...Wesley Shropshire American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing 11/26/2012 Abstract Throughout this paper terms like indirect and direct distribution channel levels will be discussed and defined as well as horizontal, vertical, multichannel, and conventional marketing systems. Then the market needs to market One-A-Day multivitamin will be broken down to help understand what needs to take place to sell this product. In the end the type of channel used and an explanation will follow to show how and why this route was chosen. One-A-Day Multivitamins Introduction Deciding on how to market a product is much harder than one thinks. Normally people think it is easy and all there is to it is to just advertise the product and make sales. There is way more to it than just that and most of which will be discussed throughout this paper. Hopefully after reading this someone can understand more about what it takes to actually market a product and have success in doing so. Overview of Distribution Channels There are two main types of channel levels of distribution and they are direct and indirect. Direct distribution is when products are being sold straight to consumers and eliminate the middle man. (Spencer and Schendel, 1964) One of the great advantages of this is that it cuts out any extra charges that may apply when intermediaries are used. Also, with direct distribution one is able to stay in contact directly with...
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...December 2013 Vitamin and Mineral Supplements in the Primary Prevention of Cardiovascular Disease and Cancer: An Updated Systematic Evidence Review for the U.S. Preventive Services Task Force FREE Stephen P. Fortmann, MD; Brittany U. Burda, MPH; Caitlyn A. Senger, MPH; Jennifer S. Lin, MD, MCR; and Evelyn P. Whitlock, MD, MPH [+] Article and Author Information See Also: Published Letter: Padayatty et al Published Letter: Dror et al Published Letter: Hemilä Published Letter: Bolland et al Published Letter: Fortmann et al Oral High-Dose Multivitamins and Minerals After Myocardial Infarction: A Randomized Trial Long-Term Multivitamin Supplementation and Cognitive Function in Men: A Randomized Trial Enough Is Enough: Stop Wasting Money on Vitamin and Mineral Supplements Ann Intern Med. 2013;159(12):824-834. doi:10.7326/0003-4819-159-12-20131217000729 Text Size: A Related Articles Filter By Topic > Vitamin, Mineral, and Multivitamin Supplements for the Primary Prevention of Cardiovascular Disease and Cancer: U.S. Preventive Services Task Force Recommendation Statement Ann Intern Med. 2014;160(8):558-564. Routine Vitamin Supplementation To Prevent Cancer and Cardiovascular Disease: Recommendations and Rationale Ann Intern Med. 2003;139(1):51-55. CME [+] View More A A This article was published online first at www.annals.org on 12 November 2013. Article Figures Tables References...
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.... VITAfruit Eya Essaied Southern States University Abstract In this Paper, we will analyze the product VITAfruit. We’ll first, talk about the missions of the product, including the value that it offers, the advantages and the objective of the company. Secondly, we’ll analyze the Market and define the target. Third, we’ll define the product and know the direct and indirect competitors. Finally, we’ll analyze the budget-promotions mix, our market metrics and actions plan. Keywords: Energy drink, Mission, Values, Market, Target, competitors, promotions, metrics, action plan. 1-MISSION: -Mission statement: « VITAfruit provides good energy to the body in the healthiest mix of 10 organic fruits” A) Advantages and values of VITAfruit: VITAfruit is a unique organic energy drink composed of mix of ten organic fruits high in vitamin c, green tea and caffeine free for a healthy lifestyle. This drink has many benefits for the body, it gives you a pure energy coming from the vitamin in 10 different fruits. B) Objectives of VITAfruit: The main goal of VITAfruit, is to change people’s opinion about the energy drinks and to prove to them that a magic healthy and organic recipe exits that will give you all the energy and nutrition that your body needs. C) The issues that VITAfruit treats: The most important issue that VITAfruit will treat is to ensure a caffeine free recipe and that will guarantee an energy drink without any health effect and...
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...choose to expose their children to deadly preventable diseases because they believe that those vaccines cause autism. This makes sense because you know, autism is transmitted through things like kissing, sharing toilet seats, and getting vaccinated against diseases that could have wiped us all out except they didn’t because some kick-ass motherfucker in a lab coat put in the time to figure out how to make that un-happen. Oh wait. No, I’m sorry. Autism is that disease that only affects the gays and meateaters? Nope, sorry again, I remember now. Autism is nothing like any of those things — it’s not something you contract. Goddamn science and its insistence on peer-reviewed findings. “But, but Wakefield said”… STOP RIGHT THERE. The 1998 research paper by Andrew Wakefield which linked autism to the MMR vaccine is a load of lies. It has been confirmed by the UK Medical board that Wakefield not only abused autistic children but fabricated everything. In contrast, there has been over 92 peer reviewed studies involving over 25 million children and still no link to autism was found in any case, in all of the studies. Phew, the saga is over you say. The facts are that there is no evidence that vaccines cause autism (really, there is none), and there is solid evidence (mountains of it, in fact) that vaccines prevent deadly diseases. Come on, you say, no one would be so stupid to actually believe vaccines cause autism? Wrong again. 1 in 4 American parents believe vaccines cause autism in...
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...What is manic depression? “ It has a name now I know what it is“ ( gold pg 26 ) Manic depression also know as bipolar disorder, is classified as a type of disorder ( also called mood disorder ) that goes beyond the day’s ordinary ups and downs, and is becoming a serious medical condition and important health concern in this country. Manic depression is characterized by periodic episodes of extreme elation, happiness, elevated mood, or irritability, also called mania countered by periodic, classic major depressive symptoms. There are three types of manic depression: Major Depression or Clinical Depression, Bipolar Disorder or Manic Depression and Dysthymic Disorder. Manic or Bipolar disorder affects more than 2.3 million American adults. Bipolar or Manic disorder affects males and females equally although females are more likely to experience more depressive and less manic symptoms. Twenty to 30 percent of adults bipolar patients noticed their first Bipolar or Manic Depression before the age of 20. In the cases of a teen suffering from manic or bipolar. A diagnosis to bipolar or manic depression has to be made carefully by a psychiatrist base on the following test: the adolescent age and medical history, adolescence tolerance for specific medications or therapies, expectations for the course of the condition, the parent opinion or preference. Manic depression is likely to run in families and in some cases is believe to be hereditary. A trigger to this problem...
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...Scenario 1: Ask a question: The scientific method is a cycle of observation, developing a hypothesis, experimentation based on the hypothesis, and identifying conclusions. Through successive rounds of the scientific method hypothesis are refined into theorems that can explain our observations. You reach for the switch and the light doesn't come on. What would you do next? Would you try the switch again? Did I flick it all the way first time? Then I would check to see if there was anything wrong with the electricity, by trying to turn on other lights in the house or looking to see if any electrical appliances were working. And so on and so forth until I found out why the light wasn't working. Do background research: The light doesn't come on the first time that I flick the switch. Based on experience I know a few potential causes of this observation, namely: faulty switch, no electricity, or burnt out light bulb. Using this background information I can then form a hypothesis as to why the light bulb didn't come on when I flicked the switch. Hypothesis: The light bulb didn't come on when I turned the switch because the light bulb has burnt out. Experiment: Take the old bulb and test it in a known working socket (at a neighbor's). Experiments should ideally have only two possible outcomes. Either they will support the hypothesis or disprove it. If the light doesn't work at my neighbor’s house then there is something wrong with the bulb. If it does then something else...
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...THE DOCTOR WILL SUE YOU NOW by Ben Goldacre The shocking and previously unpublishable new chapter from his book Bad Science. This is an extract from BAD SCIENCE by Ben Goldacre Published by Harper Perennial 2009. You are free to copy it, paste it, bake it, reprint it, read it aloud, as long as you don’t change it – including this bit – so that people know that they can find more ideas for free at www.badscience.net ISBN 978-0-00-728487-0 This work is licenced under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Unported License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ The Doctor Will Sue You Now This chapter did not appear in the original edition of this book, because for fifteen months leading up to September 2008 the vitamin-pill entrepreneur Matthias Rath was suing me personally, and the Guardian, for libel. This strategy brought only mixed success. For all that nutritionists may fantasise in public that any critic is somehow a pawn of big pharma, in private they would do well to remember that, like many my age who work in the public sector, I don’t own a flat. The Guardian generously paid for the lawyers, and in September 2008 Rath dropped his case, which had cost in excess of £500,000 to defend. Rath has paid £220,000 already, and the rest will hopefully follow. Nobody will ever repay me for the endless meetings, the time off work, or the days spent poring over tables filled...
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...Abstract Gerontological nursing may be viewed as the nursing management for older population. Knowledge of nursing care and competency of caring for elderly become more important as the result of increasing population of old age people in the past decade and expecting in ongoing increasing in the next twenty years. There are many theories of aging that describe and explain aging process and how the individuals respond to changes that occur with aging. By understanding a normal process of aging, the quality of nursing care for this population may be enhanced. The purpose of this paper is to present and explore some of the theories of aging and apply the theory into nursing practice that cooperated with evidence base research studies to implement the plan of care for an older adult. Two main theories of aging: Biological theories and Psychological theories are the focused theories that being discussed in this paper. According to many current resources the aging population in the U.S. is now rapidly growing. There were 4% of people age 65 and older or about 3 million people in 1900 (McGuire & Mefford, 2007). This old age population increased to 36.8 million people in 2005 with the increase of 3.2 million or 9.4% from 1995 (Mauk, 2010). As of today a newborn child is expected to live at least 77 years old, many of children these days will live up to 90 years or longer; some may live to become centenarians (McGuire & Mefford, 2007). The old age population age...
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...dependence, and an associated difficulty. The word alcohol dependence has substituted alcoholism as a word in turn that people do not suppress the thought of cure and illness, but could consider alcohol as a chemical they might be contingent upon deal with environmental stresses. In order to comprehend this disorder one must first understand just what alcohol dependence is. Then one needs to theorize alcohol dependence employing the biopsychosocial model. And finally it is important to talk about the treatments or interventions that are known to be the most successful for alcohol dependence and why. Once all of this is understood then alcohol dependence can be a little clearer. Alcohol dependence is a growing problem in world and further research is being done to hopefully get this problem under control (Butcher, Mineka, & Hooley, 2013). Description of Alcohol Dependence Around twelve percent of American grown-ups have had an alcohol dependence issue during their lifetime. The word alcohol dependence has substituted alcoholism as a word in turn that people do not suppress the thought of cure and illness, but could consider alcohol as a chemical they might be contingent upon deal with environmental stresses. The modern description of alcohol dependence is still founded upon prior studies. There has been significant scientific endeavor during the previous couple decades to recognize and comprehend the central characteristics of alcohol dependence. This labor started in 1976 when...
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...JOURNAL ENTRY OPTION: INTERVIEW WITH JI 1 Journal Entry option: Interview with JI By: Oluwaseun Obajolu PGCC, Child Development Dr. Dawn Wadud 2 INTRODUCTION It was a rare encounter, a friendship that developed through a chat room over the internet. Even though Felicia and I had been in the same nursing class for about 6 months, let’s just say we never noticed each other or maybe selectively ignored each other, as the other person was insignificant at that point, in comparison with the herculean task of passing the class. We both struck a cord in each other, our personalities were so much alike and a friendship blossomed. Our lives started to gradually intertwine; I thought I was totally swept away till I met Junior and Halima: Her Kids. I first met the kids in the car and right away, their personalities shone through. Halima was extremely and delightfully talkative while Junior was a little withdrawn and would only say Hi because his Mom asked him to. I thought he was just a shy kid till I observed that in the entire 20 minute ride, he hardly said two words which I thought was pretty unusual for a child of that age group. My curiosity was eventually...
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...Legislation On The Elderly In The United States Final Paper The Older American Act of 1965 was signed into law on July 14, 1965. This act established the Administration on Aging within the Department of Health, Education, and Welfare and called for the creation of State Units on Aging. This act was considered one of the most important contributions on aging legislation enacted by congress. This report is a review of legislation regarding Older American Act. TABLE OF CONTENTS Introduction on the history of Legislation on the Elderly ……………………………………2 Background Early Acts Enacted to meet the needs of the Elderly……………………………2 Early Acts Enacted leading up to OAA of 1965 …………………………………………..3 Review of Older American Act…….. ………………………………………………………4 Older American Title Review…………..…………………………………………………….5 Amendments………………………………………………………………………………….9 Strength and Weakness of Older American Act……………………………………………..14 Recommendation…………………………………………………………………………….15 Conclusion … ………………………………………………………………………………16 References……………………………………………………………………………………17 Introduction The new deal program of the 1930’s was enacted by congress to address economic issues during the Great Depression. The Social Security Act of 1935 was a response to criticism for the lack of aid to retired workers age 65 and older and who no longer worked (justfacts.com). This law created "a system of Federal old-age benefits" (justfacts.com). The new act provided pensions...
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...need to disclose information that they wish to keep confidential. If the interviewee decides not to share information, please write, “Does not want to disclose.” BIOGRAPHICAL DATA (10 pts) | | Date: | 1/22/14 | Initials: | V.H. | Age: | 40 years old | Date of birth: | August 10,1972 at 0801 in the am | Birthplace: | Einstein Hospital in Philadelphia, Pa | Gender: | Male | Marital status: | Married anniversary March 27, 2013 | Race: | African American | Religion: | Baptist all his life, believes in God, prays to God daily, and believes that God sent him his wife. Believes that his body is a temple and does not have any religious practices that effect his health care discussions. | Occupation: | Paper recycler in a factor, his job title is paper filler and 604 pulpier, has been at that job for 12...
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...I would ask for a burger without a bun. There are a lot of mouth breathers in the fast food industry, and asking some of these people for this simple request was just too much for them to comprehend. My mom lost over 100 pounds in less than a year, when combined the diet with water aerobics. Because there was way less sugary and carb rich foods in the house I lost a lot of weight also. Looking back at pictures of that time both my mom and I never looked better. About 10 years ago I fell in love with a girl who barely knew I existed and decided that I would win her heart by losing weight (unlike the previous admission, I can’t use being a teenager as an excuse.) I started the diet without reading anything or doing any kind of research besides a 5 minute conversation with my mom on how the diet works. This was in 2003 I believe and it...
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...Marketing Strategies of Pharmaceutical Company: A Study on The ACME Laboratories Ltd. Abstract In the modern world, Bangladesh’s pharmaceutical industry plays a vital role. For pharmaceutical company there are some limitations on product promotion through the mass media, such as radio, TV and/or News paper. Thus, the total marketing system depends on marketing team. This paper presents the findings of the study conducted on the ACME Laboratories Ltd. to examine the marketing system. This study reveals that the ACME Laboratories Ltd.’s products are consumed allover the country and also globally. Their motive is to maintain the quality of the product to cope up with the existing competition. Their objective is to treatment the disease, they also set a reasonable price by considering the middle class people to get some benefit from the ACME Laboratories Ltd. They follow all possible distribution channels to make their product available to the customers and at a comfortable place. The ACME Laboratories Ltd. has also endeared to strength its network in international marketing operation to export products abroad. The company provides some motivational tools to the internal sales team. The company provides fringe benefit to these people. It is the most successive tool for the company. From the study we find that the ACME Laboratories Ltd. is a socially responsible company, and practice ethical values. From the study it has appeared that the ACME Laboratories Ltd. is facing some minor...
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...one’s own imperfections or the whimsical aspects of life, and to see the funny side of an otherwise serious situation. Humor in nursing is defined as helping the client “to perceive, appreciate, and express what is funny, amusing, or ludicrous in order to establish relationships, relieve tension, release anger, facilitate learning, or cope with a painful feeling” (McCloskey 2000). Many health care settings are now interested in providing humor as a caring skill and have recognized that “laughter is the best medicine.” “Humor rooms” are being created for clients and staff that are supplied with games, funny audiotapes and videotapes, humorous books, collections of cartoons, and so on. This study utilizes experimental type of research. This led the researchers to conduct a study to know the effects of humor therapy to patients after undergoing an invasive procedure. We would also want to identify therapeutic benefits of humor therapy to further improve patient care...
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