...McBride Financial Marketing Plan University of Phoenix McBride Financial Marketing Plan McBride Financial Services is a mortgage lender that specializes in conventional, FHA, and VA loans for home purchasing and refinancing. The company is presently headquartered in Boise, Idaho and is looking to expand its operations into Wyoming, Montana, North Dakota and South Dakota. McBride Financial Services current mission is to be the preeminent provider of low cost mortgage services using state of the art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. With the implementation of a successful marketing plan, these future goals of McBride Financial Services to expand and become a preeminent provider of low cost mortgage services should easily become easily attainable. Naturally, the first step in the marking plan would be to research. The primary interest of McBride Financial Services is to establish a new market of people in need of assistance with financial services. In order to achieve this, McBride Financial Services will need to perform research on the areas current market trends and market values. This information will provide a better understanding of what products to market and how to market the products. The company will also need to look at current internal marketing plans in place to determine strengths and weaknesses, so that a better picture is made as to what areas to improve. This research will also help determine...
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...McBride Financial Services Security Policy xxxxxxxxxxx CMGT 441 November 23, 2014 Professor xxxxxxx McBride Financial Services is a start-up loan company that will provide low cost mortgage services using state-of-the-art technology. McBride has five locations; the locations are in Idaho, Montana, Wyoming, North Dakota, and South Dakota. The clients will consist of the following: * Professionals purchasing either a primary or secondary residence. * Retirees purchasing a primary or secondary residence. * Families and/or individuals purchasing recreational properties With the type of low cost mortgage services being provided the McBride Financial Services will need to implement security polices to protect clients using the services. The Information Security requirements of Online Applications Services have to be more secure than Information Security requirements of a physical bank. Protecting user data has to be a number one priority for any online financial company. The policy will apply to all Online Loan Applications (OLA) and any outsourcing to McBride’s application provider and support staff. The best practices for OLA are as follows: * Ensure Consumers are making educated financial decisions by fully disclosing all Loan terms in a transparent and easy to understand way. * Give Consumers a chance to change their mind by maintaining a reasonable cancellation policy. * Be a company in good standing with the officials and regulatory bodies that govern you...
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...McBride Financial Services Marketing Plan Faten Hamad BSA/310 February 21, 2011 Prakash Naidu McBride Financial Services Marketing Plan McBride Financial Services provides low cost mortgage keys for individuals. McBride Financial Services provides to retirees, experts, and families are thinking to buy whichever a recreational property or secondary or primary house. McBride Financial Services has decided to revamp its recent marketing plan so that they can contact customers is more probable to fit the profile of the kind of buyer that their services are created for. This paper will show up how McBride Financial Services can reach a gainful commerce during marketing and operations in addition to their target of breaking even monetarily. The kinds of media that could used within McBride’s marketing plans and their goals markets will be outline, and their growth of services to the web will also be covered in the following document. As with any marketing plan, research needs to be conducted and reviewed. This research will help McBride Financial Services to orient better their company toward the needs of the customers and could make decisions that will bring more customers to their individual branch offices. Determining where the company stands with its current customers is important because they can build on their current market strategies to reach new customers and excite current customers with new services. An easy method for McBride to undertake in research...
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...McBride Financial Services Tee Harris BSA 310 December 12, 2011 Willard Thompson McBride Financial Services There are many types of market research to consider when undertaking a project of this magnitude. There are also many types of media to think of using to help move your company forward and to reach all of your future clients. One must always start with market research before opening a business or before knowing what types of media advertising will work. You must obtain market information so that you can know the types of prices the competitors are offering to the customers already. Market segmentation is when different groups of the populous have different or similar motivations behind products or services they use. Market trends are the upward or downward movements in a market during a period of time. Market size will also play a huge factor when considering these things. The various types of media that I would definitely pursue would be television, radio stations including internet and satellite radio. I would also use the internet and sites such as Facebook or search engines like Google or yahoo. Since McBride Financial has a large target market I believe it important for them to go after all the types of media advertising they can get their hands on. Things that McBride Financial must consider when conducting their business online is data base, website management and the most important thing they must worry about is security. They will be dealing...
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...McBride Financial Marketing Luke T. Covalt University of Phoenix May 7, 2012 * McBride Financial Marketing McBride Financial is a new startup organization specialized in conventional, FHA, and VA loans for the purchase or refinancing of homes. McBride Financial is currently headquartered in Boise, Idaho. McBride is a rapidly growing company with plans to open a total of eight company branches located throughout Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride’s mission is to break even financially within six months of commencing operations. Because McBride is a little known, new company, an aggressive marketing campaign will help make McBride Financial a well-known, trusted lender. By developing a proper advertising and marketing campaign, McBride will be more apt to meet their ambitious financial goal of breaking even within six months. Target Market McBride Financial specifically targets the following types of home buyers: Professionals seeking a primary or secondary residence, retirees seeking a primary or secondary residence, and families or individuals purchasing recreational properties. By determining who their primary markets are, McBride will be able to better conduct market research into those groups of people. In turn, this will allow McBride to custom tailor services and marketing to their intended audience. Market Research Conducting market research will allow McBride financial to better understand its target customers and learn how...
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...McBride Marketing Plan Brandon Hansen BSA310 February 10, 2014 William Zhang McBride Marketing Plan The future of McBride Financial Services lies in marketing. McBride is looking to simplify the mortgage application process and provide low cost mortgages. The target consumer will be professionals and retirees looking for a primary or secondary home and families or individuals looking to acquire recreational property. The way McBride markets to these consumers will be how McBride Financial will succeed. Market Research Marketing research will be very important. Credit approval is a requirement for a mortgage loan so it would be beneficial to research the areas McBride looks to serve to determine how the local economy is doing. Employment rates can be a sign into how the residents may match the criteria for possible approval. McBride will want to target areas where this is high. Employment growth can lead a community into growth and expansion through new construction. New homes bring in new clients. Research into areas that have plans for residential expansion will help to pinpoint profitable markets for McBride. It will also be necessary to check into the average age group in each area. This information will be beneficial in developing marketing material targeting each group. Media Use Getting the word out about McBride Financial Services must tailored towards the audience to be most effective and McBride wants to get their services noticed quickly...
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...McBride Financial Security Policy To bring McBride’s electronic key online will provide a great source of control in their area of physical security. Employees will only have access to areas that their work in and access to information according to their rank in McBride facility. Any unauthorized access to any area of any McBride facility will be punishable in accordance with McBride's Non-Compliance Policy. If an access card, key are lost or stolen or is not returned a fee will be charged for a new item. When an access card is lost, it will be deactivated immediately until a new card is issued. When processing a loan application, McBride is in control of large amount of sensitive customer information including the customer’s credit report and history. The protection of this information is very important. To protect data from loss, equipment failure, or intentional destruction, all mortgage applications and associated data will be backed up to magnetic tape as well as archived to a remote server daily. Magnetic tape backups will be performed every evening (except for Sunday when tape drives will be cleaned and maintained). All data backups will be perform only by an authorized member of McBride's in-house IT department. Another way that McBride will now protect sensitive data is through account access controls. Passwords, encryption, and pertinent classification of data are a few measures that will be implemented to ensure this protection. Every procedure and process...
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...Cathy Bryant BSA 310 Week 2 -individual assignment William Zhang 5/9/2011 Critical Information Systems: Huffman Trucking: Founded in 1936, out of Cleveland, Ohio, Huffman Trucking had one truck and trailer. By 1945 Huffman Trucking had 16 trucks and 36 trailers. With continuous growth from internal sales, and the acquisition 5 Eastern regional carriers, the company continues to be privately held. Huffman’s corporate office is located in Cleveland Oh. They have hubs located in St. Louis, Bayonne N.J, and in Los Angeles. Huffman’s trucking has a fleet of 800 trucks. Each truck is equipped with a GPS tracking system. This allows each truck and it’s cargo to be tracked to and from its destination. The dispatch is vital to operations, by allowing the truck and cargo to be tracked, and monitored. The companies driver’s are tracked from the moment he and his freight leave the warehouse. It also allows for real time access. Without real time access, remote locations would not be able to access the specific data on the trucks, in real time. Each truck is connected to the system through the real time access. Keeping these systems up to date will increase the speed of delivery and information. Each truck is equipped with a GPS system that is connected to the hub. Each hub has specific information, on all trucks and freight. This way the company knows which trucks are carrying which freight and going to which...
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...McBride Financial Services Marketing Plan Name BSA-310 5-27-2012 Instructor: Introduction and Background McBride Financial Services provides low cost mortgage solutions for individuals. McBride Financial Services caters to professionals, retirees, and families that are looking to purchase either a primary, secondary residence or recreational properties. McBride Financial Services has decided to revamp its current marketing plan so that they are capable of reaching perspective clients who are more likely to fit into the outline of the type of purchaser that their services are constructed to attract. Marketing Research McBride Financial Services must complete a marketing research plan in order to make sure that the marketing campaign intended for them will be successful. Conducting shopper market study will allow McBride Financial Services to analyze the buying tendencies of the perspective clients in their objective area. This will give them the opportunity to market to particular types of clientele that are more likely to procure their service vice frivolously spending their money on advertising that targets to large of a general constituency. One of the most popular current market trends because the internet makes it much easier to do is AD Tracking. Because of its relative ease I recommend that McBride Financial services use Ad Tracking as it will allow the monitoring of their brand's performance and also will allow this business to see how consumers feel...
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...McBride Financial Website Security Plan Reggi CMGT/441 April 7, 2014 University of Phoenix McBride Financial Website Security Plan Introduction McBride financial services is upgrading their website to be more interactive with clients. The goal is to create self-serve options for clients though the website and through kiosks located in the offices. McBride wants to reduce the number of employees needed to handle client accounts using this new business plan. The new plan will increase the need for data protection to ensure that customer’s personal data is kept same during all points of the application and loan process. Implementing online loan applications means customer information will be input into web forms and then transferred to the company database. This creates the potential for hackers to steal or corrupt the data and to use it to gain access to other company servers. In order to prevent this from occurring and limiting the damage done in the case of a successful attack McBride must implement a Prevention, Detection, and Recovery plan. Prevention A prevention plan for McBride will be need to include protection for the company servers and protection for client information. The first step in this plan is to establish a demilitarized zone (DMZ) to separate the web server from the company databases and other company servers. The most secure way to implement this is to use two firewalls. The first one will be set to allow necessary traffic to the web server...
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...McBride Financial Marketing Plan Based out of Boise, Idaho, McBride Financial Services is a small mortgage lender that is in its beginning stages. The firm’s focus will be in standard, FHA, and VHA loans for home refinancing and purchasing. The company hopes to increase its offices into Wyoming, Montana, North Dakota, and South Dakota. “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota.” (University of Phoenix, 2005, 2011, para. 2). McBride Financial Services has decided to redesign it’s marketing plan so they can reach individuals that fit the profile of the type of consumer that their services are created for. Now let us look into what it will take to create a strong marketing plan for McBride Financial Services. Market Research The first step in creating a strong marketing plan is research. Researching the product is a way to find out what catches customers’ attention by looking at their actions and coming to conclusions from what is observed. Using market research is a helpful means that can save the company time, effort, and money. By performing this research, McBride will gain the opportunity to market to certain types of individuals that are more likely to purchase their service instead of wasting money advertising in a general region. One source that will be useful to McBride Financial Services is the use...
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...Policy for McBride Financial Services Introduction to Information Systems Security Management CMGT 441 December 06, 2011 Security Policy for McBride Financial Services The following document was developed to respond to a request by McBride Financial Services for a security policy based perceived needs associated within the loan department and issues in implementing online loan applications (OLA). The security policy will address the current need along with any issues that may arise with their online loan application process. The majority of McBride’s customers are comprised of an affluent demographic of professionals, families looking to purchase a home, and retiree’s requesting mortgages (University of Phoenix, 2005). McBride’s customer base is largely well educated individuals who generally keep an eye on personal information and financial records and would most likely be aware of any unauthorized changes. Therefore, it is of extreme importance that McBride Financial secures this data. The areas included in the security policy for the loan department will include the following: • Physical Security Policy • Account Access Controls Policy • Data Backup Policy • Non-Compliance Policy The implementation of electronic key cards will be recommended to McBride as a source of control in the physical security area. This will restrict employees only to have access to areas they are authorized to be in. Any employee accessing an unauthorized area of the McBride facility...
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...McBride Financial Services Marketing Plan McBride Financial Services is a start-up regional company based away from Boise, Idaho and is working on becoming a premier mortgage lender. Their products and services target conventional, FHA, and VA loans for home acquiring or refinancing. As a new company, McBride Financial Services is planning to expand into its businesses into Montana, Wyoming, N . Dakota, and South Dakota with the use of effective marketing strategies. To effectively expand and turn into successful, McBride Financial will locate unique advertising means to capture its target audience and also to showcase its mortgage lending services. Some of the methods they will be employing are television, newspaper, billboard, and other ads. They will also utilize social media marketing campaigns on multiple outlets (such as Facebook, Twitter, and so forth). McBride Financial Services goal is to achieve early success and become the “preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota” (McBride). To do so, McBride Financial will have to focus on: • Financially achieving break-even within six months of beginning its financial operations. • Becoming a profitable company within a year of starting business. • Utilizing technology to minimize costs and maximize efficiencies for its individual and business customers who are applying for and trying to obtain mortgages...
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...McBride Financial Services Marketing Paper BSA/310 August 31, 2013 McBride Financial Services is a small scale contract and debt supplier in the Northwestern United States, with sites in Montana, Idaho, South Dakota and North Dakota. McBride’s aim customers are from white collar experts and senior citizens buying first and second houses to families and persons in need of buying recreational venues. With the aspirations in broadening its user range, McBride requires new aims for an advertising tactic. When cultivating a marketing tactic, there are four fundamental procedures in the mechanism. Initially, McBride is obliged to explain and expound their mission. According to the site analyzed, it is necessary that McBride is obliged to furnish their mission in order to initiate. There is a necessity to improve the company’s mission concerning customer assistance and customer contentment. In relation to the phrase "A company’s mission should not focus and revolve around acquiring revenues – they are just the compensation for establishing relationships for users. It must concentrate on user comfort and connections the corporation wanted to establish.” (Armstrong & Kotler, 2011, p 40). The succeeding procedure is utilizing the company’s mission as a protocol McBride decide goal for each department of the company to accomplish the ultimate aim: broadening its user range. McBride will arrange a business document according to the preceding procedures the company...
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...and then maybe you will understand why they do what they do.” Martina McBride released a song called “Concrete Angel”. This was her way of reaching out to the public as part of an awareness for child abuse. Child abuse is a lot more than the physical abuse. Physical abuse is a lot easier to notice and detect because the evidence is on the outside. However, those bruises will eventually fade away. The emotional abuse is what leaves permanent scars on the heart. It hurts the inside of a person, what is not seen by others (Helpguide). Child abuse can happen to children of any age, race, or social class. Therefore, it can occur at any point during their lives. Even as a person gets older they could experience domestic abuse. There are different kinds of abuse such as; emotional, physical, neglect, and sexual (Helpguide). Just because you do not see bruises or broken bones does not mean there is no abuse in the child’s life. On the contrary, if you see bruises on a child do not just assume they “fell” or were in an “accident”. The lyrics in “Concrete Angel” not only had an emotional impact on the listeners but the music video did as well. The lyrics matched up perfectly with the video. This music video uses imagery, foreshadowing, personification, and tragedy to portray that child abuse is unfortunate and can be prevented if peers speak up and don’t ignore what they see. The Author Martina McBride started her country singing career in 1990. She was given the opportunity...
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