...What is your definition of marketing research? Market research is the process of collecting, processing and analysis of information on issues related to marketing, such as: Customers, Competitors and the Market. Market research can help create the strategic business plan, preparing the launch of a product or facilitate the development of products launched depending on the cycle of life. With market research companies can learn more about current and potential customers. Market research is a discipline that has contributed to the development of marketing and industry in general over the past fifty years, being nourished by the integration of multiple disciplines, including (Psychology, Anthropology, Sociology, Economics, Statistics, communication, among others). What is the purpose of marketing research? The purpose of market research is to assist companies in making better decisions on the development and marketing of various products. Market research represents the voice of the customer into the company. How may marketing research change in the future? As a business perspective, based on market research, is there evidence that there will be enough customers for the business to make money? This does not mean that the market study to ensure the success of a business because they are favorable. The viability of a business depends on many factors. However, the market research results can guide the outline of the enterprise and see if it is worth continuing or not with...
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...MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline To Buy This material Click below link http://www.uoptutors.com/MKT-441/MKT-441-Week-2-Learning-Team-Market-Research-Implementation-Plan-Problem-Identification-and-Project-Outline Select an organization with which you are familiar. This organization will be the basis for your Market Research Implementation Plan. Be sure to obtain your instructor’s approval before beginning this project. Select a scenario from the following list: An organization is planning to introduce a new product/service in another country An organization is considering introducing a new product/service An organization is considering launching a new business unit An organization is considering pursuing a new geographical market An organization is considering adjusting the pricing of an existing product/service An organization is considering enhancing an existing product/service to meet expanding customer needs An organization wants to evaluate its perceived customer service Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following: Write an introduction describing your selected organization and scenario. Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario. Develop...
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...UNDERGRADUATE CURRICULA AND FACULTY 2007 – 2011 Proposed 2009 – 2013 2 Requirements for the BBA degree: Foundation Courses 40-41 Credits Core Courses 45 Credits Departmental Requirement 24 Credits Minor 15 Credits Total variable requirement for Graduation 124-125 Credits Foundation Courses Communication Skills ENG 101 ENG 102 ENG 105* ENG 106 ENG 202 Listening and Speaking Skills English Reading Skills Business English Advanced English Skills Introduction to English Literature 40-41 Credits 9 3 3 3 3 3 * Prerequisite ENG 101 & 102 Note: students not exempted from ENG 101 and ENG 102 will have to take ENG 101, ENG 102 and ENG 105. Note: students exempted from ENG 101 and ENG 102 will have to take ENG 105, ENG 106, ENG 202 Computer Skills CIS 101* CSC 101** Fundamentals of Computer System Introduction to Computer Science 3 3 3 * For students without basic knowledge of computer **For students with basic knowledge of computer & mandatory for students with Major in subjects offered from the SECS Numeracy MAT 100* MAT 210* Basic University Mathematics 1 Basic University Mathematics 2 6 3 3 3 *MAT 100 and MAT 210 mandatory for SLAS majors(English, Media & Communication, Anthropology) other than Sociology MAT 101* MAT 211* MAT 102* MAT 212* Intermediate University Mathematics II Probability and Statistics Introduction to Linear Algebra & Calculus Probability & Statistics for Sc. & Engr. 3 3 3 3 **MAT 101and MAT 211 mandatory for...
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...Stamford University Bangladesh Class Schedule –Spring 2013 Trimester; MBA Program (Siddeswari) |Time |06:30 pm - 09:00 pm | |Day | | | |Course |Section |Course Teacher |Room | |SATURDAY |MKT 607 Service Marketing |Sec-A |Prof. Dr. Horipada Bhattacharjee |B/307 | | |FIN 604 Fin. An. & Control |Sec-A |Prof. Dr. Md. Rafiqul Islam |B/303 | | |FIN 604 Fin. An. & Control |Sec-B |Ms. Pallabi Siddiqua |A/308 | | |HRM 602 Industrial Relations |Sec-A |Mr. Dipak Kanti Paul |A/312 | | |MGT 431 Business Communication |Sec-A |Mr. Sahin Ahmed Chowdhury |A/501 | |SUNDAY |MGT 432 Organizational Behavior |Sec-A |Ms. Nahid...
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...The Importance of Market Research Brandon C. Muniz MKT/441 Marketing Research August 11, 2014 Monica Guillory The Importance of Market Research Market Research is the sole bloodline of directing the company to make the right decision when it comes to expanding or releasing a new product. By allowing the market research department to dictate what needs to be done about knowing what exactly the public wants and likes, the company or organization will eliminate any room for error. In this day and age, most companies and organizations do not have any room to make any unnecessary mistakes. By making these unnecessary mistakes, the company and their business could be damaged for the long term. For example, Workout Anytime is a fitness facility who allows their business to dictate what is necessary to continue and expand business. The clients and members are the business of Workout Anytime and they are the ones whose feedback matters most for the business. The health and fitness industry is ever changing and would need constant feedback from their existing members, the general public and the targeted markets to continue being relevant to the consumers. This is exactly what Workout Anytime wants to accomplish with their targeted markets and will continue to do so to reach higher revenue for years to come. If Workout Anytime did not have a marketing research department, the business would not be working as efficiently as it possibly could. Workout Anytime would constantly be guessing...
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...MEASUREMENT SCALES PAPER; Measurement Scales Paper University of Phoenix MKT/441 In a questionnaire there are many types of scales used to obtain different forms of data. This all depends on which information the questionnaire is looking for exactly, but there are different ways of collecting the data and different types of scales needed for each answer. This paper is to help determine the differences between the ordinal scale, the nominal scale, Interval scale and the ratio scale. Also will be described is a few examples on each scale and a brief description of each scale. Ordinal Scales Ordinal scales are best described as a scale that can measure something like satisfaction. For instance, if someone had developed a new stove that was installed in peoples homes and wanted to know their satisfaction level with the stoves in measurements such as not satisfied, somewhat satisfied, or very satisfied based on various types of questions with the same three as answers, would classify as a ordinal scale. This type of research would be best used in a questionnaire when getting a general response from the people being questioned. This is could also be used as a 1-4 type scale where 1 is not satisfied and 4 being very satisfied. In a questionnaire a good example of an ordinal scale would be a recent visit to a doctors office in which customers are asked to answer questions based on their experiences. So some questions may be from 1 to 4 1 being did not enjoy, 4 being was...
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...Measurement Scales Tina M. Biebl MKT / 441 Marketing Research University of Phoenix Introduction A poorly designed questionnaire may not obtain the results the firm or organization is looking for. There are four categories in which numbers are generally grouped. In increasing order of sophistication, they are (1) nominal numbers, (2) ordinal numbers, (3) intervally scaled numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they can be used effectively in the design of a survey questionnaire. Qualitative Data Data that can be categorized into one of several non-numerical categories is qualitative. You are recording some quality that the data possesses. Care needs to be taken to avoid assigning numbers to the categories then computing with them. This type of data is either nominal or ordinal. Nominal The number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a tradition may establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to differentiate an item possessing one characteristic from an item possessing a different characteristic. Nominal data is a type of categorical data in which objects do not have a natural, meaningful order. You can count but not order or measure nominal data. Only calculations based on the frequencies of occurrence are valid. Nominal scales have no numeric...
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...Types of Measurement Scales Marc Waters MKT/441 June 9, 2014 Cyndie Shadow Types of Measurement Scales Introduction For this week’s assignment, students are to select four types of types of measurement increasing order of sophistication; they are Nominal, Ordinal, Interval, and Ratio. These are categories in which numbers are grouped. This paper will also demonstrate how they can be effective in surveys or questionnaires. Nominal The number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a tradition may establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to differentiate an item possessing one characteristic from an item possessing a different characteristic. Nominal data is a type of categorical data in which objects do not have a natural, meaningful order. You can count but not order or measure nominal data. Only calculations based on the frequencies of occurrence are valid. Nominal scales have no numeric properties. Qualitative information is obtained from a nominal scale. This means objects are classified by name only. Counting is the only operation that can be performed on a nominal scale. Examples of nominal questions that may be used are: state of residence; gender; or hair color: blonde, brown, red, and black. Ordinal Ordinal data is a type of categorical data in which objects have a natural and...
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...Importance of Market Research Chris Ostorga University of Phoenix MKT/441 Marketing Research Angila Romious Nov. 6, 2013 Market research consist of any prearranged attempt to obtain information dealing with their target markets or consumer base. Market research plays a vital role in the business strategy and is used to continue competitiveness over the company’s competitors. One of the key roles to market research is to provide imperative information to categorize and evaluate the market need, size and competition. Market research is broken down into social and opinion research and is the organized assembly and explanation of information that involves individuals or groups that use statistics and a variety of analytical methods and or techniques of the chosen social sciences to obtain some sort of perception in order to support decision making. For many businesses market research involves discovering the needs, wants, and believes, of the targeted market. This can also involve the discovery of how the targeted market audience’s actions or reactions to a product. The two types of research that are conducted during the market research period are primary research that is divided into two categories which is quantitative and qualitative research and the second type of research being secondary research. Primary research focuses merely on the collection of original primary data. It is usually gathered after the researcher has obtained some understanding or awareness into...
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...Market Research 1 The Importance of Market Research Paper MKT/441 Michael Schneider April 2, 2012 Market Research 2 Define Market Research According to American Marketing Association, “Market Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.” Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decisions making and control in the marketing of goods and services. Marketing Research is a well-planned, systematic process which implies that it needs planning at all the stages. It uses scientific method. It is an objective process as it attempts to provide accurate authentic information. Marketing Research is sometimes defined as the application of scientific method in the solution of marketing problems. Marketing Research plays a very significant role in identifying the needs of customers and meeting them is best possible way. The main task of Marketing Research is systematic gathering and analysis of information. Market Research is essential for strategic market planning and decision making. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the...
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...Marketing Research Tools Paper MKT/441 September 10, 2012 Marketing Research Tools Paper Companies utilize various tools when performing market research whether doing primary or secondary research. For the purpose of this paper, different research tools will be discussed as well as the differences between primary and secondary research when applying qualitative or quantitative methods. It is vital for companies to research whether a new product or an existing one will make a hit on the market. Company’s may even want to grow geographically and need to know whether the investment is a prudent one. The dynamics of a business and their target markets can be impacted by change whether it is a new organization or an existing one. Primary and Secondary Market Research There are two different types of market research, primary and secondary. Primary research or field research is the most frequently used method. Primary market research is customized to meet specific needs of the business can be handled within the company or outsourced to a marketing firm. Focus groups, surveys, interviews and observations are good examples of primary market research methods. These particular tools are utilized to evaluate distinct issues that are of key interest to the organization and where feedback is required to carry out a strategic action plan. On the other hand secondary market research is founded on information gathered from reports that existed before the original evaluation of...
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...Session 1 Pg 441 2. A=1200 B=1900 Total = 3100 E(Rp)=Wta x E (RA) + Wtb x E(Rb) = 0.39 x 11 + 0.61 x 16 = 14.05% WTA=1200/3100 = 0.31 Wtb= 1- 0.39 = 0.61 E(Ra)=11% E(Rb)= 16% 7. E(Ra) = Pr x E(Rr)+ Pn x E(Rn)+ Pb x E(Rn) = 0.1 x 6%+ 0.6x 7 +0.3 X11 = 8.1% Variance = Pr x [Rr-E(Ra)] ² + Pnx [Rn – E(Ra)] ² +Pb x [Rb-E(Ra)] ² =0.1 x (6 – 8.1)² +0.6(7-81) ² + 0.3 x (11-8.1) ² = 3.69% = square root of 3.69 = 1.92% 11. βp =Wtq x βa + WtR x Br + Wtq X B…. = 0.25 x 0.6 +0.2 x .7 +0.15 x 1.15 + 0.4 x 1.34 = 1.2 14. = Session 1 eg 5.8 Slide 34 βL_ind=0.38 βu _ ind = βL_IND/[1+(1-T) x (D/Eind) 0.38/[1+(1-0.28)x 0.76] =0.2456 Βdyn_Lev = βu_ind x [1+ (1-T) x D/Edyn] = 0.25 x [ 1 + (1+0.29) x 0.82] = 0.39 Chapter 13 question 15 (pg 442) β = 1.3 E (Rm) = 14% Rf = 5% E(r) = Rf + β x [E(Rm)-Rf] – EMRP formula = 5 + 1.3 (14 - 5) 5 + 1.3 x9 16/7% Session 3 Cost of capital Question 3 pg 472 E (R) = Rf + βE(EMRP) = 4% + 1.15 x 8 = 13.2% Slide 6 applies Re = E1/Po + g = D0(1+g)/P0 +g = 1.8(1+0.05)/34 + 0.05 = 10.56% Rc_ave = 13.2+10.56/2 = 11.88% Question 6 pg 472 WACC (cost of funds the company uses to expand – equity and debt)= 13.2 + 10.56/2 = 11.88% WACC = [E/E+D ]x KE +[ D/D+E] x KD x (1-T) TTM = 12 yrs 105% of Face value (nominal, principal) 100 1million R100 ytm is your market rate when issued but after that you have to calculate it. YTM at issue is just the MK (Market) + IR (interest rate) it is the...
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