...Marketing Plan: Ralont Pill Bottle by Pills R’ US Keller Graduate School of Management MM522: Marketing Management Bojlur Rahman Alex Garcia Donald Weston Taiwo Adenuga Executive Summary The Ralont Pill Bottle is dedicated to producing newly redesigned pharmaceutical medicine bottles that offer an “at a glance” view of “what medicine” belongs to “what person” in a medicine cabinet. This redesign came about after careful years of market research against the conventional “brown bottle” used for 90% of all medicine dispensed. We believe that our “color coordinated” bottles for Male Adults, Female Adults, Male Children and Female Children are exactly what the public has been asking for, thereby meeting market demand as well as metrics for predictable revenue. In addition, a patented “dosage control” mechanism will allow for “as needed pills” to be properly dispensed. Included you will find a SWOT analysis including redesign Strengths, Weakness, Opportunities and Threats. The Ralont Pill Bottle will offer customers a new shift in paradigm in the way medicine is identified, dispensed and maintained in storage. No longer will there be any kind of confusion as to what medicine belongs to what person and most importantly the differences between adult and child medication. Our goal is simple, to change public perception and trust in medication bottles and create a “new standard” which will in and of itself become a product by which other products can offspring. Pricing...
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...critical skills in thinking are still lacking; yet they are ideal for the maximization of the cost-effectiveness and quality of health care (Camiletti, & Huffman, 1998). The Center for Disease Control reported that between 1998 and 2008 a total of 33 outbreaks of patient to patient transmission of HBV or HCV due to breaches of infection control by health care personal (http://www.cdc.gov/injectionsafety/CDCsRole.html1). More than 60,000 patients were at risk and 448 patients acquired with HBV or HCV. The disease transmission was primarily from lapses in aseptic technique, the reuse of syringes and contamination of medications that were multi-dose vials. In 2001(Luby, 2001) The World Health Organization reported the single largest outbreak that resulted in 133 patients infected with HBV or HCV due to the reuse of needles and multi-dose vials on multiple patients for sedation. The purpose of this course project is it to formulate a plan to reduce or prevent the transmission of infections due to unsafe handling and administration of medications. Forming a medication...
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...increasing its availability, and reducing its cost. The problem happens in the industry which can be solved without market-based solutions is the ambiguity and the work-around culture. That makes trouble. In the ICU, professionals don’t know who should take charge of the patient which delays the cure. In the treatment, nurse uses the wrong medicine. Analysis Those situations happen many times in the industry. What is the root cause? What we can do? Many reasons can lead to such mistakes. Ambiguities are everywhere. That’s the main reason lead to so many mistakes in healthcare delivery. For Mrs. Grant story, medicine with the similar size and shape, with labels that were hard to read and they were located next to each other on the cart were the root cause. If nurses can work carefully maybe they could aware the mistake and correct it. And in most of time, they can figure it out and correct it immediately. However, the reality is, nurses work 12 hours a shift and they are tired with delivering care to 4 or 5 patients. That makes them easily ignore the difference between the similar vials. While, there are still opportunities there. We can make the vials in different size. If they are in the same size, we can put different label on it. In addition, we can put them on different location in the same cart, or put big label on the cart to remind nurses. For the boy’s case, the involved professionals didn’t have the clear...
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...Indian Public Health Standards (IPHS) Guidelines for Community Health Centres Revised 2012 Directorate General of Health Services Ministry of Health & Family Welfare Government of India Indian Public Health Standards (IPHS) Guidelines for Community Health Centres Revised 2012 Directorate General of Health Services Ministry of Health & Family Welfare Government of India CONTENTS Message Foreword Preface Acknowledgements Executive Summary Indian Public Health Standards (IPHS) for Community Health Centres v vi vii viii 1 3 Introduction�������������������������������������������������������������������������������������������������������������������������������������������������������� 3 Objectives of Indian Public Health Standards (IPHS) for CHCs���������������������������������������������������������������������������� 3 Service Delivery in CHCs�������������������������������������������������������������������������������������������������������������������������������������� 3 Manpower����������������������������������������������������������������������������������������������������������������������������������������������������������� 8 Equipment��������������������������������������������������������������������������������������������������������������������������������������������������������� 11 Drugs�����������������������������������������������������������������������������������������������������������������������������������������������������������������...
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...Project Will Not Be Successful. The Researchers Table Of Contents CHAPTER 1 Abstract…………………………………………………………………………….…1 CHAPTER 2 Intoduction * Background Study…………………………………………………………….….2 * Statement of Problem/Objectives………….…………………………………......3 * Significance of the Study………………………………………………………...4 * Scope and Limitations…………………………………………………………....4 * Review of Related Literature……………………………………………….……5 CHAPTER 3 Methodology………………………………………………………………………….6 Preparation Of The Samples(The Manures)……………….…………………………7 CHAPTER 4 Bibliography…………………………………………………………………………..8 CHAPTER I ABSTRACT The study aims to develop cheap but effective alternative antihelmintic medicines by using the extracts of garlic (Allium sativum) to stop the accumulation and to prevent the past growing number of gastro-intestinal and parasites such as worms. The garlic were collected and the extracts were obtained from its fresh crushed cloves. The extracts are...
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...Abstract A novel method for the determination of residual solvents in pharmaceuticals by thermal desorption (TD)-GC/MS has been established. A programmed temperature pyrolyzer (double shot pyrolyzer) is applied for the TD. This method does not require any sample pretreatment and allows very small amounts of the sample. Directly desorbed solvents from intact pharmaceuticals (ca. 1 mg) in the desorption cup (5 mm x 3.8 mm i.d.) were cryofocused at the head of a capillary column prior to a GC/MS analysis. The desorption temperature was set at a point about 20 degrees C higher than the melting point of each sample individually, and held for 3 min. The analytical results using 7 different pharmaceuticals were in agreement with those obtained by direct injection (DI) of the solution, followed by USP XXIII. This proposed TD-GC/MS method was demonstrated to be very useful for the identification and quantification of residual solvents. Furthermore, this method was simple, allowed rapid analysis and gave good repeatability. 2 J Pharm Biomed Anal. 2011 Jan 25;54(2):417-21. doi: 10.1016/j.jpba.2010.09.006. Epub 2010 Sep 15. A general static-headspace gas chromatographic method for determination of residual benzene in oral liquid pharmaceutical products. Liu H, Tang Q, Markovich RJ, Rustum AM. Source Global Quality Services-Analytical Sciences, Merck & Co., Inc., Union, NJ 07083, USA. hui.liu2@merck.com Abstract Sodium benzoate is used in oral liquid pharmaceutical...
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...national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%. SQUARE Pharmaceuticals Limited has extended its range of services towards the highway of global market. It pioneered exports of medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products. This extension in business and services has manifested the credibility of Square Pharmaceuticals Limited. 2. Product profile: SQUARE Pharmaceuticals Limited, the flagship company of SQUARE Group, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. It is committed to ensure strict compliance with CGMP norms and regulatory requirements in every phase of manufacturing, quality assurance, and distribution of medicines. To comply with CGMP SQUARE has state-of-the-art technology in production and quality control. In addition, USFDA/MCA standard new plant is...
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...BETTER ACCURACY IN WRITING AND DISPENSING OF PRESCRIPTIONS Anita Walsh Western Governors University Prescriber writing errors happen in all forms, places and types. From what the medical staff thinks, the prescriber has prescribed and calls in to the local retail pharmacy, hospital pharmacy, or even the in house pharmacies: adding that the pharmacy processing these uncorrected prescriptions that end up getting to patients. If someone does not catch these errors whether it is the pharmacist, being asked by the patient, why there receiving this drug, because they thought doctor said something else. Therefore, the pharmacist may check it. In a hospital, setting a nurse may look at a chart and question the drug, and call and verify. However, many times no one questions it until the patient has a reaction, or what he or she are being treated for gets worse. Along with communicating with the prescribers, their offices, hospitals, patients, pharmacists also have to be up to date on the all laws, federal and state, and be watchful for those that try to fill fraudulent or altered scripts. Research suggests that there would be significant benefits if all prescribers would follow the same procedures for writing prescriptions, such as using computer generate prescriptions or E-scribe, because there would be a decrease in prescription writing errors, pharmacy mistakes and prescription fraud. Pharmacies call prescribers offices to clarify prescriptions information, on average...
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...trillion US dollars. “Revenue of the worldwide pharmaceutical industry” (2014) it is currently facing its toughest outlook to date with both biotech and pharma sectors starting to sink. This is a very high risk industry and there are many factors that can affect it. PESTEL analysis is a tool used to analyse and monitor the external marketing environment factors that have an impact on a business. Porters five forces states that “the structure of an industry and the ability of firms in that industry to ace strategically depend upon the relative strengths of five forces: current competition, potential competition, the threat of substitute products, the power of buyers and the power of suppliers” Ian Worthington and Chris Britton (2006) By using these tools there will be clear evidence of the strengths, weaknesses, opportunities and threats that a currently effecting the pharmaceutical industry. The different sectors such as conventional, biopharmaceuticals and vaccines have slight differences when using the porters five forces tool, these will also be looked at in the industry life cycle and determined their place Pestle analysis looks at the likely changes in the six factors below and seeks to predict changes that are likely to occur and the consequences this could have for a business. “PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological...
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...Benefits of Technology in Medicine In APA STYLE Abstract Thousands of people die each year as a result of medication errors. Medication errors can be attributed to faults in both humans and medication use systems. Therefore, it is necessary to address resolutions to both of these predicaments. The anticoagulant heparin is amongst the most implicated medications. Thus, it has been documented in the top five high-alert medications. Two notable events that triggered recent interest in this topic are the heparin overdoses that occurred in California, associated with actor Dennis Quaid’s newborn twins, and those affecting neonates in an Indiana hospital. The Failure Mode Effect Analysis (FMEA) is a proactive approach to error prevention. Implementation of an FMEA system would serve as a crucial method that will help to recognize potential failures of a product or process before adverse events occur. FMEA can help identify where the use of technology can be implemented to facilitate the reduction of medication errors, especially pertaining to heparin as in this case. Studies have shown how technology, such as computerized heparin nomagram system (HepCare), smart pump infusion technology, computerized physician order entry (CPOE), and the bar coding system, can reduce medication errors. Expanding nationwide awareness of these methods should result in a significant decline of medication errors...
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...competent sales force and large distribution network of its own, operated from 18 different locations throughout the country. A marketing team composed of pharmacists and doctors are at the core of the marketing operation. These professionals play a crucial role in providing the necessary strategic guideline for the promotion of its product. The company has very innovative plan to become a most renowned pharmaceutical company in the world by improving research based dosage form manufacturing within a very short period. Product Profiles Incepta Pharmaceuticals was produced its first product, ranitidine, in December of 1999. The company produces various types of dosage forms which include tablets, capsules, oral liquids, ampoules, dry powder vials, powder for suspension, nasal sprays, eye drops, creams, ointments, lotions, gels, prefilled syringes, liquid filled hard gelatin capsules, lyophilized injections,...
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...As medicines are invented and prescribed, so are the counterfeits. Counterfeit drug is a huge problem. With the advance of applied technology, counterfeiters have become more sophisticated, manufacturing pills and packaging those that look like the real drugs. However, a scientific breakthrough in 2005 invented an ‘ion gun’ which is attached to the machines and will allow checking hundreds of pills a day. An operator simply provides the sample – a pill, some food or a dollar bill, for example – to the machine; the machine then emits a jet of helium gas and captures in a minute the amounts of material, thereby instantly identifying its component parts and then compare with those of real ones. Contrary to the notion that counterfeit drugs are simply sugar pills, study shows that many fakes have some level of active ingredients. Cheap and readily available pain reliever paracetamol is one of such ingredients, for example, and might temporarily soothe some symptoms but will not fight the underlying disease. Occasionally researchers find harmful or much unexpected chemicals. Nobody knows how much fraudulent or substandard medicine is sold around the world. The World Health Organization (WHO) evaluates that as many as 1 in 4 pharmaceutical drugs sold in the developing world is counterfeit. Half of the medicines that are supposed to treat deadly diseases are fakes that...
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...Strategy Formulation & Implementation Ranbaxy Laboratories Ltd 1. Summary: Indian pharmaceutical industry is estimated at $8 billion in 2013 and had been growing at an average rate of 8–9 %. The industry was highly fragmented with more than 1000 players out of which 30% of market was controlled by top ten companies and the rest of 70% by small companies. The Global pharmaceutical industry was estimated at $ 600 billion in 2013. Indian pharmaceutical industry has become more innovative and enterprising with more investment in R&D especially since the WTO agreement was signed. Indian drug makers command 10 per cent share in the USD 30 billion US generic drug market and also has the highest (over 150) US Foods & Drug Administration (FDA) approved facilities. US accounts for one-fourth of the Indian drug exports. The share of Indian pharma companies in the total approvals for generic drugs called Abbreviated New Drug Application (ANDA) has risen steadily. From 32 per cent in 2009, it went up to 38.5 per cent in 2013. Increasing share of Indian companies in total ANDAs approved by the USFDA can be attributed to increase spending by them for research and development (R&D) activities. As per CMIE’s database, the industry’s R&D expenses to sales ratio jumped to around five per cent in 2012-13 from around three per cent in 2003-04. The export of drugs from India is expected to grow by 4.2 per cent to USD 15.2 billion in 2013-14. Around USD 16.3 billion of drugs are likely to be...
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...Part 1 - Sample Preparation The key to a successful identification is to start with a "good" sample. Many pathogenic bacteria do not grow well on solid culture medium, making identification by traditional means difficult. (Why?) Even poorly growing bacterial cultures, however, can be identified with the methods used in this lab. In this lab, you will act as a pathologist or perhaps a pathology lab technician at a well-equipped research hospital. Your task is to identify a bacterial sample received from a clinician. Assuming that you have managed to grow bacterial colonies on a solid medium culture dish, the first step is to pick up a single colony and drop it into a microcentrifuge tube. The process of extracting bacterial DNA consists of dissolving the cell wall with a digestive buffer (in the white-capped bottle) available as a commercial kit. The buffer contains proteolytic enzymes that "eat" the cell wall. This step may take several hours. Since we will be using other enzymes in the next step, we need to get rid of the proteolytic enzymes before we can proceed. The enzymes are denatured by heating the sample in a water bath at 100°C. Next, the cellular debris is spun down in the centrifuge and appears as a solid deposit (pellet) at the bottom of the tube. The DNA is contained in the supernatant (the liquid), which is then transferred to the PCR tube. Why / Back to Part 1Note: Limitations of the traditional methods of identification Over the years...
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...Barcoding to Prevent Incorrect Blood Transfusions An Analysis of Evidence Based Practice Nursing 255 October 1, 2011 Abstract In recent years, technology has advanced to heights that were previously unimagined. These advances have given us additional options to combat human errors that we have merely had to cope with in less technologically advanced times. As little as an ounce of the wrong blood during a transfusion can be fatal. Barcoding technology and other similar systems that reduce reliance on human data entry and double-checking have potential to greatly increase productivity and accuracy (Porcella & Walker, 2005). In fact, “Use of bar code technology for patient and product identification is not only a future requirement of the Joint Commission for Accreditation of Healthcare Organizations (JCAHO), but is also a major tool for error reduction. Wireless technology enables use of bar code equipment at the patient bedside, maximizing process efficiencies.” (Porcella & Walker, 2005) This paper reviews and analyzes the effects barcoding technology has had on the field of blood transfusions and patient safety as well as the resistance observed in clinical practices and the limitations on the technology due to cost of deployment. Barcoding to Prevent Incorrect Blood Transfusions An Analysis of Evidence Based Practice On July 22, 2003 a technician at Inova Fairfax hospital went into a patients room to draw blood for a type and...
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