, and partnerships with other companies such as Red Cross, Habitat and Feeding America to name a few. According to the Marriott International, Inc. website they mention that “Marriott contributes to social well-being through...
Words: 1722 - Pages: 7
...TABLE OF CONTENTS Marriott’s Best Known Philosophy 3 History of Marriott 3 History of Marriott Innovation 4-10 Current Marriott Vision 11 New Vision 12 Current SWOT Analysis 13 Plan Of Action 14-15 Disciplines 15 Country Risk Analysis 16-21 Contingency Plans 21-22 Measurements of Success 23-24 Conclusion 25 References 26 Marriott’s Best Known Philosophy Marriott International has been known not only its brands but also its “Spirit of Serve” and a core value shared by 132,000 Marriott associates worldwide. Marriott has been considered as the Best Company to Work for by CNN Money & Fortune. The question is what makes Marriott so great? “When business slowed last year and some associates couldn’t get enough hours to qualify for insurance, leaders changed the policy.” (CNN Money, 2011) Getting deeper into Marriott Company background, all the information below will be credited to Marriott Company Profile and Reference for Business websites. History of Marriott International, Inc Marriott International, Inc.--formed in 1993 when Marriott Corporation split into two separate companies--is the world's leading lodging and contract services company. Marriott International has two operating groups: Marriott Lodging, which generates about 60 percent of company revenue, and the Marriott Service Group, its contract services operation. Marriott Lodging manages or franchises more than 1,350 lodging properties...
Words: 4567 - Pages: 19
...…………………………………………………………………………..12 Cultural Categories and Analysis...……………………………………………………...12 People First……………………………....………………………………………………12 Pursue Excellence..……………………....………………………………………………12 HR as strategic partner………………………………………………………………………...11 Talent management is all about putting people in the right jobs………………………...13 The talent pipeline is only as strong as its weakest link…………………………………15 References……………………………………………………………………………………….16 Introduction Marriott is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,900 properties in 72 countries and territories and reported revenues of nearly $13 billion in fiscal year 2013. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott...
Words: 3672 - Pages: 15
...Featured Chapter Creating a Strategic Direction Visions and Values Paul Olk, Peter Rainsford, and Tsungting Chung ncreased globalization and the incorporation of many new information technology (IT) tools have enhanced the need for top management to set a clear strategic vision for a company. As market demands and the ability to communicate globally encourage companies to continue to expand into new geographical and product markets—and as they also enter into long-term buyer-supplier relationships or contract out activities previously conducted internally—companies are spread more thinly. This creates a challenge of how to coordinate all of the activities conducted around the globe and by partner organizations. While sophisticated software programs (e.g., enterprise resource planning [ERP]) or intranet capabilities enhance internal communication, these are not adequate. Establishing and maintaining a consistent strategic direction for the company begins with setting a clear vision for the company. A strategic vision provides multiple benefits to a company. First, it presents a broadly shared sense of organizational direction and purpose. Direction is needed because few organizations have achieved greatness by being all things to all consumers. To instill a purpose, most successful companies achieved their leadership position by adopting a vision far greater than their resource base and competencies would allow (de Kluyver & Pearce, 2002; Hamel & Prahalad, 1989). A vision...
Words: 5450 - Pages: 22
...preference or to educate people (Kotler, Cunningham, & Keller, 2008). Successful advertisements build an appetite in consumers through viewing, listening, and reading. Advertising also gives the consumer the necessary instructions to fulfill those needs that were created. Since there are so many goods and services available, organizations must use convincing approaches in their advertisements to increase the chances that ad budgets will have a positive return. There should be a specific communication task and achievement level to be accomplished with a specific audience in a specific period of time which is called an advertising objective or goal (Kotler et al., 2008). This paper is written to compare and contrast a product offered by Marriott International Incorporated through the advertising platforms of traditional, tradigital, or digital. It will also recommend the advertising type that is most effective and offer an investigation into the return on investment (ROI). Advertising media platforms can be categorized into three different types: traditional, tradigital, and digital. Traditional advertising is what most people think of when talking about advertising or marketing and includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards (“Types of Advertising,” n.d.). Traditional advertising medias are deep-rooted, easy to find and place, and very quantifiable in terms viewership through subscriptions...
Words: 2480 - Pages: 10
...[pic] Team July 2, 2012 Team012 httwww.marriott.com/Marriott-hotels-resorts/ July 2, 2012 TEAM -BEARS Table of Contents 1. Executive Summary 1 1.1. Introduction 1 2. Environment Analysis 1 2.1. Competitive Forces 1 2.2. Economic Forces 2 2.3. Political Forces 2 2.4. Legal and Regulatory Forces 2 2.5. Technological Forces 2 2.6. Sociocultural Forces 3 3. Situational Analysis 3 3.1. SWOT Analysis 3 4. Strategic Plan and Focus 4 4.1. Mission Statement 4 4.2. Competitive Advantage 4 4.3. Marketing Goals and Objectives 5 5. Market-product Focus 7 5.1. Marketing and product objectives 7 5.2. Target Market 7 5.3. Product Line 7 5.4. Promotion 7 5.5. Place 8 5.6. Pricing 8 5.7. Positioning 8 6. Implementation Plan 9 6.1. Marketing Organization 9 6.2. Activities, Responsibility and Timeline for Completion 9 7. Evaluation and Control 11 7.1. Financial Analyis 11 7.2. Market Share Analysis 11 7.3. Evaluation Analysis 12 References 13 Strategic Plan and Focus Section References 13 Appendices 15 Executive Summary 1 Introduction Marriott International is a global hospitality company that operates and franchises hotels and lodging facilities. The company primarily operates in America, Europe, Africa and Asia-Pacific. It is one of the leading lodging companies with more than 3,700 properties in 73 countries and territories worldwide. The company with its global presence and strong brand...
Words: 3702 - Pages: 15
...Case Summary: “Make every interaction meaningful” is the Marriott philosophy. Not quite an easy challenge for the multitude of Marriott brands and the abundance of campaign management tools used to contact customers spread all over the world. With over 3,200 hotels and resorts under 19 brands in 68 countries, the company was founded by J. Willard Marriott in 1927, which began from a roadside root beer stand to an $11 billion industry on just about anything involved in running a hotel. Despite one of the industry leaders in the market, slow economic conditions intensified rivalry within the hyper-competitive hotel industry. Like the Marriott, its competition also offered the same wide range of hotel and resort brands that cater to different customers’ needs and tastes not to mention rivalries on the basis of location, ambience, price, amenities, and other elements. In order to compete effectively, Marriott relied on extensive marketing research, expert segmentation, and careful targeting. This began with the focus on various type of customers such as business customers, green travelers, meeting planners, vacationers and their families. In using a variety of research techniques, Marriott was able to determine customer needs and behavior, including focus groups, online surveys, and in-room questionnaires. By partnering with brand and marketing leaders, the company was able to build a campaign management platform that scaled across brands, programs and marketing organizations...
Words: 765 - Pages: 4
...4089 www.soeagra.com/ijert/ijert.htm © Society of Education, India IJERT Original Article Marriott India: Managing Its Hospitality through Gearing Service Quality Shikha Singh, Dinesh Kumar, Nilosha Sharma Bahadur Shastri Institute of Management, Delhi Nurture Education Solutions Private Limited, MBA College, Gujarat University, Ahmedabad Email: shikhabirsingh@gmail.com , dineshkumar.kumar02@gmail.com, niloshasharma05@gmail.com 3i1,2Lal ABSTRACT The Marriot group of Hotels launched back in 1983 are one of the largest brand and the world’s 12th largest lodging chain.1 The Marriott had around 8,000 hotels worldwide. The company operated and have franchisees under the brand names Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari. The Marriott group in India has being focusing on its quality of service delivered and the various other factors like customer satisfaction. The case highlights the journey of Marriott group and the various services provided by Mariott. The case also discusses the various challenges upcoming for Marriott group in India related to customer service and customer satisfaction. Pedagogical Objectives The case study helps to understand and analyse: 1. The dynamics of Indian service Industry/Hospitality Industry 2. Challenges and Opportunities for Marriott in India Mariott Group: An Overview "When you take good care of your people, they'll take pride...
Words: 5911 - Pages: 24
...2013 AnnuAl RepoRt Find Your WorldSM ONLINE. TOuR OuR INTERACTIvE ANNuAL REpORT AT MARRIOTT.COM/INvESTOR. MARRIOTT INTERNATIONAL , INC. A MESSAGE FROM OuR EXECuTIvE CHAIRMAN J.W. Marriott, Jr. Executive Chairman and Chairman of the Board There are so many ways to Find Your World at Marriott International. Our more than 3,900 hotels in more than 70 countries provide the stage for you to close that important business deal, take your loved ones on a beach vacation, or explore new destinations on a journey of personal discovery. For our guests and approximately 325,000 associates at headquarters and our managed and franchised hotels, we are working hard to help you meet your goals, whether it’s creating lasting memories or building on life’s successes. I am so proud of our company. Something I’ve noticed even more in my role as Executive Chairman is that Marriott’s history and culture are the foundation for our future. Our stakeholders recognize this, too. I am confident we’ll continue our success and come even closer to realizing our vision of being the best lodging company in the world. In 2013, our strategy delivered great results. We grew our portfolio, and had more hotels in the pipeline than any time in Marriott’s history. Our leadership teams created new opportunities for growth across the globe, from opening one of every five new rooms in the u.S. and setting us up for growth in Africa, to accelerating our growth in Asia and creating and launching...
Words: 54657 - Pages: 219
...In 1927, John Willard Marriott and his wife founded Marriott International. The history of Marriott started with a root beer and the first hotel was opened in Arlington, Virginia in 1957. In 1995, Ritz-Carlton Hotel Company became a part of Marriott International after an acquisition. Today, the company is one of the largest company with more than 4000 properties and almost 700 000 rooms in over 80 countries around the world. In order to target and satisfy every customer, Marriott offers 16 hotel brands which are divided to 6 segments: * Luxury: the Ritz-Carlton, JW Marriott…) * Lifestyle Collection: Edition, Renaissance, Autograph Collection Hotels… * Classic, Signature: Marriott Hotels * Select Service: Courtyard, Fairfield… * Extended Stay: Residence Inn, Marriott Executive Apartments… * Destination Entertainment: Gaylord Hotels… Marriott International operates and franchised hotels and licenses vacation ownership resorts, its culture embraces excellence and communication and technological innovations. In the late 1980s, after the successful implementation of Revenue Management in Airlines, Marriott has led the hotel industry in the practice of Revenue Management. It became an early pioneer of Revenue Management in hospitality. They developed a system named One Yield, which focused on improving hotel profits by timing price increases and promotions as well as using inventory controls. In addition, Marriott has also developed the Demand Forecasting...
Words: 1841 - Pages: 8
...Marriott International Vs Hilton Worldwide As an employee of Marriott International, this assignment gives us the opportunity, to compare the company I work for to our competitor Hilton Worldwide. Both companies are the largest ever in the hospitality industry around the world, and both are growing faster than ever. Company’s history The Marriott was founded in 1927. All began with an A&W root beer stand a family owned business in Washington, D.C. Founder J.Willard and his wife Alice, got their young business by quenching people’s thirst during Washington DC‘s hot, muggy summers. Then The Marriotts add hot food items to their menu and the name “Hot Shoppes was born (International, 2014). Today, with his headquarter based in Bethesda, Md., Marriott operates more than 4,087 properties in over 80 countries and territories around the world, over 697,000 rooms under 16 brands including Courtyard, Renaissance and Ritz-Carlton; more than 800 new Marriott-operated properties are in the works worldwide. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson and J. Willard Marriott's son, J. W. Marriott, Jr. is the Executive Chairman. 19 1111119 Hilton International began around 1919, when Conrad Hilton bought The Mobley, a hotel in Cisco, Texas. Mr. Hilton had greater ambitions, over the next few years; he added other Texas hotels in his assets. In 1943, with the purchase of the Roosevelt and Plaza hotels in New York City...
Words: 2135 - Pages: 9
...экономики и финансов фирмы Домашнее задание №8 По курсу «Корпоративные финансы-2» Кейс на тему «Анализ дивидендной политики компании «Mariott» Выполнили студенты: Группа 1 Абдухамидов Антон Гусамов Степан Данилова Екатерина Жегусов Владимир Исайчев Дмитрий Козловская Анна Москва 2011 Цель работы: Проанализировать решение компании по выкупу акций Задачи: * Дать описание компании и ее положения на рынке * Обосновать решение компании на основе теории * Провести практический анализ решений компании * Сделать выводы по проделанной работе Постановка проблемы Компания “Marriott” считает, что ее акций существенно недооценены (на рынке торгуются по цене $19,625). В связи с этим компания планирует выкупить 10 млн. акций (из 32 млн. выпущенных). Однако, выкупать акции планирует по цене на $4 выше текущей рыночной. Описание компании Marriott Corporation была основа в 1927 году. Изначально, компания специализировалась на ресторанном бизнесе и предоставляла контрактные услуги по обеспечению питанием на самолетах. В начале 40-х годов компания начинает предоставлять услуги в сфере гостиничного бизнеса. Гостиничный бизнес (35% выручки): компания распоряжается 23,000 комнат в 55 отелях, расположенных, в основном, в США. 70% комнат принадлежат внешним инвесторам и управляются компанией на основе 70-летних соглашений. Контрактное питание (32% выручки): компания предоставляет услуги широкому спектру клиентов. Ресторанный бизнес (25% выручки): компания...
Words: 1738 - Pages: 7