...MKT 500 Company Introduction, Market Segmentation, and Product Positioning Student Dr. Kelly Bruning Marketing 500026VA016-1126-001 July 22, 2012 Company Introduction, Market Segmentation, and Product Positioning Dating is something that most people have done or will do at any given point in their life. For some people, meeting and asking someone out for coffee, dinner, drink, or even a movie is as easy as breathing. On the other hand, for others it is just not that simple. Then to add to that scenario, you have people that have been with their mates for years, then suddenly find themselves single as a result of divorce, or because the spouse died unexpectedly. Now, just imagine someone in this situation who frankly hasn’t had a date in years, except with their significant other. They may not be prepared for the challenges of dating, or able to get out and meet people in the traditional manner in which most people are accustomed to dating. In addition, times have changed, and now with advance technology, a person can meet potential suitors online without ever having to leave the house. It is for this reason that online dating has become very popular. People can now search out the type of person who attributes fits more closely with their own ("What causes popularity of online dating?"). With the trend of online dating, there are a number of dating sites where there are millions of people who are utilizing the sites. To subscribe to these various sites, a person will...
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...Endure Heavy Duty Aluminum Doors and Frames MKT500 Assignment #2 April 24, 2011 Jeff Kimmel Endure Heavy Duty Aluminum Doors and Frames is a manufacturer of aluminum doors and frames. These items are supplied for water and wastewater treatment plants, schools, and other locations where corrosion from water or other chemicals is a threat; and where a strong, pre-finished opening is desired. There are two types of doors and ten different aluminum frames manufactured. The doors are available in either a 1.75” or 3.00” thickness. While the 1.75” thickness doors can be provided in sizes up to 48” wide by 144” tall; the 3.00” doors have no such size limitation, but have a realistic maximum size of 12’ wide by 24’ high. Sizes any larger than this would require motorized equipment to either slide or swing the doors, while this size and smaller can be operated manually. Both type of door is available with the following facings: .024” stucco-embossed aluminum, pre-painted white or beige; .040” smooth, stucco-embossed, or vertical ribbed aluminum, in a 204-R1 or 215-R1 clear anodized finish, or a dark bronze anodized finish; .090” smooth aluminum, in a 204-R1 or 215-R1 clear anodized finish, or a dark bronze anodized finish. Both operable and non-operable windows can be installed into the doors, with a variety of configurations available, from one large full glass opening to 18 separate openings. Non-operable windows use commercial grade glazing bead and vinyl inserts, and...
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...Assignment #3: Marketing Strategy for Services Aurora Morrison Marketing Management – MKT 500 Dr. Stephen R. Hiatt February 18, 2010 Marketing Strategy for Services Target Market(s) and Segment Determination. When considering the target market for a particular product or service, one should take into consideration market segmentation. Market segmentation’s process “is an intuitively appealing process” (Winer, 2007) that aids in finding segments of the market of interest for a firm’s product. Moreover, market segmentation guides, and helps develop products specifically for particular markets that are being targeted. (Winer, 2007) However, when describing the target market(s) for products and services a firm should first be aware of certain aspects of the marketing segments. For instance, what is the marketing segment size? Are there a significant number of customers for the product or service? Will there be significant sales revenue that will become a potential profit in the market segment? Thus, begging the question of: is the market segment even worth targeting? Other aspects must also be taken into consideration when aiming for a target market; such as, the targeted market’s growth rate. Here, marketing managers would certainly opt for a growing market...
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...Assignment 1: Finding the Leader in You: Self-Assessment / Johari Window Jamaica McAllister MKT500 April 28, 2014 Dr. Strayer University Compute the elasticitites for each independent variable Price=-10*8000 = -.6107 Inelastic 131,000 Advertising= 1500*8000=91.603 Elastic 131,000 PX= Price of leading competitors product 5*8000= .3053 Inelastic 131,000 I=Per Capita Income 10*8000=.6107 131,000 Determine the Implications for each of the computed elasticities for the business in terms of short term and long term pricing strategies. Provide rationale in which you cite your results. The practice of price strategies involves charging a relatively high price for a short time where a new, innovative, or much-improved product is launched onto a market (Railey, 2012). The objective with strategies is to introduce the low calorie microwavable food around the world quickly in 26 markets in the month on April; prices are lowered later when demand from the “early adopters” falls long term forecasting. The success of inelastic -.6107 price strategies is largely dependent on the inelasticity of demand for the product either by the 26 supermarkets as a whole, or by certain fourth month projecting. High prices can be enjoyed in the short term where demand is relatively inelastic. In the short term the supplier benefits from ‘monopoly profits’, but as profitability increases...
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...Assignment 1: Market Segmentation and Product Positioning Fabio Micheletto Instructor: Dr. Jean Gordon MKT500 – Marketing Management 10/23/2011 Assignment 1: Market Segmentation and Product Positioning 1. Identify the marketing segment for the product and explain why this segment was selected. 2.1 Company Description WestportAxle Corporation is an U.S. based company with its headquarters in Brazil that focuses in manufacturing and assembly front axles for truck and buses (heavy and light duty). One of the products that WestportAxle plans to introduce in the U.S. market is the new 24K front axle for Trucks Class 8 Fire/Crash (picture 1). Company expects to use its 25 years of expertise to bring new alternatives for the Class 8 Truck builders offering a new product with better maneuverability that can be used in the narrow streets of big cities. Picture 1 – 24K Front Axle 2.2 Market Segment In the front axle business there is a specific market that we call “Niche Market”. This market is dedicated to special vehicle builders such as Fire Trucks, Garbage Trucks, Cement Mixers and so on. These trucks are common identified as “Class 8 Trucks”. The 24K front axle is largely used for these trucks, however there are some limitations. And one of these limitations is the maneuverability of the vehicle, sometimes is really difficult to maneuver the truck in the narrow streets. So, our product will fill this gap offering a 55 degrees wheel cut (the...
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...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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...Bentley’s Florist Shop MKT500 Assignment #4 June 12, 2011 Discuss the company’s advertising strategy and how it aligns with its marketing goals. Bentley’s Florist Shop will use the television, radio, and Internet to advertise our company. Our goal is to increase our sales to maintain better revenue than our competitors. By using the television we will produce a 30-second commercial during the most popular shows (e.g. Law and Order; House, etc…). Even though we know it is expensive to do so, in the long run it will help us succeed by reaching out to our target market. If the number of Americans who watch TV annually is 250 billion, and on average a day watch about 7 hours of television; and out of that 250 billion 100 billion Americans are interest in flowers. About 75 percent like to order their arrangements online; which will be about 75 billion Americans who will eventually see our commercial and will be interested in buying our products (especially holidays like Mother’s day and Valentines). As for a radio research proves about 74 percent of Americans listens to the radio on a daily bases. American’s feel local commercial radio is important in their lives for the information they receive from it can be useful. For Internet advertisement, surveys proved at least 84 percent of Americans use the Internet web for information they need. Not only that, our company can advertise on Internet sites like Facebook or Twitter, for just about 50 to 75 percent of American’s...
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...Michelle Houston Marketing Plan 1 MKT500: Marketing Management Strayer University Professor Shirley McLaughlin January 23, 2016 Introduction of my company 1.Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. The following assignment is aimed at creating a marketing plan for “Bella Hair Boutique”. Bella Hair Boutique has been selling different types of since 2012 in Washington, D.C. All of our hair comes from overseas in Dubai. A hair disturbing company called “ALI BABA”. Bella Hair Boutique service is providing hair (weave or false hair) to all women no matter what ethnicity, they have to option to come inside the store or order off line, and service to Beauty Salons. Bella Hair Boutique provides different types of hair such as Remy Virgin, Burmese, European, Malaysia, and Brazilian. Bella Hair Boutique will also have different types of textures such as straight, body wave, deep wave, loose wave and curly. Bella Hair Boutique will also provide shampoo, conditioner, heat protected, and a silk and seal serum which will help keep hair lasting two to three years. Bella Hair Boutique will also have lace and frontal closures, Wigs, and clip-ins. 2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Step 1: Environmental Analysis: Bella Hair Boutique is a small local company outside of Washington, D.C...
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...by Two Authors 16 Work by Multiple Authors, five or more 16 Paraphrasing 17 Do Not Plagiarize 18 Using Block Quotations 19 Reference List: Basic Rules 20 References within the Reference List 20 Reference Examples for Periodicals 20 Reference Examples for Non-Periodicals 21 Electronic Sources 22 Examples for Internet Sources 22 Miscellaneous Sources 24 CHAPTER 3 ADDITIONAL RESOURCES 26 APA Writing Style Quick Reference Introduction This writing-style handbook is intended to provide basic examples of APA style, modeled after the 6th edition of the Publication Manual of the American Psychological Association (2010). The intent is not to provide detailed instructions relative to every question that may arise. The quick reference is to help students become familiar with the APA style of writing academic papers in a university setting. The key is getting students to not fear writing assignments. Writing is like reading. Students need a lot of practice to help them master the skill. Chapter 1 BASIC FORM AND APPEARANCE Setting up the paper: Margins Set up all...
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...Free eChapters (FALL 2012) eChapters offer students immediate access to the first few chapters of their textbooks while they are waiting for the print book to arrive. eChapters help students to keep up with required reading and assignments until they receive their course material, without having to pay expedited shipping costs. eChapters that are available from the publisher are attainable free of charge. How do students gain access to free eChapters? Not all courses or textbooks have eChapters available. For all courses where eChapters are available, the files are located in the student’s Blackboard course shell under the Student Center. Below is a list of courses with eChapters loaded into the course shells, giving students free access as of the first day of classes. * = eChapters are forthcoming Course ID ACC100 ACC206 ACC303 ACC304 ACC305 ACC306 Text Title Accounting Principles – 9th edition Accounting Principles – 9th edition Intermediate Accounting 14e Intermediate Accounting 14e Intermediate Accounting 14e Microcomputer Applications for Accounting Excel 2010 Microsoft® Excel 2010: A Case Approach, Complete, 1st Edition, copyright 2011 SOUTH WESTERN FEDERAL TAXATION 2012: COMPREHENSIVE, 36th ed. South-Western Federal Taxation 2013: Corporations, Partnerships, Estates and Trusts, 36th Edition Cost Accounting 13th 09 ed. Advanced Accounting 4th 10th ed. Auditing & Assurance Services 13th 10 ed. Core Concepts of Government and Not for Profit Accounting 2nd ed., 2011 ed ACC...
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