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Method Case Analysis

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Submitted By secretsmine
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I. Background of the Problem
• The cleaning industry is so much the same, uninteresting and uninspiring.
• There are a lot of cleaning brands that don’t make much of a difference from one another in terms of colour, scent, effectiveness, ingredients, and packaging.
• Still, there are cleaning brands that have become a household favourite over the years.
II. Statement of the Problem
• How should Method compete with the leading cleaning brands not just in the short-run but also in the long-term?
III. Objectives
• Seek not only to clean people’s homes and bodies but also to remove harmful chemicals from our lives as well.
• To create efficient and effective cleaning products.
• To expand the product market nationally and internationally.
IV. SWOT Analysis
A. Strengths
• Innovative package design.
• Ingredients are natural and safe.
• Edgy marketing communications in online and traditional media.
• Low price for quality good.
B. Weaknesses
• Lack of bundled or bulk goods.
• Not all products are viewed as equally effective.
• Still not widely recognized.
C. Opportunities
• There is a huge market for cleaning products.
• Only a few of the cleaning products are “green” or use natural ingredients.
• High demand for product in current distribution channels.
D. Threats
• Leading competitors’ popularity.
• Price of product cannot be raised higher than competitors.
• Growing number of competitors for cleaning products market.
V. Alternative Courses of Action
1. Develop more visually appealing and recyclable bottles for the cleaning solutions.
Pros:
a. It would help in visually attracting customers to try the product.
b. It would create a distinction from the usual ugly and unappealing cleaning containers.
c. More customers will be drawn to the product because of its classiness.
Cons:
a. It costs more because the bottles are designed by big

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