...McDonalds Corporation Kim Keevers, Eileen Pool, Marisol Maroles, Erik Lapre University of Phoenix MGT 230 Sylvester Taylor June 08, 2012 Decades of growth have taken McDonald’s Corporation from a small town investment into a global money maker. McDonald’s is relatively clean, cheap and convenient; there are many downsides of this business. The organization promotes itself with the use of a clown named Ronald McDonald. Despite all the press and content published over the past decade on nutrition, McDonald’s still promotes its greasy burgers and salt laden fries. However, over the past few years, McDonald’s has come under scrutiny for this and as an alternative has started to clean up its greasy act. Today they are promoting the same burgers but have added fried chicken, baked chicken with sauce’s that makes one question if the nutritional content of these foods is even acceptable. McDonald’s does many things correctly, such as their efforts to help children with life illnesses, but still produce food that contributes to obesity and heart disease, to name a few illnesses. Many have all seen the movie, entitled “Super-Size Me”. This individual ate McDonald’s for quite a while and almost died. The movie portrays the actor getting regular checkups but the result of this eating created more issues for the actor even after he got off the fast food wagon. So what does this say to our youth? Statistically, the company practices are questionable. Rather than use...
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...report, “McDonalds Corporation is the 6th most valuable brand globally”. The calculated value of the iconic golden arches logo has an estimated net worth of $33.58 billion (Interbrand, 2010) The company is ranked as the #1 restaurant brand and on an average day will provide food and beverage service to 60 million customers around the world. This corporation is a pioneer in global expansion and emulated by many competitors. Since the opening of the first McDonalds in California in 1940, the company has continued on its journey to continually enhance the brand and support higher sales. In July of 1966, McDonalds listed on the NYSE. By 1970 they surpassed $1 billion in annual sales; the corporation’s vision for growth and their unique business model paved the way for a global footprint that would stir media frenzy. As a global economic presence, McDonalds is a superpower. There are famous stories reported across the globe such as when McDonalds served 30,000 hungry Russians on the opening day of McDonalds Moscow in 1990. This paper will demonstrate the global reach that McDonalds has by reporting and analyzing on the global FX and debt markets and how changes in currency rates and interest rates impact the company’s financials. The analysis will provide an overview of the firm and then delve deeper into the current global presence of the organization and breakdown certain specifics by region globally. In conclusion, we will offer some strategies that McDonalds can utilize...
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...Thanks to Jim Skinner’s no-nonsense leadership, the global restaurant juggernaut is doing better than ever. Luckily for McDonald’s, Skinner is an operations whiz who has turned the restaurant giant into a well-oiled machine, insisting on planning and accountability throughout the company. Skinner isn’t a micromanager. He’s simply intensely focused on the efficiency and performance of McDonald’s MCD 0.68% 33,000 restaurants worldwide and the enormous, complex infrastructure that supports them, a managerial trait that has resulted in nothing short of a Golden Age for the Golden Arches. Since Skinner, 66, became CEO in 2004, the company has delivered an annual growth rate of 5%, with revenue topping $24 billion last year. Same-store sales, a closely watched industry metric, have climbed each of the seven years of his tenure, and in that time the stock has returned more than 250% — even after the early-August equities selloff — vs. 16% for the S&P 500 (SPX). [Click here to read our 2005 story about how McDonald’s got CEO succession right.] If you haven’t been in a McDonald’s lately, you might assume that the company simply has been the beneficiary of the struggling economy in the U.S. and elsewhere in the world, and that cost-conscious consumers are flocking to fast-food eateries instead of sit-down restaurants. But to post the kind of impressive numbers McDonald’s has — and to weather the current turmoil — Skinner has had to find ways to attract new diners while retaining the...
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...McDonald’s Corporation (McDonald’s): Mobile Commerce (Smart Phone App) Lisa Delao John Heisner Gloria Rios University of Redlands School of Business Abstract E-commerce is rapidly changing the business world. Through the use of the internet and the web, businesses have realized billions of dollars in sales and revenue. Mobile commerce or m-commerce is a rapidly expanding facet of e-commerce that utilizes mobile digital devices to conduct business transactions. With great success restaurants have now launched smartphone apps that allow customers to order food online. Through the strategic implementation of a new m-commerce business plan, McDonald’s should also launch its own innovative smartphone app. The app will give customers the capability to order and purchase McDonald’s products with the use of their smartphone. McDonald’s Corporation: Mobile E-Commerce (Smart Phone App) E-commerce has revolutionized the business world. With the use of the internet and the web to conduct business transactions, e-commerce has created billions of dollars in sales and revenues for businesses in many different industries. Being that e-commerce is ubiquitous, “meaning that it is available just about everywhere at all times” (Laudon, 2012, p. 375), business transactions can take place virtually from anywhere and from any device that has access to the internet and web. The most rapidly growing form of e-commerce is mobile commerce or m-commerce,...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...a great deal of sexual appeal. However, the least prerogative commercial is the one that was most intellectual and heart hitting. The Ronald McDonald House Charity Corporation commercial stated that “When families stay closer, Children heal faster.” The skit in this commercial provided great imagery and a scenario that was actually true, making this commercial very effective. Thanks to this charity, more children are capable of healing faster and reaching better health. The pathos of this commercial was heavily illustrated throughout the entire commercial, starting with the big, bright smiles of the mature individuals. These smiles of hope create the emotional effect, which help to capture the attention of the viewer. The scene of the child not only held the attention, but created the feeling of sympathy. This as well created the persuasion, to encourage people t to donate to the Ronald McDonald house charity, so that other sick children have the advantage to be cured. Lastly the music in this commercial gives a lot of power, the slow soft tone sung and the lyrics used are high effective of the creation feeling of sympathy. The ethos in this commercial all tie back to Ronald McDonald. The statement “When families stay closer, children heal faster. The logos are the Ronald McDonald logo at the end and the statement” Ronald McDonald charities are happy to support kids with leukemia” Also the narrative voice. At the end of the commercial, pathos, ethos, and logos...
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...Resources and Capabilities of McDonald Introduction As one of the leading companies in the world and invading every country, there is no doubt that McDonald is the leader in fast food industry. This fact has been proven for so many years and this will not happen if the company did not apply any strategies with their resources and calculating their capabilities. The strategy may come in planning in the business setting. The process of developing and maintaining the goals and capabilities is reflected to its changing marketing opportunities. The corporate strategy lays in their institutional mission, supporting goals and objectives, an appropriate implementation (2007). Resources and Capabilities of McDonald For the company, the strategy is concerned with matching a firm’s resources and capabilities to the opportunities that arise in the external environment. The resources and capabilities of a company are considered as a strategy. The increasing emphasis on the role of resources and capabilities as the basis for strategy may come in to two factors. First, the industry where the firm belongs became unstable and so the internal resources and capabilities of the firm are given more focus in formulating strategies. And second, the combination of the resources and capabilities of the firm became the superior competitive advantage and profitability (2007). The connection between the resource and capabilities of a firm in the area of business makes a competitive advantage. It is...
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...EXECUTIVE SUMMARY To sustain its viability in a competitive market, the McDonald’s Corporation setsits overall goal of “making its customers happy.” To reach this broad goal, McDonald’smainly focuses on competitive bases of speed, cost, and nutrition. The corporation alsorecently created dramatic strategy changes to its stores internalprocesses by introducingthe Made for You System, and McDonald’s also created a Revitalization Plan whichencompasses all areas of the business to make its customers happy. Quality management at McDonalds is one of the major factors that makethecorporation one of the most successful fast food restaurants in the world. The corporationuses computerized information systems and strict corporate quality standards to maintainquality at their restaurants. To enforce the standards, the corporation undertakesexhaustive inspections on each restaurant two times per year. Also, thorough trainingprocesses ensure that all McDonald’s employees have the proper knowledge to meetthecorporation’s standards, which will in turn make their customers happy. Many suppliers aid McDonald’s success by supplying their raw materialsefficiently and on time. McDonalds reassures that their product is fresh by choosingsuppliers near the restaurants, to minimize transport time. To ensure quality of productsand reduce cost between the restaurants and their suppliers, the McDonalds Corporationpublishes specific guidelines to ensure that the restaurants receive the best qualitymaterials...
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...indicators of the success or failure of a corporation is their ability to acquire/merge or to be acquired/merged. Companies have been able to maximize their profits by merging or acquiring other businesses within their industry, which has many benefits that extend past dollars and cents. Corporations who are able to acquire or merge with other companies are able to expand upon their ability to forge partnerships with other corporate leaders. They are often able to expand their services internationally to gain more profits and extend their brand. Corporations, such as McDonald's Corporation, have been able to benefit from acquisitions in ways that corporations, such as Sonic Corporation, have not. Through the evaluation of the strategies that were utilized by McDonald's Corporation to acquire Boston Market, its impact on the corporation, and its international business-level and corporate-level strategies, one can better understand strategies that Sonic Corporation could develop to increase their profits through acquisitions and mergers, as well as business-level and corporate-level strategies they can develop to expand their services internationally. McDonald's Corporation has enjoyed great success as one of the largest food-service retailing chains in the world, with 30,000 restaurants that “operate in more than 100 countries on six continents (Funding Universe, 2012).” Founded in San Bernardino, CA in 1948, McDonald's Corporation has evolved from a small burger joint making...
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...and direction of a corporation and the way in which it's various business operations work together to achieve particular goals ("Business Dictionary", 2015). My team and I collectively agreed that each CEO had an overall goal of diversifying their company and increasing profits. The videos were short, but they offered a lot of insight into the struggles each CEO had to face to remain profitable. I will summarize each video and outline the corporate strategy used by the CEOs. Coca-Cola Nevelle Isdel never aspired to become CEO of the company, he just wanted to do the job he was hired to do. Mr. Isdel retired to the south of France in 2001 after 35 years with Coca-Cola. The board asked him to return after the two prior CEOs were unsuccessful. They wanted him to focus on driving sales and concentrate on acquiring new brands. In his plan to drive the company forward, Mr. Isdel did not feel the need to venture into the same businesses as his competitor, Pepsi. Pepsi had branched out from carbonated drinks to snacks foods like Frito-Lay. Mr. Isdel decided to remain faithful to the brand and introduced two new beverages, Coke Black, and a carbonated green tea, Enviga. Mr. Isdel's degree in social work shows he has compassion, and that spans across the work he does as an activist and within the community. VF Corporation Prior to watching these clips I had no idea VF Corporation was the largest seller of jeans. CEO, Mackey McDonald joined VF Corporation on 1983 and decided...
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...indicators of the success or failure of a corporation is their ability to acquire/merge or to be acquired/merged. Companies have been able to maximize their profits by merging or acquiring other businesses within their industry, which has many benefits that extend past dollars and cents. Corporations who are able to acquire or merge with other companies are able to expand upon their ability to forge partnerships with other corporate leaders. They are often able to expand their services internationally to gain more profits and extend their brand. Corporations, such as McDonald's Corporation, have been able to benefit from acquisitions in ways that corporations, such as Sonic Corporation, have not. Through the evaluation of the strategies that were utilized by McDonald's Corporation to acquire Boston Market, its impact on the corporation, and its international business-level and corporate-level strategies, one can better understand strategies that Sonic Corporation could develop to increase their profits through acquisitions and mergers, as well as business-level and corporate-level strategies they can develop to expand their services internationally. McDonald's Corporation has enjoyed great success as one of the largest food-service retailing chains in the world, with 30,000 restaurants that “operate in more than 100 countries on six continents (Funding Universe, 2012).” Founded in San Bernardino, CA in 1948, McDonald's Corporation has evolved from a small burger joint making...
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