...(a) To what extent can MontGras control its own market position, as opposed to being dominated 7by the country-of-origin effect, and be perceived as a “Chilean Wine”? Changing the overall image of its companies wines are added to its market positioning strategy. Even though the branding as a Chilean Wine is easily applied onto MontGras, there are many factors in its control which can make sure that the company dominates the market by having a bigger share as it wants to. MontGras though being smaller than some Chilean wineries, it has been able to stand out due to its interest in high quality wines. The company wants to establish itself as the ‘low price yet high quality’ provider of wines. This is directly related to the seeds, the soil and the production methods. The company was able to affirm that its resources are on par with other high class wineries in one way or the other. Fortunately, studies also show an increase in the number of consumers for the higher quality wines (Reserva) and a minor decline in the demand for the lesser quality (Varietal) wines. The marketing has to be different for every region. Most people with very little information about wines conveniently relate price with quality. Chilean wines thereby being priced lower than other brands were inevitably being considered not so superior in quality. Since that is not the case, MontGras is trying to change its current reputation. It wants to emphasise on its higher end wines such as the Reservas and the...
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...1. (a) Because the Chilean wine industry, as a whole, has achieved a good reputation as being a “value for money” or a low cost alternative to more traditional, old-world wines (subsequently positioned at the low end of the fine-wine cost range), the country-of-origin effect has made it difficult for smaller, boutique wineries, such as MontGras, from being able to fully control its own market position and produce and sell higher-quality wines at premium prices. However, although the country-of-origin effect has a large influence on shaping consumers’ general perceptions on wines from Chile, MontGras can use the effect to differentiate and reposition its brand in order to control its own market position. Moreover, as stated in the case, consumption of high-quality wine brands is steadily increasing, while the consumption of more traditional lower quality brands has significantly fallen (6). The perception of Chilean wine being a low-price alternative was developed by the increase in exports of bulk wines with competition based on price. This exports in bulk strategy, which led to the perception or country-of-origin effect does not align with MontGras’ goal to produce and export high quality wines and not compete against the larger Chilean wineries. Therefore, the country-of-origin effect also allows MontGras’ the opportunity to differentiate its brand identity based on exporting higher quality wines at premium prices. The implementation of a differentiation product strategy...
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...Sharif Mursal PSY/202 Instructor: Sharon Clark Assignment: Adolescence and Adulthood September 15, 2013 Axia Collage University of Phoenix The psychosocial development stage during adolescence is the search for identity. Psychosocial development encompasses the way peoples understanding for themselves, one another and the world around them changes during the course of development. I think that around the age of 15 years old I was starting to go through this stage. I got my first part time job and no longer sensed that I needed my parents to give me the money to go and do what I wanted. If I didn’t need their money I imagined that they couldn’t tell me what I could or could not do. Being that I was doing the things my parents asked me not to do, such as hang out with older guys, I began sensing pressured into doing things I wouldn’t have otherwise tried at the young age of 15 years old. This made me feel that I was capable to better adequate in with this specific crowd I surrounded myself with. I dabbled with alcohol, drugs which hastily became an almost every day thing later leading me into a life of alcoholism and addiction. These are things I wish I could go back and change but have also shaped me into being the person I am today. For that I am thankful to God because I have gained remarkable life experience in the progression. In late adulthood there are some physical and reasoning changes that happen. Some of the physical variations brought about by the maturing...
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...India’s Emerging Wine Industry | December 21: While India doesn’t have the most ideal climate for growing wine grapes, its local industry which is still at a nascent stage, is growing at a rate that more established countries can only envy, writes Subhash Arora looking at what’s driving the growth and how the industry is responding. | After a gap of about three years when the global meltdown and the Mumbai terrorist attack in November 2008 brought the Indian wine industry to its knees, things are looking up once again, with the annual growth of about 25% though not every producer is out of woods.The industry which was barely 150,000-200,000 case strong at the turn of the millennium was growing at the rate of 25-30% for the previous 5 years when the downfall occurred in 2008 after it had reached a peak of 1.5 million cases including about 250,000 cases of imported wines. 2008-2011 saw a slide in the domestic wine production and consumption. It flirted with the peak in 2011-12 (Apr-Mar) and a growth of 20-25% is expected to continue during the next 5 years.Indian market at a glanceA population of 1.13 billion with over half under 35 years, offers a huge opportunity for wine producers. About 300 million belong to the middle class with 30 million as potential wine drinkers; currently there are less than 2 million. India has been traditionally a liquor guzzling country with over 400 million cases consumed annually. Even the relatively new beverage beer has created 160 million-case...
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...GROWTH AND POPULARITY OF INDIAN WINES NIGYASHA SHRIVASTAVA 103454 LIST OF TABLES Page no. Table 4.1: Knowledge about wine producers Table 4.2: Known wine producers Table 4.3: Pay and drink wine. Table 4.4: New world wines to the old world wines in inventory. Table 4.5: Consumer’s preference Table 4.6: Favorable or unfavorable government policies for growth of Indian wines LIST OF FIGURES Page no. Figure 1.1: Geographical classification of wine producing areas in India Figure 1.2: Wine industry segmentation Figure 1.3: Consumption of alcohol in India Figure 1.4: Company Reports for imported and domestic wines Figure 4.1: Knowledge about Indian wine producers Figure 4.2: Choice between old world wine & new world wine. Figure 4.3: Value for money Figure 4.4: Ratio of inventory Figure 4.4 (a): Stand-alone restaurants Figure 4.4 (b): Bars Figure 4.4 (c): Hotel outlets Figure 4.5: Growth position Figure 4.6: Awareness of Indian brands CONTENTS ...
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...This article was downloaded by: [92.98.159.160] On: 14 March 2013, At: 21:43 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Wine Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cjwr20 Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006 Raffaele Corrado & Vincenza Odorici a a a Department of Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy E-mail: Version of record first published: 30 Sep 2009. To cite this article: Raffaele Corrado & Vincenza Odorici (2009): Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006, Journal of Wine Research, 20:2, 111-124 To link to this article: http://dx.doi.org/10.1080/09571260903169472 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae...
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...2011-2012 State of the Wine Industry Dr. Rumack: You’d better tell the Captain we’ve got to land as soon as we can. This woman has to be gotten to a hospital. Elaine Dickinson: A hospital? What is it? Dr. Rumack: It’s a big building with patients, but that’s not important right now. The 1980 spoof classic Airplane was a critical success, well, it was if you didn’t listen to the critics, but that’s not important right now. The movie introduced us to the lighter side of long-time character actor Leslie Nielsen who played the part of Dr. Rumack. Nielsen, who passed away in November of 2010 followed that “hit” with forgettable roles in The Naked Gun series, The Scary Movie series, and Police Squad. I think we should now pause to remember just what Leslie meant to each of us … OK that’s enough. Maybe that’s not important either. Written By Rob McMillan Founder, Wine Division 707.967.1367 rmcmillan@svb.com APRIL 2011 1 The movie Airplane was about a flight where both pilots died of food poisoning. Fortunately, the plane was carrying our reluctant hero Ted Striker. A former combat pilot who had lost his mojo to fly, Ted along with his lost love interest Elaine Dickinson, together find a way to land the plane and save the day, thus triumphing over their own fears and personal tragedy. Too bad about the pilots, but that’s not important right now. What is important is Airplane is our canvas for painting a picture of the wine business this year with all of the ups and downs...
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...Laws – Underage Alcohol Consumption Alcohol is plays a very big role in Australian culture but it is beginning to become a problem amongst society. Majority of Australians consume alcohol, usually for enjoyment and entertainment and are responsible when doing so, therefore causing no harm. However, a substantial number of people drink far more than they should and an increasing percentage of people are at risk of alcohol related harm. Whether these risks are towards ones own health or towards someone else’s physical health, these problems are becoming more and more serious. For young people, the effects of alcohol are different to fully grown and mature adults. Teenagers may not know the risk of the consumption of alcohol and it can be very dangerous. People often do things when they are drunk and they are not aware of what they are doing - they’re not thinking straight. These can lead to health risks of others, as well as the person who is drunk. Alcohol can lead to some very serious long term diseases such as mouth and throat cancer, mental health disorders including depression, and liver cirrhosis and heart disease. Research also suggests that adolescents drinking alcohol could interrupt proper development of the brain. Drinking alcohol can also affect a child’s ability to concentrate in school and students tend to fail and not meet school requirements. Underage people who drink also tend to commit criminal offenses a lot more than those who don’t. This can become...
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...(P2): World wine production • Australian produce compare to worldwide 占总体比重很小。 • Worldwide wine produce 年增长1.4% . Grobal vine area remain the same in the past ten years • Australian wine produce年增长17%. Aust vine area increase 10.7% annually in the past ten years Table 2 (P4): Table wine production and sales - 红/白酒 10 年内进出口 $比较 • The increase in red table wine production is consistent with the vine plantings in accordance with Vintage 2020. • Red wine production is now almost double that of white wine production in Australia, the reverse of the situation in 2000. Table 3 (P4): Proportion of table wine sales volume as “bottled” container type • Bottle wine - Export 持平，domestic 增长趋势。This reflecting the general trend towards premium bottled (red) wine in both domestic and international. Table 4 (P5): Table wine average sales revenue per litre ($ per litre) • Changing packing. More bottled wine have been sold, reflecting more premium wines being sold at higher price. • Oversupply of export market red wine resulting from the significant vine plantings undertaken in the early 2000s, this has depressed the price of red wine on overseas market. • A relatively strong OZ dollar impacting on export sales in general. Table 5 (P6): Sparkling wine key statistics Table 6 (P6): Fortified and other wines key statistics Table 7 (P7): Per capita consumption of selected countries • Australian wine consumption...
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...Mcdubs Professional Communications Lowering the American Drinking Age April 18, 2011 Table of Contents I. Introduction- Speculation on the drinking age II. Maturity Level III. Cons against lowering the drinking age a. Students and Drinking b. Party Habits IV. Pros for lowering the drinking age c. Binge Drinking d. The Limit V. Risk VI. The American View e. Legal Responsibilities f. Government Statistics g. Capital VII. Conclusion \Abstract/Executive Summary The drinking age should be lowered and Americans should take charge and know their limit. When it comes to the subject of lowering the drinking age, many speculations have been made, both positive and negative. Ohio legislature should take into account both view points. A positive being a drastic reduction in binge drinking among the American population. A negative is the fear of higher death rates due to alcohol poisoning. Lowering the American Drinking Age The drinking age in America has been under speculation for many years now and even though the law is set for 21, there are still minors abusing their availability to the stimulant. One can argue that the law shouldn’t be 21 and should be reduced for many reasons. On the contrary others believe that it just might be the right age if not too low already. Many people disagree with lowering it because of the lack of maturity in young adults, the number of increasing injuries, deaths...
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...CASE STUDY AUSTRALIAN WINE INDUSTRY 1. Identify Company’s (Witchmount Estate) objectives. [pic] Corporate - To be one of the top 3 wine estates in Victoria within 5 years. - Produce well known varieties of wine, such as, Chardonay, Sauvignon blanc, Shiraz & Cabernet sauvignon. - Develop new varieties like Pinot Gris. - Expansion & development of the winery, by building new modern wine manufacturing & tasting facilities. Build new restaurant. Build Conference and accommodation facilities. - A more recognisable logo “W”. - Wine produced to be divided into separate lines, and to sell in different price categories to cater for a wider market, pricing to be below & above $20 price point. Marketing - On-site and in the local community - Invite well known Australian performers to perform concerts within the winery. Advertising - Local media (newspapers & radio) within 20km radius. - Industry magazines - Conferences - Festivals - In other wine regions of Victoria - The closet winery to Melbourne CBD • Develop relationships with City hotel concierges • Offer their patrons Wine tasting package, Tour to the winery for a meal and wine tasting, with buses arranged by Witchmount to transport patrons. 2. Define the problem ...
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...Markets & Regulations Wine Industry in Maharashtra: An Analysis Sudipto Mitra Two of the countryʹs biggest grape-producing districts, Nasik and Sangli, are in Maharashtra; 20,000 hectares of vineyards here grow more than one lac tons of grapes a year. As much as 99 per cent of the grapes is used for making honey, crushes and jams, or consumed fresh or dry. The rest is used for making wine. Thus the opportunity in this sector is immense and given proper help and guidance this sector can be of great help for employment as well as for earnings. General rules for bar owners as framed and maintained by the local municipal corporation (as per schedule “e” or “fl3”for grant of licenses) are: • Silver plating of the utensils to be used in the bars compulsory. • Fire license to be procured before starting off with the operations. • Glass tumblers a must for all bars for serving wines etc. • Pest control to be done regularly. • The minimum size to be operational is 450 sq. feet. • Tiles compulsory for the floor. • Clean uniforms for the waiters in the bars. • Separate place for washing utensils. • Kitchen to be a minimum distance from the actual serving place. • Twice painting of the walls of the bars every year. • Restaurant/ bar to be cleaned twice per day. Before actually applying for the license, one is required to operate the bar /restaurant for six months. After applying for the license one is required to pay the fees which may vary between one and half lacs to two lacs...
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...paying and knew who was forcing him to pay. I gave Fortunato no cause to doubt me. I continued to smile in his face, and he did not understand that I was now smiling at the thought of what I planned for him, at the thought of my revenge. Fortunato was a strong man, a man to be feared. But he had one great weakness: he liked to drink good wine, and indeed he drank much of it. So he knew a lot about fine wines, and proudly believed that he was a trained judge of them. I, too, knew old wines well, and 68 E d g a r A l l a n P o e : S t o r y t e l l e r I bought the best I could find. And wine, I thought, wine would give me my revenge! It was almost dark, one evening in the spring, when I met Fortunato in the street, alone. He spoke to me more warmly than was usual, for already he had drunk more wine than was good for him. I acted pleased to see him, and I shook his hand, as if he had been my closest friend. “Fortunato! How are you?” “Montresor! Good evening, my friend.” “My dear Fortunato! I am indeed glad that I have met you. I was just thinking of you. For I have been tasting my new wine. I have bought a full cask of a fine wine which they tell me is Amontillado. But….” “Amontillado! Quite impossible.” “I know. It does not seem...
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...in the Torah and other Jewish sources, where alcohol, which is most of the time wine, is permitted and sometimes even suggest but on the other hand, sometime alcohol is condemned. I will discuss the different sides and state what the Jewish Law is trying to allow or condemn alcohol use and abuse. In places in the Torah wine seems to be a very important attribute to several different occasions in Judaism. Wine is used for Havdallah and Kiddush on every Sabbath and many other Jewish holidays. Mitzvot and blessings are recited on a cup of win. Under the Chupah we bless the couple over a cup of wine, a circumcision we do the same and we also have four cups of wine at the Passover Seder. Even in text, wine is described as “bringing joy to God and man”(Judges 9:13). Even during the Holy Temple days, wine was used for sacrifice and even has it even has its own blessing (Hagafen). Even with all of these uses of wine for Jewish circumstances, the Torah clearly states “Do not drink wine or strong drink, neither you nor your sons with you, when you come into the tent of meeting, so that you will not die—it is a perpetual statute throughout your generations…”(Leviticus 10:9) The Torah is very clear in that drinking wine is not permitted. Noah, whose righteousness help God spare the world, was condemned for his excessive wine consumption. Other texts also condemn wine and its consumption “Wine is a mocker, strong drink is raging: and whosoever is deceived thereby is not wise...
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...bacteria. These microorganisms convert sugars in ethyl alcohol and carbon dioxide. Alcoholic fermentation begins after glucose enters the cell. The glucose is broken down into pyruvic acid. This pyruvic acid is then converted to CO2, ethanol, and energy for the cell. Humans have long taken advantage of this process in making bread, beer, and wine. In these three product the same microorganism is used: the common yeast or Saccharomyces Cerevisae Bread fermentation During the fermentation process of bread, sugar is converted into alcohol and carbon dioxide. The carbon dioxide will form bubbles, which will be trapped by the gluten of the wheat causing the bread to rise. Because the bread fermentation takes a short period, only small amounts of alcohol are formed, most of which will evaporate during the bread baking process. Therefore, you won't get drunk by eating bread! Wine fermentation Saccharomyces is responsible for the alcohol fermentation of wines. Grape juice contains naturally high levels of sugars. These sugars are converted into alcohol and carbon dioxide. Natural fermentation can yield wines with an alcohol up to 16 percent. Lactic Acid Fermentaton Lactic acid fermentation is caused by some fungi and bacteria. Lactic acid fermentation is used throughout the world to produce speciality foods. The presence of lactic acid, produced during the lactic acid fermentation is responsible for the sour taste and for the improved microbiological...
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