...Behaviors Involved in Online Grocery Shopping E-commerce has made life simple and innovative of individuals and groups. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping. Consumer behavior of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are turn tampered by psychological and social drivers that affect purchase decision process. Internet makes life simple and innovative. People are doing business online and trade has become more easy and fast due to this. Internet provides new ways to promote business. Online consumers are always seeking new products, new attractiveness and the most important thing being price compatibility with their budget. The Consumer behavior in electronics environment is critical as compared to physical world and crucial understanding can be examined if the factors that affect the purchase decisions are ignored and unambiguous. Online consumers fear the opportunity to physically examine the product which is specifically regarded as influential factor in purchase decision. Therefore, consumer behavioral pattern in online shopping can be fundamentally different from traditional environment. Consumer behavior in online shopping and in traditional shopping is very different. In online shopping he has access to see the product. Both include social, cultural, personal and psychology etc. factors but...
Words: 662 - Pages: 3
...e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their competitive advantage and contribute to the development of e-commerce. Keywords: Initial Trust, C2C E-Commerce, Online Shopping 1. Introduction The study of the trust in the e-commerce environment has long been mostly focusing on the B2C Model, yet with the development of the information technology, the online C2C business has accounted for more than 75% of the online shopping turnover, which has influenced people’s work environment greatly and become an important part in the daily life of consumers in the information society. Under the C2C e-commerce environment characterized by the person-to-person transactions, it’s difficult for the buyer and seller to build a high degree of trust. Online transactions are different from the traditional ones. Consumers face more risks when making an online purchasing decision. Trust is an important factor under conditions of uncertainty and risk. Consumer’s belief that an e-vendor can be trusted plays a vital role in attracting and retaining consumers [1, 2]. In recent years, hundreds of group buying forums have appeared in...
Words: 4584 - Pages: 19
...ABSTRACT Despite the development of online shopping around the world, there is still a lack of understanding concerning the benefit of internet shopping in Vietnam. This study aims to compare the popularization of traditional methods of shopping with online shopping and examine the prospect of shopping online in Vietnam. A structure questionnaire was sent out randomly to students at a university in Ho Chi Minh City to collect the necessary data. The results showed that online shopping had not been favored by many people, even ones who frequently access the internet. The study also found some obstacles that limited the development of internet shopping in Vietnam. Applying the suitable ways to deal with the obstacles may help Vietnamese online suppliers attract more customers. INTRODUCTION In Vietnam, since the introduction of the first Internet Service Provider in 1997, the growth of Internet usage has been rapidly growing. Coming with the development of Internet’s growth speed, there are many e - service that Vietnamese people can enjoy such as: email, yahoo chat, sending files, e-banking…One of the most familiar services that Internet brings to people around the world is Internet shopping or online shopping. Online shopping first started in 1994 (Hsin, 2000). It is the process whereby consumers directly buy goods or services over the Internet (Margherio, 1998). A good example is The Dell Online Shopping Store that sells personal computers...
Words: 1333 - Pages: 6
...Behaviour & Information Technology Vol. 28, No. 4, July–August 2009, 323–334 The effect of online store atmosphere on consumer’s emotional responses – an experimental study of music and colour Fei-Fei Chenga, Chin-Shan Wub and David C. Yenc* a Department of Information Management, Southern Taiwan University of Technology, Yung-Kang, Tainan, Taiwan, Republic of China; bDepartment of Electronic Commerce, WuFeng Institute of Technology, Ming-Hsiung, Chia-yi, Taiwan, Republic of China; cDepartment of Decision Sciences and Management Information Systems, Miami University, Oxford, OH, USA (Received February 2007; final version received October 2007) The current study is a convergence of two research orientations: the effect of ambient factors (e.g. music and colour) in physical stores and the website design in cyber context. The former emphasises the influence of sensory stimuli on the shoppers’ responses; whereas the latter address the relationship between website design factors (e.g. usability) and the performance of a virtual store. This article aims to bridge the gap between the above research orientations and explores the impact of two environmental elements – music and colour – of an online store on the consumers’ emotions – considered as direct antecedents to shopping behaviours – by employing a laboratory experiment. The results indicated that both music and colour reveal significant effects on respondents’ emotional responses. To be more specific, participants felt more aroused...
Words: 9723 - Pages: 39
...Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. Zappos’ company culture delivers happiness. Zappos’ CEO says, “It’s a brand about happiness, whether to customers or employees or even vendors.” Zappos’ zany corporate culture and focus on customer satisfaction has made it both successful and a model for other companies. In 2010, Amazon bought the company for $1.2 billion. Although Hsieh had rejected an offer from Amazon in 2005, he believed that this buyout would be better for the company than management from the current board of directors or an outside investor. Amazon agreed to let Zappos operate independently and to keep Hsieh as CEO. Hsieh made $214 million from the merger, and Amazon set aside $40 million for distribution to Zappos employees. After the merger, the company restructured into 10 separate companies organized under the Zappos Family. In spite of merging, Zappos intends to continue to deliver happiness their customers. This paper examines how Zappos’ focus on happiness has contributed to its success. First, I examine the strategies of Zappos, its core values, and its unique business model. Next, I figure out Zappos’ a unique strategy in a competitive environment. Third, I analyze SWOT of Zappos and other two companies. First of all, we can find Zappos’ mission statement. As grow...
Words: 2321 - Pages: 10
...Results Textual description Theme 1: shopping online save people’s time and product is cheaper than real store. This was the dominant theme to emerge from the statements. The interviewees reported that when they choose online shopping, they can save time and A 23-year-old woman said: When I go shopping online, all you need is a computer, and I can quickly choose what I want, and pay items for a second. Then, I’ll have lots of time to doing other things at home. The important is that the product always cheaper than real store, and I can save a lot to buy many things. Another interviewee shared a similar experience. A female respondent (aged 25) said: I hate queue for buy things in the shopping mall, because it waste me lots of time. Therefore, I always choose online shopping, when I was feel satisfied with one thing, I only need is click “buy item now”, and go for pay it. The product is cheaper than real-store and it will let me buy lots of things online. Moreover, all of the interviewees said that shopping online becomes more attractive in our modern daily life and have many benefits. A 24-year-old man noted: More discount appears during the Internet Shopping, making the things much cheaper than those in the offline shops, and that may more attractive to me. Also, shopping online is more convenient to me because I did not spend time on the road. Another 23-year-old man suggested: online purchasing is amazing for me because of the discount. As we know，everyone...
Words: 999 - Pages: 4
...is one of the largest online retailers in the world and was one of the first to sell goods over the internet. The effects of economic, cultural, trade environment and political and legal factors have varying influences upon Amazon’s international marketing mix. The economic impacts of market characteristics and competition are vital information for the growth of Amazon. Internet retailing industry will continue to see positive growth and expand. The online retailer industry sales increased by 14% compared to 2011 (Guardian, 2012). There has also been an increase in disposable income spent on online retailers over the last 5 years (Forbes, 2011). Both these market characteristics provide positive sign for potential market growth for Amazon and possibly indicate expansion in the future. There is a wide range of competition that Amazon faces from small companies such as dotcom businesses to larger ones such as EBay. First mover advantages is largely a function of technology, foresight and the ability to gain trade secrets ( Lieberman, 1988). A strong brand image and economies of scale in production are some of the positives as a result that Amazon has gained. There remains intense competitive rivalry, as search engines such as Google are becoming first choice for consumer when shopping on line. For Amazon, this increase in competition faced forces the business to expand its services to a broader market and strengthen its established markets. The online retailer industry is...
Words: 1403 - Pages: 6
...Factors of Online Shopping Binbin He and Christian Bach Department of Technology Management, University of Bridgeport, Bridgeport, CT 06604, USA Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. ABSTRACT: Perceived risk, Shopping motivations, Experience, Service quality and Trust are five important factors to improve the competitiveness of online shopping. KEYWORDS: Perceived Risk, Shopping Motivations, Experience, Service Quality, Trust. 1 INTRODUCTION This paper wants to research influence factors of online shopping, the advantages and disadvantages of online shopping; and how to improve the competitiveness. The foundation of this paper was based on some factors about if people choose the online shopping. Via analyzed the factors, I will present some suggestion about how to improve the competitiveness. Online shopping had some problems in user-friendliness and aesthetics [1]. Now it is the first evolved of B to C E-commerce [2]. The first factor is Perceived risk. Perceived risk is an important part of online shopping factors. Consumers are worried much about perceived risk. It is a big factor if they choose buy products from online shopping companies or not. Hassan, Perceived risk is an important role, consumers know much about the products and online shopping...
Words: 4824 - Pages: 20
...Online shopping is ideal for the busy family on the go. I have found online shopping to be one of my family’s many staples. The variety of things that can be purchased online amazes me. I've purchased several items such as books, clothing, jewelry, furniture, electronics, airline tickets, booked hotels, the list goes on. Internet connections can be accessed at work, homes, schools, hospitals, restaurants, libraries and many other places, making online shopping readily available almost everywhere. The convenience of online shopping in this busy world cannot be overstated. The popularity of portable internet devices has made online shopping appealing to many busy moms including myself. I often shop online via smartphone and tablet pc. With my days being filled with sporting events, children’s’ school activities, homework, and several other activities, leaves little to no time for traditional shopping. Standing in long lines in department stores is not an option for my family and I. The ability to have access to many online items saves a lot time. Online shopping on the go is a huge asset to my active lifestyle. The internet offers a wide variety of items. It offers more than the average shopping mall and mega malls. Almost anything imaginable can be purchased online. Websites and retailers are rapidly increasing. The more websites available leads to more variety. As an avid online shopper I feel variety is extremely important. I have shopped household item to actual homes...
Words: 433 - Pages: 2
...Credit and security issues of online shopping Abstract In recent year, with the development of technology, online shopping has become more and more popular among people. Despite it has brough much convenience in daily life, there are also some issue generated with its development. This essay will propose the current issues of online shopping and explore some ways to solve the issues. Executive summary The increasing use of Internet has attracted attention from a number of people, especially in the field of online shopping. However, there are problems and questions raised by scholars as well as consumers on the effectiveness of Internet market and its disadvantages. As a consequence, online shopping has taken off as a platform where the transaction and purchase are proceeded by an increasing number of consumers. The purpose of the report is to discuss ethical issues of online shopping, which will mainly focus on exploring potential risks of online shopping. Introduction In the background of traditional shopping modes, consumers are normally passive recipients of information, and they are not available and accessible to dynamic information in the market. However, with the development of technology and science, it is necessary to combine the new technology with emerging market opportunities. The report will focus on adverse effects generated with the advent of internet shopping, such as privacy and security risks. At last there will be analysis about current issues, including...
Words: 2763 - Pages: 12
...Benefits of Online Shopping OUTLINE Specific Purpose: to inform to my audience about three benefits of online shopping for people Central Ideas: online shopping is the best options to shopping for those who always busy due to convenient, better prices and variety of choices. Introduction I. Online shopping becomes well known over decades due its various advantages over conventional shopping. A. Shopping on the Internet will save us from being annoyed by a salesperson persuading them to purchase a specific item. B. That’s way more and more people these days prefer online shopping as a new ways of shopping. II. We only need to access online shopping websites and can buy whatever we want whether it’s a toothpaste or rubber bathroom or any else. III. The first reason why people are moving from conventional shopping to online shopping is comfort. IV. The concept of online shopping is that everything reaches to us without spending hours on street. V. Today I would like to share with you all about benefits of online shopping that can help you do your shopping easier. Body I. Many online shopping website let you shop from the comfort of your own house. A. Because online shopping is so convenient, you don't have to tolerate the stress of sitting in traffic jams and waiting at the queue lines. 1. Online shopping allows us to relax in the comfort of our own home or office to research our products, whenever we want, and can purchase whenever...
Words: 717 - Pages: 3
... 6 SWOT Analysis………………………………………………………………….. 9 Recommendation……………………………………………………………….. 18 Conclusion................................................................................................... 19 References……………………………………………………………………….. 20 Abstract Online shopping is a tendency in 2010 and combines with other new technology such as smart phone. Internet provides more convenient environment that customers can purchase staff quickly and safely. Moreover, with new technology changing, online website should revise their strategy that can be adjusted in tendency. Within few years, online store will be tend to mature and diversity. In future, customers just open their computer and search that what they want. This development will change website, and online store need to follow this tendency. Introduction With the dramatic growing of using internet, Ecommerce becomes a powerful business weapon to a company since it provides not only convenient for customers but also reduces the cost for seller. Moreover, customer behavior has changed t for a while and has tended to a new generation shopping style. Shopping in store is not an only way for customers. Online shopping provides customers a brand new shopping experience. NewEgg.com is a rapidly growing electric seller in recent...
Words: 2215 - Pages: 9
...“Offline” Store Shopping online usually can save more time and enjoy a lower price than that of offline stores. More and more shoppers are willing to spend money shopping online. According to the news published on Dec 17 of 2014, customers have created $42.5 billion sales during the going season, which presents an increasing trend comparing the previous years. The growth of online stores threats the surviving of offline stores. Thus, offline stores need to play their advantages to attract customers like lovely store design, better shopping experiences, promotion sales and so on. To attract customers into the offline stores, the most direct way is establishing a fancy store design. A good store design not only can transmit a good brand image to customers but also can stimulate customers’ shopping desire. Show window is an important part in store design. Customers will overview the merchandises in a store by its show window. Show window can enhance the light effect of inside store. And if they see merchandises they want, they would like to enter the store to have a look. Additionally, soft lighting effect, pleasant music and good smells will help customers relax themselves and thus they will be willing to stay at stores longer. Then, offline stores also should provide customers better shopping experiences in details. Actually, shopping in offline stores can bring customers a more real shopping feelings by touching the goods and view the natural shopping environment. Customers can...
Words: 461 - Pages: 2
...Amazon.com, Inc. According to the case, starting as an online bookstore in 1995, Amazon, expanding its business to cloud computing, comparison shopping, expansive retail, advertising, music & video and smart devices such as kindle, has achieved a great success in the past 20 years. However, there are also some imminent challenges to overcome for the successful giant. When it comes to the external environment of the company, we think there are three main trends of the technology industry. Firstly, era of mobile internet. In fact, as technology has been evolving, traditional boundaries between hardware and software, products and services, and online and bricks-and-mortar stores have not only become increasingly blurred as the article tells us, but also have connected with each other by internet and smart devices, especially smart phones. Though the Fire phone turned out Amazon’s first misstep, the smart phone is very important for Amazon as it may be the most-used device for consumers accessing to Amazon’s diversified products and services. Secondly, the emerging of digital ecosystem. We can draw from the other three giants, Apple, Google and Facebook that they are running and expanding their businesses centered on their hundreds of millions of users. Based on a huge user base, Apple expands its product categories adding Apple TV, Apple watch and Apple pay. Google made inroads into tablet business, TV set-top box, social networks. Facebook launched the HTC First specifically...
Words: 1181 - Pages: 5
...Persuasive Messages COMM/470 Persuasive Messages The growth of e-commerce (EC) has changed the way we communicate and the way the world works. Online retailing – e-tailing – is one such EC derivative that has seen tremendous growth as increasing numbers of consumers migrate to the internet to do their shopping. E-tailing presents unique challenges and opportunities for sellers as they vie for consumer dollars in an increasingly competitive marketplace. Among these challenges is the need to effectively and persuasively communicate with consumers to induce desired behavior. Here, we examine three communication behaviors inherent in e-tailing, explain how each enables e-commerce, and analyze each using the communications process. Finally, we will develop a sample persuasive message. E-tailing Behaviors It is critical for any business – e-tailer or otherwise – to attract new customers, induce the purchase, and encourage repeat business. It is within this framework that we discuss the following e-tailing behaviors. E-tailers have a variety of strategies to attract prospective customers. Among them is internet advertising. Forms of internet advertising include featured link status on web search results pages, paying the search host, such as Google, for each click their link receives. Other forms include pop-up ads, banner ads, interstitials, and email marketing (Turban et al, 2008). In each case, the sender’s (e-tailer) purpose is to drive traffic...
Words: 1453 - Pages: 6
