...MKT 500 Dr. Hossein Kamarei 10/11/10 Chapter 1: What Is Marketing (discussion questions?) (1.) When it comes to the terminology marketing a lot of people assume that marketing just deal with the fact of sales and advertising. Where people can call over the phone or possible go door to door to people homes and make people buy things that they don’t need, or possibly can’t afford when the items are being presented in front of them. Another concept is that the individuals that market things, marketers like to constantly call folks all time of the day and night. This can be annoying especially when folks are eating their dinner are getting ready for bed. The entire concept of marketing is that it’s the exchange between a firm and its customers. Meaning that the firm wants something from the company and vice versa. This allows the company to focus on what the customers wants are and how they (firm) can generate income from this notion. It’s the same difference when an individual is purchasing a car, you were prefer to purchase a car with less mileage and warranty instead of purchasing one from a used shop without a warranty and high mileage. (2.) When it comes to brands that I like when it comes to sodas, I prefer Pepsi and Mt. Dew sodas. I prefer these beverages because these were the sodas I grew up on. Their taste is just perfect and refreshing to me, and it’s not a drink out there that can replace them. Although for one two liter soda I’m paying the price of almost...
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...Adina Scruggs MKT 500 – Assignment # 4 August 21, 2011 Mission Statement: "Pack and exhale" - Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers. Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing services and off-site storage solutions for residential and commercial customers. Move N Store Inc. offers long and short term storage in a warehouse type of facility with climate controlled and non –climate controlled floors. Some of the key features at each facility are: * On-site managers who reside at the facility and operate from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. * Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or...
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...MKT500: Breakeven – Determining Your Costs Companies have a variety of costs with which they grapple. To keep things simple, we will look at Variable Costs (VC) and Fixed Costs (FC). The combination of VC and FC = TOTAL Costs. In effect, VC + FC = TC. What's a Fixed Cost (FC)? Fixed costs (FC) are costs that do NOT vary as your sales volume increases or decreases. Whether you sell one widget or 50,000 widgets, these are known costs that your company will have to pay regardless of volume of widgets sold. Fixed Costs (FC): These might include fixed staff salaries, lease/rent, debt service, insurance -- in effect, any KNOWN cost that will remain constant, e.g., your insurance premium for 12 months is $12,000… or $1,000 for each and every month. Whether you sell many widgets or sell nothing, you still have to pay that monthly insurance premium, monthly lease/rent, salaries! Variable Costs (VC): These increase linearly as your sales increase or decrease. Some examples of Variable Costs (VC) that companies have include raw materials and thus the cost of goods sold, sales commissions, shipping charges, delivery charges, hourly salaries and overtime, costs of direct materials or supplies and direct labor. Thus, an increase in widgets manufactured might necessitate more plastic moldings, more gizmos, possible overtime, more electricity to run the equipment that is used to manufacture the widgets, etc. Each additional widget manufactured increases your overall...
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...Toggle Boggle Company’s Marketing Plan: Part A Marketing Management, MKT500 July 27, 2014 Executive Summary Started in 2013 by two application developers in their home office, the Toggle Boggle Company was built upon an idea. The idea pertains to the compatibility of multiple display devices, almost all of them with some level of computing power that run proprietary applications like Netflix, Hulu, Pandora, Facetime, and Skype. These application developers realized that a growing demand was building to realize compatibility between a smartphone, a tablet and a television. Why can’t I browse the web from my phone and display on my television? Why is it not possible to make a Facetime video call on the iPad and view it on a large screen? Why can’t I watch my television programming on my tablet? The answers to these questions led to the invention of the Toggle Boggle©. This device now makes cross-device compatibility seamless for any user. Growing from a single prototype, the Toggle Boggle Company started their company with a limited production run to test consumer reactions and the perceived value of their product. The product was a hit! Initial IPO and investment response has allowed the Toggle Boggle Company to operate one major manufacturing plant that is collocated with their corporate headquarters in Raleigh, North Carolina with 220 employees. The company’s vision illustrates their brand value: “Technology should not be learned, but rather intuitive...
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...Jenny’s Closet Party LLC: Marketing Plan Presented By: Jennifer Smith Dr. Karen Mountain Marketing Management (MKT 500) Strayer University Thursday, June 5, 2014 Executive Summary What if I told you that you can get stylish clothing and accessories and the only catch was that you have to clean out your closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you. Jenny’s Closet Party LLC is designed with you in mind, by creating the ultimate “Girls Night Out” experience, combining fashion, food, and fun while mingling amongst friends. Uniquely swapping from one fashionista’s closet to another and the remaining items are donated to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”. First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc. Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you...
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...Assignment 5: Marketing Strategies MKT 500 – Marketing Management 1. Write an executive summary of your marketing plan. The marketing plan consists of 5C’s, STP and 4P’s. I will elaborate on these points. The 5C’s Consumers: Our customers consist of low to middle income group. Our refurbished products have the most appeal to this group. Because these groups are price sensitive to expensive products such expensive brand new computers, laptops and printers. Company: Our company name is “Silicon Trading.” We trade in the refurbished industry of personal computers and all other I.T. related products. This industry is unique because not only do we sell I.T. products but our service that goes along with our product is critical to sales and retaining customers. Context: Currently there are few competitors in the market right now. However, we expect that in the next ten years competition will increase a lot. Profit margins will get smaller and smaller. Therefore, we at Silicon Trading will concentrate on the regional export market. Because exporting our products in volume has the potential for high profits. If we can establish a first movers advantage in the refurbished export market. Then it will be difficult for our competitors to enter this market because it takes a lot of time to establish close relationships with business partners in export markets. Collaborators: Besides selling our products to individual customers. We also sell to small organizations/businesses as well...
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...Assignment 1: Company Introduction, Market Segmentation, and Product Positioning Strayer University MKT 500 Marketing Management October 27, 2013 Flour and Fleur, LLC. is a local bakery located in Raleigh, North Carolina. It was formed in 2013 as a Limited Liability Corporation and currently operates one location in the heart of downtown Raleigh. The owner and operator of Flour and Fleur is Andy Vu. After years in the event and wedding industry he decided to expand and take on his passion for baking. He works closely in the bakery and can be found whipping up new flavors of macarons or decorating cupcakes. His passion is to create great baked goods with the highest quality possible. That is why the company’s mission statement is as follows: “Our mission is to provide sweets, treats, and baked goods that are comprised of local quality ingredients to our customers with a quality, taste, and uniqueness that cannot be found elsewhere.” Our menu consists of cupcakes, muffins, macarons, croissants, doughnuts, a variety of breads, cookies, brownies, and many other baked goods that change every day. We also take requests if there is not an item that you do not see on our menu. We post our menu for the next day every night and try our best to update the menu throughout the day based on availability. Our mission is to make sure that you get the baked goods you want. We want to provide whatever community we operate in a place to get delicious baked goods and treats....
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...Jaclyn A Smith Week 4 Assignment 1: Your Marketing Plan Dr. Dotty Heady Mkt 500 - Marketing Management 11.2.15 Backpacks are an essential part of every young child’s life. From the moment a child begins their educational career, backpacks become a necessary component in order to transport required materials. There are a myriad of choices when it comes to backpacks from superheroes, princesses, generic colors, etc. The right backpack can represent a child’s individual personality just as the wrong backpack can make the best child child extremely unhappy. The issue with these backpacks, however, are that they are not truly unique to that child. If ten children all purchase the same “Frozen” or Pottery Barn Kids backpack, they are truly not capitalizing on their own unique personality. To that end, my company New Me, is an online backpack boutique in which children can create their own unique backpack design. The site allows each child (or adult) to create a unique backpack with their choice of colors, prints, and even a name personalization tool. With a wide array of colors, patterns, and prints to choose from, the chances of any individual mimicking the same exact creation is virtually impossible. While this idea is innovative in the sense that each bag will be unique, there are several factors that must be considered when launching a business. The key to being a success in an industry that is already oversaturated with products is to do a good job of not only gathering...
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...Assignment One Andre Williams Strayer University MKT 500 Dr. Keith Jones January 23, 2011 Marketing Objectives The main objective of Quality Care Behavioral Services, LLC’s (QCBS) marketing plan is to increase public awareness with a complete marketing promotion that will result in an increase in the total amount of clients served. QCBS currently serves five individuals in a a range of twenty two counties located in west Tennessee. QCBS is expecting a 100 percent increase in the total amount of clients served. West Tennessee currently has 12 behavior support and management agencies that provide services for individuals with intellectual and developmental disabilities and 5 that specialize in autism, as well as more than 20 residential service providers. The total amount of clients served by residential providers exceed 4500 with a waiting list that surpasses 2300 individuals that have been evaluated and are in need of services. Many of these future service recipients are located in mental health institutions while others are misplaced in array of nursing homes located in west Tennessee. QCBS has only been in business one year and is anticipating an increase in the budget for the total amount of service recipients served, or an additional $25,000. QCBS marketing initiative has the following objectives. * Maximize limited marketing monies to improve the exposure of their agency. * Increase the operating budget by 50% while maintaining...
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...A Business Marketing Plan: Hunger Solution & Training Company MKT 500-Marketing Management John Garven Strayer University, Lower Bucks County Dr. Tony Muscia I n s t r u c t o r September 6, 2012 Contents Introduction------------------------------------------------------------------------------------------ 3 Market Segmentation and Product Positioning #1--------------------------------------------- 5 Marketing Product # 2----------------------------------------------------------------------------- 10 Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12 IMC and Customer Satisfaction # 4---------------------------------------------------------------16 Conclusion Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment...
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...“SNAPS” Marketing Plan Student: Ebony Muldrow Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: February 2, 2015 Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Company Introduction Welcome to Snaps! Where all can come and show case their talent. Based in Washington DC, “Snaps” provides a place where adults can come, be entertained and showcase what there working with! We are a poetry café and lounge located in the heart of Georgetown. We believe in allowing our patrons the freedom of expression through spoken work, dance, rap, song and even portrait. Each night is a different occasion to celebrate the artist in each of you! Located 525 Old Georgetown Rd, Washington DC 20085, cover is 5 dollar to enter 10, to perform. Monday nights starts our sultry night, providing an atmosphere of peace and tranquilly. Allowing you to start your work week off right! Tuesday we come to watch poetry thought the eye of portraits. Wednesday, is dance that hump out your week Wednesdays, where we let loose and move our bodies to the rhythm of the beat. Thursday, we host our amateur rap battle night, (if you got rhymes, we let you shine). Friday is spoken word night. Come relax and tell us what’s on your mind. Saturday night, is come choose your poison night. We open up all art forms to be displayed. Would you like to sing, dance or just play and instrument? Choose wisely because after...
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...Your Marketing Plan, Part 1 January 26, 2015 Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. The Magic Brush Janitorial Services, LLC mission is to become the recognized leader in its targeted market for outsourced janitorial and custodial services and is to “exceed customer expectations for high quality, professional janitorial services.” Services provided include general office cleaning, as well as specialized services such as floor stripping and carpet cleaning. The Magic Brush Janitorial Services, LLC originated in Richmond, Virginia and was founded by Yvonne Johnson and Irving Johnson with having more than twenty years of knowledge and experience in the commercial cleaning industry. Through their expertise, they will be able to bring the operations of the business to profitability within its first year of operations. 1. Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. 2. Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. 3. Establish relationships with commercial property management firms within the targeted market. As long as there are commercial buildings, office complexes, banks, retail shopping centers, industrial facilities and medical centers, there will always be a need for...
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...1+1 Tutoring Services: Marketing Plan Assignment 1: Part A Sade D. Mitchell Dr. James Fraser Marketing Management Strayer University Tuesday, April 29, 2014 Executive Summary 1+1 Tutoring Services is a tutoring service located in Rocky Mount, North Carolina that will offer tutoring assistance to student’s ages 5-18 years of age in all school subjects. These services will offer help to all students in the surrounding areas. The subjects consist of all math’s, all sciences, all English’s and foreign languages and precollege prep test. This tutoring service will evaluate and assess the needs of each student then prepare a customized plan to help them become successful students. This tutoring service will charge a fee for services and also accept federal funding through grants and vouchers. We will serve families with all types of backgrounds. Our motto is Education is worth the work. We will install that into all of our patrons and offer the greatest services at reasonable prices. Environmental Analysis 1+1 Tutoring Services is a small North Carolina base company located in Rocky Mount that will offer tutoring services in a wide variety of subjects. The company employs five tutors who are all college graduates who have degrees in a wide variety of subjects. The tutors are myself the owner and operator who has a degree in Business Management; Anthony Battle who has degree in English and Spanish and took several foreign language classes in college; Melissa Smith who has...
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...1+1 Tutoring Services: Marketing Plan Assignment 1: Part A 1+1 Tutoring Services is a tutoring service located in Rocky Mount, North Carolina that will offer tutoring assistance to student’s ages 5-18 years of age in all school subjects. These services will offer help to all students in the surrounding areas. The subjects consist of all math’s, all sciences, all English’s and foreign languages and precollege prep test. This tutoring service will evaluate and assess the needs of each student then prepare a customized plan to help them become successful students. This tutoring service will charge a fee for services and also accept federal funding through grants and vouchers. We will serve families with all types of backgrounds. Our motto is Education is worth the work. We will install that into all of our patrons and offer the greatest services at reasonable prices. Environmental Analysis 1+1 Tutoring Services is a small North Carolina base company located in Rocky Mount that will offer tutoring services in a wide variety of subjects. The company employs five tutors who are all college graduates who have degrees in a wide variety of subjects. The tutors are myself the owner and operator who has a degree in Business Management; Anthony Battle who has degree in English and Spanish and took several foreign language classes in college; Melissa Smith who has a degree in Mathematics; Angela Caudle and Russell Rouse who have teaching degrees and are certified to teach grades K-12th...
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...MARKETING PLAN Strayer University Marketing Management – MKT 500 1. Develop the company's branding, pricing, and distribution strategy. Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses. The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students. The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from these...
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