...Stay in current industry and go into synthetic diamonds for industrial purposes. * This will not damage the brand name that they have created for themselves in the natural diamond industry as opposed to if they decided to do both synthetic and natural diamond industry. * Less risk if they decide not to enter a new industry that is growing, however not positive if maybe just a fad. * If they stay in current they have to do product development which means to stay in the same market but develop new products. * This way they can differentiate themselves from other natural diamond companies and capture more market share because there is more competition now. * Have to come up with new occasions to use the diamonds for other than just weddings because industry is currently in the mature stage so profits may be increasing at a decreasing rate. * Make synthetic diamonds only for industrial purposes and not more jewellery, that way they don’t lose any brand loyalty from existing customers. 2. Stay in current industry; however go into synthetic diamond industry with a new brand name. * that way the DeBeers reputation and name is not destroyed if they use same name brand * huge risk going into different market which is a substitute for current industry * synthetic diamond industry is in early growth stage because it is growing by 10-15% every year. * Synthetic diamonds are much more eco-friendly to produce than natural diamonds and that is becoming...
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...was up until the mid-19th century that India and Brazil were the only producers that supplied the world with diamonds. Diamonds were so scarce that royalty found it extremely difficult to acquire them and the conception of making diamonds available to the public was unthinkable (Tsounta). In 1867 diamonds were discovered in South Africa and the diamond supply increased but this did not displace the ideology that diamonds are a precious and rare commodity that exists to this very day. Cecil Rhodes was a businessman that rented pumping equipment to diamond miners. Through his business he recognized the potential of the expanding diamond mining industry. He reinvested his profits in the acquisition of time and claims and by 1880 he had a large enough share of claims form a separate company that focused on managing the diamond mines. This was the beginning of the DeBeers Consolidated Mines Limited in 1888 (Kretschmer). DeBeers then began to exploit the diamond mines in South Africa. While diamonds were a rare resource only a couple of centuries ago, the prices began to fall due to the discovery of the extremely rich mines in South Africa and other countries of Africa. DeBeers worked with other producers in a parallel effort, successfully set up a cartel to control international prices of diamonds (St. Antoninus Institute). DeBeers had control of 95% of the world's diamond production by 1890. Ernest Oppenheimer and J.P. Morgan founded mining giant Anglo American PLC. They were DeBeers’s...
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...Beers and the Conflict Diamonds De Beers is the most recognizable name in the diamond industry and since it was established in 1888 by Cecil Rhodes; the company have been linked to the “blood diamond” trade because for a long time they had the control of supply and demand of the diamond industry. De beers dominated the diamond market for the best part of the 20th century, but the creation of synthetic diamonds and the discovery of new diamond deposits in other countries have created new challenges and De Beers have been obligated to deviate from their traditional ways of doing business. Q1. The diamond industry is exclusive in comparison to other industries because of the nature of their product. Diamonds are unique and the competitive rivalry is limited to only a few producers. The diamond industry has been able to create a high demand of their product because they have the ability to control the supply. Other industries such as electronics and technology face stiff competition and do not have the ability to control the market as the diamond industry does. Industries other than the diamond industries offer a great deal of alternatives for their services and products, but when it comes to the diamond industry; the alternatives are somewhat limited. While other industries struggle to stay afloat; the diamond industry continues to grow and presents an attractive opportunity for investors. Q2. I believe that anyone or any company that purchase conflict diamond has no regards for...
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...Having a diamond and rubber industry would improve Liberia greatly. We plan to let our citizens buy some products from the diamond and/or rubber factory and also sell it to other countries. The diamond factory would produce jewelry and diamond bit saws. In Monrovia, Liberia there are natural diamonds. We would like to put a diamond factory near a diamond mine. The diamond mine and factory will be guarded by guards. The guards will be there to make sure that no one comes and steals the diamonds. Since Liberia is sadly a developing country Liberians can easily make their choice to steal the diamonds and possibly kill for them. The jewelry and diamond bit saws that will be made will be shipped which is the cheapest and best transportation for us to any countries that would like to purchase them. Of course we will advertise to the countries around the...
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...company’s competence? Who is the company? What’s their background? What do they know about buying and selling diamonds? Established in 1989, Rare Investment is proud to be one of Canada’s leading authentic Rare Jewel Diamond Houses with unrivalled expertise in the sales and service of natural fancy colored diamonds and rare jewel investments. Through our 30-year history in the industry and our long-standing reputation with the industry’s leading mining and polishing companies, we provide investors with direct access to the world’s rarest diamonds with the greatest potential for appreciation. CREDIBILITY In any organization ‘credibility’ is paramount. When looking to invest in diamonds, we encourage investors to learn about a company’s leadership and credibility. Rare Investment's strategic operations are overseen by an executive team with expertise and experience in rare diamond valuation, diamond education, brand management, as well as significant expertise in the diamond trade. Rare Investment is backed by a sophisticated team of industry experts, GIA certified diamond advisors, highly-educated market researchers and the long-standing reputation of Rare Investment. Our brokers of rare jewels are highly skilled in valuing rare diamonds and have world renowned experience searching the world’s most coveted mines for the rarest and finest natural fancy colored diamonds with the greatest potential for appreciation. COST Has the company made money for investors? What kind...
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...Q1. Use the Porter’s National Diamond Framework to assess the power industry in Russia. Land, location, natural resources, labour and population are the determinants in the competitive advantage of any industry in a particular country. The Porter’s National Diamond Framework uses a more proactive approach in considering the factors such as: * The firm strategy, structure and rivalry * Demand conditions for products * Related supporting industries * Factor conditions The Diamond Model demonstrates that countries can become competitive regardless of whether they possess natural factor endowments such as land and natural resources. In the Diamond Model, the role of government is to encourage and push organizations and companies to a more competitive level, thereby increasing performance and ultimately the total combined benefit. Figure I: Porter’s Diamond Model 1. Factor Conditions After the breakdown of Soviet Union, Russia was still a closed economy. The power sector was mostly owned by the state. There was no competition and thus the following consequences: * Technological innovation was languished * No increase in efficiency * No investment in the sector * Irrational Consumption * Prices, annual production, assignment of quotas to individual producers and consumers were administered by a national regulator. * Natural Gas was the main component in the production of electricity and its price was regulated. * Due to the above...
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...Exam question : “Globalisation Your consultancy is considering the use of Porter’s Diamond model in its analyses of national competitive advantage. Write a briefing note, giving examples, detailing a) how and why you would use the diamond model b) what limitations if any there are in doing so. ” Classical economics insists that a national competitive advantage grows out of a country’s natural endowments, its labor pools, its interest rates, and its currency’s value. However, according to Michael Porter theory, national prosperity is created, not inherited. A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade through new technologies or new ways of doing things, as a result of technology push or market pull. It is important to upgrade your competitive advantage. What is considered as a competitive advantage at the national level = productivity of the nation, which leads to high and rising standard of living for its citizens. Classic theory: success of nations depends from factors of production (labor, lands, etc) but it has been overshadowed in advanced industries and economics by globalization of competition and power of technology. Porter’s theory brings a comparative advantage to the competitive advantage of a nation. Porter says that a new theory must explain why a national provides a favorable home base for companies that compete internationally. It succeeds in reflecting conception of competition that includes: -...
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... industrialists, export promotion agencies as well as researchers. However, views expressed do not necessarily reflect those of the Bank. While reasonable care has been taken to ensure authenticity of information and data, EXIM Bank accepts no responsibility for authenticity, accuracy or completeness of such items. © Export-Import Bank of India Published by Quest Publications February 2010 CONTENTS Page No. List of Tables List of Exhibits List of Boxes Executive Summary 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. 5. Introduction Raw Material Base: Global scenario International Trade in Precious Metals, Gems and Jewellery Profile of Select Countries Status of Precious Metals, Gems and Jewellery Industry in India Market Analysis Challenges and Strategies World Gold Demand Production of Diamond in the World and in India World Exports and Imports (2007) of Select Precious Metals, Gems and Jewellery India’s Major Export Destinations and Import Source Countries of Precious Metals, Gems and Jewellery (2008-09) Members of Kimberley Process 5 7 9 11 30 32 41 47 61 84 93 108 109 110 113 116 Annexure Project Team: Mr. S. Prahalathan, General Manager, Research & Planning Group Ms. Renuka Vijay, Manager, Research & Planning Group 3 List of Tables Table No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. Title Consumer Demand for Gold in the World Major Producers of Gold in the World Major Producers of Silver in the World Major Producers...
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...以前的情况和遇到的问题： In early 1990s, DeBeers ruled the diamond industry (while at one time, it produced 45% of the world’s rough diamond and sold 80% of total supply). Its market dominance enabled its Central Selling Orgainzation to choose whom to sell to, how much to sell, and at what price.(掌控钻石产业，掌握供应链，决定买家，销售量已经价格。) First hit: Collapse of the Soviet Union（苏联解体，重要合同终止）. Second hit: Australian mine terminated contract with DeBeers（合同终止）. Finally: Emergence of Canada as a producer(加拿大大量的矿区都不受DEBEERS控制). Additionally: Antitrust Act prohibited DeBeers’ sales in United States（因为触犯反托拉斯法被禁止在美国进行商业活动）. Publically: A public relations nightmare(公关危机，DEBEERS为了掌控供应链，曾经支持反政府武装) Strategy focus: Supply-side. Controlling large portion of the diamond supply chain.（以往的战略更注重供应端） PEST ANALYSIS Political: () Before the Kimberley treaty, DeBeers was used by some factions to have an indirect control of some countries in conflict area. With time past, DeBeers bit by bit lose his absolutely control position. More and more diamond mining were founded in the world. The output of rough diamonds got a significant decline from 90% to 10%. On one hand, de beers don’t have enough money to buy all of the mining, on the other hand, most of other country’s government prevents de beers to buy their diamond mining, in order to protect local economic. Economic: DeBeers makes alliance with Russia, exploring diamonds with Tanzania, Namibia and so on. De beers put their manufacture factory in some country which...
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...for investment purposes. The major segments of the Gems and Jewellery industry are Gold Jewellery, Silver Jewellery, Platinum Jewellery, Diamond Jewellery, Costume Jewellery, and Other Gemstone Jewellery. Jewellery is mainly associated with women in many regions across the globe. In many customs, it is used to depict wealth in society. The global gem and jewelry industry over the past decade has witnessed significant changes and exhibited growth, on account of increasing income as well as demand from the emerging economies across the world. Among the various types of jewellery, plain diamond jewelry accounted for the largest share of the global jewelry market, followed by plain gold jewellery. Gems and jewellery industry- India Evolution India has been one of the most important countries for the production of Gems and Jewellery.One of the highlights is the production of Studded Jewllery. Studded Jewellery trading in India is age old as it is established by the fact that in 1650 A.D., sources report the employment of more than 60,000 workers in the Eluru mines, where they dug and washed the precious stones. Today though India has almost no raw Studded Jewllery left within her own soil still we produce 70%of the World gems in terms of quantity and 45% in terms of value. India is the original country which discovered gems and initiated gem craft. The gems produced here gave birth to a fabulous industry and global trade. Looking at the evolution of the Indian Gold Market...
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...PORTER'S DIAMOND OF NATIONAL ADVANTAGE What is the Diamond Model? Description The Diamond Model of Michael Porter for the competitive advantage of Nations offers a model that can help understand the comparative position of a nation in global competition. The model can also be used for major geographic regions. Traditional country advantages Traditionally, economic theory mentions the following factors for comparative advantage for regions or countries: 1. Land 2. Location 3. Natural resources (minerals, energy) 4. Labor, and 5. Local population size. Because these 5 factors can hardly be influenced, this fits in a rather passive (inherited) view regarding national economic opportunity. Porter says that sustained industrial growth has hardly ever been built on above mentioned basic inherited factors. Abundance of such factors may actually undermine competitive advantage! He introduces a concept called "clusters" or groups of interconnected firms, suppliers, related industries, and institutions, that arise in certain locations. Porter Diamond Nations According to Porter, as a rule competitive advantage of nations is the outcome of 4 interlinked advanced factors and activities in and between companies in these clusters. These can be influenced in a pro-active way by government. PORTER argued that a nation can create new advanced factor endowments such as skilled labor, a strong technology and knowledge base, government support, and culture. PORTER ...
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...Body 4 3.1. Situation Analysis of Argyle Diamonds (SWOT) 4 3.2. Analysis of Argyle’s Marketing and Sales Strategy 5 3.2.1. Key Objectives 5 3.2.2. Strategies and Tactics (Value Chain Analysis) 6 4 Conclusion 8 5 Recommendations 9 5.2 Brown Diamond Sales Strategy 9 5.3 Other Recommendations and Sales Strategies 10 6 References 12 7 Appendices 13 Appendix A 13 Appendix B 14 Appendix C 15 Appendix D 16 Appendix E 17 Appendix F 18 1. Executive Summary The diamond industry is a burgeoning industry with high profit margins that is attractive to any organization around the world. However with production limited to a handful of companies and the opportunity to conduct sales promotions hindered by the monopoly of De Beers Diamond Company, the opportunities for growth are limited, at best. This report examines the situation of Argyle Diamonds of Australia. It provides a SWOT analysis for a deeper look into the current situation as well as analyzing the key objectives, strategies, and tactics that are employed by Argyle Diamonds in its efforts to promote coloured diamonds through the use of a value chain analysis. Finally, recommendations have been provided for Argyle Diamonds on how to capitalize on its strengths in the coloured diamond industry with particular emphasis on the opportunity they possess with the large production of brown diamonds. The overall analysis suggests that Argyle Diamonds are moving in the correct direction; a direction...
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...yet detected by others. This water filtration system is capable of filtering normal water to water like natural water by embracing concept “wisdom of nature” whereby this water filtration system, DIAMOND, become a turning point and road to success for NEP. Mr. Lim found out that natural water is good for health and unforeseen benefits to human lifestyle by science and market research which this confirmed his belief of “No water is better than natural water”. DIAMOND Mr. Lim has given up all his existing business and started over again to push DIAMOND as the best water filtration system. He secured the ownership of the water filtration system first and labeled the brand as DIAMOND. There are 6 success beliefs that DIAMOND hold onto: Believe in dreams, Do things differently, Be the best, Inspire our customers, Be focus, Be grateful. Their corporate missions and visions are: Missions | Visions | Create a better life for our customers | To become a successful world class corporation | Assist space our team members to have a happy life, nurturing the team members to be productive | To become among the Top 3 most successful water system corporation in the world | Aspire to contribute as a corporate citizen to a healthy lifestyle, charity and education for our society and the world | To become a world class corporation that is able to flourish for the failure | DIAMOND has penetrated to 4 other countries from Malaysia: Singapore, Taiwan, China, and Hong Kong. In addition...
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...How does the diamond industry promote responsible trading practices? To promote the trading of diamonds from legitimate sources and to ensure that consumers can be confident in their diamond jewellery purchases, governments, NGOs and the international diamond industry have worked together to implement a ‘certificate of origin’ system, known as the Kimberley Process: The Kimberley Process is a certification system that prevents diamonds from an area of conflict entering the legitimate diamond supply chain. The Kimberley Process ensures that only rough diamonds accompanied by a government-issued certificate can be imported and exported, providing an assurance that the diamonds are from conflict free sources. Under this United Nations mandated system, only countries that are part of the Kimberley Process can import or export rough diamonds. Today, 74 countries are members of the Kimberley Process, ensuring that more than 99% of diamonds are from conflict free sources. Anyone who imports or exports rough diamonds between these countries without a Kimberley Process certificate is breaking the law. In addition to the Kimberley Process, the System of Warranties was developed by the World Diamond Council (WDC) to extend the Kimberley Process conflict free assurance to polished diamonds and provide a means by which consumers can be assured their diamonds are from conflict free sources. Its principal element is a declaration on the invoice accompanying every transaction (apart from the...
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...Antitrust September 17, 2009 Tonight’s Agenda Role Call Review of Last Week, Current Events Antitrust Case Study: DeBeers Wrap Up Review of Last Week “People of the same trade seldom meet together, even for merriment and division, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.” -- Adam Smith “Perfectly Competitive Market” Consumers well-served. Receive goods at lowest price possible. Society able to choose among competing good with maximum efficiency. Firms that do not produce what consumers want at a fair price are quickly eliminated. Highly restrictive model applying stringent standards. Antitrust Perfect competition model is essentially static. Real world markets are extremely dynamic. Perfect competition model is unsuitable as a benchmark. Antitrust Laws Promote a competitive economy by prohibiting actions that restrain, or are likely to restrain, competition and by restricting the forms of market structure that are allowable. Limit the activities of firms that have legally obtained monopoly power. Intended to provide a general statutory framework to give the Justice Department, the FTC, and the courts wide discretion in interpreting and applying them. The Development of Antitrust Laws Trust was a device for pyramiding control over several operating companies. The Sherman Antitrust Act (1890)...
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